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Quocirca, like any analyst organisation, is often asked to describe what the future of the IT industry might look like. The current big ongoing stories are well described elsewhere; the rise of cloud, mobile computing and social media, the big data challenge and so on. However, what is less often asked is what the future would look like if the IT industry stopped innovating and driving more and more automation, the answer is surely not good! KPMGs Tech Monitor UK report published this month (Oct 2013) shows how jobs growth in UK IT sector has outpaced that in the overall economy consistently throughout the last decade. In other words, IT-related jobs are becoming more and more important overall. This will include front line jobs deploying and managing IT systems but more importantly it includes jobs and increasingly whole industries that only existing because of the IT industry jobs that are primarily based on the consumption of bytes and not atoms. The KPMG report also looks at the growing success of tech clusters in the UK that are one of the results of this. Jobs and profits (when they follow) in firms in cloud services, gaming, social media, big data processing all depend more on bytes than atoms; all have fantastic growth prospects. Many of the jobs here are not IT jobs per se but every day jobs; selling, marketing, customer support and so on, driven by our growing appetite for consuming bytes as much as atoms.
Brynjolfsson and McAfee highlight two things that need to be tackled to ensure more of us have chance to participate in the digital economy; organisational innovation (for new and existing firms to make better use of technology) and investing in human capital (i.e. relevant education). Perhaps this is best summed up by a quotation they reproduce from a book by the great chess player Gary Kasparov. After the grandmaster first lost to IBMs Deep Blue computer in 1997, he and other players went on to experiment with playing against each other by co-operating with the machines rather just playing against them. Kasparov reported the following based on this experience a weak human + machine + better process was superior to a strong computer alone and, more remarkably, superior to a strong human + machine + inferior process. In other words, machines and most humans can work well together providing their co-operation is well planned. Opportunity and growth for all is possible through IT any latter day would-be Luddites please take note.
This article first appeared in Tech Republic
http://www.techrepublic.com/blog/europeantechnology/why-tech-innovation-is-essential-forfuture-economic-growth/
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About Quocirca
Quocirca is a primary research and analysis company specialising in the business impact of information technology and communications (ITC). With world-wide, native language reach, Quocirca provides in-depth insights into the views of buyers and influencers in large, mid-sized and small organisations. Its analyst team is made up of realworld practitioners with first-hand experience of ITC delivery who continuously research and track the industry and its real usage in the markets. Through researching perceptions, Quocirca uncovers the real hurdles to technology adoption the personal and political aspects of an organisations environment and the pressures of the need for demonstrable business value in any implementation. This capability to uncover and report back on the end-user perceptions in the market enables Quocirca to advise on the realities of technology adoption, not the promises. Quocirca research is always pragmatic, business orientated and conducted in the context of the bigger picture. ITC has the ability to transform businesses and the processes that drive them, but often fails to do so. Quocircas mission is to help organisations improve their success rate in process enablement through better levels of understanding and the adoption of the correct technologies at the correct time. Quocirca has a pro-active primary research programme, regularly surveying users, purchasers and resellers of ITC products and services on emerging, evolving and maturing technologies. Over time, Quocirca has built a picture of long term investment trends, providing invaluable information for the whole of the ITC community. Quocirca works with global and local providers of ITC products and services to help them deliver on the promise that ITC holds for business. Quocircas clients include Oracle, IBM, CA, O2, T-Mobile, HP, Xerox, Ricoh and Symantec, along with other large and medium sized vendors, service providers and more specialist firms.
Full access to all of Quocircas public output (reports, articles, presentations, blogs and videos) can be made at http://www.quocirca.com
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