Description of features

Text type / Structure:

restaurant philosophy/ typed, seven short paragraphs stating different core values of restaurant, one-sided page

Choices made for features (with examples)

heading, seven paragraphs of about equal length (except for one paragraph)

Justifications for choices (relate to features)

with each paragraph a new value / new aspect of the restaurants philosophy is introduced

Purpose(s):
to inform about the restaurant, to persuade readers to buy a meal there

clear structure of the text -> good overview for reader, use of persuasive language

paragraph structure ma es it easy to recogni!e different pieces of information, persuasive language -> see vocabulary

Audience(s):
potential restaurant customers interested in organic/locally produced/healthy food, customers from around the region

elationship to audience:
close

the core values of the restaurant are emphasi!ed through language use" field-specific vocabulary esp# from the semantic fields $ecological awareness ($recycled compostable food pac aging) and $connectedness ($local(ly), $we experience firsthand, use of personal pronouns) stressing of shared identity and regionality, creation of inclusiveness ($local(ly), $we experience first-hand, $%ost of our staff live locally in &to e 'ewington and (ac ney, strong reference to town where the restaurant is located), direct addressing of the reader ($)f you have something that we can use and is compatible with our philosophy, please get in touch#)

use of these words because of their positive connotation, also because they attract the target readers attention -> prompt them to read on

close relationship created in order to gain the readers confidence and persuade him/her to come to the restaurant

!oca"ulary items / e#ister (rele$ant to a"o$e features)

formal but simple language, positively connoted words and phrases ($only the freshest seasonal food, $we love it, $diversity, $welcomed, $a wealth of talent, $renovation), field-specific vocabulary * esp# from the fields of environment ($re-cycled compostable food pac aging, $degrade into compost) and regionality/connectedness (many personal pronouns" $we, $our, stressing of personal connection to the region in which the restaurant is located), mostly short, simple and compound sentences ($&to e 'ewington is important to us#, $+he menu is small by design and uses only the freshest seasonal food#) no passive, no comparatives, only one complex sentence, one superlative direct addressing of the reader in the last sentence" invitation to ma e personal contact

positively connoted vocabulary and reference to the region where the restaurant is located ,) create confidence on part of the readers, -) give the restaurant an air of reliability, .) ma e the readers feel connected to the restaurant /> helps to persuade readers to become customers of the restaurant