GMM ASSIGNMENT 1,2,3,4

Submitted to: Sneha Sharma Research Fellow UBS

Submitted by: Vikas Sahota MBA General(B),UBS

1.Country of Origin- USA Cinnihati 2. Indian brands

3.Global brandsBeauty 007 Men's Fragrances Always Aussie Braun Christina Aguilera Perfumes Clairol Professional CoverGirl Crest Fragrances Head & Shoulders Herbal Essences Ivory Lacoste Fragrances MACH3 Naomi Campbell Natural Instincts Nice 'n Easy Sebastian Professional Secret Tampax Venus Vidal Sassoon Wella Rejoice SK-II

DDF Dolce&Gabbana Fragrances Dolce&Gabbana Make Up Escada Fragrances Fekkai Fusion Gillette Gucci Fragrances HUGO BOSs 4.Household Care Align Dawn Duracell Gain Bounty Iams Mr. Clean Puffs

Nioxin Olay Old Spice Oral-B Pantene Prestobarba Puma

Safeguard Scope

Clearblue Downy Era Ariel Cascade Joy Pampers Swiffer

Comet Dreft Eukanuba Bold Charmin Luvs Pepto-Bismol Tide

Dash Laundry Febreze Bounce Cheer Metamucil Prilosec OTC VickS

5. Manufacturing Locations
ASIA- : China, Japan, Korea, Hong Kong, India, Australia, New Zealand, Indonesia,Philippines, Singapore, Taiwan, Vietnam, Thailand, Sri Lanka, Malaysia, Bangladesh Four technical sites in Bengalore(India); Bieging(China); Kobe Japan; Singapore CENTRAL & EASTERN EUROPE, MIDDLE EAST AND AFRICA (CEEMEA)-: The Balkans, Central Europe North, Central Europe South, Eastern Europe, Middle East, Sub Sahara, Turkey/Caucasia & the Central Asian Republics. LATIN AMERICA 19 manufacturing sites, 12 distribution centers and a service center. NORTH AMERICA North America region operates in Canada, Puerto Rico and the United States. more than 35 manufacturing plants handling production for products around the world.40% of total sales from this region Western Europe Innovation Centers in the UK (London, Newcastle, Reading), Belgium (Brussels), Germany (Kronberg, Schwalbach, Darmstadt), and a combined innovation center in Italy (Pescara and Pomezia)

7. Socio- culural barriers to expansion of P&G in India/other countries.

Product- Sanitary Napkins

Low participation of women in economic activities like employment especially in rural areas Low awareness for menstrual hygiene in India

Secondary social status of women in Indian families Low penetration and reach of PHCs and ASHAs in rural India Sustainability challenge So there was need to introduce low cost product for success

Price- Shampoos-Gillette shaving products

With a country having low average income Gillette introduced products like Gillette Vector and 7 O Clock to cater not only to high income segment but also to target low and middle income segment and increase their customer base and profits.

Place Tide,Ariel and other washing products

P&G had to adopt intensive distribution strategy in India in contrary to itstraditional distribution strategy adopted in US due to low customer loyality for necessity products in India as low cost domestic substitutes like Nirma were very popular.

Promotion-Health and hygiene products for infants

Manchay Vive: Building a Culture for HealthierInfantsin Peru The Manchay Vive program was created to reduce infantile morbidity in Manchay, Peru. It offered preventive activities intended to generate a culture of health. During the programs duration, clinical histories were compiled for 3,000 children up to age 10. 1,500 children between ages three and seven benefited from nutritional and parasite controls. 1,500 parents received parental instruction, and 1,000 mothers experienced preventive talks and nutritional and medical orientation

8.Global Pricing Strategy

P & G uses mix of pricing strategy i.e premium pricing for products like Gillette Mach3 and mix of market skimming and market penetration as per the stage in which product exists in PLC.

9. Challenges faced in global promotional strategy

Case Study-US market in depression Introduction of new innovative and profit generating advertising by producing soap operas like Guiding lightfor women on Radio and launching website providing meaningful tips to fathers staying at home for domestic work to woo them for new gillette products Duracell Batteriedias in India These batteries were intensively adverrtised and brought to compete with other players to become most preffered choice in India. Promotion of health and hygiene products in Latin America and Africa

P & G adopts adaptive marketing strategies: Like content based for America,heavy advertising for India and CSR based for Latin America.