asparagus

Next week we will be in a very small

window of a slightly lower market be-
fore the Thanksgiving pull starts. The
biggest challenge that we will face
is air freight out of South America,
which is extremely volatile and con-
tinuing to climb.
avocado hass
As Mexican fruit volume increases,
markets are now coming off and
quality is good. Larger size markets
are scarce and increasing.
bean, green
Markets are steady on continued light
supplies. Quality is fair.
berryblackberry
Markets are stable as supplies increase
and quality is good. Product is cur-
rently from Mexico and Guatemala.
HONEYDEW &
CANTALOUPE 12-13%
PINEAPPLE 14-16%
Color: Gold
November 1
st
2013
1.HONEYDEW &
CANTALOUPE
Rain at planting in the Arizona growing
region slowed production.
2.AVOCADO HASS
Larger size markets are scarce and
increasing.
3.CAULIFLOWER
Markets are active as supplies remain
very light.
4.LEMONS
Markets are high, but remain stable.
5.ONIONS
Markets are starting to strengthen due to
holiday demand.

Top Five
berryblueberries
Markets are starting to stabilize.
Volumes are increasing slowly as ar-
rivals from Argentina are limited due
to rain and previous frost.
berryraspberry
Both quality and supplies from
California and Mexico are good.
Demand is stronger and markets
are stable.
berrystrawberry
Strawberry markets are steady this
week with better supplies and quality.
broccoli &
cauliflower
Broccoli markets have softened
considerably this week as more sup-
plies are becoming available and
quality is good. There are also some
supplies being harvested on the
East Coast that has helped ease
:hcrIcge:. Ihe Ccu|ifcwer mcrkeI
remains active as supplies are still
light, and expected to remain as
such for the near future.
Brix Avg
ALERT!
News That Is As Fresh As Our Produce
melonhoneydew
& cantaloupe
Rain at planting in the Arizona
growing region slowed production.
In addition, recent cooler tem-
peratures have delayed product
from reaching a maturity level
to harvest. The adverse weather
has impacted the crop with lower
yields, (currently at about 20%
yield) creating a demand exceeds
situation on supplies. We antici-
pate the current markets to remain
active and unsettled for the next
2-4 weeks.
onions
Markets are starting to strengthen
due to holiday demand. White On-
ion markets remain strong. Overall
quality is good.
green peppers &
squash
The Green Pepper market is stron-
ger as cooler weather in Georgia
slows down supplies. Green and
Yellow Squash markets are steady
from Florida and Georgia.
red and yellow
peppers
California Colored Pepper markets
are steady on light supplies.
potatoes
The Idaho Potato market is steady
on larger sizes. Smaller size markets;
however, are active due to in-
creased retail pull in anticipation of
the impending holidays.
tomatoes
Roma markets are easing as
Florida areas start. Round, Cherry
and Grape markets are gaining
strength.
Please Distribute to:
Executive Chef, General Manager, Kitchen Manager,
Purchasing Manager, F&B Manager
Reality Check
Quality Price
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VEGETABLES
Asparagus

Beans

Broccoli

Cabbage

Ccu|ifcwer

Celery

Cucumbers

LettuceIceberg

LettuceLeaf

LettuceRomaine

LettuceSpring Mix

OnionsRed

OnionsYellow

PeppersGreen

PeppersRed

PotatoesRusset

SquashYellow

SquashZucchini

TomatoCherry

TomatoGrape

Tomato
Mature Green

Tomato Roma

Tomato V/Ripe

FRUITS
Avocado

Berry- Blackberry

Berry- Blueberry

Berry- Raspberry

Berry- Strawberry

Grape- Red

Grape- Green

Kiwifruit

Lemons

Limes

MelonCantaloupe
MelonHoneydew

MelonWatermelon

Oranges

Pineapple
November 1
st
2013
Time for Apple Bobbing! Time for
A
p
p
l
e
s
celery
Markets are steady with good sup-
plies and quality. Oxnard will be
starting soon, helping with holiday
demand.
citruslemons
Markets are high, but remain
stable. Supplies are starting to ease
as the District 3 area is in full swing.
Quality is improving.
citruslimes
Color is improving as we enter into
the new crop. Markets are creep-
ing up as they normally do as we
approach the holiday season.
citrusoranges
Vc|encic Crcnge: wi|| Le fni:hing
up over the next few weeks. Mar-
kets are steady. Early Navels have
started and volumes will increase
over the next few weeks.
cucumber &
eggplant
Georgia Cucumber quality is fair
to good and markets are steady.
Light volumes of Florida Cucum-
bers have begun. Georgia Egg-
plant markets have strengthened.
grapes
Overall, Grape markets are starting
to strengthen, quality is good and
demand is steady. Green Grape
markets remain strong.
lettuce
Iceberg markets are lower with
better supplies, as harvesting has
begun in Huron. The Romaine mar-
ket is weaker with better supplies
and good quality.
ALERT!
News That Is As Fresh As Our Produce