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Why a Conference “TweetBook”?
How often do you leave a conference and ask yourself: “That was nice, but now what?”
A few of us were pondering that precise predicament at the conclusion of the Open Government and Innovations
Conference (now affectionately known as “#ogi”) when I mused that we should create something called a
“TweetBook” – a neatly packaged compilation of all the tweets from the conference.
Then I saw a series of seven blog posts from @pbroviak on GovLoop and learned that the two‐day, grand total
included 4,423 tweets from 629 contributors that comprised over 150 pages when dumped in a Word
document. Daunted but undeterred, I proceeded to spearhead the project with another blog post on GovLoop,
asking if anyone was interested in crowd‐sourcing it. Within hours, there were more than 20 comments from
volunteers like:
Pam Broviak (@pbroviak mentioned above, City Engineer/Assistant Director of Public Works for City of
Geneva, IL, Co‐Founder of MuniGov 2.0, not an in‐person conference participant)
Marie Crandell (@rocozadesigns, Lead Designer, Rocoza Designs, Ltd, located in United Kingdom, also
was not “at” the conference)
Roberta Croll (@petrusha, my colleague at the Graduate School ‐ @thegradschool – in the
communications and marketing department, who also volunteered as a greeter at Day 2 sessions)
John Sporing (@sporing, Assistance Chief, Administrative Office of the U.S. Courts)
Maxine Teller (@mixtmedia, Program Advisory Board Member and Social Media Sponsor for the event)
Helen Ortel (@1105Helen, Conference Manager) and Nichole Uiterwijk (Summer Intern) at host 1105 Group
also helped immensely with sorting out and formatting thousands of tweets. A million thanks to all of you!
Within days, we pulled together what you now hold in your hands…uh, I mean, read with your eyes (sorry, Mr.
Weinberger – old paper‐based habits are hard to break!) – an innovative, first‐of‐its‐kind (at least in
government!) conference “TweetBook.” Yes, we bridged the broad divide of time and distance to demonstrate
the power of social media on a multi‐sector, multi‐national project completed in an open, transparent, and highly‐
participatory environment (could I get one more shout out for @GovLoop bringing the thunder?).
So enjoy the product of people doing what they do best – sharing knowledge – in this “compendium of 140
characters or less” from two data‐packed days in July 2009 when a crowd of concerned citizens gathered in
Washington, DC, to give fresh voice to the cry for a participatory democracy whose hallmarks are openness and
innovation.
See you on GovLoop and Twitter,
Andrew Krzmarzick (@krazykriz) Produced By:
Program Advisory Board Member, #OGI Conference
Senior Project Coordinator, Graduate School
Table of Contents
Tuesday July, 21
Welcome Address ‐ David Wennergren 1
Keynote Address ‐ Aneesh Chopra, U.S. Chief Technology Officer 2
Keynote ‐ Tim O'Reilly, Web 2.0 Visionary 4
Session 1‐1: Web 2.0 and National Security 6
Session 2‐1: Cross‐Agency Collaboration 8
Session 4‐1: Openness, Information Sharing, and the Use of New Media in DoD 9
Conference Luncheon Keynote ‐ David Weinberger ‐ Transparency as a Virtue 12
Session 1‐2: Case Studies in Citizen Engagement 15
Session 2‐2: Transparency in Action: Achieving Its Potential 16
Session 3‐2: Data Visualization: Showing Government 2.0 17
Session 4‐2: Organizational Metamorphosis When DoD/NGO Partnerships Reach Consensus 18
Session 1‐3: A‐Space: Social Software Unleashing the Potential of a Community 18
Session 2‐3: Organizational Metamorphosis When DoD/USGA Partnerships Reach Consensus 20
Session 3‐3: Federal Acquisition 2.0 20
Session 4‐3: Innovations in the Science and Technology Communities 21
Town Hall Meeting: Vivek Kundra, U.S. Chief Information Officer 22
Wednesday July, 22
Welcome Address ‐ David Wennergren 27
Opening Plenary Panel ‐ Lena Trudeau and Robynn Sturm, Open Government Dialogues 29
Session 1‐4: Identity Assurance and Privacy 31
Session 2‐4: Tools for Open Government 32
Session 3‐4: External Collaboration 34
Session 4‐4: Connecting with Social Media in DoD 37
Session 1‐5: Policy Discussion 38
Session 2‐5: Securing Web 2.0 and Social Media Technologies 39
Session 3‐5: Transforming Citizen Engagement with Congress 40
Session 4‐5: Opening the Future: The Potentials of Social Media 41
Luncheon Plenary Session: IDG Government Insights Research Findings/Young Leaders and Social Media 45
Session 1‐6: Outside In: Innovation and Openness from Outside Government 48
Session 2‐6: Measuring the Impact of Social Media 48
Session 3‐6: Embracing a Collaborative Culture 51
Session 4‐6: Organizational Metamorphosis When DoD/Coalition Partnerships Reach Consensus 52
Session 1‐7: Beyond Social Networking: The Future of eHealth 2.0 52
Session 2‐7: Department of Defense Continuous Process Improvement 52
Session 3‐7: Internal Collaboration 53
Session 4‐7: Collaborative Groupware Frameworks for Improving Government‐to‐Community Crisis Response 53
Conference
“TweetBook”
DAY 1: JULY 21, 2009 ‐ WELCOME
David Wennergren
Deputy Assistant Secretary,
Defense for Information Management
7:44 am moehlert: Wennegren, DOD Deputy CIO ‐ the imperative to share w/ the imperative to secure....
7:45 am lostonroute66: Wennergren: the key today is "effective communication in a contested environment"
7:46 am moehlert: "Collaborate massively and relentlessly...." Wennegren
7:46 am dslunceford: The power of transparency,
the power of access is what this conference is about
7:46 am lostonroute66: Wennergren: buzzwords
generate hype and are easy to dismiss. cut through
the hype. service oriented enterprise, cloud, etc
7:46 am jack_holt: Right info + right people X right
time = fabulous things happening. Dave Wennergren
7:47 am skyemarthaler: Government services as an
app store.
7:47 am kayawalton: Wennergren: cloud computing
is a powerful opportunity. Scalable, dynamic and on the fly.
7:49 am kayawalton: Wennergren: Communication and collaboration are the heart of how we can be effective in
the future. #gov20
7:50 am moehlert: "You must look at ways to address security differently...self‐inflicted denial of service of
attack"....Wennegren, DOD Deputy CIO
7:51 am mixtmedia: Risk avoidance doesn't work in this new world. Risk management does.
7:51 am corbett3000: "Transparency will set you free." ‐DoD CIO David Wennergren @ #gov20
7:52 am moehlert: "Trust is at the heart and soul of our challenges...." Wennergren
7:52 am You2Gov: quote from David Wennergren Deputy CIO, Pentagon. "Command and Control is dead"
7:53 am moehlert: "Low trust organizations are paying a heavy price...spend more money and take more time to
get stuff done..." Wennegren
7:56 am cdorobek: Wennergren mentions Speed of Trust ‐ first @FedNewsRadio Book Club book http://bit.ly/Ygt9E
7:56 am afabbri: You have to be willing to give up what you have to get more. David Wennergren
Page | 1
Conference
“TweetBook”
DAY 1: JULY 21, 2009 ‐ KEYNOTE
Aneesh Chopra
U.S. Chief Technology Officer
7:58 am iweeknick: Fed CTO Aneesh Chopra once said "great ideas get funding regardless of the rules."
7:59 am salemonz: Chopra: as I mingle, I'm convinced that there's at least one person here who has phenomenal
idea. We need to get that idea heard
8:00 am salemonz: Chopra: not everybody thinks of innovation as technology, but tech touches everything.
8:00 am tjohns06: Aneesh Chopra talking about the "innovation imperative"
8:00 am AndrewPWilson: Chopra: Broader question, what is happening in society at large and how this affects
innovation imperative
8:01 am sporing: Chopra: more Americans own cell phones than dishwashers
8:01 am salemonz: Chopra: Adoption rates for new techs is greatly accelerating. What took decades to catch on
now takes months or scant years.
8:03 am dslunceford: We are at infancy of digital era;
bandwidth consumption is increasing at 5x rate by 2013
8:03 am web20blog: Adoption rate for society as a
whole has increased dramatically. Government must
match it or be left behind. #gov20
8:04 am salemonz: Chopra: we used to use phones for
voice, then certain products came around and now we
use them for data.
8:07 am You2Gov: Game Changing Innovation is rule of
today's economy. Chopra #gov20
8:08 am salemonz: Chopra: we fail to translate all of these examples of innovation in how our gov't operates
8:09 am tjohns06: "our public policy has failed to keep up with the rate of innovation" ‐Chopra
8:10 am AndrewPWilson: Chopra: we have failed in the public sector to leverage new technologies to their full
extent & rate of change in US
8:10 am salemonz: Chopra: research on innovation and rate of improvement among 40 countries, US was dead last
8:10 am svenburg: Chopra: don't tell me where you are ‐ tell me where your going, your rate of change.
8:11 am salemonz: Chopra: our brain capacity, today eight or nine countries has surpassed us in education. We have
significant imperative to get better
Page | 2
8:12 am dslunceford: For too long America had been treating tech and innovation as individual box
8:12 am GovTwit: We need to incorporate the ideas, opportunities not just in tech policy, but in every significant
decision of import to nation
8:15 am web20blog: Must collaborate with industries to have open standards to allow more innovation and
become more competitive. #gov20
8:15 am rdamashek: ‐104 chopra: enabling public to see how much energy they are using, and be more energy‐
efficient, R&D roadmap, future jobs
8:16 am USMSOffice: Chopra: US sets open standards in key areas to deliver platforms of innovation
8:17 am AndrewPWilson: Chopra: need to ensure that we are building a 21st century infrastructure & this is not just
telecommunications
8:17 am You2Gov: Cannot have an either or situation in computing. Need flexible platforms/solutions that offer
rapid change. Chopra. #gov20
8:17 am spdconf: Chopra 3 pillars: drive game changing innovation, 21st century infrastructure, open gov't
8:19 am salemonz: Chopra: the real success of transparency is the impact of accountability.
8:19 am smiltenberger: "the president logged on to the IT dashboard ...he is personally interested in what is going
on" chopra at
8:20 am McTeags: Data is the future. Health IT data, smart grid data, traffic data, spending data. Gov is the
facilitator of data flow.
8:21 am Pragmatics_Inc: Chopra: We're here to instill a culture of openess. POTUS is personally interested, this isn't
just talk.
8:21 am salemonz: Chopra: what is root cause of red projects? Procurment? Contractor? New communication will
help id that.
8:21 am NoelDickover: Chopra ‐ transparency leads to accountability. IT Dashboard is one method for the CIOs to do
this. #gov20
8:21 am marydavie: Chopra: Transparency facilitates senior executive engagement like never before
8:22 am salemonz: Chopra: citizen developed apps are creating some very interesting products. Data.gov
8:22 am bucchere: 400 data sets available today on data.gov, says Chopra. ‐104 #gov20
8:23 am salemonz: Chopra: participation is another pillar of our direction.
8:23 am skyemarthaler: Chopra‐> Making the data accessible makes information more relevant to American people.
8:24 am salemonz: Chopra: rather than just releasing finished products for public comment, we want public to
contribute from the beginning
8:24 am rdamashek: ‐104 chopra: example, find your voter poll location via google maps, example of Open Gov't
dialogue process, 16 idea areas
8:25 am csukach: Chopra: Must instill a culture of open government‐‐ yes, noise occurs, but really good ideas
appear
8:25 am kmorr: Aneesh now talking about the 'outside‐in' model for participation in policymaking. 3 stages:
Engage, Identify Themes, Co‐create
8:25 am salemonz: Chopra: our third phase, we asked the American people to write policy themselves. Over 300
people have done so thus far.
8:27 am GovTwit: http://whitehouse.gov/open
8:27 am CrisisCampWest: RT @AndrewPWilson: Chopra: "Outside‐in" model for participation in policy making
http://www.mixedink.com/OpenGov/
8:28 am dslunceford: We're tapping into the knowledge base of the American people
8:28 am webtechman: rt @lovisatalk Open Gov = transparency & accountability, better collaboration & open data,
& participation by ALL ppl
Page | 3
Conference
“TweetBook”
DAY 1: JULY 21, 2009 ‐ KEYNOTE
Tim O’Reilly
Web 2.0 Visionary
9:25 am salemonz: if it works, great; if it does not, stop doing it. We have problem with stopping things in gov't.
9:25 am Pragmatics_Inc: oreilly: "build a culture of measurement". Agree! needs test‐driven development, metrics,
SLAs, performance based contracts.
9:25 am Tinavhs: @timoreilly failure is an option in
technology
9:26 am rdamashek: ‐1141 O'Reilly: New Yorker article
about determining what's important to measure,
outcomes, stateoftheusa.org performance
9:26 am robpierson: O'reilly: "Lower the barriers to
innovation and experimentation. Even more: I say we
_encourage_ “safe” failures"
9:26 am medmike: RT @AndrewPWilson O'Reilly: Need
to build not only a culture of measurement but make
it automated, baked‐in part of processes
9:27 am AndrewPWilson: O’Reilly Google is successful
(in part) b/c they understand we are moving into a real time world
9:28 am salemonz: O'Reilly: 7bil times. Day, they have an auction to detrmine what ads on what page
9:28 am medmike: We are realtime world. Adwords leveraged this first. Predict based on usage not via highest
bidder I.e. a realtime auction @timoreilly
9:29 am rdamashek: ‐1141 O'Reilly: what are the fitness factors for your organization? real‐time nature of industry
processes
9:29 am kayawalton: O'Reilly: Measure outcomes, not just output. Understand dynamics of real‐time world.
9:29 am salemonz: O'Reilly: gov't needs to throw open doors to customers. App store iPhone is good example.
Anyone can make apps
9:30 am NoelDickover: @timoreilly ‐ real time search is critical ‐ "everything is going real‐time". Real‐time
measurement is key to this. #gov20
Page | 4
9:31 am kayawalton: O'Reilly: Open doors to partners. Let marketplace compete to let innovation happen.
9:31 am rdamashek: ogi‐141 O'Reilly ‐ openness to partners, supply chain, better results through marketplace, Apps
for Democracy, NYC example, govt apps store
9:32 am cheeky_geeky: At , @timoreilly thinks that Data.gov should not just be APIs but more of an "App Store"
for citizens.
9:32 am krazykriz: @timoreilly:"If u want innovation to happen, don't get charged for something that should be
public good" Big Idea: Gov "App Store"
9:33 am rdamashek: ‐141 O'Reilly: NOAA/weather examples of gov't as a platform, end of massive applications and
development costs
9:34 am salemonz: O'Reilly: gov't as platform means an end to designed applications. We will help build apps. All
features won't be known; they'll grow
9:34 am McDapper: @timoreilly: Walter Gibson: "The future is already here, it's just not evenly distributed yet."
9:34 am rdamashek: ‐141 O'Reilly: sieze the opportunities to spend money on the things that matter, get more done
with what we have, GPS as gift of DoD
9:36 am salemonz: O'Reilly: we need to do more than shake the gov't vending machine. We must break out of that
model
9:37 am cdorobek: at : @timoreilly mentions CNN story Island DIY: Kauai residents don't wait for state to repair
road http://bit.ly/cEzgM
9:38 am You2Gov: Tim O'Reilly at "Do it yourself" becomes "Do it Ourselves" in Government. #gov20
9:39 am rdamashek: ‐141 O'Reilly: meetup as open tool to help promote local collaboration on projects, citizen
engagements, how to make thinks happen, DIO
9:39 am salemonz: O'Reilly: gov 2.0 is digital commonwealth.
9:40 am spdconf: @timoreilly don't just ask for people's voices, ask for their hands
9:40 am AndrewPWilson: O'Reilly: How do we (as a gov) help enable and empower collaboration? ‐ Foster a "DIO ‐
Do it Ourselves" attitude
Page | 5
Conference
“TweetBook”
DAY 1: JULY 21, 2009 – AM SESSIONS
Session 1‐1: Web 2.0 and National Security
9:54 am cheeky_geeky: "A lot of (Web 2.0) policy right now is being made on the basis of absolutely no
information." @linwells
9:56 am Pragmatics_Inc: Security is both functionality and information assurance ‐ not one without the other ‐
@bobgourley
9:57 am stratsoc: Great panel on web 2.0 and nat security here at #ogi
9:57 am smiltenberger: bob gourley: we tend to overlook the bad guys who oppose what we're trying to do with
social media
10:00 am kayawalton: Bob Gourley: cloud computing & open source currently mutually exclusive (doesn't have to
be)
10:01 am topperge: @bobgourley brings up the identity/security aspect of gov2.0, someone gets its, don't inhibit
progress, just make sure its addressed
10:01 am svenburg: Web 2.0 & national security panel with @lewisshepherd, @cheeky_geeky, @bobgourley and
Lin Wells ‐ looking fwd to a reality check
10:02 am kpkfusion: Listening to @lewisshepard Addressing security & social software.
10:03 am markwbaur: @cheeky_geeky Q: No information on part of the 2.0 advocate (hollow shell) or on part of
detractor (curmudgeon)?
10:03 am justgrimes: At panel talk on Web 2.0 and national security; really like @bobgourley 's pragmatic comments
about clouds and bad guys
10:04 am tjohns06: "Open government isn't limited to open U.S. government" ‐@lewisshepherd
10:07 am moehlert: @lewisshepherd "ET2.0 Evil Twin 2.0" What do we think about the bad guys using SoMe to
improve their performance?
10:07 am Pragmatics_Inc: what if China, Iran used open source wikis? ‐ Lewis Shepherd
10:08 am tjohns06: "to effectively use collaboration tools, you can't hide behind firewalls" @cheeky_geeky
10:10 am US_EUCOM: Listening to top minds of Web 2.0 & Natl Security: Mark Drapeau, Bob Gourley, Lewis
Shepherd, Lin Wells #fb
10:10 am kpkfusion: @cheeky_geeky doing great job. Underscores diff between strucured/unstructured inputs.
10:11 am moehlert: new phrase "Twitter Hero / Corporate Zero" @cheeky_geeky from @bobgourley ...we need to
remember the reason why we use these tools.
10:12 am csukach: Linton Wells: dispute resolution ala paypal, etc./applying that idea to dispute resolution
amongst/with ppl in other countries ‐105
Page | 6
10:13 am tjohns06: is what you are doing in social media helping your mission? don't be a twitter hero/corporate
zero. ‐@bobgourley #nationalsecurity
10:16 am NoelDickover: At Web 2.0 & National Security Session #gov20 ‐ talking about policy challenges for info
sharing (flash drives for instance)
10:19 am csukach: Lewis Shepherd: have to balance speed/sharing with security of gov't networks frm attacks that
can come via all different means ‐105
10:20 am tjohns06: applications/systems (facebook, twitter) can not be responsible for content/authority of
information. #nationalsecurity (@cheeky_geeky)
10:20 am moehlert: @cheeky_geeky "TDTF = Too Dumb To Function" how do we train people to use SoMe
effectively?
10:22 am tjohns06: "people are responsible for
their own behavior when using social media!
"@bobgourley #nationalsecurity
10:23 am Pragmatics_Inc: Great point: Security is
a people problem.
10:25 am moehlert: @linwells Need Standing
Orders for use of SoMe within DOD...
10:26 am Pragmatics_Inc: We don't hold the
*people* accountable for security enough
10:27 am tjohns06: To manage people/tech need
to: 1. commit to security from top 2. invest in
security 3. enforce the rules @linwells #nationalsecurity
10:29 am kayawalton: From @cheeky_geeky: Potential embarassments not just limited to junior staff. Sr. Staff
capable. How to educate sr staff to avoid?
10:32 am moehlert: I'm sorry. I just refuse to be shocked that people can be stupid and use SoMe in dumb ways.
Tell me how to fix it. How about training?
10:33 am kayawalton: Shepherd: Sr staff to balance safety, awareness with openness, transparency.
10:34 am tjohns06: "success in government is a result of ruthless persistence" ‐ @linwells LOVE THIS QUOTE!
10:35 am moehlert: @linwells "The Clay Layer" that layer between Sr Leaders who get it & young ppl who get it
and the non‐permeable layer in‐between
10:36 am moehlert: @cheeky_geeky How can SoMe be the "inbound" into other countries?
10:36 am planetrussell: Yes! Re @bobgourley on users' responsibility for own actions using SoMe. Ultimately, no
policy, entity can replace sound judgment.
10:42 am tjohns06: fascinating political thoughts from @lewisshepherd on powerful regimes making use of latest
communication tools for good vs. evil
10:42 am svenburg: @cheeky_geeky: "government as a platform for evil" about Iran gov's use of Facebook
10:45 am tjohns06: need to consider home computers, family, & friends when conducting #nationalsecurity
training on open government
10:47 am justgrimes: Could governments use social media and web 2.0 to control citizens, ie., propaganda
10:58 am Pragmatics_Inc: Important comment on open govt ‐ govt publishing personal data, can reveal privacy,
security to ill effect
11:30 am planetrussell: @justgrimes Re SoMe misuse: AQ propagandists tried old‐school Cmd & Ctrl "believe this,
do that." Most Muslims overwhelmingly rejected.
Page | 7
Session 2‐1: Cross‐Agency Collaboration
9:55 am AndrewPWilson: MuniGov 2.0 coalition of federal/state/local/municipal gov focused on use and principles
of Web 2.0 http://tr.im/tlb5
9:57 am wvmikep: ‐106 re: crowdsourcing...how do you identify and address echo chambers?
9:59 am AndrewPWilson: Sean Dennehy ‐ Central Intelligence Agency talking about Intellipedia and the importance
of collaboration
10:04 am AndrewPWilson: Dennehy: One core principles for people using tools: Improve existing processes ‐ think
how you are capturing knowledge.
10:06 am Jeanne_JPL: Moderating great panel X‐agency collab: it's about culture + change management, not
technology. CIA: "fight like hell to keep it open."
10:07 am sporing: Dennehey: these web tools work best when they are available to everyone. ‐106
10:09 am AndrewPWilson: @Jeanne_JPL Question: What can we do to help connect fed/ state/ local SM so that
citizens are served better?
10:10 am USMSOffice: Dale Worley speaking on cross agency participation in web 2.0 via muni.gov in 2nd life
10:11 am lovisatalk: @levyj413 talking about Social Media Sub Council work and lessons learned. We practice what
we preach!
10:15 am lovisatalk: Biggest barrier to interagency collaboration and sometimes internal collaboration is lack of
access to common tool sets & platforms
10:16 am AndrewPWilson: Jeanne Holm: Speaking on the how to find ways to collaborate with public & importance
of being where people are
10:17 am lovisatalk: NASA talking about their
meetings held in SL in order to facilitate better
collaboration
10:17 am AndrewPWilson: Couple people on panel
are using 2nd life for collab‐ for me this puts pretty
high barrier for participation
10:18 am ANTHOLOGYCOMS: @levyj413 says there
are obstacles to overcome with collaboration. But
do it anyway.
10:24 am lovisatalk: need participation from public
to be successful. Helps get clarification and
validation of work re: crowdsourcing
10:25 am AndrewPWilson: Dennehy : Talking about how to find ways to filter information. This is one of this biggest
challenges as info explodes
10:25 am AndrewPWilson: Dennehy : "Your reputation is your currency" Agree
10:28 am AndrewPWilson: Dennehy: Talking about importance of "gardeners" (curators) in managing info in
Intelipedia ‐ people helping w/ greater good
10:31 am AndrewPWilson: Levy: Education is key part of getting by in from people on how we can move the use of
SM forward in gov
10:35 am sporing: RT @AndrewPWilson: Holme: Make sure that people r empowered 2 connect w others. Mistakes
will be made but no worse than w other tools
10:41 am sporing: Get everyone in the room (mgmt, legal, IT, etc) to discuss how to use web 2.0 tools for cross‐
agency collaboration. ‐106
Page | 8
10:44 am lovisatalk: State & NASA says begin w/ where are the ppl & the communities? Where is the conversation
happening? Start here for SM.
10:45 am lovisatalk: Experiment with different ways to engage the ppl and communities you are trying to reach.
10:47 am wmburke: Social media rules for gov't implementation from @levyj413 ‐ in this order: Mission. Tools.
Metrics. Teach.
10:48 am AndrewPWilson: Levy: Go to http://govsocmed.pbworks.com to see info that the social media subcouncil
is working on
Session 4‐1: Openness, Information Sharing
and the Use of New Media in DoD
9:57 am skyemarthaler: DoD panel for 4‐1 has good cross section ‐health to warfighter. #army
10:00 am rdamashek: ‐108 Session 4‐1: challenges in information sharing for DoD. Marian Cherry special assistant to
Vice JCS on net‐centricity
10:01 am skyemarthaler: Creating an information advantage ‐ Debra Filippi #army. Still an issue between
privacy/security vs. Convenience #army
10:04 am rdamashek: ‐108 Cherry: JCS wants entire DoD to work as virtual staff/org, JS needs to be open to its
partners, rely on DISA for infrastructure
10:04 am skyemarthaler: Marian Cherry‐teach our own people how to leverage beyond their area of expertise.
10:05 am rdamashek: ‐108 Session 4‐1: pushing use of NCES infrastructure to enable services, enhanced security,
COOP, agility
10:05 am skyemarthaler: Limited operational capability for secure DoD cloud. Push coming to start exposing data
to it. #army
10:07 am rdamashek: ‐108 Cherry: working pilot on cross‐coalition information sharing (US‐Aussies), DoD is not an
island, secure sharing with partners
10:08 am skyemarthaler: We must start to work and share information with our partners in secure environment ‐
Marian Cherry #army
10:08 am FlexPlexico: Using a "cloud" is more secure and offers a COOP capability ‐ Marian Cherry from Joint Chiefs
of Staff
10:10 am rdamashek: ‐108 Cherry: NS Leads effort, info sharing across senior leaders, driving to be open to other
Agency leaders.
10:11 am rdamashek: ‐108 Cherry: TAPS intelligence fusion effort, support for analytics from multiple stakeholder
perspectives (e.g. J‐5)
10:12 am skyemarthaler: DoD is working to break both internal and external stovepipe for openess communication,
share data. Believe it when I see it. #army
10:13 am rdamashek: ‐108 Cherry: Global Force Management initiative, focus on readiness, support to rapid
deployment, manual integration now
10:14 am rdamashek: ‐108 Cherry: similar multi‐stakeholder analysis/interest perspectives
10:16 am McTeags: Global Force Mgmt project will enable DoD to locate people/things, and move them as needs
change. My sailor in AF needs that now!
10:17 am rdamashek: ‐108 Campbell: CIO of DoD Medical Health Services (MHS), health IT, tracking info on health of
IT, in‐time for provider to use
10:17 am skyemarthaler: Up next on panel Chuck Campbell‐Important to capture all information on patients for
healthcare. Streamline process and safety #army
Page | 9
10:18 am rdamashek: ‐108 Campbell: cost of not doing so, additional tests, missing full situational awareness for
best medical decisions
10:20 am matthewvb: DoD working on virtual electronic lifetime records for health care ‐‐> perhaps this could be
model for universal e‐records
10:20 am skyemarthaler: Virtual lifetime electronic record‐entire medical record for career and beyond. #army
10:21 am rdamashek: ‐108 Campbell: eligibility and other associated info, pushing data out, working with Microsoft
and Google to provide access to health IT
10:22 am afabbri: DoD doing pilot with Microsoft/Google for personal health record access via Internet, free
10:22 am matthewvb: health info being stored on Microsoft & Google server environments ‐ not DoD servers. that's
a great accomplishment for DoD!
10:22 am AndrewPWilson: @lovisatalk Agree, problem for me in 2nd life has been hardware. 2 computers (1 very
new) crashed every time I use :(
10:22 am ezick1: ‐108 Campbell Military health system adobting Virtual Electronic lifetime Record
10:23 am skyemarthaler: How do we best do the virtual lifetime electronic record? Change process and speed up ‐
Chuck Campbell #army
10:24 am 22frets: Chuck Campbell talking about How e‐health records save dup tests, time, and potentially, lives. In
health speed of info is essential.
10:26 am planetrussell: DoD working on lifetime electronic health records Model for civilian EHR/PHR's? via
@matthewvb #himss
10:27 am skyemarthaler: How do we make things customer friendly? Flexible, simple, customized. Distributed
development‐using stakeholders‐Chuck
Campbell #army
10:27 am afabbri: "distributed development"
breaks IT projects into small pieces, different
vendors ‐ faster, only way DoD can go now
10:28 am matthewvb: www.health.mil ‐ DoD
Military Health Systems site focused on web2.0
tech
10:28 am skyemarthaler: Health.mil is test bed
for doing new things in military health
community. Chuck Campbell
10:29 am McTeags: DoD IT talking about using
distributed development for next gen systems, not just lg vendors. Are defense contractors nervous?
10:31 am sengseng: Listening to Jack Holt speak about Use of New Media in DoD ‐ "Communication is information
in action."
10:31 am skyemarthaler: Now up: Jack Holt‐ Defense Media Activity. "Digital undocumented workers" #army
10:34 am McTeags: By thinking about what we do differently, we can work w/in existing systems, rules says Jack
Holt from DoD
10:37 am skyemarthaler: Up now: Eric Sauve, Tomoye. Talking about milspace. open, self service, networking
environment. peer relationship problem solving
10:42 am skyemarthaler: Suave: scenario training with video, critical peer thinking and connect for dialogue about
best result. #army
10:44 am McTeags: Scenario training on MilSpace: Trainees watch scenario & pose solution in order to get access
to actual solution & see other solutions
10:44 am skyemarthaler: Sauve: What are you learning today? On milspace. Convergence works to reveal people
and peers. #army
Page | 10
10:45 am fs3854: eric sauve is talking about MilSpace. what is the relation to companycommanders.com? is this
something being pushed on the CCs?
10:49 am McTeags: Quote from MilSpace soc net user "we're no longer limited to discovery learning at expense of
people we're responsible for." Powerful.
10:51 am JMGOVIT: dod pilot with google and microsoft for e‐health records going on for a year now, dod now
looking at distributed data model for records
10:52 am skyemarthaler: Wisnosky: Don't hide between the lines. Key for openess and trust. #army
10:57 am iweeknick: DoD is overhauling its electronic health record systems to be more usable, more stable
10:58 am skyemarthaler: Wisnosky: info sharing can only happen when everything is simple enough to understand.
#army
11:05 am larrydillard: DoD is using new media to communicate and share info. how are we transforming biz
practices?
11:57 am larrydillard: amazon destroyed bookstores; craigslist destroyed classifieds; where is DoD's creative
destruction?
Page | 11
DAY 1: JULY 21, 2009 – LUNCHEON KEYNOTE
David Weinberger
Co‐Author of Cluetrain Manifesto
Beckman Center for Internet and Society, Harvard Law School
11:59 am AFCEAHelen: Weinberger: Transparency is a virtue, a way of seeing through a policy or a process to the
data behind it.
12:03 pm skyemarthaler: Transparency is important but only if people can use the info. Transparency and logical
organization of info.
12:03 pm salemonz: Weinberger: we went from rational animals to being information gatherers. Age of info is
about reduction of info. Throw out chaff
12:04 pm debbieweil: The age of information is over; we’re in the age of connection @dweinberger
12:05 pm salemonz: Weinberger: this changes how we come to belief. It changes how we learn and are influenced
12:05 pm AFCEAHelen: Weinberger: Now we're in an endless universe of bottom‐up links.
12:05 pm You2Gov: David Weinberger (Harvard) is speaking. "Endless Universe of Bottom up links" Books simply
add to general supply of knowledge.
12:07 pm AFCEAHelen: Weinberger: We trust the system of knowledge and authority in books. But it has a stopping
pt, you can't see thru the report.
12:07 pm moehlert: Weinberger: System of Knowledge by Authority allows us to stop investigating by telling us
when we've reached an authority.
12:08 pm AFCEAHelen: Weinberger is implying that authority and transparency are mutually exclusive, because
authority exists to stop our inquiry.
12:08 pm salemonz: Weinberger: paper is a disconnected medium. It does not link well. Things are often out of
date.This reinforced the stoppage of inquiry
12:09 pm lovisatalk: Hyperlinks tell u how to continue finding information & makes relationships
12:10 pm csukach: Weinberger: hyperlinks invite you into different realms & encourages differences
12:11 pm AndrewPWilson: Weinberger: embracing transparency doesn't mean that at some point we will all agree
12:12 pm AFCEAHelen: Weinberger: We have abundance of stuff b/c we took the paper out of the system. But we
have an abundance of crap, too.
12:13 pm lostonroute66: if transparency removes traditional end‐points of knowledge search, how will
representative gov make policy w/ greater ambiguity
Page | 12
12:13 pm AndrewPWilson: Weinberger: Taking paper out of the system has resulted in the problem of abundance of
information
12:13 pm wmburke: Weinberg: If this hyperlinked world means differences are never resolved, what does that
mean for the future of policy formulation?
12:14 pm sporing: Weinberger: spam is not crushing us, its the good stuff you want that is crushing.
12:15 pm salemonz: Weinberger: finding knowledge is like finding beer. Hot day, get beer, not perfect, but it's good
enough. Not laziness, its efficient
12:16 pm AndrewPWilson: Weinberger: Meta data is critical in this age of abundant info
12:16 pm NoelDickover: Weinberger ‐ info only needs to be "good enough" in most cases. Social info allows us to
find answers our specific needs. #gov20
12:17 pm salemonz: Weinberger: notices and warnings from wikipedia shows that they're not trying to sound
authoritative, they're inviting us to edit
12:18 pm salemonz: Weinberger: casual approach to authoritative stance liberates knowledge. The ability to rely on
metadata makes system smarter.
12:18 pm You2Gov: @dweinberger "Literacy of us learning to deal with meta data is liberalizing to society." #gov20
12:19 pm AFCEAHelen: Weinberger: Businesses are uncomfortable letting us know they are fallible. So is
government. We're humans, not G‐d.
12:20 pm AndrewPWilson: People should pay close attention to the language Weinberger is using, lots of "we",
"us" & "our"
12:21 pm skyemarthaler: The Internet is one big recommendation system ‐ weinberger
12:22 pm csukach: Weinberger: humans are fallible. We're only embarrassed by our fallibility if we we're
pretending not to be human in the first
place
12:24 pm tellenger: "We rely on
transparency to evaluate authority. Not on
editors." Weinberger is dynamic.
12:25 pm salemonz: Weinberger:
hyperlinked media does better job of
showing true nature of topics‐‐messy,
touching many many things.
12:25 pm csukach: Knowledge & topics are
messy & not as neat as paper made that
information appear (Weinberg)
12:26 pm salemonz: Weinberger: hyperlinks can let us decide if content is good enough to merit our attention. We
can see where it all came from
12:26 pm AndrewPWilson: Weinberger: Networks are the most important authority in this world, not any one
individual
12:26 pm skyemarthaler: The network is smarter than any individual or sum of individuals. Weinberger
12:29 pm lovisatalk: Links show us how the world appears to someone & how we share this world. We may share
the world diff. Sees beyond ourselves
12:29 pm moehlert: Every link points us to a different way of seeing a shared world.
12:29 pm lostonroute66: Weinberger: a link on a page is a little piece of generosity, saying "here's something
interesting" and invites you to leave the site
12:30 pm debbieweil: We’ve built an enormously complex recommendation system called the Internet
12:31 pm salemonz: Weinberger: old architectural view of knowledge is facts‐‐knowledge‐‐wisdom.
Page | 13
12:31 pm You2Gov: "The architecture of the web mirrors morality." @dweinberger speaking. Room is transfixed on
his verbal tour de force on #gov20.
12:32 pm shwi: Weinberger: Facts have a history.
12:32 pm fantomplanet: The people who will contribute the most to gov't transparency & openness are the people
who don't know it yet.
12:33 pm krazykriz: The point of everything @dweinberger is saying: "Linked Differences" ‐ It's okay to disagree. In
fact, it's the heart of a democracy.
12:33 pm AFCEAHelen: Weinberger: Facts and information don't lead to wisdom. Discussion does. We tend to
hammer out facts, hammer out dissent‐‐that's wrong.
12:33 pm kpkfusion: In other words value of data portals is to facilitate citizen exchange.
12:33 pm salemonz: Weinberger: New system is collective attempt to discuss and grow. Not concerned with nailing
things down. They are unnailing.
12:34 pm mixtmedia: Facts, data, information, etc. lead to discourse which lead to COLLECTIVE wisdom &
knowledge
12:34 pm NoelDickover: @dweinberger ‐ facts and data do NOT lead to knowledge & wisdom ‐ they lead to
informed discussion & argument. #gov20
12:34 pm salemonz: Weinberger: transparency helps us put all arguments together socially. Did away with king in
1700s. This is further progression
12:35 pm sanchezjb: Facts don't just "hammer down ideas." They can also b used 2 support ideas.
12:35 pm Tomoye: dweinberger ‐ facts are the tools for us to change the way we think ‐ making the facts open
opens the floodgates to new ideas
12:36 pm salemonz: Weinberger: dec of independence included maximum amount of differences. Max speech. Max
religion. But we're stuck with paper. Limiting
12:36 pm mixtmedia: "King Paper continues to rule the world of ideas." It's a dead‐end. Can't click on it. Paper
doesn't work.
12:36 pm AndrewPWilson: Weinberger talking about the importance of diversity. Me ‐ Note: diversity very imp to
crowdsourcing efforts
12:38 pm NoelDickover: @dweinberger ‐ transparency brings excellence to our networks by making the links
visible. #gov20
12:38 pm krazykriz: Democracy is perpetual disagreement...the tension that holds taut the bow that launches us to
new heights as a nation
12:41 pm levyj413: Yes @dweinberger, but we face collision between admitting we're human and public
expectation that gov't is authority on many subjects.
12:44 pm webtechman: @dweinberger is making us think Differently! Ready to harness the power of collective
intelligence. #gov20
12:50 pm kayawalton: Data isn't much use if it's not easily understandable ‐‐ Amen!
Page | 14
Conference
“TweetBook”
DAY 1: JULY 21, 2009 – PM SESSIONS
Session 1‐2: Case Studies in Citizen Engagement
12:53 pm corbett3000: Kicking of the Citizen Engagement case study panel here at #ogi. I'm talking about
www.appsfordemocracy.org. Come on in! #fb
12:55 pm corbett3000: Nancy Sternberg from the SBA is talking about www.business.gov
1:03 pm debbieweil: At session listening to @corbett3000, David Stern of @mixedink and Nancy Sternberg from
the SBA : business.gov case study
1:23 pm levyj413: Reality check at session: Maybe 20% had heard of Apps for Democracy. Still not a widely‐known
thing in gov't circles
1:24 pm tjohns06: @corbett3000 wanted to call DC Apps for Democracy, Hack the District. lol #citizenengagement
1:25 pm tjohns06: COOL local app: iLive.At http://www.ilive.at/ #citizenengagement from @corbett3000
1:28 pm tjohns06: quick wins count = valuable buzz factors (such as building iphone app even if it isn't the MOST
widely used app) #citizenengagement
1:31 pm tjohns06: online case files for crime in DC: http://www.wethepeoplewiki.com/ @corbett3000
#citizenengagement
1:31 pm tjohns06: bottom line for
#citizenengagement= MAKE IT USEFUL to your
audence.
1:35 pm PhoenixRachel: "the citizens"? Aren't
we all citizens? Shouldn't we start thinking that
way?
1:36 pm debbieweil: @corbett3000 realized that
missing piece in Apps for Democracy process
was to 1st ask what biggest problems in
community are
1:37 pm kayawalton: Of course cybersecurity reality check hits in middle of my drooling: How secure are these
apps?
1:41 pm debbieweil: Apps for Democracy: suggest city problems that can be solved with technology
http://bit.ly/sG9rQ @corbett3000
1:42 pm mixtmedia : @debbieweil no, community problems can be solved w/citizen engagement. technology will
always just be an enabler.
Page | 15
1:44 pm debbieweil: Just launched: 1st app for iPhone http://311.socialdc.org @socialDC @corbett3000
1:44 pm mixtmedia: iLive.at mentioned in two simultaneous panels this afternoon . cool stuff... what if you built
action and social media into this?
1:48 pm debbieweil: David Stern @mixedink asks @corbett3000 if approach of Apps for Democracy will always be
geographically and locally based
1:49 pm debbieweil: Replies @corbett3000 it was
the fastest way to jumpstart the creation of apps
cuz municipal data more readily available
1:50 pm cheeky_geeky: I think that @corbett3000
needs to run Apps to Save the Entire Universe for
the future intergalactic U.N. and all unaffiliated
aliens.
1:54 pm tjohns06: if you don't have a real human
being behind the slickest, cheapest, best social
network, it will not work. #citizenengagement
2:07 pm storyspinner: so far today the #ogi
conference has been awesome, this citizen
engagement panel I attended just rocked, lots of
great stuff!
2:10 pm debbieweil: New blog post: live tweeting
on two Twitter boards behind speakers
http://bit.ly/sazYo
Per @debbieweil’s tweet (right), all conference tweets were 2:36 pm tsuder: @corbett3000 earlier had a
displayed on two Twitter boards behind event speakers.
presentation abt wht his company & others R
Photo taken by Debbie Weil doing in DC. He gets it as much as anyone in this
space.
Session 2‐2: Transparency in Action: Achieving Its Potential
1:05 pm paula_thrasher: You need outreach for transparency/ crowd‐sourcing to work ‐ If you're open and nobody
comes, it doesn't help. 2_2
1:06 pm USMSOffice: John Powers with National Archives‐ recommends education of stakeholders when initiating
blogs, public coment periods and web forums
1:12 pm Pragmatics_Inc: All this talk on transparency ‐ should I put my photo instead of our logo on Prag twtr acct ?
wondering about our own transparency :‐)
1:14 pm Pragmatics_Inc: when designing mashups ‐ common usernames leads to better transparency (Plus, helpful)
1:23 pm ANTHOLOGYCOMS: Techology can only make an ineffiecient process faster #transparency
1:34 pm allan_USMS: Sonny Bhagowalia: "Technology can automate an inefficient process faster."
1:36 pm Pragmatics_Inc: Everything the gov does is a record. Sometimes lack of transparency is poor record
keeping?
1:38 pm Pragmatics_Inc: NARA: The beauty of social media is the flexibility
1:43 pm justgrimes: thank god, people are finally talking about records and records management with social media,
web 2.0, and federal agencies session 2‐2
1:43 pm Pragmatics_Inc: venn diagram of the laws/regulation such an issue: one law says do x, another says do y
Page | 16
1:52 pm Pragmatics_Inc: Worth going through PII hurdles to allow comments on blogs, because it invests people in
the process
1:56 pm justgrimes: When will people appreciate that records & records mgmt is crucial to accountability; record
keeping is like transparency 1.0 :)
1:52 pm ANTHOLOGYCOMS: the people at #ogi are open to change and open government. The naysayers aren't
here and it's so hard to influence them but we must
1:53 pm Pragmatics_Inc: On the otherhand, people get nervous when the government collects data of any kind ‐
good to have anon & also non‐web way
Session 3‐2: Data Visualization: Showing Government 2.0
12:52 pm 22frets: Attending the data visualization session, one of my fav topics. Ben Shneiderman from UM.
1:06 pm wmburke: data viz mantra per Schneiderman: overview, then zoom & filter, then details on demand.
1:11 pm kayawalton: Another benefit from infoviz: gives you answers to questions you didn't even have.
1:13 pm ArmedwScience: Have you used ManyEyes? http://tinyurl.com/65k5vg A data visualisation tool in which
users upload data, create graphic representations
1:13 pm matthewvb: treemaps: perhaps my favorite way to visualize data.
1:19 pm mixtmedia: @paolicelli yes, but you have to be careful not to let pretty pictures show a story that's not
really there....
1:22 pm kayawalton: InfoViz support discovery and communication. "Bad data" may not necessarily bad. Data
enables decisions.
1:23 pm wmburke: Schneiderman data viz: great work, but the graphic design is very linear/old school/not clear to
a modern eye
1:24 pm matthewvb: Susie Adams (Microsoft) talking about crowd sourcing data analysis
1:25 pm AFCEAHelen: Struck by the diversity of age in this room.
1:26 pm svenburg: Susie Adams, Microsoft: we are installing data viz capabilities in the #cloud. then ask the
community to help with the analysis.
1:26 pm 22frets: Shneiderman good display of datavis tools and types. Not much gov, tho.
1:27 pm kayawalton: Challenge: empowering citizens to take govt data and create infoviz (without having dev
experience)
1:29 pm svenburg: Susie Adams talking about
#OGDI for data viz #azure
1:32 pm svenburg: http://www.spatialwiki.com/
by IDV Solutions being demoed at
1:35 pm kayawalton: Currently drooling over
demo of Web‐based dataviz apps such as
SpatialWiki and PhotoSynth.
1:36 pm grumpawjohn: ms virtual earth ‐ spatial
wikis ‐ photos, geo‐located. Not sure that's data‐
viz. Guess photos r data of sorts.
1:39 pm svenburg: @ajturner: Geography is a
common pivot point. Maps reflect & define
reality ref: Americus
1:41 pm mixtmedia: @ajturner speaking now on data visualization. Geography is a common pivot point (lat & long).
Free & open data are the foundation.
Page | 17
1:41 pm moehlert: @22frets Add "Install MSFT Silverlight" to "Govt Computer" = #FAIL
1:44 pm svenburg: @ajturner put all his links/demo/ppt up on delicious.com under OGI09. nice! #sharing
1:46 pm 22frets: Andrew Turner is bringing it all together. Merging gov data with geospacial. Excellent.
1:49 pm kayawalton: List of link from @ajturner presentation on geospatial viz of govt data: http://bit.ly/XGPFh
1:54 pm mixtmedia: What about small scale data visualization? Anyone have examples of using visualization to
explain strategies w/in agencies?
2:08 pm fantomplanet: @mixtmedia Small‐scale viz. It's called Clip Art in PowerPoint. @lewisshepherd will sell you
some add‐ons. ;)
2:18 pm davefauth: wish @ajturner would have gone first. open data and open apps.
Session 4‐2: Organizational Metamorphosis When DoD/NGO
Partnerships Reach Consensus
12:51 pm skyemarthaler: Attending Session 4‐2 organizational metamorphosis ‐ when DoD/NGO Partnerships reach
consensus #army
1:02 pm skyemarthaler: Q&A from session 4‐2. How do you transfer highly organized DoD skills to Not as structured
NGOs partners. #army
1:11 pm skyemarthaler: What communication tools
were put in placeto facilitate flexibility between
NGOs and DoD? Q&A from Session 4‐2. #army
1:23 pm skyemarthaler: If you have the trust and
transparency what was the best way to facilitate?
Open and honest participation are key Q&A
Session 4‐2 #army
1:28 pm skyemarthaler: A major DoD problem is
redundant efforts. Left hand doesn't talk to the
right. #army
1:52 pm kit_plummer: why aren't these guys at #ogi? http://bit.ly/16Mfwo
1:58 pm skyemarthaler: Session 4‐2: Find out what people on the lowest level need first before you deploy a
solution.
2:01 pm skyemarthaler: In DoD you are starting to see cultural change in mid level/ junior level at grassroots level
for partnering and information sharing.
2:03 pm skyemarthaler: Where DoD gets stuck is on policy. Need to develop policies to enhance relationships.
Session 1‐3: A‐Space: Social Software Unleashing
the Potential of a Community
2:21 pm topperge: Listening to Mike Wertheimer discussing A‐space at
2:22 pm debbieweil: NSA's Michael Wertheimer: intel community collects 10 million times more info than we
analyze
2:25 pm AndrewPWilson: At the a‐space presentation, Michael Wertheimer speaking on ?Facebook for Spies"
Page | 18
2:30 pm paula_thrasher: Great issue with SM from A‐Space prezo: It has everything going for it, but I can't figure out
how it helps me.
2:32 pm debbieweil: NSA's Michael Wertheimer: Many startups crash by trying to adapt to early adopters (referring
to intel's A‐Space)
2:34 pm debbieweil: NSA's Mike Wertheimer: during Iran election crisis, intel analysts left the bldg, walked out to
parking lot and began to use Twitter
2:36 pm AndrewPWilson: Wertheimer: Without
collaborative space analysts make a judgment and
then have to defend them. Collaboration changes
dynamic
2:36 pm debbieweil: Love this guy. Totally cool.
NSA's Michael Wertheimer is a cryptologic
mathematician http://bit.ly/5qqQ2
2:37 pm lostonroute66: @paula_thrasher Henry
Ford said, "If I had asked people what they wanted,
they would have said 'a faster horse.'"
2:37 pm RebeccaMT: "dont rely on polls/surveys to
create your web2.0 platform‐‐users dont always
know what they want!"
2:38 pm AndrewPWilson: Wertheimer: Another key to collaboration is finding ways to give credit.
2:39 pm smiltenberger: Expose your problem and expose your information in order to find solutions ‐ wertheimer
2:40 pm debbieweil: NSA's Mike Wertheimer: information is power; sharing it is threatening to intel community
2:41 pm debbieweil: NSA's Mike Wertheimer: you should be sleeping better at night knowing that analysts are
sharing info thru A‐Space
2:41 pm moehlert: U should feel good when U go 2 bed tonight, 1,000s of analysts r collaborating together in ways
that were not possible before A‐Space.
2:43 pm Pragmatics_Inc: Aspace ‐ let people have fun too (within reason), because it allows for connections of
people they have never met before
2:44 pm debbieweil: NSA's Mike Wertheimer: 50% of intel community's A‐Space users (analysts) have been hired
since 9/11
2:36 pm topperge: Analysts had to go to the parking lot to read tweets about Iran sad
2:50 pm paula_thrasher: Aspace ‐ fascinating anecdote about how outside individuals could bring new idea to the
table, challenging each other
2:50 pm AndrewPWilson: Wertheimer: TinEye ‐ reverse image search engine http://tineye.com/
2:51 pm AndrewPWilson: Wertheimer: A side benefit of collaboration is that the people collaborating start using &
understanding same language
2:51 pm debbieweil: NSA's Mike Wertheimer: The notion that knowledge = power is being replaced by info sharing
& collaboration = power
2:52 pm AndrewPWilson: Wertheimer: Analyst learned more from 4 hrs of dialog w/social software than 4 months
of job (person was 2 doors down)
2:54 pm topperge: Living intelligence mentioned at todays conference in reference to aspace @ckras
2:55 pm moehlert: M Werthheimer Trying to control leaks by restricting distro is like trying to stop water from
falling...won't work
2:56 pm storyspinner: this guy from the NSA speaking at .. just wow! :)
Page | 19
2:57 pm moehlert: Wow. Werthheimer just brought it home. Do you want more or less info when u have to make a
decision that could cost some1 their life?
2:58 pm debbieweil: NSA's Mike Wertheimer: Are we saving more lives (w/ new info sharing)? I don?t know yet
3:00 pm RebeccaMT: "trust is an investment. its not something you 'manage' to the point of distrust" ‐dr.
wertheimer
3:00 pm Pragmatics_Inc: A‐space presentation has been awesome. I want to share with everyone ‐ it is so inspiring
to the power of social networking
3:00 pm debbieweil: NSA's Mike Wertheimer: information overload is becoming a distributed cloud kind of thing
(for analysts)
3:01 pm Pragmatics_Inc: Just a note too ‐ ASpace is not opensource, but JiveSoftware. Power in strong user
interface from commercial products
3:04 pm AndrewPWilson: Wertheimer: Points (the ability to recognition for your contributions) is big part of the
success of collaborative spaces
3:07 pm debbieweil: Bridge is an unclassified version of intel community's A‐Space http://bit.ly/WpZUE
http://bit.ly/ndz9R
3:12 pm storyspinner: its really amazing how the analysts are now collaborating across agencies in ways never done
before ‐ ASpace really helps them
Session 2‐3: Organizational Metamorphosis When DoD/USGA
Partnerships Reach Consensus
Sorry…No Tweets for this Session!
Session 3‐3: Federal Acquisition 2.0
2:40 pm tjohns06: buzzword soup here at #ogi #acquisition session. need some detailed action steps. we all know
there is generational knowledge gap.
2:44 pm tjohns06: requirements process needs to be revamped... Great. We all agree! How do we do it??
#acquisition
2:47 pm tjohns06: is this ideal acquisition environment they are discussing already out there?
http://defensesolutions.gov/ #acquisition
2:51 pm kpkfusion: Dee Lee just did a great job on presentation for streamlining federal acq process @ .
2:52 pm kpkfusion: Dee Lee says if private/consumer sector had to follow federal requirements process in
development, most great products wouldn't happen.
2:53 pm AFCEAHelen: Data paparazzi: those critics who are waiting to pounce because they make conclusions with
no knowledge. I love it!
2:54 pm kpkfusion: Just learned a new term from John Nyce at #ogi "data paparazi" How true is that?
2:55 pm dlblack: Dave Lee: improve the acquisition process through good communications
2:56 pm tjohns06: does competition = fairness? #acquisition What makes a federal acquisition competitive?
Page | 20
2:58 pm kpkfusion: Underlying issue is that transactions cost imposed by government in complicated procurement
systems are passed on to taxpayers
3:01 pm kev097: Speaking of acquisitions, see this stupefying chart. http://bit.ly/Mbm Or Such complexity why
gov't rarely does web tech right.
3:01 pm tjohns06: recommend hosting agency "industry days" via live conference. interesting. #acquisition
3:09 pm tjohns06: @AFCEAHelen yeah! those events. good discussions. need to make them more "sharable" and
scalable. #acquisition http://bit.ly/cOPX
3:11 pm kpkfusion: @marydavie has solid message. In fed acquisition we have taken a simple process and made it
very complex, 1 that inhibits communication
Session 4‐3: Innovations in the Science
and Technology Communities
2:33 pm skyemarthaler: Helen Almey‐ Innovation is not just new tech, but how to use old tech differently. #army
2:37 pm skyemarthaler: Helen Almey‐Slowness costs money, Centre for Defence Enterprise #army
2:47 pm skyemarthaler: Battlefield forensics sounds pretty cool. Chopra called it CSI Baghdad. #army
2:47 pm USMSOffice: David Edwards discussing open business cells & www.defensesolutions.gov
2:59 pm skyemarthaler: Military Wikis are not meant to replace authoritative info but to complement. ‐Christopher
Thomas #army
@jrick: “Live Tweeting a social media conference has to be
one of the most effective uses of Twitter.”
Photo taken by Debbie Weil (@debbieweil)
Page | 21
Conference
“TweetBook”
DAY 1: JULY 21, 2009 – TOWN HALL MEETING
Vivek Kundra
U.S. Chief Information Officer
3:39 pm kolpeterson: Vivek Kundra speaking on how transparency can deliver results for gov't
3:41 pm tjohns06: Government does not have monopoly on good ideas ‐Kundra
3:42 pm mixtmedia: Old culture was built around faceless accountability. New culture: ideas have faces .
3:42 pm kev097: Kundra going over OMB's IT Dashboard. It's already led to suspending 45 Veterans Affairs projects:
http://bit.ly/iHJyx
3:43 pm AndrewPWilson: Kundra: IT dashboard is not only public but has tools that allow for collaboration &
sharing of the info & data
3:43 pm USMSOffice: Kundra: Management watch lists did not hold contractors accountable. Opaque & no
feedback on incomes
3:44 pm krazykriz: Kundra: Critical element is democratizing data, putting it in formats that are easily usable by
citizens (not just convenient for gov)
3:44 pm Pragmatics_Inc: Kundra: Guiding principals ‐ Transparency, Accountability, Collaboration
3:44 pm skyemarthaler: Kundra: democratize the data so people can make the analysis and judgment on tax payer
funded projects.
3:45 pm mixtmedia: Continuously reevaluate what you're doing... "innovations" don't stay that way as time passes.
Need processes for continuous innovation
3:45 pm AndrewPWilson: Kundra: How do we tap into public knowledge to help deal with all of the difficult
challenges out there
3:46 pm mixtmedia: Evidence‐based decisions to drive change for efficiency and effectiveness
3:46 pm Pragmatics_Inc: Capturing data lets you measure when to fail fast, quit, and stop putting money in bad
programs
3:46 pm krazykriz: Data must lead to ACTION. ‐ Kundra
3:46 pm AndrewPWilson: Kundra: Over 31 million hits since launch of IT dashboard. http://www.usaspending.gov/ +
companion blog plus data.gov
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3:47 pm ajturner: Kundra's team is building public facing interfaces that the Government itself is using for decision
support http://it.usaspending.gov
3:48 pm AndrewPWilson: Question for Kundra: Why we don't follow model of UK ‐ there is wide area network
across all agencies (no firewalls)
3:50 pm skyemarthaler: Kundra: have to ensure the privacy of the American people is not compromised. #army
3:52 pm debbieweil: Vivek Kundra: value of
Data.gov is that it jumps firewalls (my interp) and
crosses the silos created 50 ‐ 60 yrs ago
3:53 pm svenburg: @ajturner questioning
@vivekkundra about open and transparent
procurement process
3:53 pm kev097: Questioned about Recovery.gov
$15 mil contractor controversy. Kundra: We need
procurement reform. IT is not like a building.
3:54 pm debbieweil: Great question for Vivek
Kundra: what does success of gov 2.0 look like in 4
yrs
3:54 pm pahlkadot: vivek kundra talking about need for procurement reform. Buy cycle = Moore's law cycle!
Already obsolete by launch.
3:54 pm MixedInk: US CTO Vivek Kundra: Transparency works bc of Hawthorne effect ‐ we change behavior by
observation, shaming projects that deserve shame
3:54 pm mixtmedia: End state of Gov 2.0? What's success? It's evolutionary.... we'll see greater involvement of
technology in every aspect of our lives
3:55 pm krazykriz: Q for Kundra: What is your plan to encourage agencies to unblock great sites like @GovLoop
where gov is collaborating transparently?
3:55 pm AndrewPWilson: Kundra: In the next 5 years more data created than in the history of all mankind & much
of it will be unstructured
3:56 pm debbieweil: Vivek Kundra: value of Data.gov is unstructured data, some of it is in video, some is GPS‐coded
pics you take with your iPhone
3:56 pm AndrewPWilson: Kundra: There will be Darwinian pressure put on the government to be able to compete
with services provide by private sector
3:56 pm tjohns06: End state of gov20 = evolutionary. Greater convergence of gov and industry (FYI @sradick)
3:57 pm jack_holt: The www is becoming the manifestation of the aggregation of human thought. I'm just sayin' ...
3:58 pm krazykriz: All this data sounds like a digital landfill...but is one agency's trash another one's treasure?
3:58 pm AndrewPWilson: Kundra: One of the challenges of data availability is the number of steps involved from
data generation to becoming available
3:58 pm govloop: data supply chain needs to be improved. definitely key
4:00 pm ScottHorvath: RT @krazykriz: Q for Kundra: What's your plan to encourage orgs to unblock sites like
@GovLoop where gov is collabing transparently?
4:00 pm krazykriz: More on the "digital landfill" w/all the data ‐ is a new competency the ability to dig and discover
gems? Mining in the 21st century?
4:00 pm pbrantner: Vivek Kundra dispensing hope and change at to a crowd starved for it.
4:01 pm debbieweil: U.S. CIO Vivek Kundra talks like an alpha geek (suits his title)
4:01 pm ajturner: When will @vivekkundra start twittering again?
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4:01 pm mixtmedia: Legacy policies, e.g.Paperwork Reduction Act reduce our agility; wmust reevaluate statutes in
light of new technologies & capabilities
4:01 pm AndrewPWilson: Kundra: How to deal with Paperwork reduction act, cookies, etc. ‐ need to evaluate what
makes sense now vs when statutes put in place
4:01 pm kmerritt: Vivek kundra req for comments on persistent cookie policy
4:01 pm tjohns06: Paperwork reduction act and cookie policies being "looked at." I can't wait for this to be adapted!!
4:02 pm JohnReaves: RT @krazykriz is a new competency the ability to dig and discover gems? Mining in the 21st
century? < mining + connecting
4:02 pm moehlert: Outstanding lineup Great conf so far! http://yfrog.com/edtrkj
4:02 pm debbieweil: Q for Vivek Kundra: Could social media be a way to capture expertise of retirees?
4:02 pm krazykriz: RT @batterista: @krazykriz @GovLoop is blocked at agencies? WTH? YES! Several. and it's one of
the most valuable tools to crush silos!
4:02 pm jhaughwout: RT @kachok Q for Vivek: Plans 2 opensource software behind IT dashboard, data.gov and
recovery.gov so local and state govt. can use it?
4:02 pm govwiki: Check out the feed for the Open Government & Innovations Conference tweets today inc. Kundra,
USA CIO. .. http://bit.ly/2rMJ6J
4:03 pm kev097: Regulatory statutes getting in the way according to Kundra, questioner ‐ federal cookie policy &
(ironically) Paperwork Reduction Act.
4:03 pm kachok: Q for Vivek: will Feds build open source tools for ARRA reporting for state/local governments to use?
4:03 pm debbieweil: Vivek Kundra: We haven't (yet) tapped into some of the smartest minds inside the fed gov't
4:03 pm skyemarthaler: Kundra: Part of what we are facing is how we optimize spending. Gov Needs to engage in
debate. #army
4:03 pm mixtmedia: "Some of the most valuable thinking is happening w/in the federal gov't" Must make sure that
game‐changing ideas are surfaced
4:04 pm kpkfusion: Vivek Kundra is spot on in saying that many of the best capabilities are on the front lines and we
have to bridge to inclusion
4:04 pm CrisisCampWest: RT@archivesnext RT@paula_thrasher: Need outreach for transparency/ crowdsourcing to
work ‐If you're open & nobody comes it doesn't help
4:05 pm jspeigel1: RT @BevUSA: need to look at
paperwork reduction act, cookies, and other laws
and regs. Vivek Kundra.
4:05 pm CrisisCampWest: RT@AndrewPWilson RT
@krazykriz: Data must lead to ACTION. ‐ Kundra at
4:05 pm AndrewPWilson: Kundra: How can we
have a healthy space to debate ideas ‐ this
includes looking a different model for physical
spaces
4:06 pm skyemarthaler: Collaborative deliberation.
How do we do that on gov? How do we encourage
at IMCOM? #army
4:06 pm tjohns06: Need to also create face to face debate and battle of ideas!! hail the return of rich discussions vs
sound bites
4:06 pm kmerritt: One potential solution to govt collaboration: startup style open "bullpen" floorplans
4:06 pm jack_holt: Challenge: finding the good ideas that are generated within govt.
Page | 24
4:06 pm storyspinner: this town hall with vivek kundra at is
really intersting, nice glimpse into where our gov't is going
tech wise
4:06 pm kmorr: Vivek being asked whether face‐to‐face
participatory spaces will be made available for collaborative
policy debate/feedback
4:06 pm krazykriz: Quote of the Day (from @kmcurry): Current
data supply chain is multiple data stovepipes bridged by Excel
monkeys, Powerpoint Rangers
4:07 pm kpkfusion: Will be great to get from data centric
discussion to citizen/agency centric discussion. Exchange is the
value creation engine.
4:08 pm storyspinner: we are working on putting more weight
on the outcomes, not just expenditure data ‐ vivek kundra
4:08 pm davefauth: @mixtmedia DNI Galileo is open only to
govt not contractors. not using valuable thinking there.
4:08 pm samteller: Listening to Vivek Kundra talk about Photo taken by Federal Computer Week
awesome government IT at #ogi ‐‐ would have been
impossible to imagine this stuff a year ago
4:09 pm moehlert: This is what an end of the day conf session should look like! http://yfrog.com/5iyp3j
4:09 pm storyspinner: there needs to be a huge shift to understand that we are stewards to taxpayer $$ ‐ vivek kundra
4:09 pm tjohns06: Do you need to reorganize/ remodel your physical workspace for better discussion and debate?
Vivek's doing it. :)
4:12 pm kpkfusion: Vivek Kundra describes "tectonic shift" to transparency. "Tectonic shift" will extend to changing
mindset to improving citizen value.
4:13 pm kev097: Many of the best ideas are IN government, on the front lines, but never move up through
bureaucratic hierarchy. ‐Kundra
4:13 pm CrisisCampWest: RT@JohnReaves: RT@AndrewPWilson Kundra:In the next 5 years more data created than in
human history‐ much of it will be unstructured
4:14 pm AFPADude: @NoelDickover Kundra is right inline with the @timoreilly view that govt Is a platform, and that
this the best way to democratize data
4:14 pm debbieweil: Great Q to Vivek Kundra: How can we capture and elicit some of the tacit knowledge
http://bit.ly/3tDuk that fed employees have? .
4:15 pm paolicelli: Per Kundra comments, sounds like fedbizopps platform is being "looked at" for modernization at
least. Good ...but can't wait!
4:15 pm govloop: do we need a new clinger‐cohen?
4:15 pm kpkfusion: Commenter focuses on value of "tacit knowledge" inherent in federal employees. Vivek "digital
town hall", Adding "cloud" services.
4:15 pm krazykriz: Q for Kundra (from earlier convo w/ @justgrimes): How do we ensure digital participation for
Americans in rural areas? Library system?
4:15 pm AndrewPWilson: Kundra: The goal is too have cloud‐based platforms that all gov't agencies can access
whenever need occurs
4:16 pm jhaughwout: Q for Fed CIO: Will there be an RFP to see who provides the Cloud for GSA and others? If so, how
soon?
4:16 pm RebeccaMT: RT @kpkfusion Underlying issue is that transactions cost imposed by gov in complicated
procurement systems are passed on to taxpayers
Page | 25
4:16 pm skyemarthaler: President is comittes to leveraging tech and info across the board. Need leadership now. ‐
Kundra #army
4:17 pm kpkfusion: What about improving existing "public comment" process as way to create transparency & open
gov as way to find "game changing" ideas?
4:17 pm krazykriz: @ogiconference Can we submit all unanswered questions to Kundra for response from his office
(possibly via a WH blog post)?
4:17 pm jack_holt: Leadership: ceding control seeding contol to cultivate performance and harvest excellence.
4:18 pm kev097: Vivek Kundra's answer to all questions, in short: "Oh yeah, we're going to be working on that too."
4:18 pm wmburke: Weird to be listening to a political appointee and not feel like every statement is pre‐determined
and approved. Keep it up Vivek!
4:18 pm hueythewookiee: @jack_holt best way is to put it in open format(s) that are platform neutral and serializable.
that answers the scale/replicable ?
4:18 pm kpkfusion: Vivek receives applause. Kudos, he did a great job!
4:18 pm debbieweil: Love this... Vivek Kundra: What's key is to capture disruptive ideas
4:18 pm skyemarthaler: Key is to find game changing ideas and disrupt linear procurement of tech. ‐Kundra #army
4:55 pm washingtronic: Kundra requests inventory of latest knowledge management apps http://bit.ly/12RkcI
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Conference
“TweetBook”
DAY 2: JULY 22, 2009 – AM SESSIONS
David Wennergren
Deputy Assistant Secretary,
Defense for Information Management
7:27 am PhoenixRachel: I think its awesome that has highly active tweetstream. Govt nobodies have a chance to
connect and actually make a change.
7:28 am rdamashek: Wennergren: Deploy smaller services, retain flexibility and agility of locally developed
services
7:28 am armyimcom: It is hard to do change in DoD. Big IT systems are hard to deploy. Need enterprise approach
with local capability. Wennergen
7:29 am kayawalton: Wennegren: big challenge to be able to innovate is to change culture and build trust
7:29 am tjohns06: Change management critical to make transparency and open government possible
7:29 am rdamashek: Wennergren: Change Management tips ‐ culture change ‐ 10. Ride waves of change
7:30 am csukach: Day 2 , Wennergren: Changing our culture is our biggest challenge in embracing transparency &
sharing
7:30 am US_EUCOM: Culture change needs to start with leadership engagement
7:31 am jrick: Live Tweeting a social media conference has to be one of the most effective uses of Twitter.
7:31 am rdamashek: Wennergren: 9 ‐ move with speed and plant seeds of change ‐ opportunites close unless
siezed, leaders come/go too fast
7:31 am tjohns06: large scale implementations take many years. need to consider the changes that will occur
during that transition time (Winnergren)
7:32 am tsuder: Wennergren ‐ Try to do modular projects than working with a "big‐bang" long projects. .
7:32 am csukach: Wennegren: in changing, we must do so quickly‐‐we must quickly adapt
7:32 am salemonz: Wennergren: tip 8 polarity management. You are here today because you are good at problem
solving. Many things, though are balance of 2
7:33 am jrick: Book recommended by Dave Wennergren: Polarity Management: Identifying & Managing Unsolvable
Problems, by B. Johnson: http://is.gd/1HyEK
7:33 am mixtmedia: Services are faster to deploy than products....3. Polarity management: recognize & embrace
polar challenges, e.g. sharing AND security
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7:33 am kayawalton: Wennegren: Manage polarity. Balance openness with security as we move toward change.
7:34 am salemonz: Wennergren: tip 7 turn status quo on head. Have variety of new ideas
7:35 am tellenger: Dave wennergren opening day two at with ten ways to navigate change management. Embrace
change, be agile, share, prioritize new ideas.
7:35 am mixtmedia: Don't let status quo drive your decisions. There is always some trepidation about the new &
unknown... don't let fear paralyze you.
7:37 am salemonz: Wennergren: tip 6 if you want change, you must be good at telling story‐‐need counter story
7:38 am csukach: Wennegren: if u want to adept at change, you must be able to explain/tell the story so others
understand the change
7:38 am AndrewPWilson: Wennergren: There is amazing power in collaboration and creating a marketplace of
ideas
7:38 am rdamashek: Wennergren: 5. Power of Team, collective intelligence, market of ideas, grows based on
contributions, partnerships, perf‐based contract
7:40 am salemonz: Wennergren: tip 4 power of alignment. Stay in sync with all your internal elements and partners
7:41 am AndrewPWilson: Wennergren: Be a learning organization ‐ demand it from yourself & those your work
with
7:41 am salemonz: Wennergren: tip 3 be a
learning organization. Demand this from
your people
7:41 am armyimcom: Wennergren ‐
Presenting his top 10 tips for change
management. Will post on IMCOM blog later.
#army
7:42 am AndrewPWilson: Wennergren: Much
of current workforce was trained for one
type of work environment but we are now
living in a totally different environ
7:42 am mixtmedia: 9. Transparency & trust!
Challenge of changing low‐trust organizations. But this is an imperative. Need to create execution‐orientation
7:42 am salemonz: Wennergren: tip 2 transparency. We know these benefits.
7:43 am jrick: Thought leaders (authors) cited by Wennergren thus far: Barry Johnson, Howard Gardner, Peter
Drucker, Larry Bossidy, & Ram Charan.
7:43 am AndrewPWilson: Wennergren: Top tip: Important to be a positive force for change: WE can lead change in
our organizations
7:43 am salemonz: Wennergren: tip 1 be a positive force for change. If you, the SocMed SME, are cynical, it won't
help.
7:43 am rdamashek: Wennergren: 1. Positive Force for Change, realistic confidence, practical optimism, contribute
to market of ideas, make them better
7:44 am PhoenixRachel: positive force for change isn't touchy feely. Its the only way forward.
7:45 am rdamashek: Wennergren: leaders get behaviors that encourage and tolerate, countries and orgs get
leaders the same way
7:45 am jrick: "Leaders get behavior they exhibit & tolerate." ‐‐D. Wennergren, citing (Execution: The Discipline of
Getting Things Done?).
7:46 am sporing: RT @kayawalton: Wennegren: Be a learning organization. Effective leaders make ppl's strength
effective & weaknessess irrelevant.
Page | 28
Conference
“TweetBook”
DAY 2: JULY 22, 2009 – OPENING PLENARY PANEL
Open Government Dialogues
Lena Trudeau Robynn Sturm
Vice President, Office of Science and Technology Policy
National Academy of Executive Office of the President
Public Administration
7:56 am wvmikep: My question for all panelists: How do you make gov social media relevant to the 99% of America
outside the beltway?
7:57 am GovFutures: Robynn Strum ‐ participation critical to government meeting its mission ‐ how can web2.0
increase public participation?
8:00 am salemonz: Sturm is going through the white house SocMed iniatives‐‐public opinions, blogs, policy
sharing, etc.
8:02 am thegradschool: Take 2: Robynn Sturm and Lena Trudeau talking about the Open Gov Dialogue...found here:
http://opengov.ideascale.com
8:02 am salemonz: Sturm: important to ask the right questions to get valuable info. (like journalism, woohoo job
security!)
8:03 am salemonz: Sturm: another lesson is ask the right people
8:04 am salemonz: Sturm: empower the community to have them help sift through noise
8:06 am thegradschool: How to facilitate community engagement (from Sturm): enable ability to share, vote, flag.
(It's THEIR community, not gov's.) #empower
8:06 am AndrewPWilson: Sturm: Talking about power of crowd filtering ‐ something extremely important when
dealing with vol of information we are dealing with
8:07 am Pragmatics_Inc: Good point for openess. Make it matter. (Otherwise its just window dressing, not truly
listening)
8:07 am salemonz: Sturm: people won't participate if your tools hold no value.
8:08 am thegradschool: What's the best metric of ANY social media endeavor? Actionable data from citizens (that
is actually acted upon!)
8:08 am salemonz: Sturm: iterate. Try even if you fail. Keep changing
8:08 am AndrewPWilson: Sturm: It is critical to show the community that you are engaging that they are being
heard
8:09 am wvmikep: Ms Sturm's point re crowd filtering is important for fighting digg‐like echo chambers.
Page | 29
8:09 am armyimcom: You can have the best tools and content but no one will participate if you are not engaged
with them. ‐ Robynn Sturm #army
8:10 am csukach: Sturm: you have to matter to your audience‐‐by responding to their questions & engaging/talking
with them. Engage in dialogue!
8:10 am NoelDickover: Robynn Sturm ‐ the strongest citizen engagement programs show the participants where
their input will be used & show final results
8:10 am jrick: Technology‐fueled approaches 2 government require evolution (Robynn Sturm). E.g: As service, not
product, a Web site is never finished.
8:10 am thegradschool: Check out the National Academy of Public Administration's (NAPA) "Collaboration Project:
at http://www.collaborationproject.org
8:13 am salemonz: Trudeau is talking about collaborative policy writing. By using phases of public input, public can
affect policy creation
8:13 am jack_holt: Share broadly, target specifics, allow for self‐selection, empower the community, PROVE it
matters ... Results encourage participation.
8:18 am csukach: Trudeau: include public/audience in the brainstoming portion of development of projects, rather
than asking for inputs after the fact
8:23 am AndrewPWilson: Trudeau: If you ask
people what they think, they will tell you & you
may not always like/ agree with what they have
to say
8:23 am salemonz: Trudeau: collaboration is
messy. If you ask for input, you will get things
you don't want. That's normal
8:24 am salemonz: Trudeau: lesson learned from
public input on policy: I would have added more
context and links to info for more informed input
8:25 am thegradschool: "Not the size of the
community, but its diversity" ‐ Lena Trudeau
8:27 am jrick: Forthcoming book by Beth Simone Noveck recommended by Lena Trudeau: Wiki Government:
http://is.gd/1HBRd
8:29 am tjohns06: just because the citizen has a seat at the table now, doesn't mean the citizen is going to DO the
policy making (Trudeau)
8:34 am AndrewPWilson: Sturm: Emphasizing that all of the tools that have been used so far in public engagement
are free (but are challenges to using them)
8:35 am krazykriz: Trudeau @ ‐Lots of anger in the country. We're hearing it in the dialogues. ‐ Isn't anger key
driver of nation's birth/(r)evolution?
8:35 am salemonz: Sturm: white house wants to build gov SocMed toolkit, advise agencies on how to proceed.
8:38 am AndrewPWilson: Trudeau: We are not suggesting that Web 2.0 engagement is going to replace other
mechanisms ‐ adding channels not replacing
8:41 am csukach: Question: how do we use tools to connect w/people who don't have broadband? A: they can still
email, make phone calls, send letters
8:42 am krazykriz: Access points/infrastructure across the country to bridge digital divide: public libraries. Yes, I'm
pushing this idea hard! :‐)
8:43 am csukach: Sturm: social media tools facilitate connection but don't replace face‐to‐face collaboration
8:51 am krazykriz: Talking with @jack_holt about the notion that "Nothing sparks innovation like a lack of
resources." NOW is a perfect time to innovate!
Page | 30
Session 1‐4: Identity Assurance and Privacy
8:58 am USMSOffice: Identity Assurance & Privacy Panel:McCartney‐ different expectations & standards for gov
sites
9:00 am USMSOffice: Identity Assurance & Privacy Panel: re info sharing‐ what if info is inaccurate?
9:10 am USMSOffice: OpenID Foundation Rep now speaking re:trusted transactions & open systems
http://openid.net/foundation/
9:11 am dsutch: ID Assurance and Privacy session: D.Thibeau: Those below age 38 have a very different notion of
privacy and Ident than those older.
9:14 am USMSOffice: Open ID Foundation Rep claims age dependency correlation to privacy expectation
re:personal identity data
9:14 am NoelDickover: Don Thibeau #openid ‐ we all make compromises on privacy for financial or personal gain ‐
ex. ‐every electronic financial transaction
9:15 am dsutch: ID Assurance and Privacy
session: D.Thibeau: PII used for
authenticating with closed systems is
freely available in open systems.
9:21 am dsutch: ID Assurance and Privacy
session: J.McCartney: We want privacy,
we want security, we want convenience ‐‐
all of this is not possible.
9:23 am jack_holt: Identity assurance and
privacy# IAP security, privacy and
convenience. 3 factors of the equation.
The fundamental exchange.
9:27 am csukach: Don Thibeau, OpenID
Foundation: Free & easy, ie facebook,
accounts for rapid adoption. But must Left to right: Don Thibeau, Heather West, Jim McCartney
balance convenience & privacy Photo taken by Christiana Aretta
9:28 am jack_holt: #IAP managing the
chaos; a public/private collaboration. Is an email address PII? No good answer, now. In collab we find agreement.
9:29 am NoelDickover: Jim McCartney ‐ the fact that I buy red meat is not PII until insurance company uses it to
raise my premium due to high BP risk #privacy
9:31 am govwiki: Jim McCartney in Identity Assurance ‐ ease of use of standard may be more important than
privacy/security #ogi http://bit.ly/3FWSq
9:32 am jack_holt: What do you want to be responsible for? User education and choice #IAP
9:40 am csukach: Heather West, Ctr 4 Dem & Tech: Amazon makes suggestions to users who trust, b/c Amazon
educated them abt cookies, etc frm the get‐go
Page | 31
Session 2‐4: Tools for Open Government
8:58 am kayawalton: John Shea (FEMA): 3 gears of communications: preparedness, disaster (delegated to local
partners) and joint info team (JIT)
8:59 am 22frets: FEMA has regional Twitter accounts ready to go for communication in case of disaster. John Shea.
9:00 am kayawalton: Shea: Acknowledge on‐network (twitter etc) and off‐network (site, RSS) communications
9:01 am dlblack: FEMA use of social media is perfect example of mission first, tools to implement mission second
9:02 am kayawalton: Joshua Salmons (DIS): individual employees are actually pushing for socmed within orgs.
9:02 am kscheich100: Salmons: "largest advocates for change in organizations are the individual employees"
9:02 am PhoenixRachel: Those pushing for socmed are of no consequence and rank‐‐ salmons
9:02 am CrisisCampWest: RT @22frets: FEMA has regional Twitter accounts ready to go for communication in case
of disaster. John Shea.
9:08 am kayawalton: Salmons: Know the difference between trend and platform. Trend is key to strategy, platform
will constantly change.
9:08 am GSPMgwu: Salmons: Even if twitter dies off the microblogging trend it has created will live on.
9:09 am 22frets: Salmons: stay focused on trends, don't get wrapped up in platforms, which will change over time.
Trends will stay.
9:10 am McTeags: Joshua Salmons giving a great overview of social media trends, platforms, processes and goals at
DoD
9:11 am kayawalton: Salmons: In changing internal culture, leverage existing strategic intent and bridge them to
social media tools.
9:11 am GSPMgwu: Salmons: Once again
technology is not a replacement of
traditional practices, if anything it's an
amplification.
9:11 am FlexPlexico: @salemonz Don't
create something new when you can plug
into what's already there (eg. social
networking sites)
9:12 am kayawalton: Salmons: Think of
socmed as marketing "substitute
products."
9:14 am GSPMgwu: Salmons: in order for
a social media initiative to be successful it must be functional, intuitive, and sexy.
9:14 am McTeags: Air Force trains their airmen how to act online in basic training. Approp use of online tools is a
people issue, not a tools issue
9:15 am kayawalton: Salmons: Ignite a socmed revolution: be tenacious.
9:19 am McTeags: Don't forget the "sexy" factor when changing internal culture. Choosing social media tools that
are fun/easy will speed adoption
9:23 am kayawalton: FEMA: Looked at who in org owned info and had those folks own and use socmed tools.
(public affairs)
9:25 am kayawalton: FEMA: Created a model that is consistent across platforms so ppl can distinguish official info.
9:28 am kayawalton: DIS: Branding is key so ppl can distinguish official Army info from outside sources
9:32 am kayawalton: Salmons: Know what you're trying to do before jumping into using the tools.
Page | 32
9:34 am kayawalton: Shea: Looking to mass media as a partner in disseminating emergency information.
9:35 am kayawalton: Shea: Be proactive. Create relationships before crisis so trust‐building doesn't take time
during times of emergency.
9:36 am kayawalton: Shea: Create a platform for ppl to tell their stories. Don't expect all happy stories. Engage
positive & negative feedback.
9:38 am kayawalton: Caudill: Govt has come a long way to embrace this movement but still has some ways to go.
9:38 am McTeags: FEMA builds trust with local orgs by communicating via Twitter before events. Trust enables
faster response in disasters
9:39 am kayawalton: Caudill: Goal should be govt come to citizens for what they want rather than citizens going to
govt.
9:39 am 22frets: Shea: Twitter has helped FEMA collaborate with partners in the regions so that coordination
during disasters is improved.
9:40 am kayawalton: Salmons: Flexibility can pave way for innovation.
9:42 am Lynnstin: Those that pioneered social media are moving on. What's next on the plate? Web 3.0? Web 4.0?!
9:43 am Lynnstin: Semantic web will allow for video transcription ‐ forget about live tweeting events uh oh
twitter!
9:44 am kayawalton: Salmons: Anticipate end of trends (socmed?) and keep tabs on new trends (semantic web,
mobile). Tweak strategy accordingly.
9:46 am GSPMgwu: Salmons ‐ Cloud computing, personal internet connections, the semantic web are all things to
come. How will they change things?
9:46 am kayawalton: Shea: Smart growth ‐ create culture that anticipates change.
9:47 am Lynnstin: Crowdsourcing ‐ how does the government engage in this as an authority and a contributor?
9:49 am kayawalton: Caudill: Information needs to be smarter and the tools that deliver them needs to be smarter,
too.
9:51 am Lynnstin: Social media networks have great platforms ‐ but you have to learn to navigate each individually ‐
can be a challenge for some
9:57 am McTeags: John Shea from FEMA says branding is key to letting citizens know what info is official gov
communication.
Left to right: Wyatt Kash, Joshua Slmons, John Shea, Bobby Caudill
Photo taken by Christiana Aretta
Page | 33
Session 3‐4: External Collaboration
8:56 am kmallwein: Waiting for External Collab session at to start. Dan Doney will talk about BRIDGE
http://about.bridge‐ic.net/ as part of panel
8:58 am kmallwein: External collab session at incl: Lena Trudeau, NAPA; Dan Doney BRIDGE Pgm, ODNI; Kim Patrick
Kobza, Neighborhood America; Dan Munz NAPA
9:05 am paula_thrasher: Doney of ODNI talking about BRIDGE, external collaboration/ crowdsourcing for
intelligence community
9:05 am mixtmedia: There are always more and better outside your organization than inside: how to tap into this
tremendous gold mine? Dan Doney on BRIDGE
9:06 am kmallwein: BRIDGE: reaching tech at the Edge. Structured "crowdsourcing" for the Intel community
9:06 am moehlert: "The High Cost of Low Trust" http://www.stephencovey.com/blog/?p=13
9:06 am jrick: Detect a pattern? Always more innovators & better ideas outside govt. than inside. ‐‐Dan Doney.
9:06 am mixtmedia: There is a challenging time lag ‐‐ 2‐3 year gap ‐‐ between what's possible on open Internet and
what's available in gov't.
9:08 am kmallwein: Dan Doney ‐ BRIDGE addresses Barriers to entry for little guys:Costs for discovery, innovation,
accreditation, and implementation
9:08 am tsuder: Dan Doney talking about BRIDGE Program. http://mypict.me/cG9e
9:08 am Pragmatics_Inc: Cost of implementing new tools (C&A, 508, compliance etc) is so high that only BIG
technologies get pushed through that process.
9:09 am Pragmatics_Inc: whats the lessons from the Apple App store for government? Low barrier to entry.
9:10 am kmallwein: Dan Doney: how is BRIDGE App Store similar & diff fm iPhone App Store: Same:low barrier to
entry stimulates crowdsourcing, marketplace
9:10 am kmallwein: Dan Doney: BRIDGE Appstore How different: security, environment complexity need for
interoperability, acquisition ‐ try before u buy
9:11 am tsuder: Doney‐Bridge is like the "App Store" for the Intelligence Community. You can sell apps that they
otherwise wouldn't be able to sell.
9:11 am Pragmatics_Inc: Other key theme in App store: connect the customer directly to the app developer. No
person in the middle.
9:11 am AndrewPWilson: Doney stressing importance of providing a platform for people to interact ‐ similar to
@timoreilly points yesterday
9:12 am AndrewPWilson: Doney: How fast can you connect with the end users is a real key to success
9:13 am Pragmatics_Inc: make it possible for tools developed separately to share their API for integrations ‐
encourage integrations
9:14 am moehlert: JIEDDO = Joint Improvised Explosive Device Defeat Organization
9:15 am tsuder: Doney‐ Allows the intelligence
community to reach outside the community. They
may be unclearable but have value.
9:15 am Pragmatics_Inc: Enable
developers/technologies use frameworks to connect
to org's existing tools (Authentication, Securitty,
logging, etc)
9:16 am AndrewPWilson: Doney: People on the
outside are hungry to contribute
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9:16 am tsuder: Link to apply to enter the "bridge world." http://bit.ly/2ombe http://bit.ly/2ombe
9:16 am moehlert: So when your boss says she can't be on Facebook, tell them that the Chairman of the Joint
Chiefs of Staff is http://tinyurl.com/l2q26w
9:18 am Pragmatics_Inc: Collaboration sites come to be dominated by the people who participate. When you do
thinks like require CAC, you pre‐define the group
9:17 am AndrewPWilson: Donan: Talking about the Web of trust model as a way to expand a community
9:18 am moehlert: Oh yeah, tell them that the CJCS is also on Twitter http://twitter.com/thejointstaff
9:18 am tsuder: Doney ‐ "Web of Trust" model. A person in the world can sponsor a new person...but you are
responsible for them.
9:18 am kmallwein: Dan Doney: BRIDGE is based on a "web of trust" model to permit outreach and get diversity
9:18 am justgrimes: Public libraries as a bridge to rural areas and under served populations for egov, civic
engagement & e‐dem; http://bit.ly/18ipst
9:19 am Pragmatics_Inc: Bridge model is mash‐up friendly, perpetual beta, and Agile based. Creates a meritocracy
for tools that add value.
9:20 am kmallwein: Dan Doney: BRIDGE ‐ create a mashup ecosystem on the outside so that there is an incentive to
work together
9:21 am kmallwein: To register for BRIDGE http://is.gd/1HEWl after registering send Dan Doney email at
george.d.doney explaining who you are.
9:23 am jrick: Listening to @kpkfusion speak during External Collaboration panel
9:23 am philgrone: JIEDDO emphasizes yes. New comm channels won't necessarily need new opsec guidelines.
9:23 am AndrewPWilson: Kobza (@kpkfusion) Mission: Can we enable citizens to help make government work
better
9:25 am AndrewPWilson: Kobza (@kpkfusion) New world view: Value is created when we engage with citizens,
consumers, public
9:25 am jrick: A headline in
@kpkfusion's PPT at employs a Twitter
abbreviation: "What does it mean 2
have 'a Network Perspective'"?
9:26 am Pragmatics_Inc: The (real
personal) social network exists without
the tools/ technologies (Facebook,
Twitter, whatever)
9:28 am tsuder: @kpkfusion 9 times the
probability that citizens will act on a
recommendation of a peer versus a
message from government.
9:29 am AndrewPWilson: Kobza
(@kpkfusion) When considering
building citizen networks, there are
lots of things to get right in order for
them to work Left to right: Dan Doney, Kim Patrick Kobza
9:32 am tsuder: tsuderKobza‐ Photo taken by Christiana Aretta
(@kpkfusion) ‐ How do we create user
experience really big deal. Many different ways for different issues.
9:34 am tsuder: Kobza‐(@kpkfusion) Case 1:Discrete Citizen Exchange. We are not doing this enough. We want
them to engage and have social fear.
Page | 35
9:35 am paula_thrasher: @kpkfusion is sharing great ideas about engaging citizens, but I feel like its a bit high level
and not to the point.
9:37 am tsuder: Kobza‐(@kpkfusion) ‐ Giving examples of citizens adding comments in different cities and
situations such as transportation.
9:37 am AndrewPWilson: Kobza (@kpkfusion) Discussing different forms of citizen engagement: social
collaboration | discrete engagement
9:38 am Pragmatics_Inc: As I see yet another idea center/social collaboration tool for government, do we have too
many already? why not a single platform?
9:40 am tsuder: tsuderKobza‐(@kpkfusion) ‐ American Express has created an exchange among cardholders. Being
released next week.
9:42 am Pragmatics_Inc: Why are we here:? to many govt looks like 1. Govt makes decision. 2. Govt reveals results.
3. Repeat. Lets do better.
9:42 am tsuder: Dan Muntz, NAPA speaking‐Government looks likes like an impossible bureaucracy to most people.
9:43 am Pragmatics_Inc: Great point ‐ for government today, collaboration tools are mainstream, being used. New
focus: Do it right.
9:44 am kmallwein: Dan Munz, NAPA ‐ nearly every fed agency has figured out how to use collab tools ‐ not sure I
agree. May be using them but as sideshow
9:47 am Pragmatics_Inc: Do our external partners "Speak government"? Probably not. We need to talk in
community language
9:48 am tjohns06: What's the problem? who's the community? How do we get ACTIONABLE input from them?
(Muntz) Imp questions in that order!!
9:48 am AndrewPWilson: Munz: Need to understand what "crowds" can & cannot offer when you plan to engage
9:48 am wmburke: compare socmed processes: @levyj413 mission, tools, metrics, teach with Dan Munz: problem,
community, tools.
9:49 am tsuder: Muntz‐What do crowds get when they participate in a forum since they "work for free?" They get
recognition, chance to participate.
9:49 am tjohns06: Need to make a clear value prop to those you want to engage!! (Muntz)
9:49 am kmallwein: Dan Munz ‐ build a process not a website
9:51 am Pragmatics_Inc: How do we move from transparency as an output (box checking) to accountability as an
outcome?
9:51 am moehlert: DISA social networking site is DEFStar...cute
9:55 am AndrewPWilson: From @dan_munz: when preparing for today's panel ‐ "Don't just collaborate more,
collaborate smarter"
9:57 am tsuder: Muntz‐Crowds have limitations. Crowds can't provide leadership. Leaders are still needed!
9:58 am moehlert: Question just asked: "How do you get around the fact that no one in the organizations trusts
anyone?" Um..wow..that's not a tech issue
10:01 am ahier: Need to make a clear value prop to those you want to engage!! (Muntz) (via @tjohns06)
10:02 am moehlert: DEFStar is based on ning
10:03 am Pragmatics_Inc: Ha ‐ Doney: there is a fine line between the wisdom of the crowds and the madness of
the mobs
10:05 am Pragmatics_Inc: @dan_munz its ok if the collaboration is messy, as long as the results are good and
measurable
10:09 am planetrussell: Yes! @dan_munz: leadership can't be crowdsourced. By analogy, recalls "Wiki novels" ‐
invariably bad. Single, distinctive voice needed.
Page | 36
10:15 am AndrewPWilson: Muntz: Citizen engagement can shift accountability to model of millions of small
instances happening all the time
10:15 am justgrimes: We need more ways for citizens to hold people accountable than just "elections and shame" ‐
munz
Session 4‐4: Connecting with Social Media in DoD
8:54 am JIEDDO: DoD Social Media Panel: JIEDDO talks tweets! http://twitpic.com/b7p1c
8:55 am armyimcom: Session 4‐2 what is DoD doing on the ground now. #army Panel members from NDU, DISA,
Defense Media
8:58 am armyimcom: Session 4‐4 DoD needs to
have instant global communication and be out
there otherwise other people will fill void.
#army
9:01 am armyimcom: Session 4‐4 Social Media is
good platform to counter misinformation and
reach distributive public. #army
9:04 am csukach: Les Benito, DoD Web: 18‐24
audience is not visiting our official sites. Vid
posted on YouTube got hits;same vid on official
site‐nada
9:05 am armyimcom: Session 4‐4 best advocates
are the individuals on ground. No longer
broadcast, need two way continued dialogue. #army
9:08 am armyimcom: Session 4‐4 Convos are happening, if we aren't part of them and encouraging dialogue they
will still happen and we have no input. #army
9:11 am matthewvb: new DoD homepage scheduled for launch 8/15 ‐ focus on "new levels of citizen participation"
9:18 am larrydillard: listening to talk about DoD's use of social media. more activity than substance.
9:21 am philgrone: Are open DoD social media comments/tweets subject to opsec/security review as prepared
witness statements for Hill testimony are?
9:25 am armyimcom: Session4‐4 new communication tools will not require new handling, proper handling of
information still works. #army
9:32 am armyimcom: Session 4‐4 JIEDDO guidelines for Soc Media, No classified, Facts and factual analysis by SMEs,
Speaking for Organization #army
9:41 am jst5150: @LesBenito What metrics does DOD have in place to measure results of use of SM by military units
from top to bottom, and what are they?
9:45 am armyimcom: Session 4‐4 Joint Staff using wikis as a platform for streamlining work and processes.
Changing how org shares and collaborates #army
9:50 am armyimcom: Session 4‐4 DISA is proponent of web 2.0 and yammer (internal style Twitter) #army
9:58 am armyimcom: Session 4‐4 Q&A How do we streamline process to get content out into social media beyond
PAO? Education and trust are key. #army
10:03 am xlifegames: ‐123 Brock Webb shares that in DoD about 80% of people are over 30years old but contribute
to only 20% of total social media use
Page | 37
Session 1‐5: Policy Discussion
10:18 am GSPMgwu: Policy Discussion breakout featuring @lovisatalk is starting
10:24 am Lynnstin: DOD opts to use a Bloggers Roundtable ‐ moves away from "more government speak" and
instead highlight blogs from a broader audience
10:27 am hmiller23: One of the biggest challenges with open gov is old and outdated policies...listening to the
Policy Sess at to hear what folks are doing
10:28 am FlexPlexico: RoxieMerritt: 65% of the 2.6 million service members are digital natives
10:30 am Lynnstin: DoS use of Social Media ‐ unique situation ‐ already had an intimate knowledge of communities
and how they relate @lovisatalk
10:30 am Lynnstin: How do we engage people? ‐ they are already out there talking. Need to go to where they are
and building communities. @lovisatalk
10:32 am FlexPlexico: Merritt: 30,000 views on trooptube with an audience over 40 years vs. 90,000 views on
youtube with an audience under 24 years
10:32 am Lynnstin: Can use technology to facilitate public diplomacy and get word out on what it is like to be an
American @lovisatalk
10:33 am Lynnstin: Social media can be used to build mutual understandings amongst different cultures and
communities @lovisatalk
10:35 am Lynnstin: Needed to have a policy in place for people using new technologies ‐ sign up, put stuff out there
‐ need to consider laws @lovisatalk
10:36 am GSPMgwu: Also realized that they need to have a policy in place regarding how these tools are used ‐
@lovisatalk in panel 1‐5
10:36 am Tinavhs: Roxie Merrett: if we don't define ourselves using social media, someone else will.
10:36 am pahlkadot: Listening to @lovisatalk talk on social media in the state department. Basic policy boils down to
Don't Be Stupid. +1!
10:37 am planetrussell: At @lovisatalk: US Dept. of State's use of SoMe = unique. They bring a deep knowledge of
communities & how they relate via @Lynnstin
10:39 am Lynnstin: How do you balance laws on the books and use of new media tools? @lovisatalk
10:40 am 2healthguru: want a policy for social media? See Intel's (in the don't be stupid realm"
>>http://bit.ly/vwxc0<<
10:42 am Lynnstin: Dept of State: Bureaucracy management and control ‐ review process?! budget!? ‐ won't jive as
easily with social networks ‐ @lovisatalk
10:42 am planetrussell: At , @lovisatalk: DoS using SoMe tech to open new channels for public diplomacy + share
experiences of what it's like to be an American.
10:42 am FlexPlexico: Don't complain about social media policy unless you're willing to change it ‐
http://govsocmed.pbworks.com
10:52 am lovisatalk: will go into more detail on how we handled specific laws and policies based on what u want to
know. Ask at the Q&A up nxt!
11:02 am pahlkadot: @lovisatalk SM policy must be a living document. Must be updated frequently, and try not to
call out specific technologies.
11:07 am Lynnstin: @kylemc wonders how you find a middle ground between reaching individuals in field offices
and implementing universal policy of SoMe
11:10 am Lynnstin: A hybrid between the policy from the top in collaboration w what works in field offices to
determine what works best @lovisatalk ...
Page | 38
Session 2‐5: Securing Web 2.0 and Social Media Technologies
10:23 am kayawalton: When talking about Web 2.0 and security, it's easy to get distracted from accepting some
tools are what they are.
10:24 am dsutch: Securing Web 2.0: Simon Szykman, NIST CIO, showing some social media technologies, including
GovLoop.
10:32 am kayawalton: With govt sites being constantly attacked, there needs to be a balance between access to
info and backend security.
10:33 am dsutch: Securing Web 2.0: MarkMorrison is injecting some fear into the session.
10:36 am dsutch: Securing Web 2.0: SimonSzykman: need to understand risks and balance with Web 2.0 benefits.
10:36 am Pragmatics_Inc: Because Web2.0 tools are so easy to use, govt uses sometimes before thinking of security
issues
10:36 am kayawalton: Examples of security risks:
identity theft, info integrity, info leakage
10:38 am Pragmatics_Inc: Security session raising
point that security community, collaboration
communities aren't talking. They should.
10:41 am Pragmatics_Inc: Morrison: end user
doesn't always recognize when breaking policy
to meet mission introduces an immediate threat
10:41 am topperge: 15 years ago you didn't need
information to pull the trigger, now you don't
pull the trigger without information ‐DNIRep
#paradigmshift
10:44 am Pragmatics_Inc: Willis: If you ask
questions you get answers. Cultural challenge in
govt to start acting on the dialog
10:47 am dsutch: Securing Web 2.0: Good question being asked: who in gov provides security.gov with education,
information, risk understanding...
10:47 am kayawalton: Great question on floor: who in US govt is providing education and assistance for risk mgmt
and assessment of socmed?
10:49 am kmallwein: ‐ Q:who has responsibility in the USG for helping with education and knowledge to do risk
management of web2.0 & socmed. A: no one poc
10:53 am dsutch: Securing Web 2.0: Dan Willis ponted out to Simon Szykman that NIST 800‐53 is a HUGE document
and may be painful to use.
10:54 am Pragmatics_Inc: Szykman sharing security policy. Willis makes great point ‐ the security policy docs are
1000's of pages ‐ I feel your pain!!
10:54 am kmallwein: @OpenTeamworks Agree that no one person can do scty but someone/org needs to pull
framework together & that's not even a thought
10:54 am kayawalton: Security policy framework resources: FISMA 2002, FIPS 199/200, NIST SP800 series. Comes
down to assessing, accepting & managing risk
10:55 am dsutch: Securing Web 2.0: Dan Willis: Let's find other security solutions that are less painful, possibly not
from NIST or from sec experts.
10:56 am Pragmatics_Inc: Those 1000‐page security policies? FISMA, FIPS 199, 200; NIST SP 800 series.
Page | 39
10:57 am Pragmatics_Inc: Can you C&A a cloud web2.0 provider (i.e. YouTube). Yes, you can do C&A for systems
you don't own ‐ its all about risk mitigation.
11:04 am wvmikep: At security session ‐ The natives are getting restless. A fair amount of tension.
11:04 am Pragmatics_Inc: Great suggestion for the floor. Why don't we use social media to connect people
addressing security issues with social media in govt?
11:07 am Pragmatics_Inc: Tension in the security panel. Panel is saying "Here are the security tools you need",
audience saying "so what. still not helping."
11:08 am kayawalton: Feedback on the floor: Need space to share experiences, feedback & concerns ‐ Isn't that the
idea behind @govloop?
11:08 am danphilpott: @Pragmatics_Inc Security and Social Media? Can I point out I run FISMApedia.org?
11:14 am Pragmatics_Inc: Great point from floor: We need real time tools not static documents for managing
security. Cross‐agency wikis, chat
11:17 am Pragmatics_Inc: from floor at sec panel: Where are the standards? We have too many silos already.
Session 3‐5: Transforming Citizen Engagement with Congress
10:34 am kmorr: Transforming Citizen Engagement panel with @you2gov @grasshopr @robpierson @wmburke
(Open Forum Foundation)
10:34 am PRYouReady: Learning about @Grasshopr at ‐ new technology yields new engagement with government
online.
10:41 am tjohns06: listening to and learning form "experts" in the public is more valuable than direct democracy
(Pierson) . who are the experts?
10:45 am tjohns06: what should avg citizen expectation be for interacting with congress? ? from @noeldickover
10:52 am tjohns06: should drive for more scalable option for interacting DIRECTLY with representatives rather than
rationing who should have an opinion
Left to right: Andrew Wright, Alan Silberberg, Rob Pierson, Wayne Moses Burke
Photo taken by Christiana Aretta
Page | 40
Session 4‐5: Opening the Future: The Potentials of Social Media
10:21 am armyimcom: Session 4‐5 Panelists include #Navy CIO Robert Carey, Mike Nelson ‐Georgetown, Jim Young‐
Google Federal. #army
10:21 am kdpaine: listening to folks from google.navy. georgetown and NDU on potential of socmed
10:21 am FlexPlexico: DOD CIO, please provide the access and policy that encourages the maximum use of all social
networks by ALL servicemembers
10:22 am moehlert: Carey/CIO for DON (Dept of Navy)‐harnessing SoMe is right tact. Trying to control SoMe is
wrong.
10:23 am AFCEAHelen: Carey (DON CIO) considers himself late adopter to FB. Stavridis, Mullen, other admirals on
FB getting posts out there regularly.
10:23 am moehlert: Carey/CIO for DON Yes! SoMe does have application beyond PA (nothing against my PA peeps)
10:23 am McTeags: Rob Carey, Navy CIO, wants to harness, not control, social media usage at Navy.
10:23 am AndrewPWilson: Carey: Social Networking tools are more than a way to get a message out but way to
establish relationship & trust
10:24 am GSPMgwu: In public affairs at DoD it has been important to use the web b/c that's where their target
audience is
10:24 am armyimcom: Session 4‐5 #Navy CIO‐ harnessing social media is right tack. Work applications beyond pub
affairs. Collaborate/ build trust. #army
10:24 am kdpaine: Robert Carey of the navy makes an excellent point.. value of socmed is in workflow not just
messaging
10:24 am AFCEAHelen: Carey: Social media isn't just for public affairs. there are collaborative applications, and
using them inherently builds trust.
10:24 am AndrewPWilson: Carey: Navy lawyers are using an in‐house Facebook‐type application for communication
& collaboration
10:25 am McTeags: Recurring theme of trust as real operational benefits from use of social media tools in open
government
10:25 am 22frets: Carey: socmed tools are also
excellent for building trust and collab WITHIN
your organization.
10:25 am moehlert: Carey/CIO for DON "Been a
blogger for about 18 months" How long has
YOUR CIO been blogging? And yes, comments
are on...
10:26 am AndrewPWilson: Carey: There is
groundswell of use of these tools that we
cannot ignore
10:26 am jrick: Seek to harness, rather than control, social media. ‐‐Robert Carey.
10:26 am armyimcom: Session4‐5 #Navy CIO‐blogging and comments has helped shape what my office does. #army
10:27 am jrick: For Navy, social media has become a "fundamental communications tool." ‐‐Robert Carey, Navy Chief
Information Officer.
10:28 am moehlert: Carey/CIO for DON Dept of Navy is getting ready to come out with Social Media Roadmap ‐
CIO's office has already put out guidance
10:29 am AndrewPWilson: Carey: Talking about speed of real‐time communications & the value it holds for
organizations
Page | 41
10:30 am moehlert: Carey/CIO for DON "the discussions about what to do with the security layer are happening in
real‐time and will take SoMe into acct"
10:32 am csukach: Michael Nelson, Georgetown Univ: Sharing insights learned frm 1st Internet revolution (1994ish)
10:35 am AndrewPWilson: Nelson: We can see a future where technology really won't be a challenge for what we
want to do
10:35 am US_EUCOM: Listening to Rob Carey, Navy CIO. For the record, ADM @Stavridisj posts to Facebook &
Twitter himself. #fb #eucom
10:36 am AndrewPWilson: Nelson: Software interoperability issues remain and will continue to be a challenge
10:36 am csukach: Nelson: users must demand interoperability amongst systems
10:36 am moehlert: Michael Nelson /Georgetown University Thinking about Internet 2020.
10:37 am AndrewPWilson: Nelson: Talking about the very good personal use policy at IBM:
http://www.ibm.com/blogs/zz/en/guidelines.html
10:38 am armyimcom: Session 4‐5 Mike Nelson‐Provide guidelines and have senior leadership lead the way for
social media. #army
10:38 am jrick: Rebooting America book (collection of essays) recommended by @MikeNelson at available at
http://rebooting.personaldemocracy.com
10:39 am US_EUCOM: Mr. Carey, Navy CIO, says Social Media is part of our fabric. Not using it will be a step
backwards. #fb
10:39 am csukach: Nelson: Ppl may want to engage, but are afraid. Providing clear guidelines for interaction will
provide reassurance & foster engagement
10:40 am jrick: Another recommended book from @MikeNelson @ : The Big Switch, by Nicholas Carr, on cloud
computing: http://is.gd/1HJM3
10:41 am AndrewPWilson: Nelson: It's not information is power, it's information SHARING in power
10:42 am Podkeyne: michael nelson saying people responsible to demand interoperability from vendors. Vendors
must deliver. What are they waiting for?
10:45 am McTeags: Up to a trillion devices will be connected to the Internet in less than 10 years says Michael
Nelson. Everything from phones to pets.
10:46 am kdpaine: Michael Nelson forecasts ubiquitous broadband in 10 yrs. Tell that to the folks in coos county
@tazmann007
10:46 am moehlert: Jim Young/Google "Quite frankly, we at Google don't know where its going...we just have to
be prepared for where it goes"
10:47 am jrick: Google's Jim Young says company informal motto is, We may not know what the future holds, but
we'll be prepared for it. #google
10:47 am McTeags: Jim Young at Google: "We don't where the Internet is going. We just know we need to be
there." Need to be able to change on a dime.
10:48 am AndrewPWilson: Young: Ability to change direction quickly & with agility gives you a tremendous
competitive advantage (agree 100%)
10:48 am 22frets: Young quotes Gretzky, "don't skate to where the puck is, skate to where it's going to be." love it!
10:49 am csukach: Young: remember that the Internet was created as an experiment, meaning it started w/out
standards
10:50 am AndrewPWilson: Young: Fundamental principle: people want to connect & communicate with one
another
10:50 am McTeags: O3B initiative at Google‐providing the Other 3 Billion currently unconnected people w/high
speed broadband.
Page | 42
10:51 am csukach: Young: Ppl should have complete portability w/their online identities that's controlled by the
user
10:51 am armyimcom: Session 4‐5 Jim Young ‐ create social identity management for social and virtual worlds. One
common identity. #army
10:52 am AndrewPWilson: Young: Talking about the importance of mobile: Worldwide ‐ most people's 1st access to
Internet in mobile
10:52 am shwi: jim young of google ‐ running out
of IP space
10:53 am csukach: Young: Web 3.0
should=omnipresent communication via
standards & interoperability (think beyond 2‐way
communication)
10:54 am AFCEAHelen: Jim Young @ Google: It's
not two‐way conversation. It's every‐way
conversation.
10:56 am Podkeyne: Jim Young taking about
semantic web, all‐way omnipresent comm. One
requirement=standards based interoperability
10:56 am csukach: Young: when you lower barriers to entry, you encourage collaboration.
10:57 am armyimcom: Session4‐5 Jim Young ‐ Era of persistent conflict requires an era of persistent communication.
#army
10:58 am shwi: jim young: warn against bit‐rot so history is preserved
10:58 am kdpaine: jim young frm google makes great point. You can win more hearts and minds with facebook
than m16
11:01 am csukach: Young: Connection is key; which is better, 1st interaction between 2 ppl via facebook or 1st
interaction via the barrel of a gun?
11:01 am AndrewPWilson: Of interest to folk: New Media Talks for Government http://tr.im/twIS
11:06 am jrick: Study finds that Internet users are depressed. The catch: All the users live in Pittsburgh.
11:07 am Podkeyne: funny mishearing of Michael Young ‐what we need is a cyber toothed tiger. I really like that
one
11:07 am AndrewPWilson: Nelson: Proposing that using these tools will impact world view (perhaps not more
tolerance but more awareness)
11:12 am armyimcom: Session 4‐5 #Navy CIO these tools are a conduit that allow for communication from the front
and are important for morale. #army
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Conference
“TweetBook”
DAY 2: JULY 22, 2009 – LUNCH PLENARY SESSION
IDG Government Insights Research Findings
11:57 am salemonz: Speaker showing that biggest SocMed tool in nongovt use is facebook and wikis. Gov use
largest is wikis and rss
11:59 am salemonz: Speaker says nongovt use of
SocMed is education primarily. Gov't use is for
information transmission
12:00 pm thegradschool: Adelaide O'Brien of
IDCGovernment Insights presenting results of a
social media survey. More info:
http://twurl.nl/6f8u3o
12:02 pm salemonz: iDC: security is number one
concern with gov't workers
12:05 pm rdamashek: O'Brien: budget and HR
constraints are also concerns, industry beginning to
use for proposal collaboration
12:06 pm salemonz: O'Brien: survey is on ogi website. Please participate
12:07 pm thegradschool: For a comprehensive review of security issues facing gov, see White House Cybersecurity
Policy Review: http://twurl.nl/q2b5uu
12:07 pm sanchezjb: IDC: 13% of gov & nongov entities use metrics 2 assess impact of Web 2.0 & social media on biz
outcomes. Mayb most signif challenge.
12:07 pm rdamashek: O'Brien: encourage measurement of usage and ROI of the initiatives
12:07 pm debbieweil: Prez Obama has asked each fed agency to each create a "signature" initiative to fulfill his
Open Gov directive @opengov @gov20
12:08 pm salemonz: O'Brien: gov't number one way of delivering info was in responding to comments
12:10 pm AFCEAHelen: The survey is still going on and needs more responses. This was just a snapshot. Take the
survey at http://bit.ly/18E81E #gov20
12:16 pm mixtmedia: RT @OGIConference IDC Gov Insights' survey post If They Build It They Will Come: A Gov't
Social Networking Conf http://bit.ly/16a6wx
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Conference
“TweetBook”
DAY 2: JULY 22, 2009 – LUNCH PLENARY PANEL
Young Government Leaders and Social Media
11:52 am govloop: the arbiters of cool are about to hit the stage
11:54 am lovisatalk: RT @govloop: @dan_munz @bienko @krazykriz @lovisatalk are all about to bring the thunder
12:10 pm jrick: Ok, how many of the current panelists will Tweet from the stage?
12:12 pm rdamashek: Young Government Leaders (YGL): including Steve Ressler Govloop founder, Andy ‐
encouraged by rapid adoption12:14 pm salemonz: Ohab: why do gov't agencies need tools in regards to younger
people?
12:14 pm mixtmedia: Good point @danmunz Many people within government agencies don't even know that their
agencies are using 2.0 tools, techs & principles
12:14 pm lotusfederal: Great point by Dan Munz... Follow‐up question to "does your agency use Gov 2.0 tools?"
should have been "are you sure?"
12:14 pm rdamashek: YGL: Lovisa ‐ culture shock for many who come into gov't agency, lack of usage makes hard
for folks to adjust to restrictions
12:14 pm salemonz: Williams: it's how younger people work. It's foreign to them to not have SocMed access. It's
what they used in college.
12:14 pm debbieweil: "What do you mean I can't use Facebook at work?" say new young fed employees
12:14 pm mixtmedia: @lovisatalk says that we need to educate our colleagues as to what they can and can't do in
social media and WHY.
12:16 pm rdamashek: YGL: Steve ‐ social media as virtual coffee break for many, control water cooler interaction,
Andy ‐ focus and go to stream, mission use
12:16 pm rdamashek: YGL: Malena ‐ this is the way we live, we do work, network, increase productivity
12:17 pm salemonz: Ohab: where is personal/professional line?
12:18 pm rdamashek: YGL: how achieve balance between work and personal life, Tanetta ‐ very careful of usage,
maintain fine line, Dan ‐ make business case
12:18 pm sailfast2005: As a younger person, I'm more disappointed when enterprise collab tools aren't there
(enterprise) than if my .com apps are blocked
12:18 pm debbieweil: Lunch panel key point: GenY / Millenials don't think they're wasting time on social media:
they're working and collaborating
12:19 pm salemonz: Ohab: what training is required for new tools?
12:20 pm rdamashek: YGL: how about training? Andy ‐ training events, physical or virtual, how fill gaps between
conferences, social media is gap filler
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12:21 pm rdamashek: YGL: Andy ‐ reverse training ‐ boomers pass knowledge, Gen X/Y train them on the social
media tools. Malena ‐ time mgmt key
12:22 pm debbieweil: Lunch panel: "Why Twitter is Better Than Water" by panelist @Krazykriz http://bit.ly/6wf6e
12:22 pm uxcrank: Accidental point: Social media allows self abuse of the work/life thang
12:22 pm krazykriz: Dan Munz (my paraphrase) ‐ the new key competency is data mining, aggregating and
packaging neatly for action
12:23 pm NoelDickover: GenY / Millenials don't work 8 hour days ‐ #socmed comingles work and personal actions ‐
they engage in both all day long
12:23 pm csukach: Malena Brookshire, YGL, when focusing on social media training, remember to train folks in time
mangement as well
12:25 pm rdamashek: YGL: Lovisa ‐ responsibility to use tools wisely; Dan ‐ cross‐training, learning by doing; Steve ‐
evolving way we do things
12:25 pm salemonz: Williams: we, here, are pioneers. We are held to high expectation to put forward best practices
12:25 pm sporing: RT @GSPMgwu: Many people think of SoMe is an unproductive thing but for our generation it is
what we use to be productive! ‐ YGL
12:26 pm salemonz: Ohab: how do we use socmed for recruitment?
12:26 pm rdamashek: YGL: how to recruit skilled folks? Dan ‐ managing disconnect between public service and
individual mission focus of specific jobs
12:26 pm sanchezjb: 1 challenge 2 largr adoption of
social media in biz is overcoming what ppl may
think when they focus on the "social" part of this
term.
12:27 pm jrick: Interesting pt from John Ohab: Hire
people w/o social media backgrounds to bring
fresh perspetives & ideas to social media.
12:27 pm rdamashek: YGL: Andy ‐
facebook.com/teach, teacher connectivity to
support new media, YouTube.com Coast Guard
channel, telling story
12:28 pm salemonz: Krzmarzick: YouTube coast
guard is good example. Helps with recruitment.
12:28 pm You2Gov: Young Gov leaders leaving older attendees in room scratching their heads! Excellent display of
generational differences.
12:29 pm debbieweil: Lunch panel: Q & A w/panelist Dan Munz of http://www.napawash.org http://bit.ly/3KUSff
12:29 pm kdpaine: how to make gov't cool. 1 do a gov't wide video conference, subject: why we serve. 2. clone
teach 4 america. 3. center 4 innovation
12:29 pm rdamashek: YGL: Andy ‐ IRS site on second life, videos of day in the life
12:30 pm salemonz: Ohab: how should we better engage leadership?
12:31 pm uxcrank: Apparently, government is cool now. Young, attractive, and enthusiastic too.
12:32 pm kdpaine: I LOVE THIS GUY ‐‐saying "ask for metrics" ask to be held accountable.
12:32 pm csukach: Tanetta Isler, YSL: it's important for govt to reward intelligent risk takers
12:32 pm jake_brewer: @GovLoop Office for Social Innovation already exists at the White House. Run by former
Googler Sonal Shah
12:33 pm rdamashek: YGL: Lovisa ‐ small leadership sessions, need to feel comfortable to ask questions and be
uninformed
Page | 46
12:35 pm mixtmedia: Good question to YAFCEA panel by Michael Nelson of Georgetown: what class/coursework
prepared you most/best for social media?
12:35 pm salemonz: Munz: not any one class, but any course that made me think outside the box
12:36 pm salemonz: Brookshire: not any one class, but experience of my grad students who started to share info
12:37 pm govloop: @lovisatalk is art grad. im sociology like @mixtmedia
12:37 pm rdamashek: YGL: Lovisa ‐ how to prepare for jobs that don't exist now, professors that teach how to think
12:38 pm kdpaine: Andy: Got my degree in theology. "God tweets me" others on panel have degree in art, not
technology, love it
12:39 pm rdamashek: YGL: Andy ‐ multi‐disciplinary, who is the new learner? learn by teaching, allow students to be
able to teach one another
12:39 pm kpkfusion: Interesting that young leaders describe most important academic influences as experiences,
not classes.
12:39 pm salemonz: Isler: no class, peer pressure forced me to learn SocMed
12:41 pm rdamashek: YGL: Tanetta ‐ learning by doing, no classwork
12:41 pm AFCEAHelen: Digital natives/immigrants metaphor ignores the fact that many of us are translators. Also,
GenX has been in the work force for 20+ yrs
12:43 pm salemonz: Ressler: this gen is a very activist gen. Making gov't "cool" again will help. USAJobs as it is
won't attract new people
12:44 pm mixtmedia: Great pt Malena: don't replace, RETHINK the evolving workforce.
12:44 pm PRYouReady: Gosh, young people are just cracking up the room at .
12:46 pm svenburg: gov young professional lunch panel is one of the best sessions. and the funniest. #YGL #gov20
12:46 pm rdamashek: YGL: Andy ‐ will keep giving back, put the culture in place now, everyone wants the work/life
balanced experience
12:47 pm Pragmatics_Inc: Babyboom retirement has been positioned as "Capturing knowledge before it leaves"
but not how older can learn from younger
12:47 pm debbieweil: Audience member stands up to say lunch panel of YoungGovernmentLeaders.org has been
most rewarding session at (it was terrific IMHO)
12:54 pm washingtronic: Great panel on young govs. Feeling proud to be a gen y fed. I hope there were some
human resources ppl listening. Tear down the cubes!
1:08 pm wmburke: I contend that what made the YGL lunch panel so great is the authenticity of the panelists‐ just
being themselves, not trying to fit in
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Conference
“TweetBook”
DAY 2: JULY 22, 2009 – PM SESSIONS
Session 1‐6: Outside In: Innovation and Openness
from Outside Government
1:10 pm kev097: "Public means online," says @JohnWonderlich.
1:53 pm kev097: Obstacles to good gov't websites: privacy, accessibility, regulatory statutes. But does that mean
agency sites have to suck?
Session 2‐6: Measuring the Impact of Social Media
1:13 pm armyimcom: Session 2‐6 Kzmarzick‐We need to go where the people are, Gov 2.0 What is the measure of
success? #army
1:14 pm kayawalton: #gov10 measure: 2. Forrester Benchmark Study ‐ pt scale on user goals
1:16 pm csukach: @krazykriz diff between Gov1.0=locked corner grocery store. Gov2.0=open & mobile bazar.
1:17 pm kayawalton: #gov10 measure: 3. OMB e‐gov initiatives
1:17 pm justgrimes: Attending session on government measurements (egov & web 2.0) @krazykriz is running down
a primer discussing brookings, etc
1:19 pm kayawalton: #gov10 measure: 4. ForeSee e‐gov satisfaction index
1:19 pm armyimcom: Session 2‐6 Kzmarzick‐adoption and participation, usage, customer satisfaction all good
questions to take from gov 1.0 to gov 2.0 #army
1:20 pm debbieweil: In SocMed measurement session: @krazykriz references Brookings Inst. 2008 E‐Gov (fed &
state) Survey. Link to PDF http://bit.ly/5a3uc
1:20 pm justgrimes: I'm glad they have a panel on measurements at it's an important issue and needs to be
discussed more; need to show quant/qual value
1:21 pm sporing: RT @danschawbel: HUMOR: 10 Questions to Evaluate a Social Media 'Expert' http://bit.ly/fLFkB
1:23 pm dlblack: cdc has a web metrics dashboard. Cool!
1:25 pm armyimcom: Session 2‐6 Krzmarzick‐3 Gov2.0 metrics, transparency, engagement, participants see impact.
1:25 pm dlblack: why measure socmed? to figure out what works and what doesn't, apply resources accordingly
1:25 pm pahlkadot: in the session on measuring social media is dynamic and interesting. good stuff from @krazykriz
1:27 pm dlblack: number of eyes/hits isn't a workable socmed measurement, doesn't measure use or impact
1:27 pm debbieweil: Measurement session: from @kdpaine "For many years in MSM we didn't care about people;
we cared about eyeballs"
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1:28 pm krazykriz: HITS as metric: "How Idiots Track Success" (@kdpaine) ‐ Doh! Ouch! It's not just about eyeballs.
11 moms changed Wal‐Mart (not 11 mil)
1:28 pm kayawalton: LOL! "HITS" = how idiots
track success
1:28 pm justgrimes: Strange, I've yet to hear the
words usability, usability study, focus groups,
etc in the measurement panel
1:28 pm debbieweil: Measurement: from
@kdpaine: Then we moved online & counted
hits; now we're trying to measure engagement
(must listen harder)
1:28 pm armyimcom: Session 2‐6 Paine‐Social media renders everything you know about measurement obsolete.
1:29 pm dlblack: new measurement: actions and use
1:29 pm kayawalton: More powerful argument for socmed ROI: measuring behaviors and actions brought about by
engagement
1:30 pm debbieweil: Measurement: from @kdpaine: are you going to measure "activity" (clicks) or... measure "have
I built trust & improved relationships" ?
1:31 pm paula_thrasher: @stoweboyd conversation index metric just got mentioned in panel on measurement
1:32 pm washingtronic: Hey @krazykriz ‐ @BusinessDotGov is an '02 e‐gov initiative AND still cool
1:32 pm sailfast2005: 2‐6 is it a metrics fork in the road, or more of a choice? Why not measure all three ‐ more data
always better and can help troubleshot
1:33 pm debbieweil: Measurement: I love how @kdpaine thinks: she's so logical. She makes sense out of fuzzy
metrics we're bandying about for Social Media
1:34 pm krazykriz: ALWAYS start with your goal(s)! This is about achieving our missions effectively! GOALS drive
metrics (@kdpaine)
1:34 pm debbieweil: Measurement: great preso by @kdpaine BTW
1:34 pm Pragmatics_Inc: measurement panel: Don't measure the #of fans/friends ‐ measure the conversation.
1:35 pm justgrimes: Measurement panel, the language from panelist seems to approach the issue of metrics as a
fundamental marketing/communication problem
1:37 pm Pragmatics_Inc: I think I've heard "Don't start with tools, start with goals" in about 3 diff sessions so far.
Important reminder.
1:38 pm pahlkadot: Wish I could hire @kdpaine to help us measure our social media efforts on 2.0 events. she's
good.
1:40 pm sanchezjb: Assess impact of SoMe on biz is by establishing & validating cause & effect relationships
btween SoMe initiatives & biz outcomes.
1:41 pm csukach: Katie Paine, KD Paine & Partners: giving great tips on measuring conversations!
1:43 pm krazykriz: Looking for more information on @kdpaine (the "measurement queen"), check out her blog:
http://kdpaine.blogs.com
1:44 pm csukach: Paine: you become what you measure, so it's important to define your goals prior to measuring
anything
1:44 pm USMSOffice: Measuring success of web 2.0 ties to goals but also in comparing apples 2 apples (how do I
measure up against other agencies)
1:46 pm debbieweil: Measurement: from @KDPaine Measure what matters because 20% of the content (aka data)
influences 80% of the decisions
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1:47 pm krazykriz: @kdpaine is a GREAT blogger, too. Check out "Can Twitter Replace Walter Cronkite as "Most
Trusted Man" in US?" http://twurl.nl/lm1wnn
1:47 pm debbieweil: Measurement: from @kdpaine Sometimes not being mentioned at all is an optimum metric
(she uses NSA.gov as an example)
1:50 pm USMSOffice: Good question: how do we measure transparency? Feedback mechanisms available,
unfavorable comments build trust...
1:50 pm Pragmatics_Inc: Study: Transparency and trust are STRONGLY correlated. (This is a compelling case for
Open Government)
1:52 pm sailfast2005: @krazykriz and panel‐ please talk about how this can be measured within an enterprise, not
just PR. Want internal mettics bst prcts thx
1:53 pm csukach: Paine: research without insight is just trivia
1:53 pm paula_thrasher: Katie Paine's prezo was jam packed with measurement tips and tools for Web 2.0 tools
1:54 pm 22frets: K Paine: tons of practical info for measuring socmed. Email kdpaine@kdpaine.com for a copy.
1:55 pm justgrimes: @kdpaine is giving a great presentation on measurements very informative
1:55 pm debbieweil: Measurement: from @storyspinner starts w/ question: how did we get to this point where we
feel we have to implement social media?
1:55 pm sengseng: Excellent talk by @KDPaine re: measuring impact of social media & building trust thru
transparency: http://bit.ly/dY4KQ
1:56 pm USMSOffice: difference between monitoring & measuring value of social media. "where did the click
come with vs how much customer engaged"
1:58 pm jrick: TSA IdeaFactory quantifies ROI via 2 key metrics: (1) # of new users each week; & (2) # of ideas
implemented. #TSA
2:02 pm Pragmatics_Inc: @dankeldsen for the record, NOW we're finally talking ROI in the Open Govt conference.
(measurement session) ha.
2:04 pm ladyjgem: Really enjoying the presentations on measuring performance of social media; these folks get it.
2:04 pm skyemarthaler: RT @ArmyIMCOM Session2‐6‐Evans‐Measurements for social media, 4 Is, Involvement,
Interaction, Intimacy, Influence. #army
2:06 pm krazykriz: Must read book from @storyspinner ‐ Groundswell by Li and Bernoff ‐
http://www.forrester.com/Groundswell/book.html
2:07 pm Pragmatics_Inc: The metrics ideas are great, but this all sounds like a lot of manual effort
2:11 pm washingtronic: What about the many policy/legal hurdles to measuring social media? PRA, persistent cookies
ban, etc?
2:12 pm Pragmatics_Inc: Evans: Good take away. To define success, also define what failure looks like
2:14 pm pahlkadot: Congrats to @storyspinner @Krazykriz and @kdpaine on a great panel. You were all great!
2:19 pm PRYouReady: Katie Paine talks about tracking "super‐involved" toilet paper enthusiasts. Apparently
they're great at imagery.
2:19 pm krazykriz: @kdpaine talking about product metric: "like wiping a‐‐ with a cloud" Audience: Never look at
cloud computing the same way again. :‐)
2:38 pm marydavie: You can measure effectiveness of social media!
3:28 pm sanchezjb: "Measuring the Impact of Social Media" session @ OIG Conf was an XCELLENT session! Katie
Paine is definitely a SME on this topic.
5:42 pm debbieweil: 'Nother nice pic: @kdpaine and @storyspinner at session on Measurement at Open Gov conf
http://bit.ly/7xB9n
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Session 3‐6: Embracing a Collaborative Culture
1:08 pm govloop: collaboration is power ‐ @mixtmedia
1:09 pm NoelDickover: @mixtmedia ‐ information sharing multiplies power.
1:12 pm govloop: take a leap. just do it @mixtmedia
1:12 pm wmburke: @mixtmedia adoption of social media and collaboration together create a "Catch‐44”
1:22 pm govloop: just spotted celecrity blogger bob
1:22 pm megankenny: @tinawojo: RT@NoelDickover: Tina Cariola from TSA talking about the highly touted
IdeaFactory for internal collaboration & Sharing
1:26 pm wmburke: Tamie Lyles‐Santiago says no doesn't mean no, it means don't do it this way //how to implement
SocMed in gov't
1:33 pm afabbri: Take no as "no not this way" on socked projects ‐ Tamie Lyles‐Santiago, DoD CIO office
1:33 pm ludozone: Great story from Lyles‐Santiago on how they got their DOD WIKI implemented with no budget.
Several gems here.
1:41 pm GSPMgwu: There is always going to be
problems with moderation. When building any
community you have to be aware of that ‐
Ressler
1:42 pm jrick: Underappreciated point from
@GovLoop: To maximize productivity, #Gov20‐‐
in fact, work‐‐should be fun!
1:43 pm GSPMgwu: It's easy to get communities
set up but most fail. That's why continuous
improvement is necessary ‐Ressler
1:58 pm jrick: TSA IdeaFactory quantifies ROI via
2 key metrics: (1) # of new users each week; &
(2) # of ideas implemented. #TSA
2:01 pm wmburke: If you haven't heard, pay attention: @mixtmedia is fabulous.
2:02 pm NoelDickover: @govloop ‐ qualitative measures are often more motivating for #socmed convincing to
decision makers than quantitative numbers. #gov20
2:03 pm sporing: Use social networking tools to solve REAL problems to get support for the tool.
2:05 pm sporing: Culture changes policy, not vice‐versa.
2:06 pm NoelDickover: @mixtmedia ‐ people support what they help create #web20
2:12 pm paolicelli: Important point: create offline connection points to cultivate your online communities.
Page | 51
Session 4‐6: Organizational Metamorphosis When DoD/Coalition
Partnerships Reach Consensus
12:58 pm PacificFleet: RT @MCPONPAO: RT @US_EUCOM Mr. Carey, Navy CIO, says Social Media is part of our
fabric. Not using it will be a step backwards. #fb
1:53 pm wmburke: language is a big issue in DoD and being 'friends' is a tough sale ‐ maybe following on Twitter
would be an easier acceptance
2:10 pm FamilyMWRcmd: RT @armyimcom ‐ social media site grow in value by increased usage and membership.
#army #fmwr
2:12 pm paolicelli: Important point: create offline connection points to cultivate your online communities.
Session 1‐7: Beyond Social Networking: The Future of eHealth 2.0
2:37 pm debbieweil: Final e‐Health session: Suzi Gates of http://www.cdc.gov/ncphi/ starts off. Note that
@CDC_eHealth has over 10,000 followers.
2:45 pm kev097: Speaking of Health 2.0, Google tracks flu trends around the world via search term queries.
http://bit.ly/8nWAL
2:55 pm debbieweil: e‐Health: Fred Smith on H1N1: showing people how to improve their health and reduce their
risk is empowering during a crisis
2:58 pm debbieweil: e‐Health: Fred Smith ‐ CDC has sent 100,000 eCards with a health message and room to
personalize ‐> builds trust
3:07 pm sporing: RT @debbieweil: eHealth: Trust is a key issue. People trust the content on CDC.gov. SocMed tools
drive traffic back to site
3:10 pm debbieweil: e‐Health: Ken Hall uses http://en.wikipedia.org/wiki/Informatics to make sense of huge vol of
public health
3:12 pm debbieweil: e‐Health: Ken Hall quotes @timoreilly's keynote again: "If it works, continue; if not, stop doing
it"
3:28 pm debbieweil: e‐Health: very cool; Ken Hall tells us about @apolloplus40 which is tweeting 1969 Apollo
mission as it happened 40 yrs ago
3:35 pm debbieweil: e‐Health: check out http://www.cdc.gov/socialmedia ‐ site re‐designed in next few weeks
3:38 pm debbieweil: e‐Health: here's the blog for Ken Hall's "startup" inside CDC.gov http://phgrid.blogspot.com
Session 2‐7: Department of Defense (DoD)
Continuous Process Improvement (CPI)
Sorry…No Tweets for this Session!
Page | 52
Session 3‐7: Internal Collaboration
2:52 pm US_EUCOM: Listening to my shipmate CDR Flex Plexico present the results of the Navy PA Social Media
Working Group. #fb
Session 4‐7: Collaborative Groupware Frameworks for Improving
Government‐to‐Community Crisis Response
2:48 pm csukach: Hans Polzer, Lockheed: Netcentricity is a full‐contact social sport (agree!)
2:50 pm Podkeyne: real value of social media to get to the individuals WITHIN the crowd who would normally not
contribute‐possibly because of the crowd
2:51 pm Podkeyne: Downside of social media is that while individual may be empowered their contribution may be
overlooked in the volume and noise
2:54 pm Podkeyne: Rather than the room being smartest ist it more accurate to say that there is likely someone
smarter than the authority in the room?
3:18 pm csukach: Cool idea! DHS is working on
creating a "virtual USA" (Fed Computer Wk
article here: http://bit.ly/6nNng )
3:20 pm csukach: Polzer: humans are tribal in
nature & exclusionary beyond those tribes; key
is to find shared goals that unite across tribal
lines
3:23 pm csukach: Mark Noland, Microlink: if ppl
in your organization want to hug/keep the
historical database, let 'em hug it‐‐embrace
differences
3:24 pm Podkeyne: yay John Carroll just said it
"provide annonymity to individuals within
group" and you will hear what they think
3:26 pm Podkeyne: by default crowd has no thought. Any apparent or observable direction is result of individuals
pushing or pulling
3:31 pm lewisshepherd: DHS's Herb Engle on groupware for crisis response, says even building Evacuation‐
Notification tools is complex bec of diverse audiences
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Conference
“TweetBook”
Random and Final Thoughts from We, the #OGI Tweeple!
Day 1
9:59 am marshallk: @pahlkadot i've been thinking: should provide APIs or if even those should be provided by
market based on raw data from gov?
10:10 am sanchezjb: Governance not yet addressed in X‐Agency Collab session. Critical 2 enabling effective collab as
discussed n "Wiki Gov" by Noveck.
10:12 am SixBlue_Data: RT @kiwanja: "Failure and experimentation are necessary for innovation. We need to lower
the innovation barriers" (via @lovisatalk)
10:18 am GovFutures: OGI over arching theme: talking WITH rather than talking TO. Culture over technology. Open
rather than closed.
10:18 am moehlert: Is our reaction to SoMe as new vector for threats akin to the modality of training to fight the
last war? Can we get in front of this?
10:28 am Podkeyne: Idea to use EDXL resource messaging standard to facilitate on the go cash grants in disasters
cash is a resource
10:29 am larrydillard: army needs to put applicant processing on the web where recruits can access their status,
update their records, see jobs available
10:34 am PhoenixRachel: no its not right people right info at right time. Its open info sharing at all time bc you
never know when that information will be ...
10:36 am AndrewPWilson: @JATetro Think there are large numbers of people connected at lower levels, these
people moving up & making impact
10:37 am sanchezjb: Governance is an answer 2 the risk of "social nets .. loosely joined."
10:43 am wmburke: The devotion of gov't employees to use social media to improve gov't is remarkable ‐
sometimes work from home since blocked at work.
10:52 am AndrewPWilson: Holme: Govloop (http://www.govloop.com) is a great place to connect with people
working on #gov20
10:54 am paula_thrasher: As we go to real time services, also need real time security for security clearances, not a
clipboard survey every 5‐years
11:01 am bryanwklein: Intent to share has to be part of the information workflow and systems. Not as an
afterthought req. more work to transfer.
11:01 am marshallk: @pahlkadot sorry should GOV provide APIs. there is an argument against it: API as interp. raw
data as best access
11:14 am davehaft: @AlbertMaruggi PeopleBrowsr is great in #gov20 because we can't install apps on our PC.
Tweeting on behalf of the org ... never taboo
11:23 am shwi: important theme in government as platform ‐ don't reinvent the wheel.
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12:52 pm chrisheuer: @levyj413 the other
challenge is that many ppl still use words as
weapons, exploiting accidentally mispoken
words
1:09 pm planetrussell: Yes, @levyj413
@chrisheuer Re ppl. using words as weapons,
flawed goal is to "win" or humiliate perceived
opponent, not find solutions.
1:10 pm PhoenixRachel: its weird how 7th
grade math has taken such appeal when
mashed up with govt data.
1:35 pm mixtmedia: New abbreviation floating
around : TDTF=too dumb to function. In
reference to users who use/abuse social
networks w/o helping mission.
1:37 pm bobgourley: I used the term "Twitter
Hero / Corporate Zero" to remind all that your
use of social media needs to have a point.
@debbieweil: 'Nother nice pic: @kdpaine and @storyspinner at
session on Measurement at Open Gov conf http://bit.ly/7xB9n 1:37 pm twitcapsbot: Real‐time Image Stream
@ http://twitcaps.com/search/%23ogi
Photo taken by Debbie Weil
1:41 pm PhoenixRachel: govt for the peeps
and by the peeps. Pulse check....are we there yet? Hmmmm
1:44 pm levyj413: @mixtmedia TDTF= elitist mocking instead of helping understand. Not a good way to bring people
onboard. grumble.
1:48 pm justgrimes: @levyj413 about TDTF, good point....however, understanding and participating are too different
things; is the goal 100% onboard?
1:52 pm kev097: This just in: social media is kind of a big deal. And cloud computing is awesome, according to
companies that sell cloud computing.
1:54 pm FlexPlexico: Exactly what we're discussing at Open Government and Innovations conference this week in DC
http://ping.fm/zNAqu
2:01 pm Podkeyne: Fema provides simple disater management interop svcs toolset for incident mgnt and muli‐org
collab. Also interop backbone. Dmis
2:22 pm paula_thrasher: Just talking to @NoelDickover about #ogi, we're thinking all conferences need to be part
barcamp. The crowd is the expert
2:23 pm planetrussell: @lovisatalk Great point. References to "capturing" clients, "targeting" markets commonplace in
biz PR, Mktng., but not Gov‐appropriate.
2:24 pm AFCEAHelen: That's about the 20th time I have heard this recently, but getting the acq/buying ppl to
integrate with program ppl is a must.
2:29 pm JMGOVIT: 10 to 12 percent of intel community are analysts.....and that number is growing because of a space
and other tools
2:29 pm dlblack: many breakout speakers are speaking at us, not in conversation with us. Are we at a Web 2.0
conference?
2:31 pm larrydillard: "did you ever have a job where you felt like you were getting dumber, not smarter?"
2:35 pm NoelDickover: @mixtmedia I think blended approaches need to be explored
2:48 pm corbett3000: Open Government Innovation ‐ Apps for Democracy slides from Citizen Engagement Panel
http://bit.ly/qHAn2 #fb
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2:50 pm Tomoye: Driving Government 2.0 with Open Source and Code Sharing http://bit.ly/wfH38
2:52 pm sanchezjb: Beth Noveck's mantra in "Wiki Gov" 2 "connect the expertise of the many to the power of the
few" is very appropo to OGI Conf theme.
DAY 2
5:34 am moehlert: Off to Day 2 of Open Government and Innovations . Yesterday had some inspiring spkrs who r
doing amazing work like US CTO Aneesh Chopra
6:11 am sporing: RT debbieweil: A few pics from the first day of the Open Government & Innovation conference in
D.C. http://trunc.it/zcea
6:14 am sporing: RT washingtronic: Kundra requests inventory of latest knowledge management apps
http://bit.ly/12RkcI
6:22 am sporing: RT jack_holt: Leadership: ceding control seeding contol to cultivate performance and harvest
excellence.
6:55 am govloop: en route to #ogi. govloop hit 15k members yesterday. Sweet
6:55 am wvmikep: Day 2 of #ogi. Hope the content is as good and the slide designs don't make me want to stab
myself in the eyes. #ppt
7:00 am ludozone: The industry does not fully comprehend the magnitude of change happening in the US
government. Rude awakening awaits!
7:09 am wvmikep: Just learned the acronym TDTF (too dumb to function) at #ogi panel talk; hehe (via
@justgrimes). Will have to remember that one. :?)
7:12 am moehlert: RT @cdorobek: DorobekInsider: The 1st draft of the first draft from the Open Government and
Innovations conference http://bit.ly/B594R
7:16 am CornerAlliance: Looking forward to Day 2
of the #ogi conference. Government is embracing
social media, now it needs to understand the
horse it is riding.
7:18 am moehlert: Hey #ogi! Check out
http://tinyurl.com/l3blna for real‐time collection
of tweets ‐ including stuff from yesterday...
7:21 am KoreenOlbrish: Does it bother anyone else
that #ogi has a MUCH more active twitterstream
than ANY of the major learning conferences? Just
sayin'...
7:22 am sporing: Chopra: Open government
initiative will keep government on pace with
innovation http://trunc.it/zxkj
7:24 am moehlert: @KoreenOlbrish What can I
say? We're kinda fired up here. :‐)
7:24 am jrick: Wonder why #ogi reverted the PPT @debbieweil: Prof Hiro Okumura came to #ogi fr Tokyo.
screen to the middle, instead of keeping it on the Teaches info technology at U of Tokyo;
two outside screens for easier viewing? he's a social media fan
12:56 pm debbieweil: Prof Hiro Okumura came to Photo taken by Debbie Weil
#ogi fr Tokyo. Teaches info technology at U of
Tokyo; he's a social media fan http://twitpic.com/b8ewn
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2:20 pm kev097: IGs, OMB, other gov't bodies should do a lot of what we're doing now, promoting transparency &
usability, Sunlight says.
2:31 pm neilgrace: neilgraceRT @GOOD via @timoreilly If you're interested in following gov 2.0, search on #ogi, the
Open Gov Innovation.
2:41 pm moehlert: One last reminder: after conf you'll be able to replay all #ogi tweets here:
http://tinyurl.com/l3blna Awesome conference ‐ truly
2:33 pm kev097: Interesting for #ogi folks: http://opensourceforamerica.org/
2:37 pm kev097: OH: "Safe fail, not fail safe."
2:56 pm RSSNewsmaster: Open Government and Innovations #ogi presentations http://bit.ly/x1D0e and TW
Conference Coverage (via Cover It Live) http://bit.ly/lIGqo
2:57 pm hmiller23: So happy I was able to attend #ogi! Thank you to all of the fabulous speakers!! Now let's go back
and start opening up our gov't!!
3:01 pm kev097: Alphabet soup at #OGI: OMB, OSD, ODNI, DHS, DoD, NDU, CISO, CDC, H1N1, SAMHSA, NDO, NAPA,
CMF, DTIC, NSWC, YGL, IG, RFP ... OMG.
3:28 pm OGIConference: Well, participants, it's been wonderful learning, talking & networking with you over the
past 2 days. Expect conference materials soon!
3:32 pm csukach: @OGIConference Great conf & awesome speakers! Thanks for all your work in organizing it!
3:34 pm OGIConference: @22frets re: a central place for presenter slides... stay tuned for notice on this. Keynotes:
http://www.opengovinnovations.com
3:34 pm sanchezjb: Info presntd @ "Beyond Social Networking‐Future of Gov 2.0," while good, not consistent
w/session title. Should have had another title.
3:41 pm sanchezjb: Gr8 OGI conf. Learned alot. Would have benefitted frm opptys & avail time 2 network. Thank u.
5:04 pm kev097: Impressed this a.m. by DoD's social media stuff. @salemonz can we see the popular trends v
platform charts online?
5:07 pm richards1000: OpenGov conference blog, http://www.opengovinnovations.com/blog/ & twitter feed,
http://bit.ly/13EK4N legal information
5:11 pm kmallwein: @levyj413 #1 that #gov2.0 conferences need to have streaming video to engage more diverse
audience.
5:12 pm kmallwein: @levyj413 No.2 that any #Gov2.0 conference should put up all presentations at least one week
early for crowdsourcing questions & cmts
5:13 pm kmallwein: @levyj413 No.3 networking time as valuable as presentations. Drop a track to get in extra time.
5:36 pm debbieweil: Cool pic of @csukach (@AFPAA) and @kdpaine at Open Gov conf ‐ note the shoes
http://bit.ly/iOqZa
5:42 pm debbieweil: 'Nother nice pic: @kdpaine and @storyspinner at session on Measurement at Open Gov conf
http://bit.ly/7xB9n
5:47 pm kpkfusion: Thank you to everyone who organized the Open Government Institute. Great job!
5:47 pm kayawalton: @levyj413 Most enduring todo from #ogi: Need to find balance between openness and
security ‐ would open lots of doors and get lots of buy‐in
5:52 pm kayawalton: @kdpaine Thanks for the follow and GREAT presentation at today's #ogi session. Would love
to have a copy of your slides if you're sharing.
6:16 pm timoreilly: Also, in Aneesh Chopra's keynote yesterday, learned about this homebrew arsenic filter ($40 vs
$4000) http://bit.ly/14NUbH #make
6:30 pm moehlert: RT @snowded: Complexity in Government ‐ podcast & slides now loaded: http://bit.ly/fIVPn
6:33 pm AndrewPWilson: One of the best things I found out about at #ogi @munigov20 |
https://sites.google.com/site/munigov20/
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8:32 pm AFCEAHelen: @dslunceford @lewisshepherd Awww shucks, thanks! Great meeting you both as well! And
@batterista too! And @paula_thrasher! And... more!
8:34 pm AFCEAHelen: (cont. from last tweet) But for meeting AFCEA‐related followers & actually chatting with
some of the long‐timers, nothing quite like #ogi.
8:39 pm kev097: @govloop How many people at #ogi do you think understood the term "bring the thunder"?
8:40 pm webtechman: rt @paula_thrasher @kdpaine prezo was jam packed with measurement tips and tools for
Web 2.0 tools http://bit.ly/17Woi5
9:01 pm rupertmike: @dan_munz Awesome presentation today at #ogi. Glad to have been there. (Might go look
for/steal your bureaucracy pic, perfect)
9:04 pm US_EUCOM: After this week's #ogi conference, I'm encouraged by DoD and Navy CIO's way ahead for the
use of Social Media
9:06 pm steph_hay: enlightening couple of days at #ogi ‐ govt making progress but still need to shift "digital
immigrants'" mindsets toward acceptance
9:34 pm CamilleZA: Home from #ogi. What a great conference! Good content, great speakers, great crowd. 1
improvement...coffee and water thruout.
9:39 pm afabbri: So after #ogi I feel like social media is sooooo old news... Then my foreign chef husband asks me
how to use Twitter.
10:06 pm webtechman: @csukach Current Enterprise 2.0 projects are keeping me busy. Hope to meet up soon.
Lots of good folks at #ogi Thx 4 good tweets =)
11:15 pm salemonz: Hey all! http://drop.io/SSG_Salmons for all your #ogi wants. Feel free to add to things. It's all for
my fellow Amurikans!
11:23 pm salemonz: Oh and call DINFOS and tell them I did okay today! I'm sort of an experiment for
them...concerned about ROI and whatnot.
11:31 pm helenmitchell: Energized by #ogi. Great speakers & topics. Some successes but lots of challenges ahead ‐
espec. for cross‐agency collaboration.
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