Monetizing VoLTE, RCS and Video

IMS MRF and Conferencing Solutions

IMS World Forum April 23, 2013

Al Balasco
Sr. Director Product Management al.balasco@radisys.com

Revenues not keeping pace with Traffic Growth

Revenue vs. Traffic Growth Traffic
Revenues & Traffic Gap Widening

Voice Era

Revenues

Data Era
Source: Heavy Reading

Traffic Doubling every 12 months

Revenues not keeping pace with Traffic Growth

Improve Revenues by offering VoLTE, RCS, and Video VAS VoLTE, RCS, and Video VAS require an IMS IMS media processing delivered by

Media Resource Function (MRF)

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IMS MRF Case Study: Mavenir VoLTE, RCS, and Video VAS
Mavenir mOne Platform
IMS architecture for 4G/LTE services. Selected and exclusively using

Radisys MRF
Benefits to Mavenir
Comprehensive MRF feature set for VoLTE, RCS, and video Allows Mavenir to focus on migration path from 3G, IMS applications, and rapid LTE operator rollouts.

Worlds first VoLTE deployment

Powered by Mavenir mOne, enabled by Radisys MRF

With 7+ more Mavenir/Radisys LTE trials also underway

Video Services Opportunity

Ease of use Telepresence immersive experience Community / network / intradomain based voice/video/ IM islands Acceptance of new UIs in mass consumer domain

Managed network services for QOS Initial interworking and standards bodies New delivery models cloud, hosted First cost-effective business solutions Limited intradomain support Consumerization of IT SIP trunking

Ubiquitous B2B B2C social net connectivity Web/mobile communications clients (WebRTC) Low cost services mass adoption w/ QOS Cloud enabled deployments Fat pipes: LTE rollouts and enterprise SIP trunking
Moving out of Early Adopter phase

2012 Build Carriers, MNOs, and Over-the-Top / cloud SPs planning / readying video services Deploy Scale up and cost reductions

MRF Use Cases beyond VoLTE

Some VoLTE pt-to-pt calls using same codec may not need MRF
But most VoLTE and RCS services need MRF
Basic Network Services
Network Announcements, Collecting Digits
IP-to-IP transcoding
(e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)

Revenue-Generating VAS services

Video Services with RCS
Video Adverts and Ring-Back Tones Messaging (record and playback) Multimedia Conferencing And many more.
Source:

Seeing through the Cloud.

A survey of mobile operators views on the evolution of the mobile core., Monica Paolini, Senza Fili Consutling, Feb 2013

Videoization of Mobile VAS

Audio VAS
Audio Conferencing Audio Advertising Audio Streaming Audio RBT Voicemail IVR

Video VAS
Video Conferencing Video Advertising Video Streaming Video RBT Videomail IVVR

MPX-12000

Increasing $$ ARPU
IMS MRF supports Videoization of Mobile VAS to Generate New Revenues

Radisys is a leader in VoIP audio conferencing solutions

Audio conferencing is largest revenue contributor for Conferencing Service Providers (CSPs) Minutes of Use continues to grow. Radisys is a leading supplier of IMS MRF and conferencing application servers CSPs who have deployed Radisys MRF for this market. for VoIP audio conferencing services

Integrated Conferencing Solution IMS architecture using SIPware + MRF

PSTN Phone

Audio
IP WAN
Legacy Circuit Access
PSTN, 2G Mobile Gateway

2G Cell

CSPs using Radisys SIPware with MRF

VoIP Phone

VoIP Client

IP Access IP VPN Mobile Broadband 4G/LTE, WiFi, HSPA

Level 3

GNET

IMS Services Core

Application Server (AS) SIP SIP + MSML Audio RTP

VoIP Client

Radisys SIPware
Audio Conferencing Application Server

Wireline Broadband DSL, Cable

VoIP Client Enterprise UC

UC Audio Client

Corporate IP VPN

Media Resource Function (MRF)

Radisys MRF
Audio Mixing with VQE

Growth in Video Conferencing

Desktop video conferencing to grow 6X Mobile video conferencing will grow faster. What is the best way to deliver business video conferencing to desktop and mobile users?

Integrated UC Video Services & Video Interoperability GWs

OTT and Cloud Communications (Google, Amazon )
Cloud Media - Hosted - Private - Public

Carrier IMS Network AT&T, VZ, BT,

LTE - EPC / RAN

SIP LTE Endpoint

MRF
IP Video GW
CSCF SIP (IMS) RTP/RTCP LyncIMS GW MS Lync Protocols IP Video GW

Microsoft Lync UC

IBM Lotus Sametime UC

Integrated Multimedia
Integrated Video MRF

TIP Protocol
IP Video GW Microsoft Lync Clients

Enterprise Telepresence
Media GW Interconnect

HD Room Video

Scalability for the Telecom Cloud

Single box solution

Virtualized Blade Server in Telecom Cloud

Fully distributed fault-resilient architecture

Radisys SIPware Event or Reservationless Conferencing

Single Server 250-500 Simultaneous Calls

Radisys SIPware Event or Reservationless Conferencing

Single-Server 10,000s of calls

Multi-Server 25,000-50,000+ Simultaneous Calls

Radisys SIPware Event or Reservationless Conferencing

1RU Linux Intel Server

Radisys Software MRF VoIP and Video Conference Mixing

Radisys Software MRF VoIP and Video Conference Mixing

Intel Blades in ATCA chassis or Intel Blade Server

Radisys MPX-12000 Broadband MRF VoIP and Video Conference Mixing

Location A

Location B

Summary
IMS is key to generate revenues beyond LTE data plans
VoLTE, RCS, Video VAS Media processing done in IMS MRF

Radisys is the leading supplier of MRF

VoLTE with Radisys MRF deployed at MetroPCS, with 7+ more VoLTE trials in progress

Radisys also offers multimedia conferencing solutions

MRF supplier for 8 of top 10 conferencing service providers Radisys SIPware with MRF offers turnkey conferencing solution

Scalable Video and Virtualization - Ready for Telecom Cloud Radisys solutions deliver VoLTE, RCS, and Video revenues

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Thank You!

Radisys SIPware
Event Conferencing Reservationless Conferencing

MPX-12000
Broadband IMS MRF

Software MRF
for Telecom Cloud

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