Professional Documents
Culture Documents
i;t
where RA
i,t
is the measure of the abnormal rate of return of company i on day t, R
i,t
the observed
rate of return of firm i on day t, and R
`
i,t
the estimate of the normal rate of return using the market
model.
In our event study, we select the CAC 40
15
as the market index. We analyze the same articles
used for our qualitative study (see above) and we believe that there is no delayed market reaction.
As our study was carried out on a single company (Vinci), we use the cumulative abnormal
returns to provide further comprehensive analysis.
3.2.2. What was the stock market reaction to the Vinci governance conflict?
Figure 3 (p. 30) shows how the market reacted to the announcement of the governance conflict.
At the end of phase 1 (May 05, 2006 to June 01, 2006) covering the period before the large
diffusion of the governance conflict through the newspapers, Vincis stock return begins to
decrease and shows that the investors are sensitive to this event. The lower point of the cumulated
29
abnormal returns in phase 1 (and the start of phase 2) corresponds of the announcement of the
Board decision to maintain the CEO in his function (June 01, 2006). The Chairman (Antoine
Zakarias) resignation was welcomed by the stock market (See Figure 3, point P1, June 1, 2006).
But the increase due to the Chairmans resignation was not sufficient to stop the downward trend
of the stocks value.
The Board of directors elected a new Chairman (Yves-Thibault de Silguy), supported the CEO in
his position, and confirmed by the way the adoption of the separation of Chairman and CEOs
roles. The new Chairman announced that the governance system of Vinci had been re-formed and
it was ready to play its full role in the efficient performance of the company. Investors react
positively to these announcements. This is reflected in the increase of the positive daily abnormal
return between point P2 (June 03, 2006) and point P3 (June 15, 2006).
The first element of explanation to this reaction is the strategic character of the conflict. The
conflict was not only perceived as a private conflict between two members of the management
team, but as we explained through the Pondy (1969) approach, this conflict is a strategic one and
was perceived as such as well.
30
Figure 3: Abnormal and Cumulated abnormal returns
One of the reasons for the defeat of the Chairman in his confrontation with the CEO is the
disagreement of a large majority of directors with the replacement of the CEO Xavier Huillard by
Alain Dinin CEO of Nexity. The reason for this refusal is the difference existing between Alain
Dinins profile and the required expertise for Vincis CEO position in terms of good knowledge
of the construction industry. This profile incongruence was largely put forward by newspapers
and considered as unsuitable with Vinci Groups interests. To ensure the directors support, the
CEO criticized the Chairman on his remuneration. He condemned the 8 million bonus the
Chairman asked from the group for the successful operation of the ASF purchase. The CEO
denounced this bonus as exorbitant and he divulged other information about the Chairmans
-0,1
-0,08
-0,06
-0,04
-0,02
0
0,02
0,04
0,06
0,08
0,1
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Abnormal return
Cumulated Abnormal return
P1
P2
P3
P4
Phase 1 Phase 2 Phase 3
31
remuneration that was considered as exaggerated by a part of directors, MEDEFs president and
analysts. This information gives credence to the fear shareholders had of being expropriated. The
shareholders were sensitive to this argument. It is shown clearly in point P4 (June 15, 2006),
when the resigned Chairman declared through his lawyer that his resignation was not valid and he
would bring a law suit to get his position back. The newspapers insisted on the fact that this
reaction was only motivated by the desire to benefit from the 35 million of stock options that
Antoine Zacharias lost because of his resignation. The reaction to this information was immediate
as illustrated by the negative abnormal return of this day (point P4, June 15, 2006, Figure 3). The
increasing tendency of Vincis stock price, after the announcement of the group governance
system reform, was stopped by the investors negative reaction to the information about the
resigned Chairmans potential comeback. Vincis stock registers a large decrease after the point
P4.
An important point that has to be noted here is the reaction of the financial analysts. Despite the
conflict, the analysts remained attached to the fundamental value of Vincis stock. In turn, the
analysts recommendation was to purchase Vinci because the stock was under-valued by the
market and the companys operational performance and forecasted business were higher than the
industry average.
DISCUSSION AND CONCLUSION
The main purpose of this research is to understand how a governance reputed best practice
becomes a source of governance conflict. To do so, we develop four propositions. The first three
ones inform about the internal process of the conflict, and the last one is about the reaction of the
stock market to a governance conflict.
32
The first proposition analyzes governance conflict causes. The conflict between the CEO and
Chairman of Vinci Group seems to be the outcome of the incongruence of their identification in
relation to the firm. Newspapers were unanimous about their respective managerial skills and
abilities. So, one could infer that the CEOs identification towards the company became stronger
than that of the Chairman. This latter claimed that he deserved a prime for the company
performance. Contrariwise, the CEO considered that it was a company performance and not a
single individuals one. If their cognitive differences had lead to this conflict, divergence
intensity in the underlying dimensions of their respective identifications in relation to the firm led
the conflict to its highest level (e.g., each of the protagonists engaged his own communication
firm). The CEO shows more commitment to the firm than the Chairman. This incongruence is the
core cause of this governance conflict, which corroborates the proposition 1.
As we described above, it is clearly shown that this conflict spread through the company.
The petitions signed to support the CEO and the disagreements amongst directors are illustrative.
This in-group conflict led to the emergence of new coalitions that supported the protagonists. The
employees supported the CEO through their representative director. The Board of directors was
evidently split into two coalitions. The votes during the critical board meeting of June 1, 2006
reflect such a conclusion. That corroborates the proposition 2.
After the governance conflict, the number of directors decreased. The composition of the
Broad also changed. Henceforth, more independent directors were nominated and became the
majority. The conflict had also an impact on the composition of the Board committees. The new
Chairman of Vinci Group showed a real will to bring more transparency by reforming
governance structures. All these elements corroborate the proposition 3 about the impact of a
governance conflict on the corporate governance devices.
33
The last proposition is about the external reaction to governance conflict. The stock market
shows his sensitive to this event. The cumulated abnormal return on the duration of the conflict
makes evidence that investors respond negatively to the occurrence of the governance conflict.
After its resolution, the cumulated abnormal return became positive and moved towards zero at
the end of the study window. This fact and the sensitivity of the daily abnormal return to the
different events of the conflict corroborate the proposition 4.
This study shows that governance conflicts are not only limited to the shareholders
managers relationship. A governance conflict can, and often does involve other groups of
stakeholders. When it occurs in a firm, it may mobilize many groups of stakeholders and
institutional domains for its resolution. The findings suggest first that in the separation of the
Chairman and CEO roles, the supervision prerogative may be mutual. In other words, while the
agency theory assigns the monitoring function to the position of Chairman, this study shows that
the monitoring occurs between the Chairman and his CEO. It may thus be termed mutual, rather
than unilateral supervision. According to our duality framework (See Figure 1, p. 10), the choice
of maintaining the separation of the Chairman and CEO roles may be interpreted as a response to
uncertainty surrounding the Vinci Groups strategy. This uncertainty is well illustrated and
justified by the acquisition of ASF by Vinci Group. This new strategic orientation was largely
commented by newspapers we examined.
Second, we show that stakeholders interdependencies intensify the scope of conflicts in the
firm. We show also that conflicts may be instrumental in the reconfiguration of corporate
governance mechanisms. In other words, this governance conflict may be seen as a strategic one.
Finally, the stock markets reaction to this conflict depicts the relevance of stakeholders
approach of corporate governance. A strategic conflict would mean a potential performance
34
decrease that the shareholders anticipated. So, the stakeholders outside of the firm may have
mobilization capacities to some extent.
In this paper we do not focus on the impact of such a conflict on the firms performance.
Our analysis may be supplemented by this perspective; this could be another way to enrich it.
This research, based on a case study, could also be prolonged by analysing other governance
conflicts.
35
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Appendix 1
Proximity Matrix
Table 4: Difference in compensation amongst executives in 2005
Proximity Matrix
Table 5: Difference in compensation amongst executives in 2006
1
CEO duality is the case in which the top managerial officer of the corporation simultaneously serves as Chairman
of the Board and is responsible for monitoring and evaluating top management. In fact, theorists argue that CEO
duality has two mains contrasting effects on the effectiveness of corporate governance. While the advocates of
Euclidean Distance
Yves-Thibault
de Silguy
Xavier
Huillard
Roger
Martin
Jacques
Tavernier
Yves-Thibault de
Silguy
0
Xavier Huillard 962 500 0
Roger Martin 426 770 535 730 0
Jacques Tavernier 40 655 1 003 155 467 425 0
Euclidean Distance
Antoine
Zacharias
Huvelin
Bernard
Huillard
Xavier
Roger
Martin
Antoine
Zacharias
0
Huvelin Bernard 2 384 704 0
Huillard Xavier 2 831 532 446 828 0
Roger Martin 2 764 380 379 676 67 152 0
39
agency theory argue that avoiding duality limits potential CEO entrenchment, other organizational theorists claim
that duality enhances unity of command.
2
La loi sur les Nouvelles Rgulations Economiques ( The New Economic Regulations Act) has introduced a wide
range of provisions to strengthen the legislative framework in the fields of competition, company, banking and,
broadly, corporate governance concerns.
3
Quoted by Dornstein (1977)
4
Vinci - a French company added to the list of the top 40 French firms comprising the CAC 40 index in March 2002
- is the worlds biggest leading integrated concessions - toll highways - and construction group. Formerly called SGE
Socit Gnrale dEntreprises and created in 1899 - it took the name Vinci in 2000.
5
Quoted by Boyd (1995, p. 302)
6
cf. also Pochet (2001, p.155) for a typology of groups composing stakeholders. Her typology is based on Freeman
(1984)s definition of stakeholders and Charreaux (1997, p. 427)s corporate governance mechanism classes.
7
The authors top management team definition includes the CEO, chairman, chief operating officer (COO), chief
financial officer (CFO), and the next-highest management tier of a firm.
8
Secret complaints is the term used by the author describing the complaint of executives to their closest staff
members.
9
In 1899, French engineers Alexandre Giros and Louis Loucheur formed Giros et Loucheur. They changed the
name of their company to SGE in 1908.
10
Grand Travaux de Marseille
11
Autoroutes du Sud de la France
12
Newspapers quotations are in French and translated by the authors.
13
The French utility company
14
Indeed, Alain Minc announced his resignation from the Board of Vinci in La Tribune (January 30, 2007). By
commenting on his statement, this daily underscored its coincidence with the charge of conflict of interest of which
Mr. Minc was the subject. In fact, the conflict of interest was derived from Pinaults Artmis having been granted a
5.1% stake in Vinci albeit Minc being Pinaults personal advisor.
15
The CAC 40 (CAC or Cotation Assiste en Continue means automated quotation) is the most relevant market
index composed by the 40 most significant French capitalizations quoted on Euronext Paris.