Starbucks Mission statement analysis

-To inspire and nurture the human spiritone person, one cup and one neighborhood at a time. Starbucks is one of the most successful companies in the world. Its statements says that they want to reach everyone slowly going one by one. However their statement isnt a very good one, it is really simple compared to the immensity of their company. In the other hand, next to the success of the company, the mission statement has also reached success. Nurture: care for and encourage the development of the company. The company is actually really developed; it has reached the entire world conquering the coffee market. This statement can be communicated to different type of stakeholders: Suppliers, Costumers and Distributers. Suppliers: where the company acquires their products, for example coffee and other goods. Costumers: The ones that maintain the company. Distributors: They give the franchise to foreign countries in order to expand the business.

Disney Mission Statement analysis

-The Mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Disney is a huge producer and provider company; they are the leading company in entertainment and are known by the whole world. Slowly this company is conquering different markets such as Lucas Films, ABC television and Pixar animations studios etc. They have actually fulfilled their Mission statement by accomplishing even more than what was expected. The company is innovative and certainly very profitable. It is located throughout different countries and its USP is one of the best. This statement can be communicated to different type of stakeholders: Customers, Employees and Distributers. Customers: each year Disney gets 30 million visits. Employees: Disney has a huge variety of jobs with a huge variety of options. Over 60,000 people work in Disney Florida. Distributers: Disney franchise is located all over the world within different markets such as cinema and toys.

Student Workpoint 1.12 - Business investigation

1: British School Quito USP: A British school with all foreign teachers with English as their native language, most teachers are from the UK. Every student does the IB. It is a small school, a prestige school. SWOT: Strength: It is a unique school with English native teachers with the strongest IB in Ecuador. Every student is able to communicate in English,

reading/writing and speaking. Weakness: It is a really expensive school and so there arent many students. Being a foreign school from the UK, teachers change every 2-3 years depending on the contract. Opportunities: The school gets to be involved with many outside groups and organizations, which help the students increase their knowledge. Students have the opportunity to do the IB and be able to study abroad. Threats: Other schools are bigger and more popular within the Ecuadorian public and so the school looses its popularity. They are also cheaper and still prestige from public schools in Ecuador. The school being very reserved, having a small quantity of students, could lead to a closing of the school in future generations. The government has implied many rules that differ from the ones the school already has. Core competence: The school needs to be able to achieve competitive advantage to have good quality education, which stands out from the other schools, this is the IB program.

Mission Statement: The British School Quito is committed to bring in the best possible quality education in Ecuador for its students, offering top qualified foreign teachers and textbooks to be able to prepare each student for the IB program. 2. Gibson USP: Gibson is a unique guitar-selling brand with different designs, and are famous for its unique sound and quality. Many professional guitar players prefer Gibson. They have the Les Paul designs, which are famous all over the world. SWOT: Strength: unique guitars and sound made from the best quality and each guitar with a different range of models. Weakness: the price range is really high; most guitars are well above one grand. Opportunities: they get to work with professional guitar players and use them as a sponsorship. Threats: there are other guitar brands, which are very good and much affordable than Gibson. Core competence: To achieve a competitive advantage they have to state that they are the worlds best guitar brand and that they have top sound quality compared to the other brands. They have to state why their price range is so high. Mission Statement: To expand our brand with professional guitar players and to prove that we are the best guitar company by providing our costumers the best possible guitar quality and sound demonstrating why it is worthy to pay such a price for our guitars