December 2008 $2.

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FUTURE CEO STARS

In This Issue
NFTE STARS
SHINE
in NYC
 FUTURE CEO STARS December 2008

In This Issue… Celebrating Future CEO Stars!

The Consortium for Entrepreneurship Education has been providing leadership for
over 25 years. Our primary focus has been assisting instructors, which has been
5 Networking Increases Net Worth quite successful, but we still felt something was missing…and that something was
Marketplace for Kids direct communication with the students.
Knowing that “experience is the best teacher”, we decided that who better to com-
7 More Than Prepared municate with potential young entrepreneurs than young entrepreneurs themselves!
NFIB YEH
Thus, Future CEO Stars was born.
8 Sharon’s Page Future CEO Stars is a monthly publication that features successful young
entrepreneurs from Consortium member organizations…designed to generate the
9 Starting Young Aiming High entrepreneurial mind-set!
Réseau des CJE du Québec Each issue has feature articles dedicated to stories written by students that tell
the secrets of their entrepreneurial success. Our hope is that this magazine will
11 Transferable Credits motivate, educate, and stimulate young people to follow their examples and chase
Buchholz Academy their own dream.

12 Entrepreneurship the PA Way

AdVanz & PA State Leadership Team
13 Two Emilys - One Dream
NCEE
15 Ask GoVenture
Media Spark
16 Stars Shine in NYC
NFTE, Inc.
19 Business Education in the Heart of it All
Ohio SBDC
21 A Fitting Career Opportunity
NY REAL
24 “Student Success Story” Winner
25 Import/Export Idea Challenge Winner
27 Theresa Ann Oei
National Museum of Education
29 Don’t Miss This Conference
Il Institute for Entre. Ed.
Founder of National Entrepreneurship
Week, the Consortium for Entrepre- To Subscribe go to
neurship Education is a non-profit
collaborative representing 100+
www.futureceostars.com
member organizations from national,
state and local levels. Together we
represent over 40,000 teachers and
more than two million students.
Published by The Consortium for
Our common bond is the philosophy Entrepreneurship Education
that “to be successful in the emer- 1601 W Fifth Ave. #199
Columbus, OH 43212
gence of a new global marketplace,
entrepreneurship education should be www.entre-ed.org
mashmore@entre-ed.org
a critical component of the overall
education experience as a lifelong
Publisher: Dr. Cathy Ashmore
learning process.” Editor: Michael Ashmore
We invite readers to meet the Graphic Design: SPLASH Designs
Consortium members at:
Publishing Advisors:
www.entre-ed.org/_contact Soorena Salari, Young Inventors Hub
Al Abney, Consortium Advisory Council
Learn about the Young Inventors Hub
at: Annual Subscription Available - $25.00
Contact: mashmore@entre-ed.org
www.younginventorshub.com
Join us!

31 Our Sponsors
 Networking Increases Net Worth!
B eing an entrepreneur is more than
just running a business; it is a
lifestyle. My name is Trey Welstad, and
I am a 20-year-old website developer
and entrepreneur. I have always had a
passion for running my own business.
It started out simply, but over the six
years that I have been in “business”, it
has become part of my life. The reason
I am writing this article is because I
want to emphasize the importance of
networking. But first you need to know
a little about me.
Photo By Bethany Leyrer
I started making websites as a hobby in
the sixth grade because I was curious as
to how they were created and accessible
to the entire world. It really piqued
my interest that anyone could create
something from nothing and get it
around the globe for free. I found out
about a website design internship for
high school students through Minot
Public Schools. I talked with Craig
Nansen, director of the technology
department, and he asked me to be
the newest addition to the webmaster
team. The team consisted of three
other students: Dirk Monson, Peder
Rice, and Rob Scheeler. Working with
the team helped me learn faster than
I would have on my own, and I could
always depend on them to help me
with solving difficult problems. So,
without even knowing it, I was already
networking toward success.
Future CEO Stars December 2008
By Trey Welstad
Dirk and Peder created a business
specializing in website design. Appearing
to be a simple process, I decided I
would start my own company. I did
not know what I was doing, but with
the help of others I was able to officially
create a registered business. It was very
exciting, and I soon acquired my first
job designing a site for a local auto-
repair shop. Looking back, I probably
was not fully prepared to take on a
business’s website, but I am glad that I
had the opportunity because I learned
a lot through the hands-on experience.
With the help of the team, I was able to
accomplish all of this and more, which
leads me to my topic of networking.
Networking: To the “tech guy” in me
it is the connection of computers to
each other, but to the “business guy” in
me it is the acquisition of professional
contacts. Meeting new people allows
you to get your information out to
the public. Since you represent your
business, your personal character
and professionalism will reflect how
your business is portrayed in the
community. The contacts you establish
will distribute your company’s name
to potential clients. In return, they can
depend on your company to spread the
word of their business. To top it all off,
you have one more person to assist you
with any problems or questions about
your business. This could include legal
aspects, company image, new ideas, and
revamping old methods. It is a win-win
situation for all involved so get out there
and meet people!
Here are a couple of examples on
how networking has helped me. Dirk
Monson and myself were asked to work
at the Marketplace for Kids Education
Day (an annual showcase of young
students’ innovative ideas) and create
a video for the closing ceremonies. By
donating our services we built a good
rapport with the individuals running
the event. As a result, Dirk has them
as a website client, and I am a featured
entrepreneur on that website and
assisted with the Technology section of
their Learning Guide. Additionally, I
had the chance to promote my company
on those mediums at no cost. I helped
them out, and they returned the favor.
My second example helped me acquire
a big contract. I helped out Kathryn
Pederson, the director of the Mid-Dakota
Education Cooperative, by creating an
extensive registration program for their
annual conference. During the process
of programming the site, I became
acquainted with Kathryn. From that
moment forward she has become a close
mentor for business ideas and personal
issues. (Note: Finding someone who
has had many experiences can help
you avoid problems. It is like having
a cheat-book for life.) She became the
director of another program and told
me that they needed a website. It was a
big project but she knew I could handle
it. Her assistance led to my company
getting the contract. Having people
know your capabilities can really come
in handy.
You are starting a business and
wondering how people will find you.
My advice: network with others. You
can get your name distributed, free
advertising, and many new clients by
focusing on making new friends in the
business world. Making money will
come eventually, but to get a great start,
volunteer your services and start out
working for less so you can build up a
base of professional contacts. It may cost
you some money up front, but you will
be glad you took this approach down
the road. Good luck in your endeavors!
5
 More Than Prepared !!!
O f course, it all starts with MTV. A
commercial for Youth Venture,
a social-entrepreneurship group that
funds community-minded ventures,
caught my attention in 2006. That
fortuitous day led to my first real
experiment with entrepreneurship. I
was 16 and went on to create a non-
profit student group called Bridge
Education, which helped dozens
of Central Florida students prepare
for the SAT and get into college by
pairing the student test takers with
high achieving mentors. After Bridge
Education was up and running and
successful, I handed the reigns over
to a new student leadership team so
that I could pursue a separate idea—
my first commercial business in late
2006.
While I was showing peers how to
solve algebraic functions and compose
persuasive essays, it became apparent
that I could make preparing students
for the SAT, a make-or-break factor
in college admissions, into an online
program that would allow many more
people to benefit from my business…
and I hoped I’d be able to provide the
online test preparation program for
free.
After deciding to create an online
test prep program, I scoured the web
until I found and hired skilled website
and curriculum development teams
to create the site infrastructure and
content. Each night I would spend
hours on MSN Messenger with my
web development team in India going
over changes to the site and next steps.
Similarly I worked closely with the
curriculum developers throughout the
U.S. to create a consistent and easy-
to-understand set of lessons and SAT
practice questions for students with
Future CEO Stars December 2008
Image
s lliic
icensed
from IStock
By Jason Shah
photo.c
.com
an engaging approach. Supporters
like college access groups, education
foundations and universities helped
to provide funding and resources
that allow the site to sustain itself
and expand. I see INeedAPencil.com
as an ideal avenue for colleges and
other groups to reach smart, college-
bound teenagers, and so I provide
these educational institutions with a
unique medium through which they
can attract applicants and interest.
Entrepreneurs are springing up on
college campuses across the world
and even in some high schools.
Organizations like the National
Federation of Independent Business
(NFIB) provide generous college
scholarships and networking
opportunities to nurture the minds of
hundreds of entrepreneurial students
each year. I was a winner of the NFIB
scholarship, and I credit groups like
NFIB with setting up an incentive
system to properly steer young minds
towards pursuing their entrepreneurial
endeavors.
Since launching the new site in
April 2007, I have worked with over
16,000 students and teamed up with
groups like AOL, Coca Cola and
Harvard Student Agencies to provide
our services to their students as well.
Currently I am focusing my efforts
on building an online presence on
Facebook and teaming up with college
access groups in dire need of quality
SAT prep curriculum and tools.
Many of these college access groups
are working with teens that often
don’t have the money or information
to get expensive test prep programs,
which have been proven to not even
really work for most students. As I
return to Harvard Yard this year, I
hope to continue signing on partners
that work with teens and expand our
reach to teenagers everywhere in need
of free and effective SAT and college
preparation.
While many lessons have been learned
easy and hard, I believe that it is most
important for young entrepreneurs to
respect themselves as businesspeople
and maintain high expectations for
what they can do. It is very easy to
become content with achievements
and just as easy to become discouraged
by failures, but I would like to urge
everyone to understand that your
business never really actualizes its full
potential and you must expect to
continually reach higher levels.
7
Starting Young
and Aiming High!!
By Francois Bujold
F or many, the area from which I am from does not
seem to hold much opportunity - Gaspésie Que-
bec Canada. In the last couple of years, this has held
true as our two main industries, fisheries and forestry,
have been in crises. These two industries are in the
process of being transformed, but times are tough.
In the last couple of years we have seen a significant
number of youth and big business leave our region for
bigger cities.
Although things look bleak, hope still remains in our
youth! They are returning, for the
most part, with diplomas in hand,
as well as an entrepreneurial spirit.
They realize that they need to start
their own business if they want to
return. They see the opportunity
that lies where they come from and
are willing to do the work. We have
seen many little business spring up
that have a local flair. My work as
an Entrepreneurship Awareness
and Promotions Officer is to help
them find the entrepreneur inside
of themselves, as well as sensitize
younger youth to opportunities
that can be found in this area.
Because we know of the importance of starting young,
we created a tool that is geared to children aged 7 years
old. It is a story of a sea star that dreams of one day be-
ing a star in the sky. With its local approach, we want-
ed to show children that they can reach their dreams
where they live. The story is called Celestine`s Long
Journey.
Future CEO Stars December 2008
The story par-
allels many of
the challenges
that the readers
themselves will
face on their personal journey toward entreprenurial
success. This makes these challenges less of a surprise
and familiarizes the young reader with the realities of
life. It also gets them thinking about creative solutions
to problems they could likely face.
By using the familiar framework of
a child’s story to introduce the chal-
lenges of entrepreenurship and life,
these students become very famil-
iar with what awaits them. Simply
turning problems into challenges
that can be overcome is an effective
way to adjust young student minds
toward a positive entreprenurial
mindset. From “The Cat in The
Hat” to “The Little Engine That
Could” children’s stories have long
been a way to teach important les-
sons in a fun and engaging way, so
why not use Entrepreneurial con-
cepts too?
This is but one example of what we do here. Our goal
is to help our youth realize that dreams don`t just have
to be dreams and that they don`t have to leave this
region in order to fulfill them.
9
10
10
10 Future CEO Stars December 2008
Transferable
Credits
You “CAN ” Take it with You!!!
By Danielle Good
I am a junior at the Catholic University of America in
Washington, D.C. While I love my school, I will admit
freshman classes were anything but easy. As a result, I
developed a learning system strategy for each class—Italian,
History, Philosophy, Theology, and English. My system
was so effective in my own academic performance that I
decided to open my own tutoring and strategy business,
drawing on skills I had learned at Buchholz High School’s
Academy of Entrepreneurship. In most college classes
you will be given 100 percent of information yet you will
only be tested on 25 percent. Students will study over
fifty hours for a midterm, yet their resulting score will not
demonstrate the hard work they invested. My tutoring and
strategy business helps students to filter the key concepts
and terms that each professor wants and expects you to
know from all the other stuff that gets in the way. My
business mission is to provide students with the tools and
strategy to help them learn how to be their own student
strategist. Each student is a different type of learner; the
key is to understand what your learning strengths are and
to use that to your own advantage.
My tutoring and strategy business sells products as well as
services—study guides and study strategies; each of these is
delivered in a scheduled session. The primary target market
is students at the Catholic University of America enrolled
in the classes I have already taken or am taking currently.
With over 21 credits each semester since my freshman year,
I have taken a large number of classes and have maintained
all my notes, quizzes, tests, and strategies for each class.
One of the problems I have faced in my business is when
a particular student copies and hands out his purchased
study guide to other nonpaying students. To control this
situation I place a limited buying time for the study guides,
usually a 2-3 day period prior to the exam when the stu-
Future CEO Stars December 2008
Melissa Sliviak, Danielle and Pamela Tremblay
dent is more concerned about his own performance than
his friends. In addition, I price the study guides at a higher
rate to make up for lost buyers. The business is marketed
through word of mouth and referrals. My past teachers en-
courage students who are struggling to seek help from me.
My plans for my business in the future will be to sell my
study guides and strategies online. I have truly grown to
love helping students to help themselves succeed. It is an
incredibly rewarding experience. College can be the most
stressful and exciting time of your life. The key is to know
how you best succeed.
Had I not been involved with the Academy of Entrepre-
neurship at Buchholz in high school I probably would
not have even thought to make a business from my own
previous effort in college. Although my career path may
not lead to me becoming an entrepreneur in the end, my
entrepreneurial thinking is already paying off. Thinking
like an entrepreneur can give you a different perspective
on things, and a competitive edge, regardless of the path
you take. Learning about Entrepreneurship is more than
just becoming familiar with the technical aspects of run-
ning a business; it really incorporates a completely differ-
ent mindset than most traditional thinking. So, if you
have an opportunity to add Entrepreneurial Experience to
your list of qualifications, I highly recommend it. I’m glad
I did.
11
 Entrepreneurship
Education the PA WAY!
L ocated
d in a small liberal arts school in Selinsgrove,
Pennsylvania, Susquehanna University Students in
Free Enterprise (SIFE) team has been working to address
real needs on its campus, in its communities, and around
the globe since its inception in 2003. Since then, the
organization has blossomed into a group of 70 students
from a variety of majors and backgrounds. Led by its
faculty advisor Mr. George Cravitz, and with the support of
Susquehanna’s Sigmund Weis School of Business, SU SIFE
operates over 20 projects that focus on the SIFE criteria of
success skills, financial literacy, market economics, business
ethics, environmental sustainability, and entrepreneurship.
In order to meet the guidelines
set for entrepreneurship, SU
SIFE operates numerous projects
to affect many different at-risk
demographics.
To date, our strongest projects
have been geared towards
entrepreneurship. Three of our
projects focus on empowering
aspiring entrepreneurs with the
basic skills needed to jump start
their endeavors. For instance,
the Marketplace project was
established in spring 2008
when only one Amish farmer SU SIFE team with Carmen Dawson at
set up shop each Saturday at the the 2008 GEW event in Philadelphia,
weekly farmers market in downtown
Selinsgrove. By partnering with the Borough Manager
and other local business leaders, ten SIFE members had
the opportunity to visit four Amish farms and speak with
the families about the famers market. Our initiative began
with a promotional campaign of the Farmer’s Market to
the Selinsgrove community. This year, we have continued
our partnership with the Borough Manager as we work
to expand the market to more local farmers and promote
it to the community. There are tremendous growth
opportunities to assist these entrepreneurs in promoting
their weekly event and encouraging more participation
among the citizens.
SIFE’s business consulting project began in the 2004-
2005 school year. The following year the project began
by working with a company called Algorithmic
Identification Systems (AIS) as we conducted
12
By Ethan Ellenberger
market research about biometric technology then created a
business plan for the company. Over the past three years,
our consulting project continues to grow and flourish with
both local and international companies. We have assisted
Chilean Adventures (a company based out of Curico, Chile
for study abroad experiences) gain exposure in the United
States. Locally, we have consulted with a chiropractic
office and a Tae Kwan Do studio to develop marketing
and promotional materials. Currently we are working
with Dutch Mill Bulbs, a national flower bulb fundraising
corporation, to help expand their market presence.
Through this project, SIFE is able to help businesses with
market research, industry data,
marketing and promotional
materials, accounting, OSHA
regulations, HR policies and
laws, and so much more—all
for no fees! We look forward to
expanding to new and existing
businesses to help them reach
their goals.
Project SCI, begun in
spring 2006, also promotes
the entrepreneurial spirit.
Initially, this project, focused
on providing inmates with
personal success skills such
PA as résumé building and
interviewing skills, was made
possible by a partnership with a bilingual educator at the
institute. Through feedback from the inmates, Project SCI
now provides inmates with the skills necessary to embark
on their own entrepreneurial venture upon release from
the facility. For example, we are currently in the process
of developing stock market lessons to teach prospective
entrepreneurs about the workings of the stock market.
Through projects such as these, members of the SU SIFE
team have learned that personal connections are essential
to any entrepreneurial success. These are just a few ways
that SU SIFE is addressing real needs in the community
and around the world. For more information please visit
our website at www.susqu.edu/SIFE.
Sponsored By AdVanz llc and
The PA State Leadership Team
Future CEO Stars December 2008
 Two Emilys
One Dream
By Carrie McIndoe
E mily Ricardi and Emily Adams participated in the July
2008 EntrePrep program at Hebron Academy in Hebron,
Maine. The girls are seniors at Keene High School and live in
Keene, New Hampshire. They are proud of the fact that they
have been friends since 3rd grade. Both are active in DECA
at Keene High and have competed at the state level earning
recognitions independently and as partners. Emily Adams
describes herself as outgoing, independent and creative while
Emily Ricardi describes herself as creative, organized and self
motivated.
As participants of the EntrePrep program, the girls worked to
form a partnership, their own business. “It’s all in the Basket!”
was the tagline for E&E Basket Company for which they
created a jingle and business cards. Their product is baskets for
all occasions. The initial launch of the business was designed to
provide non-profits with a fundraising opportunity.
The girls started their business on Saturday and worked
through the EntrePrep program resources with the support of
the director, coordinators, mentors and community partners.
The time line required that the girls would conduct their
business on Friday and present a power point presentation to
the shareholders (the EntrePrep group, families, friends and
interested community partners) on Sunday.
The girls worked diligently on their business plan with an
early start and late end to each day. After some setbacks and
revisions, they planned a one day raffle of two baskets with the
proceeds benefiting EntrePrep. Two baskets were created with
a dual theme, Made in Maine and Moose. A stuffed moose was
the center piece for one basket surrounded by food products.
The girls
approached several business and solicited donations for the
contents. This allowed the girls to split their budgeted $50
between business supplies and marketing tools, business cards
and advertisement.
The target market for the business was tourists visiting Freeport
ME where the girls arranged to set up a table in front of a
busy Rite Aid store. They decided that they would sell tickets
in advance to people on the Hebron Academy campus as well
as local businesses. Imagges lic
IImages licensed
censeed from
Future CEO Stars December 2008
The day of the raffle, the girls traveled by van with 3 other
groups to Freeport. They sat up a table displaying the poster
they made along with flyers and business cards they designed
and had printed plus information about EntrePrep. The
baskets were positioned to attract attention and the girls asked
people passing if they would like to support their program and
potentially win a fabulous basket by purchasing one or more
raffle tickets for $1 each.
The girls decided to offer a raffle instead of just selling product
because it provided both a service intended to benefit a great
cause and a product that allowed other companies to market
their product. The company’s product was the basket that
the girls created from the items donated. They were certain
tourists would be seeking items to take home from their trip to
Maine so Maine and that the popular Moose theme was sure
to be a winner.
In the end the success of E & E Basket Company was attributed
to the partners’ ability to identify strength and weaknesses,
assign tasks to the person best suited to do it well and give each
other equal credit and respect at all times. Emily Ricardi liked
that she could be creative, connect with people, potentially help
others, and experience being an entrepreneur. Emily Adams
valued her independence which allowed her to discover how to
create a business and make it work by doing it.
E & E Basket Company made a $60 profit plus a connection
with a woman who took their business card with the promise
that she would invite them to her company’s conference.
She wants them to create baskets for the company as well as
promote the program. A plan to launch their company is
under construction. They are going to run their business from
their dorm room, just like at Hebron Academy, and pay their
way through college!
m ISt
IStockphoto.com
IStockphoto
tockkph
hoto.com
com
13
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Future CEO Stars December 2008
14
Future CEO Stars December 2008
15
 STARS
SHINE
in NYC
T he National Foundation for Teaching Entrepre-
neurship and OppenheimerFunds, Inc. con-
gratulat the top three winners of our annual business
plan competition! First place winner Jessica Cer-
vantes of NFTE South Florida, second place winner
Rodney Walker of NFTE Chicago, and third place
winner Amanda Loyola of NFTE New York Metro,
competed against 32 other NFTE graduates for seed
capital in an intense, day-long competition in New
York City on October 23rd. Here, these three ex-
traordinary young people share their stories.
Naomi & Noemi Romero from E-City in Cleveland
presented their business plan for Cosfurs, a service
that creates custom-made costumes
16
1st Place
Jessica
Cervantes
My name is Jessica Cervantes, and I am 18 years old. I be-
came involved with NFTE 2007 when I began my entrepre-
neurship class at John A. Ferguson Senior High School. No-
ticing the national trend for cupcakes and my own passion
for baking, I decided to create a business that incorporated
both aspects. After conducting some research, I discovered
the biggest drawback to cupcakes was their “messiness.” Par-
ents often complained how cupcakes left frosting all over
their children’s hands, which ultimately landed on sofas,
walls, and floors. I decided to solve this problem with a
unique and delicious invention - Popsy Cakes, the first cup-
cakes produced on a stick.
In the beginning, it was difficult trying to produce the prod-
uct, but after many weeks of experimentation, my hard work
finally paid off. Soon after, I began to work on my business
plan. I chose to sell my product in my neighborhood, which
is comprised mostly of family households with children.
Since my product is the first of its kind, it does not have
any actual competition, however, I investigated some local
cupcake bakeries to come up with a reasonable selling price
for my product. As for marketing, I have a website, www.
PopsyCakes.com, and I distribute flyers, business cards, pro-
motional discounts, refrigerator magnets, and most impor-
tantly, samples.
I am in the process of obtaining patent and trademark
protection for my product so I can license it to specialty
bakeries. This will allow me to earn a steady income while
devoting my time to furthering my education. I could not
be more thrilled with the accomplishments I have achieved
with the help and support of NFTE. I encourage every stu-
dent to “be their own boss” and initiate their own business.
NFTE has definitely made my dreams come true and made
my business a success!
Future CEO Stars December 2008
Rodney
Walker
2nd Place
In my 18 years of life, I
have been placed in over
15 foster homes and
have attended more than
10 elementary schools.
Growing up, I really
didn’t have a true family to rely on, to go to for comfort, or
to teach me things I would need to know later in life. These
experiences have taught me not to be dependent on others,
but rather, self-reliant. By not having the opportunity to
have a life with my own family, I feel like I’ve been able
to find myself as an individual, and that’s why I am so
e
is Issuand
ambitious about goingIntoThcollege succeeding.
I was born and raised in Chicago. Before my senior year in
high school, I knew nothing about what it meant to own
your own business. Then I was introduced to NFTE, and
from that program I was able to develop a business plan and
establish a business. In January 2008, I launched Forever
Life Music & Video Production, which creates videos and
music for special occasions and events. The unique aspect
of this business is that we produce original songs for your
special event. We also produce your event as a movie-like
video, to help bring out the true emotion of the event.
So far my business, which has grown with the help and
support of so many people, has generated $5,000 in gross
profit. The business is not currently at full operation due
to my school commitments – I’m in my freshman year at
Morehouse College - but plans for full operation will begin
after I graduate.
I feel this business can fulfill its ultimate purpose,
which is to help customers realize how blessed they are
despite the challenges they might face. My business is
meant to help instill a sense of gratitude and appreciation in
people, and to influence positive energy, love, and happiness
to all that come in contact with this service. In my life,
I’ve experienced pain, sorrow, misery, turmoil, and tragedy,
but from everything I’ve gone through, I still have so much
hope and gratitude for everything and everyone that has
touched my life. This feeling and this hope are what drive
me to expand my business and to go further in life.
Future CEO Stars December 2008
Amanda
Loyola
3rd Place
I’m Amanda Loyola,
and I am 15 years old.
Two years ago, my dog
Princess died of cancer.
I was heartbroken, and
wanted to know what
caused her to get sick, so I did some research online and
found out that red meat is one of the leading causes of
cancer in dogs. The process of raising cattle is also really
harmful to the environment – the chemicals that cattle
ingest are released back into the environment and can
damage the earth’s ozone layer.
In 2007, I took a NFTE BizCamp as part of New York
City’s Prep for Prep program, which was tons of fun,
and taught me so much. When it was time to come up
with an idea for a business plan – I knew exactly what I
wanted to do. I had attended the Live Earth concert that
summer, and it made me to make my own mark on the
world – that feeling, combined with the loss of my dog
and what I had learned about her illness, inspired me
to found EcoDog Treats LLC, a line of vegetarian dog
treats. My dad is a chef, so he helped me figure out the
best recipe. The treats are made of peanut butter, eggs,
flour, oil, vegetable broth, and peas and carrots. After I
had perfected the recipe, I went to the corner and offered
them to the dogs walking by. They all ate them really
fast, so I knew I had a good product!
I was really surprised when I won first place in the NFTE
New York Metro regional business plan competition, and
even more surprised when I was one of the three finalists
at the national competition. It was a great experience and
I met a lot of other great NFTE students from all over
the country.
When I go to college in two years, I want to study
economics, and hopefully I will get the necessary pet
food licenses that will allow me to make and market more
flavors of dog treats. Eventually I want to expand into
making healthy dog meals as well. My advice to other
aspiring young entrepreneurs is this – if you believe in
your business idea, then you should go for it!
17
Business Education
in
The Heart
of it ALL 5th Graders Learn to Earn!!!!
By Katie Kotowski

A member of the Voinovich School professional staff showed yet another way the School helps the community
on Oct. 17, 2008, by educating two Vinton fifth grade classes on business and entrepreneurship. This
area of study is extremely important for these young students as it relates to their everyday lives and as a new
edition to the state indicator test.

Shawn Mallett was the speaker at the event and is a part of the Small Business Development Center at the
Voinovich School. In addition, he recently became the coach of a state-wide initiative sponsored by the financial
industry to increase education of young people on areas of the economy, finances, and entrepreneurship. As a
father to five children, he understands the importance of this education.

Despite learning about entrepreneurship in the fourth grade, students were excited and interested as Mallett
talked about the importance of goal setting and taking advantage of opportunities. “Starting a business is a
process that starts slow and hopefully progresses,” he said.

Ms. Walker, a fifth grade teacher, enjoyed the presentation noting that it is an important topic for students of
this age since it appears on their state test. In addition, learning about business encourages them to practice
good leadership skills and teaches them goal setting.

“It is really good for this grade… It teaches them to be better adults and to participate in the world,” said
Walker.

She also said that she is hoping to have the students start a school store to help them learn about running
a business. It will teach them better math skills as they create budgets and keep inventory and teach them
leadership skills as they work to manage the store. She found this exercise extremely successful the last time
she used it, and hopes that Mallett’s talk will help get the program off the ground.

Students said that they enjoyed the opportunity to learn from Mallett. The students left the presentation
excited about the future and ready to set goals for their plans. Most said they were looking forward to starting
their own business and putting Mallett’s information into practice.

Future CEO Stars December 2008

19
Future CEO Stars December 2008
 A “FITTING” Career Opportunity
C uba, New York- Eugene McFarland
always knew he wanted to own his
own business. Little did he know he
would end up owning one in the town
he’d grown up in. In 2006, after several
years moving around the southwestern
New York area, Eugene, his wife Katie
and two daughters ended up living in
Cuba, the town they had both grown
up in. The family was taking a serious
look at moving south where it seemed
more business opportunities would
open up.
“Most people ask me if it’s scary to have
a business in these financially unsteady
times,” says Eugene. His reply is a
positive, upbeat, “No.” Eugene says he
is trying to grow the business slowly by
listening to the needs of each member.
The gym is not the first business venture
for Eugene and Katie. In 1997 while
living in Buffalo, New York, they opened
a teacher supply store near the local
state college. “We thought it would be
a great resource for the many education
majors and teachers in the city. Katie,
being a teacher, had knowledge about
the products and needs. We kept the
business open for a year, but in order
to keep it going we both had to work
several other part time jobs. It was also
difficult to keep an inventory that met
the many needs and short time frame
teachers demanded,” said Eugene. “So
after a year we sold the inventory and
took on full time work. We didn’t look
at that as a failure, though. It really was
a great learning experience.”
Future CEO Stars December 2008
Though many years had passed, Eugene
still had the entrepreneurial bug. It was
also during those years that exercise and
healthy living had become a lifestyle for
both Eugene and Katie. “It started out
by running on a 5K relay team for a
friend,” said Eugene. “We caught the
running bug and began making running
and other exercise a daily routine.”
Eugene and Katie have both completed
3 marathons. “Finding time to exercise
or train is always tough, especially
with two young children so the idea
of opening a gym was something I
had explored,” Eugene said, “but Cuba
already had one and isn’t big enough
for two.” Then one day last August the
family was taking a walk and spotted
a sign in the gym that said, “Fitness
Equipment for Sale.” They went inside
and learned that the owner was selling
everything and closing. Not wanting
to see another business leave the area
and knowing this was an exact match
with their interests they decided to
purchase the equipment and give the
gym a second chance. It was then that
Hometown Fitness was born.
Since he and his wife had both struggled
with weight most of their lives they
understood how intimidating going to
a gym can be. So, they have fixed up the
facility to be as warm and welcoming
as possible. Water is available to all
members for free as well as a bowl of
apples to enjoy and encourage members
to snack healthy. The facility is
accessible 24 hours a day so anyone can
enjoy the benefits of exercise anytime.
“The area has several manufacturers
with overnight shifts, so we offer them
the opportunity to work out when
they couldn’t before,” says Eugene.
The facility even has wi-fi available.
Hometown Fitness has already grown
from 15 members to over 80 since the
McFarland’s have taken over. A number
they hope to continue to grow as they
offer additional services like personal
training (Eugene is in the process of
obtaining his certification) and healthy
lifestyle clinics. As for future plans, they
hope to be able to expand and upgrade
equipment, but most important will be
to keep that hometown personal feeling.
The McFarland’s are also using 21st
Century Skills and tools to market their
new business. Using free web page
and blog builders they have been able
to spread the word about Hometown
Fitness worldwide.
For More info go to
www.cubahometownfitness.blogspot.com
or
www.cubahometownfitness.weebly.com.
21
 Future
Future CEO
CEO Stars December
Stars December2008
2008
www.NationalEweek.org

This Announcement is Sponsored by

the Consortium for Entrepreneurship
Education, a 501(c)(3) non-profit corporation
 “Student Success story” essay winner
Susie deVille Schiffli
S usie deVille Schiffli of the Entrepreneurial Learning Initiative in Mentor, Ohio was the winner of the
Consortium for Entrepreneurship Education’s Student Success Story.

The following is her winning Essay....

By all outside appearances, Steve Orlando was an average American high school student. A senior, from an
average middle class family, living in an average middle class community, with average grades and an average
girlfriend, Steve worked part-time earning minimum-wage serving ice cream in a local sweet shop – an average
high school job.

And that’s where the “average” part of the story ends. Out of curiosity, Steve enrolled in a new entrepreneurship
class being taught by Gary Schoeniger and Mike Baird, two local entrepreneurs who offered the year-long
program to the juniors and seniors at Lake Catholic High School in Mentor, Ohio.

Rather than using grade point average to determine a student’s eligibility, students were required to attend the
class an hour before school started. Entitled “Free Enterprise”, the course was designed to introduce students to
the fundamental concepts of entrepreneurship and the unlimited opportunities it could provide. Drawing on
their own entrepreneurial experience as well as those of other real-world entrepreneurs, students gained firsthand
knowledge of what it takes to start and grow a successful business. Steve soon found himself immersed in a
project-based learning program that would change his life forever.

“As Steve’s father, I can attest to the change in his thinking once he entered the entrepreneurial mindset”

After Steve’s request for a $.50 cent raise at his part-time job was met with a $.05 cent offer, Steve decided to take
what he had learned and apply it in the real world. Steve created a basic flyer and set out going door-to-door in
nearby office complexes, offering to clean offices. After having many doors slammed in his face, and suffering
serious self-doubt, Steve’s persistence paid off.

He met a property manager who asked if Steve would be interested in cleaning a parking lot for a local shopping
center. With a bit of guidance from his “Free Enterprise” instructors, he drafted a proposal that was quickly
accepted, in effect, replacing his minimum-wage position with a $40 per hour part-time job.

Today, Steve is enrolled in college where he is studying business and economics while he continues to run his
business, which now services seven different shopping centers. Needless to say, Steve’s parents are delighted:

According to Steve’s mother Karen “My son, Steve Orlando, attended Gary Schoeniger’s entrepreneurship class
at Lake Catholic High School his senior year. The class impacted his life in a major way. He learned the ups and
downs of management and real-life business by starting his own company. We are proud of his success and the
life experiences he has gained from this class. Steve has stressed that the entrepreneurial mindset should be part of
all high school curricula and I feel the same way. Keep doing what you are doing, the next generation of leaders
will be like nothing we’ve seen before.”

Future CEO Stars December 2008

24
 Rachel Pavelka
www.freewebs.com/everygirlzdream

R achel Pavelka, winner of The Consortium for Entre-

preneurship Education’s Import/Export Challenge,
knows the value of the emerging world market. In fact
it is already paying off for her. Her award winning video
depicted her efforts to import actual Peruvian jewelry into
the United States and sell it in her hometown of Bellevue,
Nebraska ... not something you would ordinarily expect
from a 13 year old. But she is no ordinary 13 year old!

Her entrepreneurial endeavors started at the age of 6

when she, and her younger brother, set up shop in their
neighborhood. They’ve done everything from puppet
shows and lemonade stands to delivering Daylilies to
their neighbors. She initially started earning money so
she could deposit it into a local bank. The bank gave
prizes to kids with the biggest “self made” accounts. She
wanted to win and indeed she has in more ways than
one!

From this beginning her entrepreneurial spirit has truly

grown. Rachel has effectively used the internet to secure
sources to import hand-made Peruvian jewelry which
she markets effectively ... no easy task considering the
language barrier she had to overcome. Using the com-
bination of local outlets, craft shows, and the internet,
Rachel’s sales are growing daily. Her future plans include
expanding her internet presence as well as participating
in more arts and crafts fairs across a larger geographical
area.

Rachel is an example of a new breed of entrepreneur that

combines modern technology with entrepreneurial skills
and values to create her own career instead of depending
on someone else to do it for her. She sees barriers simply
as small challenges to overcome. This attitude, combined
with her drive for success, clearly sets her apart from your
ordinary teenager and is why she won the Consortium’s
Import/Export Idea Challenge.

Future CEO Stars December 2008

25
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 DON’T MISS THIS
CONFERENCE!!!!!!
Student: I heard about the IIEE Young Entrepreneurs
Conference. Where is this conference going to be?
IIEE: It will be held at a brand new location this year, The
Westin Northwest Chicago in Itasca, IL April 29th, May 1st
and 2nd.
Student: It’s in a hotel? Do I have to do something special or
dress a certain way?
IIEE: Well like any professional you must be on your best
behavior. And you want to wear business attire during the
conference. However, casual attire will be accepted on Friday
evening.
Student: Is there a specific focus for the conference this year?
IIEE: Yes! This year, we’re excited to focus on technology and
how you can use it in your business. We’re going to discuss
social networks such as Facebook, MySpace, YouTube, mobile
marketing, blogging and how established entrepreneurs use
technology in their business.
Student: What kind of workshops will you have? Who teaches
them?
IIEE: We will have industry specific workshops taught by
entrepreneurs currently working in a specific field, such
as technology, music, fashion, advertising, culinary arts,
accounting, etc.
Student: Are there different competitions at the Conference?
How do I sign up?
IIEE: Yes, there are four categories of competitions: Jumpstart,
Start-Up, School/Group Business and the Advanced Business
Plan Competitions. There’s also a Youth Expo competition.
Students can actually exhibit their own businesses and make
sales during the conference. Entry forms are located on our
website (www.iiee.org) and must be submitted by February
27, 2009. All of these competitions allow you to compete for
prize money ranging from $150.00 to $600.00!
Student: Are there any other competitions besides the
business plan competitions?
IIEE: Definitely! There’s the competition for the IIEE Teacher
of the Year and IIEE Young Entrepreneur of Year award both
worth $1000.00. In order to compete for these awards,
you must go to our website (www.iiee.org) and fill out an
application, but hurry, the deadline is December 18, 2008!
Student: What type of events do you have in the evening for
students?
IIEE: We have a student lounge called “The Den” where there
will be computers, business social networking groups similar
to MySpace, games and much more.
Student: I heard there is an expo to sell items and market your
business ?
Future CEO Stars December 2008
IIEE: Yes there is expo area where you can sell and practice
marketing. The student attendees are given hundreds in
“Expo Cash” to spend or exchange for real money afterward.
Student: Is that all?
IIEE: On Friday evening we have the “The Business Showcase.”
Students can advertise their businesses in a creative format in
front of a live audience. It’s like American Idol/So You Think
You Can Dance meets American Inventor. The more creative
the better! It’s also another chance to earn prize money if you
win.
Student: If I can not come all three days, is there any other
way to participate in the conference?
IIEE: Sure, you can come to the conference on a “one day”
registration on either Thursday, April 30th or Friday, May
1st. The cost is only $100 which includes workshops and
dinner on Thursday or workshops and lunch on Friday. For
$130, you can come on Friday, May 1st for workshops, lunch,
dinner AND the Business Showcase!
Student: Will there be any colleges or universities that I can
talk to about their programs and if they have Entrepreneurship
as a major?
IIEE: Yes, absolutely and you will be able to visit them at the
expo.
Student: While I’m in my workshop will there be something
for my teachers?
IIEE: There are “teacher tracks” throughout the day as well as
colleges and universities available to assist teachers in choosing
the right colleges for their students.
Student: Speaking of prizes, how will I know if I won any of
the competitions that I entered?
IIEE: The winners will be announced on the very last day of
the conference, Saturday, May 2nd.
Student: Wow!! The conference sounds exciting! How can I
register?
IIEE: Your teachers, parent or guardian must register for
you unless you are at least 18 and you must be a high school
student.
The Illinois Institute for Entrepreneurship Educa-
tion (IIEE) invites young entrepreneurs and their instructors
to register for the 3rd Annual IIEE Young Entrepreneurs Con-
ference to be held in May of 2009 in the Chicagoland area.
Students from around the country
participate in: Business Workshops, Business Plan Competitions,
The Young Entrepreneur Expo, The “E” College Tour, Networking
with adult and young entrepreneurs, presentations from nationally
known Keynote Speakers and more! For more information go to
www.iiee.org or call IIEE at (312)587-9296.
29
 Future CEO Stars December 2008
30
 Our Sponsors
W e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and
generous contributions made this publication possible. It is organizations like these that keep your
education focused, moving forward, challenging, and potentially profitable. To learn more about what they have
to offer please feel free to visit their websites listed below.

When an organization really cares,

it shows!!!
Appalachian Regional Commission www.arc.gov
Buchholz High School www.bhs.sbac.edu
The Coleman Foundation www.colemanfoundation.org
E*TRADE Financial www.etrade.com
Illinois Institute for Entrepreneurship Education www.iiee.org
Marketplace for Kids www.marketplaceforkids.org
MediaSpark Inc www.mediaspark.com
National Council on Economic Education www.ncee.net
National Museum of Education www.nmoe.org
NFIB Young Entrepreneur Foundation www.nfib.com/yef
National Foundation for Teaching Entrepreneurship www.nfte.com
NY REAL www.nyreal.org
Réseau des CJE du Quebec www.cjereseau.org
University of Florida www.cei.ufl.edu
Yourhomework.com www.yourhomework.com
USA Today www.usatoday.com/educate
Small Business Development Center www.ohiosbdc.com
AdVanz, LLC
Ohio Department of Education

Future CEO Stars October

May 20082008
Future CEO Stars December 2008 27
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