Ryan Barela

62 Santa Rita Ave Daly City, CA. 94015 ryanbarela1@gmail.com - 415 987 2525

Summary
Accomplished creative professional well versed in marketing, public relations, social media marketing, brand development, and event management. Specializing in managing teams in production of digital and physical marketing collateral from concept to production. Over seven years leading creative teams in multiple industries, offering a unique perspective in solutions for development strategy. Unparalleled understanding of client and team relations with an emphasis on community based resolution.

Skills and Strengths

Social Media Marketing, Multiplatform Marketing Campaigns Wordpress Design, Site Development, and Layout, Basic HTML Brand Development, Strategy & Identity Basic Adobe Photoshop, MS Office Consultation on Business Development, Marketing and Branding Strategy Strong International awareness, accomplished freelance work in 3 countries Independent Travel to over 30 countries Familiar with small scale Import and Export procedures Highly Effective Communication & Interpersonal Skills Proactive, resourceful, and comfortable handling multiple time-sensitive projects simultaneously Organized, thorough, and detail-oriented Creative, idea driven perspective on all projects Ability to build relationships and manage projects with clients and staff Strength in motivating cross functional teams Basic Spanish Event Planning, Management, Coordination, and Production

EXPERIENCE
Code: Marketing Director & Development Consultant Phnom Penh, 2013
Developed marketing Initiatives and launched online & social media presence including management of various channels to drive brand awareness and growth. Coordinated advertising and public relations with media and B2B affiliates while managing communications and campaigns. Strategized and led creative development of branding direction and managed branded content online and in print.

BigWig Music Festival: Artist Liaison, Coordinator Singapore, 2013

Oversaw Artist immersion upon arrival and ensured that both the artist and the festival organizers had a clear understanding of the logistics and business details of the tour event. Coordinated transportation and oversaw headlining artists satisfaction through out press events, launch party, festival, and closing events. Facilitated event coordinators with troubleshooting last minute necessities, as well as provided social media content in line with branded identity.

Cara Group: Sales and Marketing Director, Events Manager Phnom Penh, 2012
Managed group sales and marketing campaigns, including development of creative marketing collateral and social media content to exponentially grow businesses in the group. Developed marketing plan utilizing multi-platform strategies to cross promote the various companies in the group, incorporating public relations, email marketing, SEO Planned, developed, negotiated, and optimized sponsored events to promote brand awareness of businesses in the group. Created, managed and marketed events. Director of creative development. Managed creative, tech, and operation teams to support sales and marketing initiatives. Evaluated campaign success based on metrics and analytic reach and presented key insights for growth

Good Krama: Owner and Operator San Francisco, Phnom Penh 2008-2012
Founded company, established vision and creative direction, led and oversaw all operations. Spearheaded and managed web development, branding identity, e-commerce development. Developed and managed marketing & sales initiatives established and managed retail & wholesale accounts, and clientele across 5 countries. Sourced and Imported textiles, developed and maintained relations with manufacturers, developed and managed social enterprise efforts, coordinated and managed trade shows, festivals, photo shoots, and fashion shows.

Vapor Room Cooperative: Media Director & Web Manager San Francisco 2007-2012
Launched web presence, developed page content on website, managed written and media based content on various web channels. Launched and managed social media presence, developed and managed web menu on multiple networking sites, Integrated web menu into website, and mobile application. Production of ad video, photography and written description of products, photo editing, merchandise allocation/production/distribution. Serve as key liaison between production team, designers, and staff to ensure all media packaging, online content, and in-store marketing collateral is executed according to collaborative strategy.

EDUCATION
University of Colorado - 2000-2004
School of Journalism, B.S Broadcast Production Management Semester at Sea Fall 2002 International studies abroad in 13 countries