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PR Newswire US | 2013-01-17 News Agency | Word Count: 392 words Verify Brand Enhances VB Enterprise Platform for Greater Supply Chain Security A cross Industries

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MINNEAPOLIS, Jan. 17, 2013 /PRNewswire/ -- Verify Brand has enhanced its marketleading serialization, traceability and digital authentication platform VB Enter prise to broaden its ability to meet expanding supply-chain security and managem ent requirements for manufacturers across several industries, including pharmace utical, medical device, high-tech electronics, consumer goods and more. Among the enhancements is full support for any secure Unique Identification (sUI D) structure, including <<<standards>>>-based sUIDs, such as the life science in dustry's <<<GS1>>> SGTIN/SSCC, randomized and proprietary structures. Reverse lo gistics is also now supported through the VB Enterprise recall management, retur ns management and warranty/depot management services. The platform has additiona l applications for phone and tablet use across all major mobile-device operating systems, including Apple iOS, Android, Windows Mobile 8 and BlackBerry. Additional platform enhancements include: -- A common event capture interface based off <<<GS1>>>&apos;s EPCIS messaging standard -- Message Management Service integration layer simplifying inbound data capture and providing a flexible tool for external messaging and reporting -- Enhanced batch/lot-level traceability for upstream components and raw materials -- Advanced visual reporting and analyti cs Verify Brand is a recognized leader in developing, deploying, and supporting sup ply chain security solutions for manufacturers across industries, including high -tech electronics, life sciences, high-value consumer goods, food, chemicals, in dustrial components and others. Verify Brand's Software as a Service (SaaS) offe ring provides optimized supply chain visibility through product sUID and the ass ociate object data. This results in the ability to securely manage products whil e providing valuable information and analytics about the sUID throughout its lif e-cycle to improve business processes within industry and government operations. About Verify Brand, LLC Verify Brand is exclusively focused on enabling seriali zation and traceability systems for unique identification life-cycle management. The company's first customer was a medical device division of a Fortune 50 life sciences company. Verify Brand's Software as a Service, cloud-based solutions e nable brand owners to address numerous supply chain security and management chal

lenges as well as rapidly emerging regulatory or commercial or government procur ement requirements for serialization and traceability around the world. Verify B rand services are helping to secure hundreds of millions of products with custom ers across industries and languages in more than 80 countries around the world. For more information, visit www.verifybrand.com. Contact: Sarah Oliver Ma nager, Sales & Marketing Support +1 763.235.14 62 Sarah.Oliver@VerifyBrand.com This press release was issued through eReleases(R) Press Release Distribution. F or more information, visit http://www.ereleases.com. Verify Brand, LLC Web site: http://www.verifybrand.com/

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