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- AD V AN C E D E X E C U T I V E E D U C AT I O N -

SalesBrains Neuromarketing Methodology...


Totally unique and based on 8 years of research and development Satisfaction is 100% guaranteed! Over 25,000 executives and 8,000 CEOs in 20 countries trained in this program in the last 4 years and rated 4.8 for content and 4.9 for delivery out of 5! Increase your success by learning to sell to the part of the brain that decides. Hundreds of customers have reported winning deals by using the techniques!

REACHING THE BUY BUTTONS IN YOUR CUSTOME CUSTOMERS RS BRAIN THRU

4 - 5 MAY 2011 . JW MARRIOTT, KUALA LUMP UR LUMPUR


Researched & Developed By:

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NEUROMARKETING - THE NEW SCIENCE OF HUMAN DECISION MAKING

UTLIN PROGRAMME O
DAY 1

E
DAY 2

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iviti ractive act ing of inte l videotap a ci e sp access to ts will get *Participan

2003 2010

C SalesBrain LL

THIS TRAINING WAS


A VERY GOOD BRAINWASH.

ATTEND AND BOOST YOU R CLOSING RATIOS. YOUR


This highly interactive workshop is packed with groundbreaking techniques on how to reach the true decision maker: The Reptilian Brain. Based on the discoveries on the brain, Neuromarketing has greater impact on the closing of deals than any other sales, communication, or negotiation methodologies. In a direct, conversational and often humorous style, Christophe will coach you to sell to the part of the brain that decides. The highly participative two-day workshop is packed with interactive exercises, reviews, practical advices, techniques and insights that will help you understand and retain the powerful principles of Selling to the Reptilian Brain. You will walk away with a clear and simple methodology that brings proven science to the act of selling.

IT MAKES YOU THINK AND NOT SINK! NEUROMARKETING IS UNIQUE,


INNOVATIVE AND REFRESHING!
- Haraud Klint, Director

Casagrande Group - Colombia

BEGIN PLOTTING THE RIGHT MOVES TODAY


n you initially an it was whe ally different th ic at am dr is siness proach. unding your bu marketing ap The world surro created your ANGE RATE OF CH INCREASING . ER N M IO TO AT R US CATED C KET SATU LY SOPHISTI TITION . MAR NG PE SI M O EA C G CR IN IN . GROW KETING NS ELS OF MAR EXPECTATIO NEW CHANN les are being e ere ground ru wh , ts ke ar m the cornerston e til ME ONLY is e In todays vola n your th lig or -a CT re IN d -engineer an coming DIST re be , to ION, ily re da ilu n Fa te . E REALISAT rewrit mindshare EASED PRIC izing customer CHURN, DECR se ! in e! ER s OM tim es le ST cc ib CU su ss for fast route to at the worst po tegy can be a INITIATIVES ILED MARKET marketing stra FA or d/ an COST INCREASED ard of, is not eryone has he ting ev ne tu d ol e g and presen sam int in inventin po Humming the no ll discover s wi e re er ers everywhe ad turners. Th um he ns ct co tra at at differently th to going t what you do back and hope n do, it's abou ca ice only to sit t rv uc g se od tin or pr is t uc ex ur a prod luate their what you or yo focus to re-eva It's not about s today must O er mind while its greatness. CM um . ns se co el th the current from everyone wi n ig al to es I. tegi ness RO marketing stra targeted busi meeting their

IVE HLY EFFECT IG H IS H T D ATTEN TO WORKSHOP

N AND PROVE

NO TI CE D , al le ng e is to BE ch e Th .. n io ut DE S nt ex ec IN FO RC E AT TI TU Th e ke y is br ill ia EP TI ON S , to RE RC PE GE AN CH , to ... .. to BE RE ME MB ER ED ST OM ER MI ND S DE EP ER IN TO CU E AT TR NE PE an d to M ar ke ti ng ti on to M od er n Th e La te st So lu -

rain Reptilian B cides: The de at th n ai rt of the br brain ence the pa customers ability to influ part of your ur g in yo ak E m IS MAXIM decision value ember and n reach the rstand, rem imuli that ca st de 6 un e e, th tic N LEAR ers will no your custom sages that es m E T A E CR g ratios mpetitors e of your co prove closin above thos cles and im cy s le sa t service el to cu y product or unique mod yone, for an an to ll ADOPT the se or brain to influence peal to the your ability ges that ap sa es INCREASE m g and marketin tches, offers DESIGN pi l product scious leve or selling a on a subcon ing an idea at ic un m ers m s in co otional trigg effectivenes tand the em rs de un RAISE your r bette to sell marketing to s by learning E on Neuro inning deal w g in LEVERAG os cl s of your succes IMPROVE s that decide of the brain s to the part simple step 4 of your GAIN following by s al de e monstration de e th g in CLOSE mor improv business by ey for your RAISE mon

rains world, SalesB of the modern ol y to reach to ilit g tin ab ke ur ar yo ry m will increase gy A revolutiona lo do derstand, ho et un , ly effective m stomers see gh cu hi ur d yo an e en ak prov des and m eir PAIN. brain that deci one to solve th the part of the tion is the best lu so ur yo y and feel wh e: With results lik de - HSG Blue Co es nu ease in reve pbells m Ca s ar 34.87% incr o ye in sales in tw r 2 % increase r deal... - rSta lla do n io ill m 30 Os ard thinking CM ivated the forw sBrains pt le ca Sa ly . us gy rio lo do g has se ry new metho na tio by leaps lu Neuromarketin s vo es re nd the g effectiven e secret behi your marketin se ea cr in to embrace th e. to nc ed scie g is guarante chored in solid Neuromarketin cause it is an and bounds be ers of the Consum age the MIND an anisations m rg y O el e. tiv ag ac nt Those who distinct adva at be ill today. w es it ov st reacting to g the right m rather than ju t begin plottin us m st fir w! re no tu fu e Morin wanting to the with Christoph Make a date

IN G - N E U R O M A R K ET

REGISTER BEFORE 23 MARCH MARCH 2011 AND RECEIVE NEUROMARKETING: UNDERSTANDING THE BUY BUY BUTTONS IN YOUR CUSTOMERS BRAIN! PUBLISHED IN 7 LANGUAGES WITH OVER 100,000 COPIES SOLD WORLDWIDE!

Christophe Morin N E U RO M A R K E T I N G E X P E R T
BIOGRAPHY
Christophe Morin is a highly passionate researcher, author and facilitator with outstanding achievements in predicting consumer behaviour, creating successful brands, developing winning marketing strategies, and getting record-breaking business results. With over 28 years of experience in consumer research, new product development, branding, advertising management and business development, he has helped hundreds of companies reach new level of performance by applying cutting edge cognitive sciences. He has won numerous speaker awards and made repeated media appearances on national and international networks, including the Above and Beyond Speaker award in 2009 from Vistage and the American Marketing Association 2009 Next Big Thing in Marketing award. Christophe co-developed several powerful models for predicting consumer behaviours (The Mental State System), achieved higher levels of leadership performance (The 3D Leadership Model) and completed breakthrough research on the role of Oxytocin in predicting advertising effectiveness (poster selected for 2010 Conference of the Society for Neuroscience). Since the creation of SalesBrain, he has trained over 25,000 sales and marketing executives from across 20 countries including 8,000 CEOs from prestigious firms like Airbus (EADS), Alcatel, Fairchild, Hitachi Data Systems, GE, SGI and Wells Fargo. He is also the co-author of Neuromarketing: Understanding the Buy Buttons in Your Customers Brain. The book is currently available in 7 languages and has sold an estimated 100,000 copies.

Meet the Man Himself Experience His Unconventional Style First Hand

THE ONLY SPEAKER


Presenting a proven Neuromarketing Model, Christophe Morin captivates audiences of 10 to 1,000 by revealing a NeuroMap to: Neuro - Market to PAINS Neuro - Align your CLAIMS Neuro - Prove your GAINS

Regardless of your level of sales and marketing expertise, you will walk away from this presentation with the key to faster, easier and more predictable sales.

He is truly captivating! - Paul Sweptson, CEO, Rigaku America


Prior to joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, where he was instrumental in negotiating complex business deals, ensuring revenue streams in excess of US100 million. While working as a Vice President of Marketing and Corporate Training for Canned Foods, the largest grocery remarketer in the world, he grew the companys sales and profits to highest level in 5 years and successfully applied state of the art database and direct marketing technologies to exceed conventional ROI objectives by 50%. During a six-year tenure as President and CEO of French-owned Doublet Manufacturing, he successfully doubled its revenue in 3 years to exceed US6 million in sales and nearly US1 million in profits and won a highly competitive multi-million dollar Olympic bid against 50 international companies. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. He is currently pursuing a PhD in Media Psychology with Fielding Graduate Institute in Santa Barbara, California. He lectures regularly on marketing and leadership at Sonoma State University. He has also served as resource speaker for several prominent French, Canadian and American business events in the last 20 years.

PARTIAL CLIENT LIST


Wells Fargo GE Healthcare Airbus Alcatel Microsoft Hitachi Genesys Labs Riverside Vistage Stratex Networks RedCart HarrisStratex AXA Hasselblad HP Rio Tinto Silicon Valley Bank SunPower Varian First Internet Bank AREVA HSG Code Blue Ciena Fairchild SGI IBA

THIS METHOD HAS


HELPED US REDEFINE OUR CLAIMS AND INCREASE OUR CLOSING RATIOS BY IMPACTING THE REPTILIAN BRAINS OF OUR CUSTOMERS. - David Gray CEO, Xplane

THE TIME AND MONEY


INVESTED IN LEARNING THE LANGUAGE OF THE REPTILIAN BRAIN WILL RETURN MANY FOLD. - David B. Ferguson Ph.D. GM, GE Healthcare

DONT TRAIN
OUR COMPETITORS! - Azmin Mazlan Sales Director, SGI

REGISTRATION FORM
Please complete this form immediately and fax to 603 - 9200 7946 PARTICIPANT DETAILS
Name 1 Name 2 Name 3
(name in full)

REACHING THE BUY BUTTONS IN YOUR CUSTOME RS BRAIN THRU CUSTOMERS

Job title Job title Job title

4 - 5 MAY 2011 . JW MARRIOTT, KUALA LUMP UR LUMPUR


INFORMATION For further information on this event, please contact our Program Managers at 603 9206 5800 or e-mail: ibn@intel-biznet.com
PAYMENT
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Two easy ways to pay: Telegraphic Transfer Bank : Maybank Berhad Branch : Desa Pandan, Kuala Lumpur Malaysia A/C No : 514543111415 Swift Code : MBB EMY KL

Company Business Address Name Email Name of Authorising Manager Signature Job title Tel No Dept Fax No Job title Date This Booking Is Invalid Without A Signature

CANCELLATION POLICY
Due to contractual obligations, cancellation charges are as follows: *30 to 10 days notice : 50% of the workshop fee *9 to 3 days notice : 70% of the workshop fee *2 days or less notice : 100% of the workshop fee (* Based on working days only ) However, complete sets of documentation will be sent to you. Substitutions are welcomed at any time. All cancellations of registration must be made in writing. Note: It may be necessary for reasons beyond control, to change the content and timing of the event, speaker(s) or venue, every effort will be made to inform the participants of this change, should it occur.

Investment
REGISTER BY 23 FEBRUARY 2011 AND SAVE UP TO RM 1000!!!
Reg by 23

Feb 2011

Reg by 23

March 2011

After 23 March 2011 RM 6990

Foreign Demand Draft in USD to be drawn in a MALAYSIAN Bank.

2-DAY COURSE FEE

RM 5990

RM 6490

All payments by cheque should be made in favour of:Intelligence Business Networks (M) Sdn. Bhd. 152-4-14, Kompleks Maluri Jalan Jejaka, Taman Maluri 55100 Kuala Lumpur Malaysia Note: Payments must be received within 7 days upon issuance of an invoice

HOTEL DETAILS
JW Marriott Hotel Kuala Lumpur 183 Jalan Bukit Bintang 55100 Kuala Lumpur, Malaysia Tel : 603 2715 9000 Fax : 603 2715 7013

W H O S H O U L D AT T E N D
This workshop is designed for CMOs, Executive Directors, Managing Directors, General Managers, Vice-Presidents, Directors, Heads of Department, Managers, Executives, Sales Leaders, Business Owners and Advertisers who are responsible for: Sales & Marketing Marketing Development Marketing Strategy Marketing Communications Brand Management Brand Equity Brand Communications Corporate Branding Public Relations

Product Development Content Development Online Marketing Advertising & Promotions Merchandising Client Relationship Brand / Outlet Operations

Room Reservation can be made by delegates directly with the hotel. To enjoy privileged room rates, please Delegates requiring visas should contact the respective sta te youre atten ding an e vent org anised b y Embassies or High Commissions in their country IBN International. Please call Mr. Yap Wai Ming at of residence as soon as possible. 603 2719 8106 or email at waiming@ytlhotels.com.my

VISA REQUIREMENT

International Retail Business Re-engineering Business Development Trend Analysis Global Branding

CRM Customer Analytics

WORKSHOP SCHEDULE

INVOICE SHOULD BE DIRECTED TO

Registration Course begins Morning Refreshment Luncheon Afternoon Refreshment End of the day

0830 0900 1030 1300 1530 1730

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