Professional Documents
Culture Documents
KOGUT
Raleigh, NC 27603
www.linkedin.com/in/diannemkogut/ OBJECTIVE
A management position where I can utilize over twenty-five years of versatile business management, administrative, marketing and communications experience to include customer relations.
Marketing Communications
Developed, created, and delivered strategic marketing communications programs for the Service Organization. Partnered with Product Marketing Managers and Sales Executives to develop and implement comprehensive communication plans according to brand guidelines and business goals; while maintaining corporate objectives, compliancy regulations and budgetary restrictions. Utilized a wide variety of communication channels for print, web, seminars, conferences and direct mail. Developed marketing concepts for new service products and innovations. Launched a full-scale integrated, comprehensive plan for new service products.
Customer Excellence
Created and executed a multi-year, multi-phased comprehensive customer excellence initiative to enhance the customer experience and engage the diverse Service employee population as brand ambassadors. Collaborated with Global Customer Excellence VP to share this strategy with global partners. Conceived and created the position of Customer Advocate to ensure a complete cycle of listening and responding to customers. Coordinated a cross-functional service team representing all areas of business to serve to manage all identified customer issues that were escalated by the Customer Advocate(s). Coordinated appropriate resources to work collectively on behalf of executive team to ensure that all issues were remedied and closed-out in a timely fashion. Coordinated with VP of Global Customer Excellence to enhance the customer experience through internal employee engagement. Created and produced a Customer Excellence book to share the experiences and success stories of the internal brand ambassadors. Monitored and reported on customer satisfaction though a Net Promoter Score educational campaign. Served on nationwide team to create and educate employees on quality standards and practices when we became an ISO9001/2000 certified service organization.
Employee Communications
Excellent written and verbal communication skills with keen attention to detail and high quality orientation. Created, wrote and published a quarterly, nationwide employee newsletter. Key speech writer for executives and creator of all organizational messaging. Created and deployed a nationwide storytelling
initiative for all employees that encouraged and promoted their outstanding customer service skills. Promoted engagement in the company-sponsored annual TEDMED conference to the entire service population through coordinated streaming video, discussions and surveys. Guided the development of the company's identity program, including signage, stationery, literature, etc. Established and guided company intranet content. Displayed a high level of critical thinking in bringing successful resolution to high-impact, complex, and/or cross- functional problems. Guided and consulted the various employee diversity groups in their outreach and communications to the greater organization.
Public Relations
Skilled professional in public relations work, planning local media events (such as ground breakings and political visits) and agency oversight. Member of Toastmasters International and skilled at executive speechwriting and coaching. Key spokesperson for Cary Campus. Served as a professional PR consultant to several charitable organizations for fund raising, volunteer recruitment and event planning.
Business Management
Served as Client Liaison between private firms and all municipal and private clients. Served as key contact with client municipal clients. Attended council meetings on behalf of firm. Assisted municipality in grant writing and permitting. Coordinated all contracts from bidding stage (RFI's) to final construction and administered payments to contractors; on behalf of municipality client. Served as Office Manager in charge of day to day business operations of the firms; including all HR issues, medical benefit coordination and payroll. Key assistant to President - Coordinated all
Government Relations
Served as ombudsman between Mayors Office and the public. Coordinated resolutions to taxpayer concerns with all involved City Departments. Senior Tax Cashier managing all tax, water and escrow payments for three Tax Collectors. Served as Chairman of a city-wide Neighborhood Watch Organization for two terms, interacting with city leaders and police agencies on behalf of all citizens.
EMPLOYMENT HISTORY
Employee Communications Manager 2005-2012 Marketing Communications Manager 2000-2005 Business Manager Business Manager Editor Siemens Medical Solutions Inc., USA
MA Engineering Consultants Inc. 1995-2000 WM Engineers Inc. 1990-1995 Scotsman Pennysavers Catholic Sun Newspaper City of Syracuse, Office of the Mayor
Mayor's Ombudsman
EDUCATION
Syracuse University, BS in Communications/Public Relations SUNY Morrisville, AAS in Journalism Technology New York Institute of Photography, Certificate on Completion Additional classes Black Belt in Communications, Melcrum (2009) Speechwriting, Advanced PowerPoint, e-business, product training
COMPUTER SKILLS
Microsoft Word, Excel, Access, PowerPoint, and Front Page.
MEMBERSHIPS
2011-present - Toastmasters International 2007-present - Melcrum International
2007-present - Ragan Communications International 2003-present - International Association of Business Communicators 2003-2007: Board of Directors, International Association of Business Communicators, Raleigh Chapter 2002-present: Cary ACTion Team, Siemens Medical Solutions, Service Organization
VOLUNTEER WORK
Neighborhood Watch Groups of Syracuse: Served on Board of Directors and Elected to serve as Chairman of the Board twice. Women In Communications: Served on Board of Directors for Central New York Chapter as well as Editor of Monthly newsletter. Central New York AIDS Foundation: Served as Public Relations Consultant for the Annual AIDS Run. Central New York Volunteer Association: Served as Public Relations Chair on Board of Directors. Central New York Chapter of American Heart Association: Served as Public Relations Chair to coordinate annual Heart Run. Received Outstanding Service Award. UpDowntowners of Syracuse: Served on Board of Directors as well as Editor of Monthly newsletter. National Sports Festival: Served as Add-on photographer covering 13 different Olympic sports events. Empire State Games: Served as Production Assistant for these annual summer games