Professional Documents
Culture Documents
(cover page)
BRANCH
DATE OF C.A.
CUSTOMER ID
RELATIONSHIP MANAGER
INDUSTRY SPECIFIC:
– Prices of Raw materials: Rise in raw material prices especially crude oil
prices may affect margins adversely.
– Foreign Currency Risk: Due to weakening of rupee there will be a
negative impact on the performance of the company as it is a net importer.
– Highly dependent on repaint business, which increases the correlation to
the GDP and disposable income
BORROWER RELATED:
• Forex Risk: KNL limited sources approximately 33.3% of its raw materials from imports. Also
foreign sales form 16% of its revenue. So a change in foreign exchange prices like recent
strengthening of Indian Rupee can have an adverse impact on the company’s profitability.
• Management Risk: The overall management quality is good involving no special risks.
TOTAL FB 105
TOTAL NFB 6
TOTAL FX LINE 0
TOTAL EXP 111
Other recommendations (including change, if any, in terms of previous
sanction):
MODULE 1: CUSTOMER PROFILE
INCORPORATED ON 1920
INDUSTRY Paints
Indian promoters
-
-
Foreign promoters
66.41
66.41
Acting person
-
-
Other promoters
-
-
MFs/UTI
4.73
7.93
Banks/FIs
4.97
4.97
FIIs
7.20
7.32
Indian public
9.58
9.65
QUALITY OF TOP MANAGEMENT
Mr. D. M. Kothari
A qualified C.A. by profession, Mr. Kothari has also been the President/member of several leading trade
Associations such as the Indian Paint Association, The Chemicals & Allied Products Export Promotion
Council (CAPEXIL), The Indian Chemical Manufacturers Association (ICMA), The Bombay Chamber of
Commerce and Industry (BCCI) and The Federation of Indian Export Organisation (FIEO). During his
tenure as Managing Director, Kansai Nerolac became undisputed leader in industrial paints.
Mr. S. M. Datta
He is a Non-Executive Director on the Board of the Company & is a reputed management expert. Mr. Datta
graduated with Honours in Chemistry, Presidency College, Kolkata and obtained a Post-graduate Degree in
Science & Technology from the Kolkata University. Mr. Datta is a Chartered Engineer, Fellow, Institution
of Engineers, Fellow, Indian Institute of Chemical Engineers, Member, Society of Chemical Industry
(London) and Honorary Fellow of All India Management Association.
Mr. H. Ishino
Mr. H. Ishino is a Non – Executive Director on the Board of the Company. Mr. Ishino is an expert in the
field of Marketing. Mr. Ishino is a Nominee Director of Kansai Paint Co. Ltd., Japan, the Company’s
holding Company.
Mr. Noel N. Tata is the Managing Director of Trent Ltd. and director of various Tata companies including
Voltas Ltd., Titan Industries Ltd., Tata Investment Corporation, Trent Brands and Landmark. He is also a
director at Bombay Chamber of Commerce & Industry and Satnam Developers & Finance. Before joining
Trent, Mr. Tata worked with Nestle, UK and Tata Exports (now Tata International). He is a graduate of
Sussex University (UK) and INSEAD.
Mr. Pravin D. Chaudhari
Mr. Pravin D. Chaudhari has been appointed as an Additional Director and a Wholetime Director of the
Company with effect from 1st May, 2008. Mr. Chaudhari is B.E. (Production), MMS and was Director-
Supply Chain prior to his appointment on the Board.
Mr. H.M. Bharuka is a qualified Cost Accountant with a varied experience of around 24 years in various
facets of management and profound knowledge of the Paints Industry. The Company has shown remarkable
performance during the tenure of Mr. Bharuka as Managing Director of the Company from 1st April, 2001.
TRACK RECORD
Kansai Nerolac Paints Ltd won the coveted ICSI National Award for Excellence in Corporate Governance,
2007, established by the Institute of Company Secretaries of India. The award was presented to the
Company in Kolkata on November 26, 2007. The Award was conferred on the Company in recognition of
the Company’s creative and contributive capabilities, sustainable relationship with major stakeholders in
delivering value and its future vision and sustainability.
The Company was appreciated for its open culture with transparency in operations and professional
approach, its strong value system that serves as a guide for exhibiting appropriate behavior, internally and
externally and its endeavor to make corporate governance as a part of the Company’s culture.
The company also established Experience centres where the customers get an opportunity to see colours,
colour schemes, designer finishes, this helped the company get first-hand knowledge of exactly what
customer need. The company has pursued Environmental protection policies & has introduced new
generation Cathodic Electro Deposition which can be baked at low temperatures & emits less volatile
components.
Best Vendor Award from customers like Toyota Kirloskar Motors (TKML) for Cost and from Maruti
Udyog Limited (MUL) on overall commendation.
• Awards for Marketing initiatives like Cannes 2007 Bronze for press Ad.
• Emvies 2007 Gold & Silver for Best Media innovation, Best case study – Media innovation
(Impression Rang Jama De), Best Integrated Campaign, Best Media strategy & People’s Choice
Award.
• Reader’s Digest Trusted Brands Gold Award for 2008.
• Frost & Sullivan Market Leadership Award in Indian Industrial Paints & Coating Market.
• ‘Hall of Fame’ from CTO Forum, PC Quest & Best Implementation-APO in IT.
• ICSI National Award for Excellence in Corporate Governance – 2007 from the Institute of
Company Secretaries of India.
• Greentech Environment Excellence Gold and Silver for Bawal and Chennai units.
• ABCI Silver for Annual Environment Report.
MODULE 6: BUSINESS
1. PRODUCTS
Kansai Nerolac Paints Ltd, the country’s leading paint manufacturing company which has always been at
the forefront for launching technologically superior and innovative products that deliver more value to its
customers. The company has five strategically located manufacturing units all over India and a strong
dealer network of over 11000 dealers across the country. The company manufactures a diversified range of
products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated
industrial coatings for most of the industries.
Its products are divided catering to its two segments which are:
1. Decorative paints
Interior
• Emulsions
• Distemper
• Lustre
• Flat oil
• Enamel
Exterior
• Emulsions
• Textured
• Cement
• Nerolac Impression Everlast
2. Industrial Paints
• Automotive Coatings
• General Industrial coatings
• High performance coating
• Powder coating
Automotive Coatings of Kansai Nerolac have been tested and certified by global automotive manufacturers
who have set up base in India, like: Suzuki Motors Honda Motors, Toyota Motors, Ford Motor
Company, General Motors Corporation, IVECO Motors, and Peugeot.
Through its various strategic collaborations, Kansai Nerolac offers a total painting system to auto makers in
India with a range of products, starting from Pretreatment Chemicals, Electro Deposition Primers,
Intermediate Coats/primer Surfacers, Solid & Metallic Top Coats, Clear Coats Touch-up Paints.
The product range is backed up by a strong technical service network of experts placed at customers’ end,
training programs, VA/ VE activities in co-ordination with customers resulting in ultimate delivery of
optimized painting solutions.
2. PRICE MOVEMENTS
We have plotted the stock prices of Nerolac corresponding to the market prices over a period of 5 years i.e.
from 2003 – 2008. We can see that the stock price of Nerolac is heavily dependent on the market
conditions so it’s highs correspond with the market high and low correspond to the market lows . This
shows that the stock does not have a movement of it’s own and instead is guided by the market sentiments
3. MARKET SEGMENT
The market can be further split into decorative paints and industrial paints. The demand for
decorative paints is highly price-sensitive and also cyclical. Monsoon is a slack season while the peak
business period is Diwali festival time, when most people repaint their houses. The industrial paints
segment, on the other hand, is a high volume-low margin business. In the decorative segment, it is the
distribution network that counts while in the industrial segment the deciding factor are technological
superiority and tie-up with automobile manufacturers for assured business.
The share of industrial paints in the total paint consumption of the nation is very low compared to global
standards. It accounts for 30 per cent of the paint market with 70 per cent of paints sold in India for
decorative purposes. In most developed countries, the ratio of decorative paints vis-Ã -vis industrial paints
is around 50:50. But, with the decorative segment bottoming out, companies are increasingly focussing on
industrial paints. The future for industrial paints is bright. In the next few years, its share would go up to 50
per cent, in line with the global trend.
4. MAIN CUSTOMERS
NPL dominates the industrial paints segment with 41 per cent market share. It has a lion's share of 70
per cent in the OEM passenger car segment, 40 per cent share of two wheeler OEM market and 20 per cent
of commercial vehicle OEM market.
It supplies 70 per cent of the paint requirement of Maruti, India's largest passenger car manufacturer,
besides supplying to other customers like Telco, Toyota, Hindustan Motors, Hero Honda, TVS-Suzuki,
Mahindra & Mahindra, Ashok Leyland, Ford India, PAL Peugeot and Bajaj Auto.
NPL also controls 20 per cent of the consumer durables segment with clients like Whirlpool and Godrej
GE.
The company is also venturing into new areas like painting of plastic, coil coatings and cans.
The leaders in the organised paint industry are Asian Paints (India) Ltd. (APIL), Nerolac Paints Ltd.
(KNPL), Berger Paints, Jenson & Nicholson Ltd. (J&N) and ICI (India) Ltd.
Asian paints is the industry leader with an overall market share of 33 per cent in the organised paint market.
It has the largest distribution network among the players and its aggressive marketing has earned it strong
brand equity. The Berger Group and ICI share the second slot in the industry with market shares of 17 per
cent each. KNPL has a market share of 15 percent in the organised sector.
APIL dominates the decorative segment with a 38 per cent market share. The company has more than
15,000 retail outlets and its brands Tractor, Apcolite, Utsav, Apex and Ace are entrenched in the market.
NPL, the number-two in the decorative segment, with a 14 per cent market share too, has now increased its
distribution network to 10,700 outlets to compete with APIL effectively. Berger and ICI have 9 per cent and
8 per cent shares respectively in this segment followed by J&N and Shalimar with 1 and 6 per cent shares.
APIL, the leader in decorative paints, ranks a poor second after Nerolac in the industrial segment with a 15
per cent market share. But with its joint venture Asian-PPG Industries, the company is aggressively
targeting the automobile sector. It has now emerged as a 100 per cent OEM supplier to Daewoo, Hyundai,
Ford and General Motors and is all set to ride on the automobile boom. Berger and ICI are the other players
in the sector with 10 per cent and 9 per cent shares respectively. Shalimar too, has an 8 per cent share.
6. SUPPLIERS
1. Khakhu Enterprises
They introduce ourselves as one of the leading OIL BROKERS in India since the last 58 years started by
our ancestor, Mr. HAFIZ TARMOHAMMED KHAKHU. They are rendering their prompt & efficient
services for all the Indian Paints, Resins & Chemical Manufacturing Multinational Companies like, M/s.
Asian Paints (India) Ltd., M/s. Berger Paints India Ltd., M/s. Goodlass Nerolac Paints Ltd., & many more
to name
7. COMPETITIVE ADVANTAGE
Kansai Paints of Japan, which has a 65% stake in Goodlass,is a global leader in industrial paints. This is a
prime competitive advantage. No wonder domestic auto majors like Telco and Maruti, as well as most
MNC auto companies, prefer Goodlass over others.
Goodlass is able to leverage Kansai's R&D efforts and product innovations to make deep inroads into auto
OEMs in India .
For Goodlass Nerolac, the implementation of ERP and datawarehousing solutions have helped the company
gain a competitive advantage. In 1999, Goodlass Nerolac decided to simultaneously implement an ERP
(SAP R/3) system and a datawarehousing solution. Finally, the company selected the SAS suite of
datawarehousing tools as it provided facilities for multi-dimensional analysis of data and allowed for
import of data from all platforms. The implementation of SAP R/3 enabled the company to move from
multiple servers to a centralised SAP system and have everyone log on to a single server.
Backed by Kansai Japan's product innovations, Goodlass has a 60% share in auto paints and 44% share in
industrial paints. In decoratives (24% share), it has products for various price points and a strong dealer
network.
Goodlass was the first to introduce Acrylic CED (cathodic electro-deposition) coat for 2-wheelers in India.
This saved OEMs significant cost and time, because of only one top-coat for the vehicle instead of primer
plus top-coat earlier. Likewise, Goodlass introduced the 3C- 1B (3 coat 1 bake) system for Maruti's Swift.
Here, the OEM saves production time as the 2nd and 3rd coats can be applied without having to wait for
the previous one to dry.
8. STRATEGIES / PLANS
The Company this year has ventured into setting up Impressions Style Zones – Experience Centers and has
started two franchise stores in the South at Chennai and Hyderabad. The response from the consumers is
encouraging and based on the learning of this pilot run we will take the initiative forward.
Continuing with the platform of innovation taken up in the past, new products have been launched in order
to offer unique products and finishes to the consumers. Some of the new products are Flexi Coat, Stucco
Marble finish, Tile Guard, Exterior Texture finish.
The 3 coat-1bake technology introduced last year at Maruti Udyog, Manesar plant has been well
established. This eco-friendly coating, with low VOC (Volatile Organic Compounds), has helped the
customer increase its productivity and reduce power cost.
All the paint majors have tie-ups with global paint leaders for technical know-how.
• Asian Paints has formed a JV with PPG Industries Inc to service the automotive OEMs.
• Berger has a series of tie-ups for various purposes. It has a technical tie-up with Herbets Gmbh of
Germany in addition to its joint venture with Becker Industrifag.
• Berger has now allied with the Japanese major Nippon Paints to boost its OEM turnover since the
Indian roads are being flooded with Japanese automobiles. It also has an agreement with Orica
Australia Pvt. Ltd. to produce new generation protective coatings. The company also has tie-ups
with Valspar Corp and Teodur BV for manufacturing heavy duty and powder coatings.
• ICI makes paints with the technical support of Herbets, which has been recently acquired by by E
I Du Pont de Nemours of the US.
• Du Pont, which is a leader in automotive coatings in the US, has a technical tie-up with Goodlass
Nerolac for the manufacture of sophisticated coatings for the automotive sector.
• Goodlass has technical collaborations with Ashland Chemicals Inc, USA, a leader in the
petrochemical industry, Nihon Tokushu Toryo Co and Oshima Kogyo Co Ltd, Japan.
MODULE 7: INDUSTRY
Supply
1. Distribution
In case of industrial paints, distribution network doesn’t play an important role,
whereas the situation is totally different in case of the decorative paints. India being
a wide and scattered market having a large distribution network becomes prime
requirement for any company in decorative paints business.
2. Outsourcing:
The organized players in the decorative paint segment have to compete directly with
those in the unorganized sector manufacturing low cost paints like distemper and
enamels. In-order to face this competition organize players outsource small part of
their production (25-30%).
3. Import Scenario:
Indian climatic conditions are not conducive for foreign formulations and modification cost in product
formulation is quite high. As a result, imports are no threat to the Indian players. In case of industrial paints,
most of the major players in the industry already have a tie-up with global players, for latest technology and
markets accessible to them.
It negates the further supply from the international markets even after reduction of
import duty from 40% to 15.3% in last 8 years.
11. GOVT POLICY / OTHER REGULATIONS
The benefit in General Excise Duty Cut from 16% to 14% is restricted due to cut in Abatement Rates from
40% to 35%.
Also the industrial paint segment would benefit from the excise duty cuts in the auto sector.
The paints sector is raw material intensive, with over 300 raw materials (30% petro-based derivatives)
involved in the manufacturing process. The raw material costs amount to around 60% of the net sales. With
the increase in the crude oil prices and rupee depreciating costs are bound to increase in the paint sector.
The assessment of the limits is based on the Actuals for FY06, FY07, FY08 and projection for FY09
and FY10. We have determined that the company will need excess working capital financing of 79.2
Crores. Also it has not taken any Working Capital loan to finance the net working capital position of Rs
424.17 cr. as at FY 2008. For that matter we have provided a limit of 100 Crores to the company for
Working Capital and would advice them to stop financing the same from their equity to increase their
EPS or announce higher dividens.
Pants is not a capital intensive business. This can be understood from the fact that Fixed Assets to Sales
Ratio is just at 0.16 for FY 08. This is expected to remain so going into the future as well. Hence, we
are not offering any Term loans to them.
15. LC
The company requires LC’s for purchasing raw materials as it has raw material imports of 1,806 crores
for FY 08 implying 20% of the total raw material requirement of Rs 8,370 cr. A limit of 50 crores has
thus been provided for letters of credit for the company.
16. BG
NPL does not need any bank guarantees since it can easily avail of corporate guarantee from its
holding company, Kansai Paint Co. Ltd., Japan
17. OTHERS
NPL has secured loans of only Rs 192 crores that has been secured by a charge on the fixed assets of the
factory at Jainpur, hence the credit given is very safe even if third charge is given on the assets of the
company.
Risks Perceived:
• Prices of Raw materials: Rise in raw material prices especially crude oil prices may affect
margins adversely.
• Foreign Currency Risk: Due to weakening of rupee there will be a negative impact on the
performance of the company as it is a net importer.
Mitigants:
• The company can hedge itself against oil price fluctuations by employing various futures and
options contracts.
• The company has hedged itself against currency fluctuations by employing various forwards
and options.
3. CERTIFICATION:
a. There are no unrectified audit irregularities in respect of the account, except for the following:
b. The company / its directors / promoters / group companies / guarantors do not figure in RBI’s
defaulters’ list, except for the following:
c. There are no deviations from the credit policy, RBI instructions, and other regulatory provisions,
except for the following:
1. Entire document to be e-mailed / couriered with enclosures to Corporate Office / Regional Head
2. Branch to fill entire document, excluding items marked * which are to be filled in at Corporate Office /
Regional Level, as appropriate.
3. Mini CA to comprise Cover Page, Recommendation, Profile, Analysis Sheet
4. No portion of the document should be deleted / amended.
5. Uniform font style and size – Times New Roman / 10.
6. Date of CA will be date of despatch from Branch.
7. Number all pages in the form page no./total no. of pages
8.
9. Compliance with standard accounting / classification norms
10. Comments for variations between estimates and actuals in respect of critical items
11. Analysis of associate companies financials and business – inter unit linkages
12. Data on utilization of bill limit, LC, BG
13. Comments on fund flow, cash flow statements
14. Specific confirmation that promoters / directors / borrower / group companies / guarantors do not
appear in RBI defaulter list. In case existing, full details of defaults and role / involvement with
concerned companies to be stated, liability potential, impact.
15. Audit comments
16. Copy of audited balance sheet
17. Security / guarantors worth – residual value , our share