“ANALYSIS OF SOFT DRINK MARKET”

WITH REFERENCE
TO
“HINDUSTAN COCA COLA BEVERAGES
PVT. LTD, RAJKOT”

A Project Report submitted in partial fulfillment of award

of MBA Degree
 - III -
INDEX

CHAPTER CONTENTS PAGE

NO. NO.
Acknowledgement I

Preface II

Contents III

Executive Summary VI
1 INTRODUCTION
1.1 Introduction of Project Work
1.2 General Environment
2 RESEARCH METHODOLOGY
2.1 Study Objectives
2.2 Scope Of Study
2.3 Methods of Data Collection
2.4 Data Analysis
2.5 Limitation
3 INDUSTRY PROFILE
3.1 Nature and size of Industry
3.2 Competition and major players
3.3 Recent Development and future prospects
4 COMPANY PROFILE
4.1 Management Structure
4.2 Historical Development
4.3 Coca Cola Indian division
4.4 Corporate Identity
 4.5 Products
4.6 Financial Performance
4.7 Technology
5 THEORETICAL ASPECT OF THE STUDY
6 RESEARCH FINDINGS & CONCLUSIONS

7 SUGGESTIONS
ANNEXURE
BIBLIOGRAPHY

- IV -
 -V-
List of Tables

Table No Contents Page

no
Table 1 Ranking as per the retailers expectations
Table 2 Potential outlet expected to sell crates in
all categories
Table 3 Satisfaction on stated factors
Table 4 Expectation From Company
Table 5 Average bottles sold per day

List of Charts

Chart No Contents Page

no
Chart 1 Types Of Retail Outlets
Chart 2 Awareness of Margins
Chart 3 Rating Of shops
Chart 4 Retailers Who Kept Soft Drinks
Chart 5 Facility To Keep Cool
Chart 6 Inquiry About Cold-Drinks
Chart 7 Types Of Shops
Chart 8 Rating Of shops
 - VI -
Executive Summary

Beverages are broadly classified under two categories -- Alcoholic and

Non-alcoholic. Globalization and liberalization policy in beverage industry
specially carbonated soft drink market affected after 1992, in 1993 after
long gap Multinational Corporation came into the market to start there
operation in India. Today mainly two major player in carbonated soft
drink industry Coca-Cola and Pepsi along with other local player, playing
big game in Indian market.

The Hindustan Coca-Cola beverages Pvt Ltd, a Coca cola Indian division is

A project report provides the information about the general competitive

environment and evolved the recent developments and happening in and
carbonated soft drink industry. Report provides the comprehensive
analysis of beverages market with different products with major
competitors in the market. Not only this but SWOT analysis explores the
areas of strengths, weakness, opportunity, and threats for the Coca-Cola
India.

On the basis of the research findings and comparative analysis, a

Hindustan coca cola beverage Pvt Ltd is having very bright future in this
competitive market. But has to concentrate on competitor’s analysis &
strategy specially local brands running to the market

As every coin has two sides, same is with the Hindustan Coca cola
beverages Pvt Ltd having both positive as well as negative points. But
during my project I realize that Hindustan Coca-Cola has nicely
outweighed it’s negative side.