MANUEL VILLARREAL

Reseda, California 91335 Mobile: (310) 415-4317 . mannysi@sbcglobal.net

VP Director Operations with Expertise in Restaurants, Marketing, Menu Development | Open to New Opportunities
Greater Los Angeles
EXECUTIVE SUMMARY Challenge-oriented, energetic and industry-savvy Executive with expertise in Operations, Marketing/Advertising, Business Planning, Project Management, Menu Development and Customer Service Excellence. Analytical thinker committed to cost-effective management of resources, quality performance, and dedicated support of key business initiatives. Highly effective leader known for hiring, developing and retaining top talent, creating a highperformance culture, and managing diverse, multi-disciplinary teams to achieve objectives. Proven team player and collaborator able to forge strategic alliances across all levels of the organization to ensure delivery of optimal results. CORE SKILLS Strategic Planning Budget/P&L Management Sales and Trend Analysis Menu Development Team Building & Staff Training Operations Organizational Managerial Supervisory Quality Assurance/Quality Improvement Cost Effective Project Management Customer Service Policy & Procedure development Labor Law Site Research MS Office Suite Bilingual English/Spanish

Area Restaurants

ACCOMPLISHMENT HIGHLIGHTS Created and launched a new fast casual brand restaurant, resulting in successful deployment of 2 units and coverage by various media outlets. Mentored and coached Division middle management employees, which increased productivity. Managed the overhaul and improvement of products and ingredients on a corporate scale, which drove a significant increase in sales. Introduced comprehensive corporate-wide security program including installation of surveillance equipment and cash management devices.. Led development of new menu, supervising the corporate chef in creating new recipes while modifying existing menu offerings. Established in-house food styling and product photography services; managed TV/radio commercial productions. Enhanced technological capabilities by implementing new P.O.S., credit, debit and EBT payment systems. PROFESSIONAL EXPERIENCE 1988-8/13 YOSHINOYA AMERICA, INC. - Torrance, California Executive Vice President - Operations (4/10-8/13) Senior Vice President - Operations (6/07-4/10) Directed profitable and efficient divisional operations for 100 stores with more than 1,100 employees through effective oversight and management of functional areas including Corporate Store Operations, Business Planning, Marketing, Customer Service, Menu Development, Maintenance, and New Brand Concept Development.

MANUEL VILLARREAL
Executive Vice President - Operations, YOSHINOYA AMERICA, INC. (Continued) . . .

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Collaborated with the CEO in the formulation and execution of corporate strategy, business plan and financial forecasts; creating and implementing policies. Advised the Executive Management committee on special studies/projects. Strengthened company's business by planning and implementing new concept restaurant.

Vice President of Operations (6/05-6/07) . Achieved income projections and revenue growth in all restaurants. . Improved method of store operation by analyzing customer base and sales performance. . Established consistence in management practices, cost of sales, inventory usage and turnover. . Proposed operating plan for fiscal year, analysis of stores' expenses, and overhead costs. Director of Operations (12/98-6/05) . Strengthened company's business by leading the opening of several new stores. . Collaborated with District Managers to develop methods of improving store operations to reach food quality and service standards. . Developed annual operating budget, and achieved sales and income goals (including promotional expenses). Area Supervisor (1/93-12/98) . Accountable for sales production and overall customer satisfaction for 10 locations. . Generated new business by helping store managers to provide quality food and service. . Assessed store managers' performance; provided guidelines and support for their operations. Store Manager (6/90-1/93) . Directed daily operations of a restaurant with emphasis on food quality, customer satisfaction, financial performance, and employee training and development. Store Crew Member EDUCATION INSTITUTE MATIAS RAMOS SANTOS - Loreto, Zacatecas, Mexico Bachelor of Arts in education studies AMERICA MANAGEMENT ASSOCIATION - San Francisco, California Fundamental of Marketing Fundamentals of Finance and Accounting Financial Analysis PADGETT THOMPSON - Los Angeles, California Leadership and Conflict Management Effective Employee Management Management Skills for the New Supervisor (1988-1990)