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FireflyeVenturesLtd.

HTCampus
October2013

Contents

ExecutiveSummary Factsheet Offices&Centers HTCampus Products&Services


FireflyeVenturesLtd. Ltd HTCampus

FireflyeVenturesLtd. HTCampus

KeyPeople SWOTAnalysis HTCampus FinancialProfile IndustryAnalysis CompetitiveLandscape HTCampus Appendix

ExecutiveSummary
Company Description KeyProductsand Services SWOTAnalysis
FireflyeVenturesLtd.isasubsidiaryofCompany1andfocusesoncreatingandbuildingbrandsand businessesintheInternetmediaspace HTCampusisaneducationportalrunbyFireflyeVenturesandprovidesinformationonvariouscourses,its futureprospects,andcollegeswhichofferthesecourses

FireflyeVenturesoperatesthefollowingonlinebrands:Business1, 1 Business2, 2 Business3andBusiness4 HTCampusbroadserviceportfolioandbackingfromthewellknownandreputedCompany1isoneofits majorstrengths Thecompanycanreapsignificantbenefitsfromincreasedwillingnesstospendoneducationandtherisein purchasingpowerofIndiasmiddleclasspopulation FireflyeVenturesLtd.generatedtotalrevenuesofINRd1mninthefiscalyearFY2012registeringayoy increaseofxpercent.ItincurredanetlossofINRd2mninFY2012ascomparedtoanetlossofINRc2 mnin i FY2011 FinancialprofileofthecompanyincludesthebalancesheetandprofitandlossaccountforFY2009 2012 andthekeyratiosdepictingthekeyfinancialfiguresforthesameperiod,givinganinsightintothe company'sfinancialperformance HighereducationmarketinIndiawasestimatedatINRpbnin2010andisexpectedtogrowataCAGRof ypercenttoreachINRubnby2015 Highereducationmarkethasaz%shareoftheprivateeducationsector

FinancialProfile

SAMPLE

IndustryAnalysis Competitive C titi Landscape

KeycompetitorsforHTCampuscanbeenlistedasCompanyA,CompanyBandCompanyC

Factsheet
Basic Information
I d t Industry

BriefDescription
FireflyeVenturesLtd.isawhollyownedsubsidiaryof theCompany1
ItistheInternetarmofCompany1

RegisteredOffice

TelNo. Website ebs e YearofIncorporation Ownership Revenue FiscalYearEnd A dit Auditor KeyCompetitors (ofHTCampus)

ItwasincorporatedinJun20 andinNov20 it acquiredCompany2,asocialnetworkingwebsite Itfocusesoncreatingandbuildingbrandsand businessesintheInternetmediaspace ItoperatesanumberofbrandssuchasBusiness1, Business2,Business3andBusiness4 Firefly Fi fl combines bi C Company1 1sexperience i asoneof fth the largestandmostrespectednamesinIndiasmedia industry,withinnovationandenergyrequiredto operateintheInternetspace Compellingproductideas,creativeuseofdesignsand intuitiveuserinterface,alongwithaknowledgeable salesforceandcustomerserviceteam,continuetobe themainhallmarksofthecompany

BriefHistory

SAMPLE

InApr20,thecompanylaunchedacareerportal PortalA In I S Sep20,Portal P t lAcrossed dthe th 1mnregistered i t dusers landmark


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Offices&Centers HTCampus(1/2)

SAMPLE
RegisteredOffice RegionalOffices 5

Products&Services FireflyeVenturesLtd.(1/4)
Firefly e yeVentures e tu esLtd. td.

HTCampus.com

Business2

SAMPLE
Business3 Business3

Products&Services FireflyeVenturesLtd.(2/4)
HTCampus.com p

HTCampus.comwaslaunchedbyFireflyeVenturesLtd.inJul20 Itisaneducationportalaimedat Itprovides Italsoprovidescomprehensive,updatedandreliableinformationon Itevenhasinnovativetoolssuchas Italsohasa featurewhichenablesusersto Italsoprovides Itevenhasasectionon onthesite,segregatedaccordingto actsasaplatformthroughwhichthedifferentuserscanconnectand interact Ithasagoodofflinepresenceaswellwith officesacrossthecountry

SAMPLE

Products&Services HTCampus(1/4)
HTCampus Ca pus

Segment1

Segment2

Segment3

Segment4

SAMPLE
Segment5 Segment6 Segment7

Products&Services HTCampus(2/4)
Segment g 1
HTCampusoffersinformationonvarious categoriesof courses Ithelpsstudentswantingtopursue byproviding theminformationregardingvariouscolleges offering coursesinIndia Categoriesof coursethatitprovidesinformation onare:

Segment g 2

HTCampussiteprovidesinformationtostudents whohave onwhatcoursescanbepursued Itprovidesstudentsoptionstoselectvarious popularcourses Itprovidesstudentsinformationon Studentscanchoosefromvariouscategoriesand subcategoriesontheHTCampuswebsite Categoriesofcourseslistedonthewebsite include:

SAMPLE

Eachofthesecategorieshaveseveralsub categorieslistedunderthemwhichprovide detailedinformationtostudentsaboutthevarious courses

KeyPeople(1/2)
BusinessHead
Person1 P BusinessHead Age :
Since:

ChiefFinancialOfficer
Person2 P ChiefFinancialOfficer Age :
Since:

CurrentPosition:

CurrentPosition:

Qualification: lf

Qualification: lifi i

WorkExperience:

WorkExperience:

SAMPLE

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SWOTAnalysis HTCampus(1/2)
Strengths Strength1: Strength2: Weakness1: Weakness2: Weaknesses

Internal Factors

SAMPLE

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SWOTAnalysis HTCampus(2/2)
Opportunities Opportunity1: Opportunity2: Threat1: Threat2: Threats

External Factors

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FinancialProfile
FinancialSnapshot
TotalIncome INRmn 200 100 0 100 200 300 400 a2 2009 2010 2011 2012 b2 c2 2 d2 Expenditure(below) Operating expenses Interest Expenses Depreciation Total Expenditure Operating Income\EBIT Profit/(Loss) beforeTax Profit/(Loss) P fit/(L ) afterTax
Note:AllfiguresareinINRandareforFinancialyearending31st March

Profit&LossStatement
NetProfit/Loss /

P i l Particulars
d1 Incomefrom Operations OtherIncome TotalIncome

2009

2010

2011

2012

a1

b1

c1

FinancialSummary
AnalysisPoint1 AnalysisPoint2 Analysis y Point3 AnalysisPoint4

SAMPLE

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KeyFinancialFigures
BalanceSheet(1/2)
Particulars
Shareholders'funds[Abstract] ShareCapital ReservesandSurplus Loanfunds[Abstract] UnsecuredLoans TotalLiabilities ApplicationofFunds FixedAssets[Abstract] GrossBlock Less:Depreciation NetBlock CapitalWorkinProgress NetCurrentAssets/WorkingCapital ProfitandLossAccount Deferred f TaxAsset TotalAssets
Note:AllfiguresareinINRandareforfinancialyearending31st March

2009
SourcesofFunds

2010

2011

2012

SAMPLE

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RatioAnalysis
KeyRatios
Particulars yoy change (201211) 2012 2011 2010 2009

KeyRatioAnalysis
AnalysisPoint1 AnalysisPoint2 AnalysisPoint3 AnalysisPoint4 AnalysisPoint5 AnalysisPoint6

ProfitabilityRatios
OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets

CostRatios
Operatingcosts(%ofSales) Administrationcosts(%of Sales) Interestcosts(%ofSales)

Liquidity q yRatios
CurrentRatio CashRatio

LeverageRatios
DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio

SAMPLE
Improved Declined

EfficiencyRatios
FixedAssetTurnover AssetTurnover CurrentAssetTurnover Working ki Capital i lTurnover CapitalEmployedTurnover

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AnnualFinancial Ratios
ProfitabilityRatios

2009 0 1,000 2,000 3,000 4 000 4,000 5,000

2010

2011

2012

100 50 0 2009 50 100 2010 2011 2012

2009 0
400 300

200 400 600 800 1,000

SAMPLE
2010 2011

2012

200 100 0 2009 100

2010

2011

2012

1,200 1,400

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IndustryAnalysis
IndianHigherEducationMarket Overview
Indianhighereducationsectorhasemergedasoneof thelargestintheworld,withpmnstudents enrolledinoverqinstitutions
Numberofhighereducationinstitutionshasgrownata CAGRofw% w% Studentenrollmentinthehighereducationsectorhas grownataCAGRofz% GrossEnrollmentRatio(GER)currentlystandsatabout y% y%

HigherEducationMarketSize&Growth
INRbn
1,500

x% b1 c1 d1

g1 f1

1,000

a1

500

Indianeducationsectorhasseeninvestmentbyboth governmentandprivateinvestors GovernmentofIndiaspentapproximatelyu%ofthe GDPoneducationbetween20xxyy


Ithassetitselfahighlyaggressivetargetofachievingv% GERby20zzwhichtranslatesintoenrolmentofrmn studentsinthehighereducationsector

2010

PrivateEducationMarketSegmentation
K12 c2&% d2% f2% b2%22% HigherEducation CoachingInstitutions PreSchools VocationalTraining a2%

SAMPLE

2011

2012

2013e

2014e

2015e

Highereducationsectorssufferfromimbalanced growthacrossthecountry
Ruralareashavejustk%ofthetotalprofessionalcolleges Similarly,abouth%ofallHigherEducationInstitutionsare locatedinthe regionofIndia

2011
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CompetitiveLandscape HTCampus(1/2)
CompanyName Description

CompanyA

CompanyB

SAMPLE

CompanyC

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