WHAT YOUVE BEEN SEARCHING FOUR.

HYBRID
DIGITAL SHOPPER PROMOTION TRADITIONAL

RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT OMNICHANNEL [ CREATIVE BUSINESS SOLUTIONS ]

THE RISE OF THE HYBRIDS

[ Out With The Old ]

Almost overnight, advertising and marketing agencies experienced extreme business-as-usual interruptus. Digital technology [ changed the old and familiar landscape of nite media and marketing platforms. Now theres also online, tablets and smart phones; videos, rich media, social media, branded content, banners, apps and in-app advertising; duel screen viewing and ZERO TV streaming households. ] The technology-propelled platform proliferation continually challenges agencies to stay current, utilitize the new platforms, scramble for a limited pool of specialized talent, and [ build a new, more uid, and forward-thinking agency model to remain relevant and better serve clients total needs ] in the new age of eeting brand loyalty and omnichannel marketing.

[ In With The D-Siloed ]

These challenges have [ given rise to a more generalist style agency and a demand for a new kind of well-rounded, tech-savvy marketing/ creative professional. ] One whos capable of strategic development with a holistic, cross-platform perspective vs a single-discipline lens. One whos capable of leading the discovery of new, di erent, better thinking to di erentiate, build stronger brand loyalty and continually deliver positive outcomes. One whos capable of shaping ideas so they have a motivating human purpose, and reshaping technology to integrate with marketing activities and human behavior. One whos capable, with seamless agility, of tactically executing across traditional and new media platforms, and who understands were not in the business of winning advertising awards or building websites with the latest bells and whistles (although each has its place) but in the business of [ creating change through creative business solutions that move brands and improve clients bottom line. ]

PG 2

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

HYBRID
DIGITAL SHOPPER PROMOTION TRADITIONAL
PROFILE EXPERIENCE

RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT OMNICHANNEL [ CREATIVE BUSINESS SOLUTIONS ]

Business-minded, multiple award-winning [ creative director, conceptor, writer and documentary lmmaker -with global, large account and division management experience across digital, shopper and promotion, with a solid career foundation in branding and advertising via Chiat/Day NY. ] Expertise in developing large scale, cross-platform campaigns that engage and change behavior, and tactically executing across traditional and new media. Practiced in leading the discovery of new, better, di erent thinking; mining gold from dozens of raw ideas and turning them into loyalty-building campaigns that get clients excited, up through C-Level, and shoppers buying. Skilled in running a buttoned up operation, with reverence for budgets, timelines and ROI; motivating high-performing, cross-functional teams; winning new business ($140M in last six years). SURGE! CREATIVE | CHICAGO, IL | FOUNDER/CONSULTANT [MAY 2009-PRESENT] A unique creative collective providing on-demand backup bandwidth for corporations, marketing, digital and ad agencies. [ Won over $25M in new business for clients since founding the company, including saving $15M Nissan direct/digital business for Epsilon/Aspen ] Clients: ARC/Leo Burnett, DivaMall.tv, Epsilon/Aspen, Fanaxcess.com, Liquidus Digital, MIXX NY, MSI, Jim Beam Brands, The Marketing Store, Rhea Kaiser, Ryan Companies, Tri3ect Featured Work: Intel Out With The Old, In With The Ultrabook retailer digital and in-store path-to-purchase assets | Mercedes new CLA Set Your Soul Free digital launch strategy, creative and brand activation platform | Kraft Huddle To Fight Hunger Pro-Award winning shopper cause promotion, and Moms A Mealtime Hero multi-brand shopper solution | Conagra New Go Tos multi-brand weeknight dinner shopper campaign | Nissan When You Do Something, Do It Better Than Anyone co ee table book and Preseo RFP response presentations | Walk With Walgreens shopper loyalty campaign LEO BURNETT/ARC | CHICAGO, IL | CREATIVE DIRECTOR [MAY 2006-JAN 2007 CONTRACT/JAN 2007-JAN 2009 STAFF] Directed cross-functional teams developing BlackBerry global branding/new product launch campaigns (advertising, digital, video content, events, design guides, sponsorship activation, store environments, collateral), and Sara Lee Portfolio Brands shopper/promotion programs [ Won $115M Global BlackBerry business with Life On BlackBerry campaign idea; led Sara Lee and newly acquired iconic brands into the era of shopper marketing and into a relevant place in modern American life, with a Portfolio Shopper Platform born of shared equities, which the CMO cited as a strategic/creative bullseye). ] Clients: BlackBerry, Sara Lee Portfolio Brands (Jimmy Dean, Ball Park, Hillshire Farm), Soy Joy BlackBerry Work: Life on BlackBerry four new product global campaigns (took Curve to #1 worldwide) | Videograms From The Edge Of Doing GEN Y microsite, social content, TV concept | John Mayer Summer 2008 Tour sponsorship activation Sara Lee Portfolio Shopper Work: Real Food, Real People, Real Life shopper platform | Redesign of retail merchandising materials | In The Kitchen With Julia (Louise Dryfus) $15M shopper campaign concept | The Holidays Aren't What They Use To Be meal solution for all the meals in between the big holiday feasts | Fresh & Fast Jimmy Dean/Sara Lee/Walmart weekday breakfast shopper program Solo Brand Work:: Ball Park Hungry for Challenge brand activation campaign, including Mountain Dew AST sponsorship (cited by tour as best-in-class activation, with brand event reaching 20,000 teen guys), Six Flags Ride The Five entitlement sponsorship (39,000 teens participated in the challenge sweeps) | Prize Every Hour Nintendo online/o ine promotion (over indexed against teen guys; 80% coupon redemption) | Hillshire Farm Go Meat! Fan Club shopper loyalty initiative | Soy Joy Happy Hour healthy afternoon snack branding/ advertising.

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

HYBRID
DIGITAL SHOPPER PROMOTION TRADITIONAL

RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT OMNICHANNEL [ CREATIVE BUSINESS SOLUTIONS ]

NOLINE MARKETING | NEW YORK, NY | EXECUTIVE CREATIVE DIRECTOR [MAY 2004-APRIL 2006] Directed freelance pool for this Soho boutique agency, operating under a remote-work model and sta ed with account planners, program architects and creatives to solve business/marketing/creative challenges for corporations, agencies, non-pro ts and start-ups. [ Won four new clients in year one, doubling agency net pro ts. ] Clients: American Prostate Research, ARC, Chiat/Day, Crown Royal, Chock full O Nuts Co ee, East/West Creative, HBO, NYNEX Yellow Pages, SKYY Vodka, Tracy Lock, Voltaire Business VOIP Featured Work: Chivas Regal Beautiful Women Always Get In guy targeted loyalty program (won $115k fee project) | Crown Royal Community Champions documentary featuring motor sports drivers (won $55k fee assignment ) | Peanut Chews Chew It Up X Games snowboarding sponsorship (increased sales by 30%, turning a forgotten candy into a brand with a future) | SKYY Vodka Sexy Shorts lm school scholarship contest with Sundance Film Festival (provided brand with unique web content, while engaging key 21-26 y/o target) | Lord Of The Rings Precious Passport interactive game for DVD launch TRACY LOCKE | WILTON, CT | DIRECTOR, CONCEPTS AND SPONSORSHIPS [JAN 2003-MAY 2004] Hired to revamp department. Conceived, sold in and implemented an innovative development model, successfully overhauling agencys entire creation process. [ Delivered an 80% Improvement in Pepsi s agency concept rating score. ] Clients: PepsiCo (Frito Lay/Mountain Dew/Lipton/Tropicana) AOL, Cuervo, Grand Marnier Featured Work: Pepsi Yoda Jedi Challenge online interactive game/sponsorship activation (won summer 2005 sales) | Pepsi 1 IN 3 Wins iTunes UTC game ( rst iTunes partnership won a Gold Reggie and lifted summer 2004 sales to a record level | Pepsi Its How You Watch The Game NFL multi-platform Super Bowl partnership with Viacom Networks/programs | Grand Marnier Turn O Your Computer, Start Up A Conversation campaign (won $8M advertising and promotion business) CYRK | NEW YORK , NY | MANAGING CREATIVE DIRECTOR [NOV 1997-DEC 2002} Ran 75-person marketing/premium design division for this $1B loyalty, promotion and custom premium company. [ Rebuilt the operation taking it out of the red and exceeded revenue projections every year, after rst year. ] Clients: First USA Bank, British Airways, Kraft, NACAR, NFL Properties, Pepsi, Philip Morris Featured Work: Won NASCAR new sponsor activation business with free services model, in exchange for $75M premium business | Mothernature. com e-commerce launch, with Blythe Danner as Mother Nature (won National Radio Board Best Commercial) | Marlboro Miles loyalty promotion catalogs, refresh sweeps, custom premiums, retailer pos/ incentive programs (Generated $150M+ in annual agency revenue) PRIOR TO 1997 OGILVY/NEW YORK,N Y/1994-1997 (IBM GLOBAL PROMOTION CREATIVE DIRECTOR TEAM MEMBER FROM SISTER AGENCY, EINSON) | ARD TV/BERLIN, GERMANY/1993-1994 (DOCUMENTARY FILMMAKER INTERNSHIP) | CHIAT DAY/NEW YORK, NY/1987-1993 (JR. COPYWRITER TO ACD ON TRADITIONAL/PROMOTION/DIRECT) EDUCATION MA ADVERTISING, MICHIGAN STATE UNIVERSITY | BA TV/RADIO PRODUCTION, EASTERN MICHIGAN UNIVERSITY | COURSEWORK. KENDAL SCHOOL OF DESIGN

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL
Curve 8900

CAPITALIZING ON GENERATION [ Y/X ENTREPRENEURIAL SPIRIT ]

BLACKBERRY GLOBAL BRANDING CAMPAIGN [ WEBSITE AND SOCIAL CONTENT ]
CONTEXT Life on BlackBerry/Connect to Everything You Love In Life collage idea won the $115M business to develop BlackBerrys rst global branding campaign and launch four new product to broaden appeal beyond historical business-tool user base to compete with iPhone and grow the business. STRATEGY Capitalize upon GEN Y and younger GEN X entrepreneur trend. CONCEPT Use an eclectic group of aspirational, yet relatable DOERS (Stella McCartney, Chad Muska, Jake Nickell, Sam Mendes, John Mayer, Madonna) to connect and inspire target, via Videograms From The Edge Of Doing, documenting their ventures and demonstrating how BlackBerry enables their Do Life.

HOME DEVICES APPS & MEDIA SOFTWARE SUPPORT WHERE TO BUY PROPEL YOUR DO LIFE

A BLACKBERRY FOR EVERY DOER

Pearl 8200

Storm

Bold

Stella McCartney/Fashion Designer BlackBerry presents:

ChAD Muska/Skateboarding DJ

Jake NIckell/Founder Threadless

Sam Mendes/Director

[ OUTCOME ]

ROLL OVER TO DISCOVER THE LATEST SMARTPHONES TO HELP YOU PROPEL YOUR DO LIFE STELLA LAUNCHES ECO-FASHION TERRORISM CHAD SPINS AT JOHN MAYERS ASPEN BIRTHDAY JAKE STARTS YOUR START UP SAM MAKES YOUR REVOLUTIONARY IDEA INTO A MOVIE SHORT

Achieved #1 position worldwide for the year when the campaign broke.
Life on Blackberry

VIDEOGRAMS

FROM THE EDGE OF DOING

DOER TV CONCEPT CHAD MUSKA / SKATEBOARDER / DESIGNER / DJ

GLOBAL CROSS-PLATFORMS: ADVERTISING, WEBSITE, SOCIAL CONTENT,VIDEOS, BANNER ADS, OUTDOOR, APPS, PROMOTIONAL LAUNCH EVENTS, STORE ENVIRONMENTS, DESIGN GUIDES, SALES COLLATERAL

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

VISUALLY CONNECTING [ TO EVERYTHING YOU LOVE IN LIFE ]

BLACKBERRY GLOBAL BRANDING CAMPAIGN [ WEB VIDEO SERIES ]

CONTEXT Life on BlackBerry/Connect to Everything You Love In Life collage idea won the $115M business to develop BlackBerrys rst global branding campaign and launch four new product to broaden appeal beyond historical business-tool user base to compete with iPhone and grow the business. STRATEGY Instead of laundry listing device features, add emotional value by visually conveying the humanity of connecting to passions enabled by the device. VIEW sweissportfolio.com/482949/blackberry-web/

Touch everything you love in life.

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL
UNHOLY AGREEMENT
HAVE IT ALL WITHOUT THE

CAPTIVATING GEN Y/X [ HEARTS, MINDS AND EYEBALLS ]

NEW MERCEDES CLA [ SOCIAL MEDIA CONTEST ]

MERCEDES AND NOKIA PRESENT

NEW MERCEDES CLA. PAID ROADT TRIP REPORTER GIG. STARRING ROLE.

STARRING WILLEM DAFOE / USHER / YOU

CROSSROADS OF DESIRE

SET YOUR SOUL FREE

CONTEXT Launching Fall 2013, the CLA (under $30k) is built to connect with GEN Y/X who perceive brand as out of reach and out of touch with their life. Client wanted a social idea that pushes the fascinating, edgy, contemporary and leveraged the Set Your Soul Free Super Bowl spot to engage target, create awareness, an emotional connection, relevancy, interaction, consideration. STRATEGY Emotionally connect by aligning with targets life-style and passions via Experiential platform, tapping into targets desire for one-of-kind lifetime experiences they can enjoy with friends and family. CONTEST Via facebook page video entry, top 10 selected based on Likes. Three reporters selected by judges win it all Including their dream road trip experience with buds. Posted pics/videos with most LIKES win weekly bonus check. Reporter with most total LIKES at end is edited into an extended version of existing SYSF TV spot.

AUDITION NOW FOR PAID ROAD TRIP REPORTER GIG AND YOU COULD WIN IT ALL

CROSS PLATFORMS: TV SPOT, INTERACTIVE CONTEST, PARTNERSHIP WITH NOKIA, PROMOTIONAL/INSTRUCTIONAL VIDEO YOUTUBE HOMEPAGE, RICH-MEDIA BANNER, ADS ON TARGET RELEVANT SITES, CLA FACEBOOK ENTRY PAGE,OFFLINE EXPERIENTIAL ACTIVATION, THEMED DEALER MERCHANDISING MATERIALS, IN MARKET EVENTS, ETC.

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL
1. 2.

GETTING EVERYONE TO [ FLIP, TOUCH, TWIST AND BUY INNOVATION ]

INTEL ULTRABOOK OUT GLOBAL SHOPPER CAMPAIGN [ RETAILER DIGITAL & IN-STORE PATH-TO-PURCHASE ASSETS* ]
CONTEXT ARC Worldwide won the business in Jan 2013 and charged with delivering over 100 Phase 1 global assets ready to upload to the Retailer Portal in late March. Complicating an already challenging task, agency was asked to develop a new campaign idea to replace the business-winning concept. Intel Ultrabook is not a consumer product, per se, but a thinner, lighter and faster mobile device form made possible by a new generation of Intel core processors. The form and name is licensed to OEMS as a vehicle to compete in the growing tablet category where laptops/desktop sales are plunging, and to drive Intel processor sales. Intel provides retailers with digital and in-store shopper assets and promotes the form across multiple platforms to generate awareness, create consideration and drive Pre-Shoppers to retailer websites/stores where they can shop featured OEM branded Ultrabooks.
3.
1. Animated banner series 2. Interactive product pages 3. Online shopper recommendation tool

CROSS-PLATFORMS: BRAND TV/PRINT, RETAILER BANNER AD SERIES, WEBSITE PAGES, SHOPPER WEBSITE RECOMMENDATION TOOL STORE ZONED MERCHANDISING ELEMENTS

STRATEGY Leverage the Out With The Old, In With The Ultrabook advertising creative. Develop an energetic shopper campaign using simple, single CTA verbs that speak to key bene ts/features and establishes tablet/laptop competitive superiority, coupled with simple, playful, eye-popping visuals.

SEE SHOPPER PORTFOLIO TO VIEW COMPLETE PROGRAM

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

CONNECTING WITH TEEN GUYS [ AT THEIR CORE GUYNESS ]

BALL PARK FRANKS BRAND ACTIVATION [ PROMOTIONAL GAME ]
CONTEXT Hot dogs historically marketed to moms. Brand disrupted category by directly targeting largest consumer segment (teen guys). Charged with developing a program to engage target, reinforce new Hunger Gets What Hunger Wants advertising, create awareness, establish a cool factor relevance, preference, capture data, start a 1 to 1 conver-sation, and turn guys into sales associates selling to their moms and friends. STRATEGY Create an umbrella program with a series of promotions tapping into guys competitive nature via active lifestyle interests, and partner with teen-fav products to create a cool cache. In addition to game, program included Six Flags (Hunger Wants to Ride the Five Challenge) and Mountain Dew AST (Hunger for Challenge) sponsorship activations. (See Promotion Portfolio to view full campaign).

[ OUTCOME ]
Teen guy participation over indexed; 80% downloadable coupon redeemed by moms.
Game Microsite Banner Ad B

CROSS-PLATFORMS: PRINT AD, PROMOTIONAL CONTEST, MICROSITE, BANNER ADS, ON-PACKAGE TAKE-OVER, IN-STORE MERCHANDISING MATERIALS

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

STRIKING CONCERN IN CONSUMERS MINDS [ DURING POWER OUTAGE SEASON ]

CHAMBERLAIN GARAGE DOOR OPENER [ RICH MEDIA BANNER CAMPAIGN ]

...

CONTEXT Chamberlain needed an ongoing rich media campaign that could be adapted for multiple test markets with variable messaging and images - with rst banner launching in only three weeks to capitalize upon spring storm increase in power outages, and brand-exclusive battery power backup. STRATEGY Create an umbrella creative platform based upon an original idea of PowerFull battery backup executed as a battery charging phonemic, and a consistent tone & manner/look & feel playing o horror/thriller movie trailers. VIEW http://megalomedia-inc.com/stusmith/wp-content/ uploads/stu/banners/chamberlain/weather/

Below the fold expandable with product info & power outages/ causes by region, drive to website.

CROSS-PLATFORMS: FIVE VARIABLE RICH-MEDIA TEST BANNER ADS, POWER OUTAGES CONTENT, RE-SCREENED WEBSITE LANDING PAGE, SEASONAL BIG BOX MERCHANDISING MATERIALS .

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

LIFTING GARAGE ORGANIZATION OUT OF [ WORKBENCH MENTALITY ]

LIFTMASTER NEW BUSINESS LAUNCH [ WEBSITE AND SALES VIDEOS ]
CONTEXT Client wanted to leverage #1 upscale garage door opener position and National dealer network to create a new revenue stream, in a category where big box, local and online retailers historically market to men, and dont cater to the more discerning needs of upscale homeowners or female decision maker. STRATEGY Tap into female targets desire for an organized garage and storage products that are as beautiful as their home and where they don't have to do any of the confusing and ultimately frustrating work. CONCEPT Employ upscale fashionesque look & feel and tone & manner that speaks to the female mind set/sensibilities, and makes it clear it will be pain free, because Liftmaster does all the work and has exclusive design software.

CROSS-PLATFORMS: ( NATIONAL ) CABLE TV, YOUTUBE VIDEO, WEBSITE, BANNER ADS RETAIL PARTNER: DESIGN APP, BROCHURE, EMAIL, DIRECT MAIL, SALES PRESENTATION

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

LAUNCHING MUSIC ARTIST SPONSORSHIP [ DATABASE SEARCH AND MATCH TOOL ]

FANAXCESS NEW BUSINESS LAUNCH [ WEBSITE / TURNKEY SPONSOR ACTIVATION PROGRAMS ]
CONTEXT Aretha Franklin's former manager created a marketer's, agencys, music supervisors and music artists tool o ering over 500 big name and new artists. Tool provides search & match based on brands and artists' fanbase demos, and other key decision data. STRATEGY Use language that speaks to marketing and music business professionals, framing proposition in terms of traditional problematic ad-hoc method vs FANAXCESS sophisticated easy to use database solution. Recommended developing turn-key activation sponsor opportunities, as an additional , revenue stream.

INTRODUCING THE WORLDS FIRST MUSIC ARTIST SEARCH TOOL

BRINGING BANDS, FANS AND BRANDS TOGETHER.

FIND ARTISTS WITH FANBASE DEMOS MATCHING YOUR BRANDS. SEE ARTIST SOCIAL TRENDING PERFORMANCE VIDEOS AND OTHER KEY DECISION TOOLS.

VIEW FANAXCESS.COM

TAKE THE AMAZING DEMO TOUR.

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE

DIGITAL

TURNING FLEDGING E-COMMERCE SITE INTO [ CELEBRITY FASHION-LOOK DESTINATION ]

DIVAMALL.TV RELAUNCH [ SITE RETOOL, BUSINESS MODEL RETHINK , SOCIAL CONTENT DEVELOPMENT ]
CONTEXT Launched Holiday 2011 via venture capital funding, o ering latest celebrity looks for a fraction of the cost, via commission based a nity and .paid search models. Site had a high bounce rate

and had only generated a few sakes. Partners need to make some serious site design and model strategic decisions, in advance of an upcoming meeting with investors re: 2nd round of funding.

STRATEGY

Reposition from Rock Your Look for Less to Shop Divas Closets. Up to 70% O ; turn site into a fashion destination by adding fashion content and fashion video spokes model. Move to organic model .
OUTCOME ] Partners got 2nd round of funding to develop a new business model.

VIEW divamall.tv

CROSS-PLATFORMS: WEBSITE, YOUTUBE VIDEOS, YOUTUBE BANNER ADS, SOCIAL MEDIA CAMPAIGN, IN-MARKET PR BAR EVENTS

sweisshb4@gmail.com / 312.909.5346 / Chicago, IL

STEVENWEISS HYBRIDCREATIVE