BARTLEY M.

GREENBERG
Huntington Beach, CA 92648 E-mail: bart.greenberg@socal.rr.com Home: (714) 969-7414 Mobile: (714) 307-7414

SENIOR SALES, MARKETING AND BUSINESS DEVELOPMENT MANAGER

Accomplished sales and marketing executive in wholesale/distribution of premium priced consumer electronics products. Specializing in strategic market development, sales and managing distribution channels. Motivational leadership skills, extensive industry knowledge, technical acumen, and the ability to build world class sales organizations. Notable skills include: Sales Team Leadership Budget Management Product Development Product Launches Tactical and Strategic Planning CAREER HIGHLIGHTS Lenbrook America Vice President of Sales, Regional Sales Manager 2011 to 2013 Supply Chain Management Marketing and Sales Promotions Process Improvement Customer Relationship Management Key and National Account Management

First hire of new direct sales team for US distributor as Western Regional Sales Manager for NAD Electronics, PSB Speakers and Tivoli Audio table radios. Called on dealers in 13 Western states to build a direct rapport and relationship that had been serviced by independent reps in the past. Promoted to VP of Sales after 11 months, where I currently manage 4 Regional Sales Managers, and a national trainer. Stabilized declining sales in a declining market as the first step of a turnaround. Weeded out non-supportive dealers and opened new dealers to support both NAD and PSB. Grew sales of NAD by more than 28% in FY13, May 1, 2012 April 31, 2013. Grew sales of PSB by more than 7% in FY13 as well. Working on US launch of major new line for the company. Dolphin Group, Glenview, IL National Sales Manager, MK Sound 2009 to 2010

Created and launched a sales and distribution network for an old, established loudspeaker company that was being resurrected by new ownership after bankruptcy. This included interviewing, hiring, training and managing independent Rep organizations nationally, establishing a dealer base to display and sell our upscale product offerings and manage all aspects of marketing the products in the US marketplace. Hired, trained and traveled with 13 independent rep sales firms. Established 34 new dealers in first 12 months to demonstrate, sell and install our step up product offerings. Increase year over year sales by 700% while with the company.

BARTLEY M. GREENBERG - RESUME

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Yamaha Electronics Corporation, Buena Park, CA National Sales Manager, Video Product Manager

2002 to 2009

Lead Yamahas launch into the Video business with Front Projection and Plasma display monitors. Role expanded in 2003 to supervising Regional Sales Managers and Independent Sales Representative firms to maximize sell-through and to maintain the industry lead in AV Receiver market share in the US. In 2005, took over Mass and New Channels with $110 million budget by expanding and entering in to new relationships with dealers like Best Buy, Frys, Costco, Radio Shack, PC Richards and HH Gregg. Lead strategic change within Yamaha as the marketplace evolved. Moved company to one-line solution, deemphasizing derivative line and assuring that the highest profile products where proudly displayed where the masses shop, like Best Buy and top Internet providers. Expanded channel sales by 40% in custom installation market by establishing CEDIA distribution network. Reduced on hand inventory by >50% and increased turnover 2x through effective Supply Chain Management. Product lead times were cut from 180 days to 74 days over a three year period. Grew sales by 58% in year two and 70% in year three of a single component, multichannel surround sound system. Overcame dealer resistance by identifying and implementing best practices and expanded product category to $17 million. Added >$15 million in new revenue in one year by increasing Costcos business from $700,000 to $6 million, and establishing a new relationship with Radio Shack adding > 4,000 outlets and $10 million in first year sales. Sharp Electronics Corporation, Huntington Beach, CA Western Zone Manager, Regional Sales Manager, District Sales Manager 1987 to 2002

Hired as District Sales Manager for key Southern California accounts that included the Federated Group, Rogers Sound Labs, Leos Stereo, DOW Stereo, and the Broadway and May Company department stores. Promoted to Regional Sales Manager in 1990 where I launched Sharps new LCD video projection business. Took over as Western Zone Manager in 1995 for sales of HDTV, Plasma, LCD and LCD/DLP front projectors. Boosted territory sales by >50% three straight years by selecting the right type of Rep firms and directing their daily or weekly activities, so you have personnel throughout the market working to achieve a unified goal. Learned how to hire, manage and mentor Regional Sales Managers, so they develop a loyalty to you and your company, grow at an increased pace and stay focused on the near and long term goals of the organization. Learned the intricacies in building a strong and healthy relationship with your dealer base to build their trust and loyalty, and the ability to maintain their support through the ups and downs in product offerings and economic times. Acted as primary liaison to the PRO Group, HES and HTSA buying groups. PERSONAL & EDUCATION University of Kansas Business One time Consumer Electronics Association Video Board member, as well as PARA and CEDIA member.