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011UCO 5407 JAMAL MOHAMED COLLEGE (AUTONOMOUS), TRICHY-20 POST GRADUATE DEPARTMENT OF COMMERCE (SF MEN) CIA TEST II MARKETING Class: III B.Com. Max. Marks: 75 Time: 3 Hrs SECTION- A (10X2 = 20) Answer all the questions: 11. Define Marketing. 12. What do you understand by Speciality goods? 13. What is meant by Market segmentation? 14. Bring out the meaning of Product Elimination? 15. List out any two objectives of pricing. 16. Give the meaning to Brand Image. 17. Define the term sales promotion. 18. What do you mean by advertising? 19. State the meaning of direct distribution. 20. Mention any two functions of a Wholesaler. SECTION B (5X5=25) Answer all the questions: 11. a) Narrate the functions of marketing b) Describe the various elements involved in marketing mix. 12. a) How planning and development of a new product is made? b) Write short notes on (a) Product Diversification (b) Product Modification 13. a) Summarize the various pricing strategies. b) Elucidate the factors influencing pricing decisions of a product. 14. a) Discuss briefly the essential qualities of a successful salesman. b) How an advertisement is evaluated and explains its methods. 15. a) Which factors should considered for determining the distribution channel? b) List out the various functions of a Retailer. SECTION C (3X10=30) Answer any three questions: 16. Explain clearly the classification of markets. 17. State the various stages involved in PLC 18. Expound in detail the various methods of pricing. 19. Elucidate the different tools of sales promotion. 20. Elaborate the various types of channels of distribution.
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