Craft Beer

CRAFT BEER 03 Craft Beer Basics 03 Craft Means Local 05 A Great Variety 05 Know Your Glasses 07 Food & Beer Pairing 07 Where to find it

2013 Guide

&Wine
WINE 09 A Barrel of Flavor 09 A Growing Trend 11 The Low-Down on Merlot 11 Corks vs. Screws
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Craft Beer Basics

he craft beer industry is brewing to heights of unprecedented popularity and is harder than ever to pigeonhole.
variety of ingredients to achieve their desired color, aroma, bitterness and finish. Traditional beer ingredients such as yeast, water, malt and hops are being infused with new, diverse additions to change beer drinking as we know it. This unique approach to brewing is what helps the craft beer industry carve out new niches of buyers and appreciators.

ric-based, there is a craft beer for every taste.

Personality

Craft connoisseurs use many terms to describe their favorite brews specialty, artisan, gourmet, boutique and microbrew to name a few. But no matter what you call it, craft beers definition is based in how it is prepared. Small, independent breweries are popping up across the country to meet the demand of a thirsty target audience. According to the Brewers Association,

more than 400 breweries opened in 2012. That number is expected to continue to rise in the future as craft beer fans flock to local liquor stores, festivals and wineries to find their favorite varieties.

Sit Back & Relax

Ingredients

Craft beer makers take pride in their ability to mix simple ingredients into complex concoctions. They use a wide

Craft beers are not meant to be chugged. Often packing a higher alcohol content than its lighter-fared competition, craft varieties are the perfect complement for a laid-back evening of enjoying a sporting event or visiting with acquaintances. From dark and bold to pale and cit-

What the craft beer industry lacks in multimillion-dollar marketing budgets or famous celebrity spokespeople, it makes up for in the underdog, usagainst-the-world mentalities. Craft beer brewers will give you 100 reasons why their product is better than the mass-produced variety churned out by established powerhouses. Their product packaging is unique, with bright colors, detailed ingredient lists and instructions on how to best enjoy them. Infusing a little personality into their marketing plans is a big factor in craft beer makers ability to win over audiences.

Craft Means Local

esides their deliciousness, craft beers are drawing new customers every day because of the industrys reliance on local business owners.
your craft beer journey.

Much like any small business owner, they pour long hours and hard work into making a product for you to enjoy. By supporting their efforts, you are helping them advance their goals, building quality local relationships and providing an economic boost to your area.

Craft beer makers are, by definition, local and small. They produce relatively small batches of beer and are focused on exceeding customer expectations with every ounce. Thats because word of mouth is often the most important factor deciding the success or failure of a small, family-owned operation. And with most small breweries falling under this category, you can expect to find knowledgeable, responsive professionals to help you along

Economic Impact

More money spent on local products means more money pumped into the local economy. Local brewery owners often reinvest revenue into their schools and community projects. Surveys have found that small business owners are more likely than their chain or franchise counterparts to support local

efforts, with both finances and time. Buy your craft beer locally for a chance to win the ultimate prize economic prosperity.

Make a Statement

Camaraderie

Take a look inside your local brewpub or microbrewery. Within those walls are your neighbors, community partners and acquaintances trying to turn their entrepreneurial dreams into sustainable incomes for their families.

Staying local will help you in your quest to support your friends, family and neighbors. And making a statement never tasted so good. Local brewers stay on top of current consumer trends and flavor combinations to make sure they are on the cutting edge of an ever-changing industry. So the benefits are two-fold. You get to enjoy innovative local beer and they grow their business. Craft Beer & Wine Guide

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Clam Lake Beer Co. is a taphouse/restaurant featuring 40 craft and domestic beers on tap.

Enjoy artisan style pizza from our stone fired oven or choose from our wide array of shareables. We have specialty Black Angus burgers or a great selection of gourmet salads. Whatever you are in the mood for, you will find it at the Clam Lake Beer Co.
Hours: Monday-Wednesday 7 AM-10 PM, Thursday-Friday 7 AM-12 AM, Saturday 9 AM-12 AM, Sunday 11 AM-11 PM

106 S. Mitchell St., Cadillac 231-775-6150 www.clamlakebeerco.com

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A Great Variety
etween the eclectic names and the varying colors, choosing a craft beer can be a tricky exercise.
Much lighter and very low in malt flavor, light lagers are brewed to satisfy the less adventurous beer drinker. Brewers infuse high amounts of rice or corn to bring down the color. They are typically lower in alcohol content by volume, offering the perfect drink for casual drinking.

There are light beers, dark beers and beers of every shade in between. There are smoke-flavored and wood-aged beers, as well as fruit beer and sour ales. The most popular craft beers are described below, but feel free to reach out to your local vendors to find out more about their varieties. Brewers are known to experiment with seasonal offerings and local ingredients to set their beer apart from the competition.

Light Lager

Brewed in a variety of ways, the color of an American IPA can range from pale golden to amber. Generally bitter and high in citric content, IPAs offer a balance of brightness and bite. Their average content of alcohol content is higher than your standard beer.

India Pale Ale

Stouts offer the exact opposite drinking experience than light lagers. Strong and meant to be enjoyed gradually, stouts are typically dark brown to pitch black and hard to see through when filling a glass. The roasted barley used to create coffee or chocolate flavorings is the distinct ingredient in most stouts.

Stouts

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From the fall to the spring, every season calls out creativity in local brewers. Pumpkins make their way into many craft beers in the fall

Seasonal Varieties

months, while cherries and wheat are integrated in the summer months. Spring time is perfect for a honey beer and winter ales are generally made with higher alcohol contents to provide a warming kick.

hats the difference between a snifter and a flute? No, this isnt the start to a bad joke. Its a legitimate question that you need to consider when deciding how to enjoy your favorite craft beer.
The short stem and cupped bottom make the snifter the perfect glass for serving brandy, which is how this glass is traditionally used. But it also serves as a fine home for your craft beer. Turn your glass to about 30 degrees and start your pour down the inside of the narrow top, letting the beer swirl into the bottom. This helps release the rich flavor combinations of your favorite brew.

Know Your Glasses

flute, the pilsner flute is a tall, slender glass most popular for the unique, ultra-tall view of beer that it conveys when full. Fill it up and watch the bubbles take a long journey from the bottom to the top of this narrowly designed glassware. Avoid pouring your craft beer directly to the center and instead take special care to use the tall sides and rotate the glass slightly as you pour.

Different glasses yield different results, and when drinking beer, its all about the results. From traditional pints to specialty stemmed glasses, what you pour your craft beer into can have a major impact on the taste.

Oddly shaped and best suited for strong beers, the snifter is a craft beer favorite. Its large round bottom curves into a narrow top to optimize beer flow and fluidity.
Friday, October 18, 2013 | www.cadillacnews.com

The Snifter

Comparable to, but a bit wider than a champagne

The Flute

If youve been to an Oktoberfest, you know that this glass and German beer make a great combination. The dimpled sides and handy handle combine to provide a unique, convenient beer-drinking experience. Having a handle also helps reduce the amount of heat transferring from your hands that can quickly warm a beer. The thickness of the steins glass can withstand clinking and dropping, in most cases, while the wide mouth promotes effortless drinking.
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The Handled Stein

Craft Beer & Wine Guide

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Food & Beer Pairing

any craft beer aficionados can rattle off not only their top five foamy favorites, but also the food that goes best with them.
Not for everyone, smoked beer is a nearly perfect complement to any type of similarly smoked meat. Whether you prefer barbecue, salmon or beef brisket from the smoker, the varying notes of barley and bitterness from a smoked beer provide quite a one-two punch. Its no wonder so many craft beer makers open up shop inside restaurants and wineries. Drinking and eating go hand in hand literally and if paired correctly can make a good meal great. If youre looking for a great spot on vacation to enjoy the perfect combination of craft beer and food, check in with the towns tourism board. Its members will be able to steer you in the right direction. With many local brewers serving as proud sectors of the local economy, they should be easy to find and enjoy.

Get Smokey

Most sandwiches or beef you find in the restaurant will be salted, as will the chips or fries that go with it. The perfect way to wash that sodium down is a medium-flavored IPA or American ale. While a light lager wont fully cleanse your palette, a fuller body will work together with the food and your taste buds to enhance your dining pleasure.
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Salt and Ale

Summer is the perfect time to crack into a juicy lobster or bite into a plump shrimp. And with seasonal summer blondes or ales, you have the perfect partner to finish off a delicious seafood meal. Staying light and seasonal instead of dark and overpowering will help your taste buds stay focused on the task at hand enjoying that succulent feast.

Go Seasonal with Seafood

Where to Find It
Local liquor stores and distributors will surely have an option or two for you to choose from, but why not go straight to the brewery? One of the more unique aspects of the niche industry is that you can see it being produced from the hop to the glass all while youre enjoying a juicy burger or steak. ies produce limited amounts of beer to the public in various methods. They are small operations focused on filling a specific segment of the population who demands its services. Brewpubs are similar in scope but brew their beer for sale in their restaurant or bar. Check in with your local craft brewers to schedule an intimate tour of their facilities. Most owners are usually willing to show off their stuff and give you a taste test in the process. Grassroots community involvement is how small businesses of any kind especially craft brewers keep their doors open.

ouve never tried craft beer? Dont worry, your secret is safe. Just be sure to be prepared for a mountain of options when trying to select your first venture into the craft beer world.

Music, entertainment and beer have gone hand in hand for years, but craft brewers have found a customer demand for special festivals celebrating the industrys unique products. Annual events are sprouting across the country and feature big-name artists, bands and performers. There you can find your local brewers on site, vending their latest and greatest brews for all to enjoy.

Festivals

Catalyzed by the home breweries that helped turn a hobby into a tangible industry, microbrewerFriday, October 18, 2013 | www.cadillacnews.com

Microbreweries and Brewpubs

Many wineries across the country are expanding from grapes to hops in an attempt to offer more variety to their customers. While two very different production processes are involved, wineries with the proper infrastructure can easily produce barrels of beer to diversify their services. Their scenic environments and laid-back atmospheres serve as the perfect place to enjoy a fullflavored craft beer.

Wineries

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Craft Beer & Wine Guide

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Craft Beer & Wine Guide - Cadillac News

A Barrel of Flavor

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Why the container matters when aging wine

fter the grape variety chosen, perhaps the biggest factor in a wines taste is the barrel it is aged within.
Where the oak comes from can have a significant impact on the taste it imparts to the wine. American oak, for example, tends to add slightly more bitter flavors to the wine like dill or sometimes coconut. French oak, in comparison, is more likely to add notes of spice or vanilla. Their popularity and distinctive flavor is one reason French oak barrels often command twice the price of American oak.

Barrels are also a major part of a wines complexity, adding overtones of flavor that dont exist from the wine on its own. While the majority of wine barrels are made of oak, thats where the similarities end. And everything about that barrel from the way it is constructed, to the temperature its stored at, to the length of time wine is allowed to age in it will impact the flavor of the finished wine that reaches your table. You should also know that barrel making is a true art. The people who make them, called coopers, not only have to painstakingly shape the wooden staves to be liquid-tight, but they also have to heat or toast the wood perfectly for the right flavor. The longer it is toasted, the more of those toasty flavors of maple, vanilla or spice will be transferred into the wine itself.

Aging

Size & Shape

Wood Type

The first factor that affects wine is the type of wood the barrel is made from.

The physical dimensions of a barrel will also impact the flavor of a wine. Traditionally, wine barrels will hold about 60 gallons, which is the amount two people can carry reasonably. Its also the size that offers the right amount of surface area for most wines to taste right. Smaller barrels will have proportionally more wood in contact with the wine. Larger barrels will have proportionally less surface contact.

The age of the wood itself, along with how much time the wine is allowed to remain in the barrel, is the last major factor that impacts the flavor of wine. Some wines will ferment up to three years in a barrel, adding stronger aromas and more intense notes. Others can age as little as 10 months. The difference depends on the type of wine and how heavy a flavor it has. The age of the wood matters because new oak tends to impart more flavors than old oak. It has more substances that leech into the wine, and those substances are eventually used up. Wine barrels are often used more than once, but they cant be used forever as they lose their effectiveness for adding the right notes during fermentation.

mericas wine culture was once thought to be centered around one place: Napa Valley. Today, though, wineries are among the nations fastest growing industries from coast to coast.
Why all the growth?

A Growing Trend
vors from around the world. Exploring wine is a social event, too. Not only do people often drink wine in social settings both big parties and small, intimate gatherings with friends and loved ones but they can talk about wine and share what theyve learned with other wine lovers. wines resurgent popularity is that it makes for great tourism. Wineries have become major tourist destinations across America, which is great from a business perspective. If you have friends or relatives coming from out of town, theres a good chance you might spend time at a local winery. And those out-oftown dollars add up. Its also popular for local or regional tourists. You might enjoy a wine tasting, exploring all the different types available in your own hometown. Some people enjoy taking day trips, too, to see how wine is grown in vineyards near their home.
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Eat Local

Between 1979 and 2010, there has been a 1,152 percent increase in the number of wineries in America. Yes, more than 1,000 percent! That dramatic growth in the wine industry is evident in most parts of the country, where new wineries are opening up and small, local vineyards are offering distinct, modern takes on this very old industry.

Culture

A big reason is that wine culture itself is growing. Many people today enjoy drinking, sharing and collecting wine as a hobby. They will learn all about different varieties of wine, grow a taste for their favorite vintage and explore the many different fla-

Tourism

Finally, locally grown wine has become a big draw as more Americans are concerned with where and how their food is produced. Instead of relying on heavily processed foods made by multi-national companies, many people are turning to local farmers in an attempt to eat more wholesome foods. The same thing applies to local wines. When you know where the wine came from, and perhaps even the person who created it, that makes the experience even richer.

Another big reason for

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Craft Beer & Wine Guide

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The Low-Down on Merlot

ts fresh, fruity flavor has helped Merlot explode in popularity since the 1990s, becoming the biggest selling red wine in the world. Some of the most exclusive and expensive wines are Merlot-based, too.
among the best selections for people to the wine lovers spotlight. The Merlot grape dates back to very just starting to explore red wines. Their medium body and low tannin content early in Frances history, but it wasnt officially recognized as a distinct variety makes them ideal for most people. of grape until the 19th century. Merlot is most closely associated with the Bordeaux region of France, and The same traits that make Merlot so today it is grown more than any other popular to drink also make it easy to grape in the country. pair with dishes. Why all the popularity? Like most red wines, Merlot works Much of it stems from a scientific well with red meats such as beef, but its study thatreported the health benefits of also flexible enough to be used with red wine in the 1990s. poultry or pork. Salads and pastas are Because Merlot is among the most commonly paired with Merlot to let its approachable of red wines, with its fruity flavor shine through. easy-to-love taste, it was the variety of choice for wine lovers who wanted the heart benefits of drinking red wine after the study was publicized. Merlot is actually a newcomer And here in America, Merlot has emerged as an incredibly popular drink that is grown extensively in Washington State and California, among other places. Fortunately for wine lovers, Merlot can also have a wide variety of flavor profiles depending on where it comes from and how it is made. While all Merlots are based on the flavors of red fruits such as cherries, plums or raspberries, they can take on tones of spice, vanilla, cedar or smoke when they ferment in oak. In fact, because they have such a pleasant, fruity flavor, Merlots are

Food Pairings

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History

Corks vs. Screws

I
ts a ceremony as old as wine itself: popping the cork on your favorite bottle.
While natural corks are certainly the most traditional way to seal a wine bottle, theyre not the only one.

Synthetic Corks

Screw Tops

DRAWBACKS

The big downside of using natural corks is that they can sometimes cause the wine to spoil. A chemical called trichloroanisole (TCA) occasionally occurs, making the wine smell like mold and ruining the entire bottle. Fortunately, there are solutions. The wine industry has increasingly been looking to technology to solve this age-old problem.

One solution is using synthetic corks that dont produce TCA, and hence wont cause the wine to spoil. The upside is that you can still pop the cork on the bottle, which always feels like the right way to open a wine. But synthetic corks have their problems, too. Some types of them can be very difficult to pull and even harder to put back into the neck. Some are made of material so dense that its tough to get a corkscrew pushed into them. The good news is that synthetic corks are improving all the time. Newer materials are getting closer to mimicking the properties of natural cork without risking spoilage that can happen with the real thing.

Some daring wineries are even experimenting with a new type of top: the screwon variety. While, admittedly, this takes away some of the traditional pomp and pageantry of popping the top on a bottle of wine, it is incredibly convenient and seals the bottle perfectly. Its a tried-and-true way to deliver a proper drink. Wineries in Australia and New Zealand have been the quickest to adopt screw tops, while American wineries have been more cautious. European wineries have largely been resistant to change, sticking with tradition instead. Craft Beer & Wine Guide

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