Fun facts
about
January 2009
THE CONSULTANT SAYS—
When business is
tough to get...
Why advertise in a
possible recessionary
period?
Simply put ... those retailers, service
providers, professional businesses and
companies that maintain or increase
their advertising spending during a
difficult or challenging economic envi-
ronment do, indeed, get ahead.
In an economic downturn, business is
NOT bad. Rather, business is tough to
get.
For those local retailers, service
providers, professional businesses
or companies who take an assertive,
yet well thought out, consistent and
ongoing advertising program, op-
portunities do exist to increase sales
and profits which in turn leads to an
increase in market share.
Whereas, a REDUCTION in advertis-
ing expenditures guarantees reduced
profits, sales and lost market share
due, in part, to three significant
impacts ... LOSS of top-of-mind
awareness, LOSS of image in the mar-
ketplace and local college commu-
nity and a CHANGE in attitudes and
perceptions held about the retailer,
service provider, professional business
or company.
Chuck Nau
Why should you counsel your adver-
tisers and clients to advertise in a slow
or slowing economy? To be successful,
to grow and to survive, a retailer, a ser-
vice provider, a professional business
or company needs to have a constant
presence in their community. This
presence comes through a commu-
nity awareness of that business and
‘who they are’ and ‘what they do’. This
awareness and presence takes place
through a consistent and ongoing
advertising program.
What strategy might you suggest to
assist your client in seizing the op-
portunity presented by an economic
downturn? Consider, if you will the
following ...
Stress BENEFITS. Talk VALUE.
Your readers and advertisers and their
customers are looking for reassur-
ances during these challenging and,
possibly, uncomfortable times. Reiter-
ate to your advertisers the importance
of reducing (buying) risk by stressing
benefits and values, rather than just
price, in their advertising message.
TOUGH continues on page 2…
Charlotte
–Charlotte may be big on auto racing but
if that isn’t your speed, there are lots of
other things to do and see.
http://www.10best.com/Charlotte,NC/
–Less than one mile from the hotel is a
great place to dance the night away
called The Breakfast Club.
http://www.360charlotte.com/Night-
Life/BreakfastClub.html
–Located just a few blocks from the hotel,
Whiskey River boasts a unique blend of
rock and country for those 21 and up.
You can take your turn on the mechani-
cal bull!
http://www.360charlotte.com/Night-
Life/WhiskyRiver.html
–The average high temperature in March
is 64 degrees. The average low is 42
degrees.
–Charlotte is the largest city in North
Carolina , 19th largest city in the US
–In 2008, Charlotte was voted “Best Place
to Live in America” by relocate-america.
com
–Nicknamed the Queen City, Charlotte
(as well as the county containing it) is
named in honor of the German Princess
Charlotte of Mecklenburg, who had
become queen consort of British King
George III the year before the city’s
founding.
–A second nickname derives from later in
the 18th century. During the American
Revolutionary War, British commander
General Cornwallis occupied the city
but was driven out soon afterwards
by hostile residents, prompting him
to write that Charlotte was “a hornet’s
nest of rebellion,” leading to another
city nickname: The Hornet’s Nest. This is
also the reason for the city’s former NBA
team the Charlotte Hornets.
 President’s Notes
Dawn Zuerker
CNBAM President
It is almost here…. In just a couple of months we will all be
gathering again at the CNBAM Convention in Charlotte, North
Carolina.
VP/Convention Planning Eric Melendez has been working
diligently to prepare an excellent choice of speakers and
sessions. Whether you came last year or haven’t been in a few
years, this will be another great year to attend the CNBAM
convention.
New this year is the Wednesday afternoon Newspaper Associ-
ation of America session on Digital Sales. The NAA is bringing
in industry professionals to share their knowledge with us.
This year there will be only one business meeting held Friday
afternoon when no other sessions are offered. See the article
in this newsletter detailing the tentative agenda for the meet-
ing. If you would like to add any business to the meeting,
please email or call me.
I also urge you to consider running for a CNBAM board posi-
tion. See the article in this newsletter about the six Executive
Board positions opening up for 2009-2010. Serving on the
Board is a great way to learn about the workings of the organi-
zation and contribute to its success.
Our new student representative Charlotte Lilley is looking
for roundtable leaders. Roundtables are always a highlight of
the convention, but we can’t hold them without leaders. We
need you to lead a roundtable. Advisers and students can lead
discussions. Roundtable leaders should begin the conversa-
tion with a few ideas from his/her school and then involve
all the people at the table in the discussion. Roundtables are
a great opportunity to meet people from other schools and
exchange ideas.
If you have always wanted to run for a CNBAM Board posi-
tion but never asked any questions about the position we are
offering this opportunity one more time. On February 17 join
the CNBAM board to discuss available board positions that
will be up for election in March. President, VP Membership,
VP Convention Planning-elect, VP Awards, VP Public Rela-
tions and Student Representative. Join us at 9 PST/10 MST/11
CST/12 EST, the conference call number and code will be
posted to the list on Monday, Feb. 16.
I’m looking forward to seeing you all in March. Until then, if
there is anything your CNBAM Board can do for you, please
contact me.
Dawn Zuerker
CNBAM President
dawn.zuerker@ttu.edu
806-742-3384

...TOUGH continued from page 1

Capitalize on local AWARENESS and FAMIL-
IARITY.
Your readers and advertisers and their
customers should be aware of and
familiar with your local retailers, service
providers, professional businesses and
companies through past advertising
campaigns. Leverage that awareness
and familiarity to reduce (buying)
reluctance while reinforcing the advan-
tages of safety and security in shopping
locally.
The best advice and the best value ... al-
ways come from someone you KNOW!
Maximize COMPETITIVE ADVANTAGES.
Help your advertisers seize the moment
when their competitors may be cutting
back or eliminating their advertising,
by identifying and articulating what
separates and makes them unique or
different from others. Providing the col-
lege community, the marketplace with
information about ‘who they are’ and
‘what they do’ will grow market share.
It’s all about LONG TERM.
Coach your advertisers to plan and
prepare for growth when the economic
uncertainty ends. Don’t seek to reinvent
the past or worry about the present, look
to and design the future!
TOUGH continues on page 3…
Don’t sell an ad. Sell an IDEA, a CAM-
PAIGN.
–Talk to advertisers about investing in a
series of ads, within a timeframe, with a
set aside or allocated budget, to meet
an identified need, problem or oppor-
tunity with a desired outcome ... rather
than placing one time, single shot ads or
promotions.
–Helping the retailers, service providers,
professional businesses and companies
in your college community create a pub-
lic awareness of ‘who they are’ and ‘what
they do’ helps your college community,
your retailer, your newspaper, both in
print and online, and you GROW.
Are you in need of a resume booster?
Lead a roundtable!
Sign ups are now open!
We need the best of the best (which
is who we are at CNBAM) to lead our
roundtables. I know each and every one
of you has a deep understanding of how
your paper works and what you and yours
do to make it profitable. We need your
knowledge! Please read on and see if this
is something that would interest you. If so,
contact me by Friday, February 20th.
What is a roundtable?
The highly attended roundtables are
one of the most popular and most useful
parts of the convention. These 25-minute
discussions provide an opportunity to
actually sit down with other reps/manag-
ers/coordinators/etc and discuss specific
areas of our newspaper industry, such
as Special Sections or Promoting Your
Newspaper. All topics are extremely inter-
esting and I can guarantee you will learn a
surprising amount of beneficial informa-
tion. During the roundtables we learn
from each other and leave the convention
with great ideas to increase the success of
our papers.
...TOUGH continued from page 2
Through a local environment of news
and advertising, your newspaper cre-
ates the marketplace for your college
community.
© Murray & Nau, Inc. Chuck Nau of Murray &
Nau, Inc. is a Seattle area based publish-
ing consultant and sales and management
trainer. He has been a speaker for and
conducted advertising, marketing, manage-
ment and sales training workshops with
newspapers, niche publishers, publishing
groups and press associations, throughout
North America. Comments and questions are
welcome and may be directed to Chuck via
email: murnau@nwlink.com. or at (425) 603
- 0984.
What is your job as roundtable leader?
Suggested* Roundtable Topics
Leaders are the moderators of a roundta-
–Ideas of your own are welcome!–
ble. You will begin the discussion, usually
by having everyone introduce them- Avoiding Legal Issues in the Ad Office
selves, then introduce the topic at hand.
Circulation
The leader position is not an intimidating
one, you are merely guiding a discussion Classified Selling Strategies
– not presenting – and ensuring the flow Closing the Sale
of brainstorming. Usually, everyone at the
Cold Calling
roundtable speaks in equal time. You do
not have to be an expert on the topic as Collection Techniques
everyone is learning, but an understand-
Conducting Sales Meetings
ing of the topic is required. This is your
time to be as creative as you want by Convergence
bringing materials and examples to assist Copyright Issues for Ad Materials
the discussion.
Customer Service
Why should you be a roundtable
Dealing with Difficult Clients
leader?
Developing Strategic Partnerships
–You can use it as a resume booster
Forecasting Sales
–You can discuss your roundtable in an
interview and ‘WOW’ your interviewer Getting along with Editorial
–You get great practice for the workplace Handling Objections
–You can flex your creativity as much or as Hiring & Training Staff
little as you want Hyper-local content and product
–You get to title yourself as Leader Interoffice Relationships
–You get to be a very useful part of CN- Issues Facing Advisers
BAM!
Issues Facing Student Managers
How do you become a roundtable
Management Tips & Tricks
leader?
1. Take a look at the suggested roundtable
topics to the right
Management Training
Marketing a New Product
2. Find a topic that you know well and that
Newspaper Promotions
sparks your interest
3. Contact me BY FEBRUARY 20TH via Online Sales Strategies
email: Charlottelilley@yahoo.com or Promoting your Newspaper
phone: 831.601.6429
Prospecting
Thank you to the people who have volun-
Resume Follies to Avoid
teered so far! Your knowledge will be very
useful and appreciated by all. Please pass Running an Effective Meeting
this information on to staff members who
Sales Training Games
are not on the CNBAM list who might be
interested. Selling a Weekly Publication
Selling to Agencies
ROUNDTABLE continues on page 9…
Second Annual Student Workshop announced
Kami Hammerschmith
Past President

The 2008-09 CNBAM Executive Board

is pleased to announce the 2nd Annual
Summer Student Ad Manager Workshop,
July 15-18, 2009, at the University Center in
Chicago, IL.
The workshop is limited to the first 30
registrants, so act now! Attendees will
discuss issues with their peers, share ideas,
network, hear from top industry sales and
training leaders, and get prepared to lead
their staff in a successful sales year!
The cost of the three-day workshop is $195 Street, in downtown Chicago. Rooms will A workshop brochure with additional in-
plus transportation to and from Chicago be quads with individual sleeping rooms formation will be available on the CNBAM
and two dinners. The $195 registration fee and shared bathrooms/common space. website soon. Speaker information will be
includes lodging, three breakfasts, two announced as they are confirmed. If you
The registration form is included in this
lunches, one dinner, and program materi- have any additional questions, please con-
newsletter. With the full Adobe Acrobat,
als. tact Kami Hammerschmith, CNBAM Past
you can fill it in (using the hand tool) and
President and summer workshop planner,
The lodging and meeting space will be save it. If you only have Acrobat Reader,
at kami.hammerschmith@oregonstate.
in the University Center, 525 South State you can fill it in and print it out.
edu or 541-737-6379.

Order your CNBAM

Name:
T-Shirt
School:

T-Shirt Size: Write how many T-shirts you want of

each size.
XS

L
This image will be printed on a short-sleeved,
white T-shirt.
XL You can pick up your order at the convention.

XXL
Total Due Fax order form to: 805-756-6784,
Total Quantity: x $10= Att: Paul Bittick.
Payment Type: Check Visa MC Mail check payment to:
(Circle one) CNBAM, c/o Mustang Daily
Att: Paul Bittick
Credit Card Number Exp. Date: Cal Poly - Rm 26-226
San Luis Obispo, CA 93407
Name on Card:
 Student Ad Manager Workshop
college nagers
Registration Form
newspaper business & advertising ma

Deadline: May 1, 2009

CNBAM’s Student Ad Manager Workshop registration fees include six meals, lodging, and program material. Please plan carefully,
as no refunds will be given. Substitutions may be made. One attendee per school.
Please note, that while the final registration deadline is May 1, 2009, there is only space for 30 attendees, on a first-come,
first-served basis. A waiting list will be established for those interested in attending after the 30 spaces are filled.
Below, please enter your publication information, along with information about the student attendee.
Mail this completed form with payment to: (or fax to: 805-756-6784)
CNBAM, c/o Mustang Daily
Attn: Paul Bittick
Cal Poly
San Luis Obispo, CA 93407

Publication Information
Name of Publication:
Total Due $195
College or University:
Payment Method: Check Visa MC
OR
Address: Name on Card:

City: State: Zip: Address:

City: State: Zip:

Telephone:

Credit Card #:
Fax:
Expiration Date:
Email:

Student Attendee Information

Student Attendee’s Name: Title:

Email: Cell phone/Contact number:

Summer Address:

City: State: Zip:

Any special dietary needs? Gender: Male Female

How long have you been working at your college newspaper?

What are the three most important topics/issues you would like to discuss at the workshop(s)?

1.

2.

3.
Students interview at CNBAM 2009 in Charlotte!
It’s time to send your resume in for
the Hiring the Best resume CD for the
Charlotte convention. Hiring the Best is
distributed to recruiters and sponsors
at the convention in Charlotte, and is
also made available to members of the
NAA (Newspaper Association of Amer-
ica) — all looking for the best college
newspaper advertising employees in the
country — YOU!
Does it work? You could be working
at Alloy Media + Marketing, Gannett
newspapers in Tallahassee, FL, Nash-
ville, TN, Phoenix AZ, Shreveport, LA, or
Des Moines, IA, or Gannett television in
Denver, CO — all companies who hired
students at last year’s convention. You
don’t have to be attending the conven-
tion to send in your resume. Don’t miss
your chance for all of our recruiters and
vendors to see what a great employee
you would make!
Resumes are to be emailed (PDF or Word
Submit your one page resume and the
information at the bottom of this page
to Kami Hammerschmith at kami.ham-
merschmith@oregonstate.edu by Friday,
February 13.
Resumes may be submitted by students
at all CNBAM member newspapers.
–Design your resume in vertical for-
mat, with one-inch margins all the way
around.
Limit your resume to one page, one side
(you may bring a two-page resume to
the convention to share with recruiters,
but for the book, it MUST be one page).
Write a brief objective statement indicat-
ing the kind of job you are seeking. If
you are limiting your search to a specific
geographic area, indicate this as well.
Place your name and contact informa-
tion prominently at the top of your
resume. Include your expected date of
graduation. Save your resume as follows:
lastname-firstname-school.doc.
–To be included in the book, resumes
must be received by Friday, Feb. 13, at 5
p.m.
format only) to Kami Hammerschmith
at kami.hammerschmith@oregonstate.
edu. Write “RESUME” in the subject of
your email and include the informa-
tion below. The information MUST be
included with your attached resume or
your resume will not be included in the
book.
There is also a flyer on the CNBAM web-
site, www.cnbam.org with information
on the resume CD or if you have ques-
tions, call Kami at 541-737-6379.
Please include the following informa-
tion in the body of the email, with your
resume attached.
Subject line: RESUME
Name
Email
University/College
Phone
Area(s) of interest: sales, marketing, cre-
ative, web, other
Region(s) of interest: northeast, southeast,
west coast, midwest, northwest, south-
west
Will you be attending the convention in
Charlotte?

Friday night party announced!

College Media Networks is once again hosting the Friday Night Party at the
Convention in Charlotte.
It will be at HOM (pronounced home) which is a short walk from the hotel. It is a
3-level night club and promises to live up to the kind of party CNBAM is
accustomed to. 116 West 5th St.
Only 4 blocks from the
After Friday’s sessions throw your dancing shoes on and strut your stuff to HOM. convention hotel
See you there at 7pm.
Is sales like dating
and relationships?
Eric Melendez
VP Convention
Planner
Come to the convention in
Charlotte and find out!
Think about it. Both require a good first
impression. Sometimes you will face
rejection in both. But the main goal in
sales and dating is to build a lasting rela-
tionship where both parties will benefit.
Laugh and learn when Andy Masters
discusses the similarities among sales
and dating.
It has been my experience that people
buy based on relationships. When busi-
nesses have to cut advertising dollars, it
is easier to say “no” to salespeople that
you have no relationship with. Andy’s
speech will give you and your staff
specific tools you can use to better your
client relationships, which will hopefully
lead to better sales.
Andy has given speeches all over the
country regarding sales, time manage-
ment, work-life balance and education.
He has also written three books that
target the college students: Life After
Business agenda announced
CNBAM Business Meeting
Tentative Agenda
Friday, March 27, 2009
Charlotte, N.C.
I. Roll call
II. 2008 Business Meeting Minutes
III. Board updates
IV. New Business
a. Nominations for 2009-2010 Executive
Board (6 positions)
President
Welcome
to new
CNBAM
members!
College, 37 Keys to College Success and
37 Keys to Greek Success. His fourth
book “77 Reasons Why Sales & Service We have more new mem-
Are Just Like Dating & Relationships” will bers to welcome to
publish in February. CNBAM!
In addition to the great keynote speak- Cooper Point Journal at The
ers, there will be over 40 sessions and Evergreen State College
over 40 roundtable discussions. Going
In Olympia, Washington. Published
to conventions such as this one are par-
weekly, the Cooper Point Journal has
ticularly important during tough sales
a circulation of 1,300 for the 4,500
climates. The convention is a great way
students. Bryn Harris is their Business
to connect with colleagues, brainstorm
Manager.
ideas for generating new revenue and
seeing what is working for other pub-
lications. Don’t miss out on this year’s The Blue & White Flash at Jack-
convention – you just may find the key son State
to saving your sales numbers! University in Jackson, Mississippi. A tab-
loid is published weekly for the 8,256
students. Sylvia T. Watley is the Director.
Convention Details:
Dates: March 25th – 29th
Registration Deadline: February 25th. The Knight News at Queens
College
Registration: $175
Flushing, New York. Published bi-week-
Hotel: Charlotte Center City
ly, The Knight News has a circulation of
Hotel Rate: $159/ night single-quad 3,000 for the 18,000 students. Jason P.
American Airline Discount: 5%, reference Hochberg is their business manager.
code A1139AJ
We are excited to have you all as new
members and we look forward to your
contributions to the CNBAM listserve.
VP Convention Planning Elect
Welcome to everyone, and we hope to
VP Membership see you in Charlotte.
VP Awards
VP Public Relations
Student Representative
b. SPLC Donation
c. 2012 Site Suggestions (Eastern United
States)
V. Other New Business
a. Elections for 2009-2010 Executive
Board (6 positions)
VI. Adjournment
Executive Board positions and what they entail
If you’re looking for a way to get involved
with an organization that gives so much
to training and teaching students and
their advisers, take a look at positions
open on CNBAM’s 2009-2010 Executive
Board!
Nominations and elections will take
place during CNBAM’s Friday afternoon
business meeting in Charlotte, March 27,
2009. If you’re interested in running for
one of the positions listed below or if you
have questions, feel free to e-mail or call
me at dawn.zuerker@ttu.edu or 806-742-
3384.
The board will host another information-
al conference call on February 17, 2009 at
9PST/10MST/11CST/12EST to discuss the
workings of the board and the require-
ments that are expected of each posi-
tion. If you are interested please watch
the listserv for the conference call phone
number on February 16.
Dawn Zuerker
2007-2009 CNBAM President
PRESIDENT
Two-year position; elected in spring of odd
years
• Guides the board towards the completion
of the organization’s goals and objectives
• Prepares and schedules all meetings,
including conference calls; establishes
agendas
• Recruits candidates and oversees election
of new executive board members; this
includes providing membership with
information about positions to be filled
• Coordinates approval of budgets and
expenditures with assistance from the
secretary/treasurer; signs checks (See II.
FINANCIAL for details)
• Recommends the creation of new
committees to the executive board, as
needed; works with executive board
members to appoint committee mem-
bers
• Maintains the policies and procedures,
including board position descriptions;
recommends changes to the executive
board
• Appoints audit committee (comprised of
two CNBAM members) and meets with
audit committee and secretary/treasurer
via conference call at end of fiscal year
• Develops annual budget, with input from
the executive board, by September 1
annually
• Provides report at annual business meet-
ing
• Writes column for the CNBAM newsletter
• Maintains articles of incorporation (to be
filed every 10 years; due for renewal in
2010)
• Ensures completion of all executive board
duties
VICE PRESIDENT – AWARDS
One-year position
• Organizes the annual CNBAM advertising
contest
• Recommends changes in the contest
rules to the executive board
• Works with the Vice President – Public
Relations to distribute contest entry
information to the membership
• Solicits and appoints judges; coordinates
judging of all contest entries
• Receives contest entries; decides which
entries to present to the Disqualification
Committee to determine disqualification
of entries
• Orders/creates award plaques, certificates
and other items for recognition
• Plans and coordinates the annual awards
presentation
• Works with the Student Representative to
provide a “convention in review” presen-
tation at the annual awards banquet
• Coordinates dissemination of entry and
winner information to schools, through
the newsletter, listserv, website and
other means; this includes but is not lim-
ited to list of winning entries, comments
and critiques from judges, etc.
• Sends thank you notes to judges
• Submits a proposed budget to the Presi-
dent by August 1 and proposes expendi-
tures to the President
VICE PRESIDENT – CONVENTION PLAN-
NING-ELECT
Two year commitment; elected annually
• Assists the Vice President – Conven-
tion Planning for the first year of term;
becomes Vice President – Convention
Planning for second year of term
During the planner-elect year:
• Submits a proposed budget to the Presi-
dent by August 1 and proposes expendi-
tures to the President
• Assists the Vice President – Convention
Planning with planning the agenda and
arranging for speakers
• Assists Student Representative in coordi-
nating roundtable sessions for conven-
tion
• Sends thank you notes to convention
vendors
• Recruits professional members and con-
vention vendors
• Works with the Vice President – Conven-
tion Planning to coordinate vendor pres-
ence during the convention
• Coordinates convention site arrange-
ments for the following year; this
includes working with hotels to obtain
bids, visiting the convention city and
hotels under consideration, and estab-
lishing contacts with local media and
convention/visitor organizations
• Provides Vice President – Public Relations
with information on convention for the
following year, for distribution to the
membership
VICE PRESIDENT – MEMBERSHIP
One-year term for a Two-year position;
usually elected in even years
• Chairs the recruitment committee for
development of new members; this
includes identifying committee mem-
bers to mail membership information,
e-mail and call prospective members,
and related activities
• Coordinates the annual CNBAM resume
book CD and/or online resume registra-
tion project
• Organizes contact information on pro-
spective school members
• Contacts all members from prior year
who have not renewed by October 1
annually
• Develops and distributes training mate-
rial to members (Ad Resource Guide)
• Provides one article annually for the CN-
BAM newsletter related to training
• Coordinates the annual ADeas contest
and presentation at the convention
• Promotes the CNBAM listserv; this in-
cludes insuring that there is a host for the
listserv, soliciting members to join the
listserv, updating members on policies,
etc.
• Submits a proposed budget to the Presi-
dent by August 1 and proposes expendi-
tures to the President
VICE PRESIDENT – PUBLIC RELATIONS
One-year position
• Serves as editor of AdLinage, the CN-
BAM newsletter; this includes planning
issues, coordinating deadlines, writing
and solicitation of articles, design and
production
• Updates and maintains the CNBAM
website
• Oversees hosting of CNBAM website
• Works with the Vice President – Member-
ship to produce recruitment and other
membership materials
• Assists the Vice President – Convention
Planning with listserv and website up-
dates to the membership
• Works with the Vice President – Conven-
tion Planning to produce the convention
agenda/booklet, registration packet,
nametags, and other convention materi-
als
• Maintains a calendar of CNBAM and relat-
ed events; this includes regional conven-
tions, professional conferences, training
opportunities and CNBAM deadlines
• Submits a proposed budget to the Presi-
dent by August 1 and proposes expendi-
tures to the President
STUDENT REPRESENTATIVE
One-year position
• Organizes and promotes student involve-
ment throughout the year
...ROUNDTABLE continued from page 3
• Organizes and promotes roundtable ses-
sions for the convention Selling with Spec Ads
• Organizes and promotes student activi-
Special Events for Newspapers
ties for the convention, including the
opening reception Staff Recognition & Compensation
• Assists the Vice President – Awards with Strategies for Circulation Success
the awards presentation at the annual
awards banquet Territory Analysis & Management
• Provides a “convention in review” presen- Theme Pages & Special Sections
tation at the annual awards banquet Time Management
• Greets and introduces speakers during
Tips for First Time Managers
the convention
• Presents the “Issues Facing Student Man-
agers” session at the annual convention
• Writes a column for the CNBAM newslet-
ter
• Assists the Vice President – Membership
with recruitment
• Submits a proposed budget to the Presi-
dent by August 1 and proposes expendi-
tures to the President
Convention
Sessions
Some of the sessions being offered in
Charlotte are....
issues facing advisers...
show me the money?
more fun! more ads!
ice, ice baby...
making cold calls
jump the hurdle
(overcoming objections)
classified selling strategies
dealing with difficult
customers
selling theme pages &
special sections
issues facing
student managers
North Carolina state flag ... and many more!
Shipping items for the
info exchange?
If you are mailing items for the information exchange to
the hotel, you can send them to yourself at:
Hilton Center City
CNBAM/(your name)
222 E. Third Street
North Carolina, NC 28206
Please do not have items arrive prior than 72 hours before your
arrival. The hotel charges 50¢/lb to hold packages (rate may change). Dogwood,
The information exchange will take place on Sat., March 28. North Carolina state flower