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3rd Bi-Annual Conference On "Managing for Tomorrow Business responses to changing PESTEL scenarios 31st January-1 st February 2014

Conference Announcement and Call for Papers

Conference Theme Political Economic Social Technological Environmental and Legal analysis is done by firms and industries to discover the key drivers and indicators of change that may impact businesses in the future. By shaping its plans and decisions based on the most likely scenarios, a firm can ensure that its decisions are sound and yield positive results even as it deals with the ever changing external environment. The Conference This conference aims to capture unique practices, thoughts, ideas and strategies useful for businesses and its stakeholders for managing contemporary enterprises in the face of emerging market dynamics. The conference intends to bring academicians, researchers, policy makers and practicing managers together to present and deliberate their findings, thoughts and observations that possibly could help businesses build upon their effectiveness for success.

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in

Papers are invited on issues reflecting strategies, opportunities, practices in the following suggested topics of management: Finance & Accounting Capital Markets for tomorrow Mergers and Acquisitions International Accounting Norms and practices Corporate governance and sustainability Micro Finance Information Technology IT Implementation and Value assessment E-enterprises and Next Generation Computing Ethical and Social issues in ITs Knowledge Economy and Knowledge Management Risk Assessment and Security issues Human Resources Managing gender issues E-recruitment strategies Talent Management Managing Diversity Training & Development Marketing & Advertising Marketing at the bottom of the Pyramid Green Marketing and Social Marketing Marketing for rural consumers Modern issues in retailing and services Cost effective marketing in times of recession

Economics & General Entrepreneurship & Family Management Business Strategies for Managing growth Competitiveness of Succession Planning Firms, Industry / Creativity and Innovation Sectors and Country Management Innovations and Venture Capital Creativity in Organisations Managing Turnaround and Transformations Economic Development Infrastructure development Self help groups and Dynamics of Economic Development Management Education Challenges and prospects Themes mentioned above are indicative only. Authors can submit papers on any other topics relevant to the conference theme.

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in

Guidelines for Paper Submission Full paper submission to be done latest 30 th August 2013. Only original, unpublished work will be accepted for the conference. The authors are requested to follow APA Citation Style. Please check the http://www.apastyle.org/learn/index.aspx Names of authors, their addresses (postal and email), and phone/fax numbers should be indicated in a separate file to support blind review of submissions. Authors should make the submission via email in Microsoft Word 2007 version. The electronic submissions can be mailed to: amsomconference@ahduni.edu.in with Subject line as: "3 rd bi-annual conference, Your Name, conference theme". The full paper should not exceed 20 Pages. If there are more than once authors, registration is compulsory for all authors. At least one Author is required to present the paper in person at the conference. One best paper from each category of participants will be awarded a special price.

Contact for further information Conference Coordinator Post Graduate Institute of Management (PGIM) Amrut Mody School of Management (AMSoM) 16, Vikram Sarabhai Marg, Navrangpura Ahmedabad-380009, Gujarat, India Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303 E-mail: amsomconference@ahduni.edu.in

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in

Important Dates Details Full paper for presentation and publication consideration 30 th August 2013 31 st October 2013 (fees payment and final paper submission) Abstract for presentation only 30th December 2013 16th January 2014

Submission Registration with fees payment

Please Note: (a) The intimation for acceptance of a submission will be made within 03 to 05 weeks from the above given dates. (b) Participants are requested to follow carefully, the dates and guidelines given above. Late registration shall amount to an additional payment of INR 500 (depending on the category registered for). Also, late registration may account to the paper not being accepted for publication. Registration Details Participation Fees: INR 3,000 per participant for academicians and industry delegates. INR 2,500 for Alumni INR 1,500 per participant for students (The fees include admission to all Technical Sessions, meals (breakfast and lunch on both the days.) Accommodation will be arranged on a request and payment basis.

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in

Organizer Details Conference Patron Conference Chair A.H.Kalro Provost, Ahmedabad University Bhavesh Patel Dean AMSoM , Ahmedabad University

Organizing Committee Bijal Mehta (Coordinator) Hetal Jhaveri Pavak Vyas Ruchi Tewari Vaibhav Kadia Ahmedabad University Ahmedabad University (AU) is a self-financed non-affiliating university established u/s 3 of Gujarat Private Universtiy Act no. 8 of 2009 and is recognised by the UGC u/s 22 of the UGA Act 1956 as a private university. The university is promoted by the Ahmedabad Education Society (AES) which was established in the year 1936 by visionaries like Kasturbhai Lalbhai, Ganesh Mavalankar and other luminaries. AES has remained a benchmark for high academic standards for more than seven decades. Ahmedabad University is committed to the pursuit of inquiry and to provide better access to professional and general higher education which is contemporary in scope and career oriented in content. AU aims to be the new star in the education landscape of Gujarat. The University is committed to delivering global quality education in the Indian context and ethos. Post Graduate Institute of Management (PGIM) - Amrut Mody School of Management (AMSoM) PGIM-AMSOM was established in the year 2000 by the AES with a mission to provide quality management education to the students of this region. PGIM is a constituent institute of the Amrut Mody School of Management, Ahmedabad University. It currently offers a two year MBA and other short duration programs. It is one of the top ranking institutes in Gujarat. It has its state of the art campus just across IIM - Ahmedabad. AMSoM , Ahmedabad University AMSoM , Ahmedabad University AMSoM , Ahmedabad University AMSoM , Ahmedabad University AMSoM , Ahmedabad University

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in

About Ahmedabad Ahmedabad is a leading industrial centre and the economic capital of Gujarat. Situated on the banks of river Sabarmati, Ahmedabad is known for its economic/industrial growth and its beautiful monuments of historical and archeological importance. The city has many places to visit, like the Science City, Akshardham Temple, Gandhi Ashram and many others. The weather at Ahmedabad is pleasant in the month of January. Gujarat attracts several tourists to visit spots near Ahmedabad, like Nalsarovar Bird Sanctuary (80 kms.), Adalaj Vav (Step Well-20 kms.), Lothal which houses the remnants of the 4500- year old Harappan Civilization (85 kms.) and the Sun Temple at Modhera (99 kms.). For more information please visit: www.vibrantgujarat.com or www.incredibleindia.com

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Amrut Mody School of Management Plot 16/1, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-380009, Gujarat, India. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303;E-mail: amsomconference@ahduni.edu.in