Listening. Monitoring. Learning.

DIY Social Media Seminar

July 22, 2009 | Madison, WI
First, a little about you.

How many of you are...

• responsible for marketing and/or brand management?
• responsible for customer service and/or experience?
• developers?

• (or want to be) leaders in your organizations?

info@spreenkler.com spreenkler.com @spreenkler

What is Spreenkler?
How do we help companies?

Challenge organizations to be strategically

creative about how they leverage social media.
• Listen

• Monitor

• Take Action

info@spreenkler.com spreenkler.com @spreenkler

How do we help companies?

Research. Listen. Engage. Learn. Adjust.

• United Performing Arts Fund: $9 Million Annual Fundraising Campaign
• Diabetes Research Institute Foundation: Empower Kids With Diabetes
• Great Lakes Constructivist Consortium: Unite Charter Schools
• Regional Transit Authority: Educate Public On Transit Options
• Encyclopedia Britannica: Rebuild Brand With Families, Students

info@spreenkler.com spreenkler.com @spreenkler

 Leading
Business
Process
and/or
Custom
RAD
Engaging, Measuring, Learning
Campaign/ Campaign/
Enterprise Enterprise
Tools Level
Monitoring, Learning

Multi-Site Multi-Site Multi-Site

Tools Tools Tools

Site- Site- Site- Site-

Specific Specific Specific Specific
Tools Tools Tools Tools
Listening, Reacting

Social Sites Social Sites Social Sites Social Sites Social Sites

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Social site listening.
Every social site allows you to search.

info@spreenkler.com spreenkler.com @spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com spreenkler.com @spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com spreenkler.com @spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com spreenkler.com @spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com spreenkler.com @spreenkler

GoToWeb20.net
Find niche communities.

info@spreenkler.com spreenkler.com @spreenkler

Social site listening.
Site Specific Tools: Twitter
1. Search.Twitter.com

2. Tweetdeck: Categorize Conversations [tweetdeck.com]

3. Twitt(url)y: Top Links [twitturly.com]

4. Twendz: Conversations and Sentiment [twendz.com]

5. Tweetburner: Track Links You Share [tweetburner.com]

6. Monitter: Real-Time Monitor And Widget [monitter.com]

Site Specific Tools: Facebook

7. Lexicon: Searchable Database Of Wall Posts [facebook.com/lexicon]

info@spreenkler.com spreenkler.com @spreenkler

Search.Twitter.com

info@spreenkler.com spreenkler.com @spreenkler

Search.Twitter.com

info@spreenkler.com spreenkler.com @spreenkler

Tweetburner

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Lexicon

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Social site listening.
Blog, news, forum tools.
8. Google Alerts: Blog Monitoring [google.com/alerts]

9. Technorati: Blog Monitoring [technorati.com]

10. BoardReader: Forum Monitoring [boardreader.com]

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Google Alerts

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BoardReader

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Beyond specific social site tools.

See the bigger picture. Get smarter.

info@spreenkler.com spreenkler.com @spreenkler

Social site monitoring.
Multi-site tools.
11. Trendrr: Social And Digital Media Tracking [trendrr.com]

12. SocialRuler: Group Monitoring Collaboration [socialruler.com]

13. Jodange: Extracts Opinions To Understand Sentiment [jodange.com]

14. ScoutLabs: Real-Time Sentiment [scoutlabs.com]

15. BuzzDing: Monitor And Manage Your Brand [buzzding.com]

info@spreenkler.com spreenkler.com @spreenkler

Trendrr

info@spreenkler.com spreenkler.com @spreenkler

SocialRuler

info@spreenkler.com spreenkler.com @spreenkler

SocialRuler

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SocialRuler

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SocialRuler

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BuzzDing

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Strategic monitoring.
Campaign/Enterprise Solutions.
16. Shoutlet: Publish, Monitor and Measure-Tied Directly To Your
Outreach Initiatives [shoutlet.com]

17. Radian6: Monitoring, Measurement, Layered Analytics [radian6.com]

18. TruCast: Strategic Brand Management [visibletechnologies.com]

19. Techrigy: Monitoring Including Geo-Location [techrigy.com]

20. Collective Intellect: Real-Time Market Intelligence From Analytics

[collectiveintellect.com]

21. Dow Jones Insight: Analyze Trends, Manage Risk, Engage With
Who’s Writing About You And Your Industry [solutions.dowjones.com]

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Shoutlet

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Radian6

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Techrigy

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 Beyond monitoring and engagement:
Integrating social with business process.
How will companies emerge as leaders in the midst
of chaos of millions of random conversations?

info@spreenkler.com spreenkler.com @spreenkler

Social business process.

Seamless social site conversations + value add

engagement = leader.
• Imaginethis: Citibank opens incoming customer inquiries to every
employee!
• Thisis real: Zappos has 400+ employees interacting with customers on
Twitter!

info@spreenkler.com spreenkler.com @spreenkler

Social media becomes social service. How do I return my order back to Zappos?
First Name : John

Middle Initial:

Last Name: Smith

Twitter ID: johnsmith

Phone Number: (679) 879-9999

-John F. From Customer Service

Address: Forward Resolved Send

Sorry, you had to be at the event to see this:)

History: John Smith
City:
6/24/09 1:35 AM EST
State: Wisconsin How do I return my order back to Zappos?

Email me if you’d like to learn more about

-----------------------------------------------
Account Number:

this: steve@spreenkler.com Search Past Resolved

Trash
Account Name Order Number Subject
Seleted
Open # Source Status Account Name Subject Time/ Date C.S. Rep
Selected
Twitter johnsmith How do I return my order back to
34 Active 6/26/09 12:31 PM EST John F.
Zappos?
I lost my Zappos Store Credit code;
76 Twitter Active kurokuroii how do I get it?
6/24/09 1:35 AM EST Joan P.

83 Unread Ariherzog I lost my Zappos Store Credit 6/24/09 1:35 AM EST

Twitter
code; how do I get it?
When are funds transferred out of my
91 Facebook Unread Sam Saielsm PayPal account for my Zappos order?
Social media becomes custom to your needs.

TwitterLens.com: We created a
custom monitoring tool in 2 weeks. We
can do that for you!

Sorry, you had to be at the event to see this:)

Email me if you’d like to learn more about
this: steve@spreenkler.com
 What’s next has been
here for years!

Social conversation data becomes more useful

(and more interesting) when the user interface
and experience becomes more interactive!

WeFeelFine.org

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 Thank you!

info@spreenkler.com spreenkler.com @spreenkler