Facilitating the new Publishing 2.0!
Bringing your message to life, and your unique insight to readers . . .
Heinlein
PUBLISHING SERVICES
Our Mission
To support and facilitate our clients’
publishing vision and objectives by providing
expertise and resources for producing and
marketing published media.
About Us
We provide a tailored, full service consulting
experience for published media and custom
strategic book marketing. We are a uniquely
talented professional network community.
We work closely with a team of
communications media and publishing
professionals with distinguished industry
expertise to support, resource, and facilitate
your publishing vision.
By providing our clients with a vehicle
to bring their intellectual properties to the
market place, we give the opportunity for
them to realize quality production, national
exposure and distribution through a variety of
channels.
As longtime publishing “insiders”, we
have accomplished many goals through our
experience in the industry—including goals
and objectives set by the companies we’ve
represented, objectives accomplished for
clients, and goals and objectives that we’ve
set for ourselves. We will work with you to
determine which publishing path is best
suited for your needs including evaluation
of manuscript, establishing a budget and
clarifying your objectives.
We can also design your cover for you,
write your cover or jacket promotional
copy, design, layout, and prepare your
manuscript for print and select and manage
the book manufacturing process.  —Eric Helus, Sales Manager, Navpress
Jay Heinlein  •  Heinlein Publishing Services  •  12591 Firenze Hts #2124  •  Colorado Springs, CO 80921
719-306-6975 (mobile)  •  jay@heinleinpubservices.com  •  heinleinpubservices.com  •  heinleinpubservices.blogspot.com
Publishing Has Changed
If You Want to Publish—You Need a Plan—We Will Help You!
“Publishing . . . is evolving, and so radically that we may hardly recognize
it when it’s done . . . and we’re living through one of the greatest economic
and technological transformations . . . since the early 18th century.”
— Lev Grossman, “Books Gone Wild: The Digital Age Reshapes Literature,”
Time.com, Wednesday, Jan. 21, 2009
Our Services
We will help you to choose the right approach
to independent publishing!
Strategic planning enables your message to be focused!
We will tailor a plan for your unique project!
You can take your career to the next level—
as a speaker, trainer, writer, consultant, teacher—
without waiting or giving up control
of your published content!
• Regular consultation regarding strategic ways to meet your
publishing vision and business objectives.
• Coordination and management of production services for
independently publishing books, communications media, and
other related projects.
• Development of book proposal(s) for new book manuscripts,
projects, and proposed manuscripts projects for agency
representation and sale of book(s) and book project(s) to
publisher(s).
• Creation and execution of custom promotions—tailored
marketing campaign(s) that express the best value for your
publishing objectives, expectations, and budget.
“Jay is one of the most creative and innovative leaders I have been
associated with. He has an instinct that is very rare in the business world
where he can take any situation and create and execute a plan of success in
the most unique ways thinking outside of the box. He is a highly valuable
asset to anyone he might work with in the future!”
 S e r v i c e s D e ta i l
Create Tailored Strategic Action Plan
• Detailed Project Timeline
• Clarify Project Objectives
• Create Custom Branding Identity and Tailored
Marketing Approach
• Define Strategic Tactics for Packaging, Positioning
Promotions, Sales, Distribution, Media
Communication Strategy Niche Marketing Strategy,
Ongoing Research
Development and Production Coordination
Most customized strategies include:
We will research and suggest several defined approaches
for your publishing project. We will help you choose
the best approach to fit your budget, publishing goals,
and your ability to market and sell your published
communications with the best opportunity for success.
Product to Market
• Development
• Production Management
• Market Placement
Coach, Coordinate, and Execute Your Tailored
Strategic Plan—Production, Marketing,
Promotions, Sales, Distribution
We specialize in creating the essential author platform,
to ensure promotional “buzz” and brand identity for
you and your publishing project.
It boils down to 3 questions: What are you passionate
about? Who’s your audience? What are your strengths?”
We will customize a tailored strategy designed to
generate maximum visibility for you the author’s,
unique audience.
We will explore and identify the best promotional
venues for each particular project.
We will advise regarding sales and distribution into
major trade distribution channels:  Ingram, Baker &
Taylor, Barnes & Noble.com, and Amazon.com.
• distribution of advance ebook reading copies
(ARCs) and digital press kits to media connections
and book reviewers, press release blasting
• digital distribution for pre-sales and “self-funding
promotions”
• excerpt promotions—including promotion online of
eBook and digital samplers
• direct sales, special sales, book trade positioning,
participation in specialized trade and direct
marketing programs
• library visibility promotions
• online advertising, website linking, email blasting,
social networking, “mini-storefronts”
• interview coaching, author interviews
• alliance opportunities and events
• participation in awards opportunities
• and more . . .

“Jay is a colleague whose professional work ethic is truly commendable. He is astute in identifying problems and then providing
strategic resolutions. Jay has a genuine and compassionate spirit that makes working with him an absolute joy.”
—C. Renee Jenkins, Sales Expansion Manager, United Methodist Publishing House

Cost of Services
Billable as “contract for hire” as per project including Budget Advance:
• Concept and idea development • Projects will be estimated as to total hours projected
• Set-up and deposit of 50% will be drawn prior to initiation/
• Implementation/execution start of project.
• Direct training and consultation via phone,
computer, or in person for each phase of project.
Project Consulting and Coordination
• Based upon coordination—process facilitation, Management
“coaching services”, and hands—on development. • 1–20 hours = $70 per hour
• All promotional, advertising, and event coordination • 21–40 hours = $65 per hour
services will be billed at cost plus 15% based upon • 41+ hours = $55 per hour
best negotiated industry prices with established • Extended retainer: 90 days or more billing based
industry network contacts—service providers. upon: $50 per hour, min. $500 per month = 10
• Travel and expenses will be approved in advance and hours
contractor will provide draw for approved expenses.

Jay Heinlein  •  Heinlein Publishing Services  •  12591 Firenze Hts #2124  •  Colorado Springs, CO 80921
719-306-6975 (mobile)  •  jay@heinleinpubservices.com  •  heinleinpubservices.com  •  heinleinpubservices.blogspot.com