Internet Marketing CBBE Model

www.shopclues.com
(Online shopping website)

Pravesh Verma
IIM-K EPGP-04A-067

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Resonance

Judgement

Feeling

Performance

Imagery

Salience

Moderate Brand Awareness Depth of awareness: Mostly known for its Jaw Dropping Deals (Random days), Daily Cracker deal (Everyday), Sunday Mela (Every Sunday), 48 hours Sale & Special Deals. Introduced 0% Interest Fee on EMI Payment options for HDFC, ICICI and Citibank, Standard Chartered, Kotak & HSBC Bank credit card holders, in India. Give Clues Bucks on buying which can be accumulated & later redeemed for other products. Breath of Awareness: Mobile/Tablets, Computers/Laptops, Electronic Items, Men & women Fashion products, Clothes, Shoes, Home dcor, Footwear, Jewelry & watches, Home Appliances, Health & Nutrition, Sports & Outdoor products, Books & stationary, Kids & Toys, Auto products, Gifts & Flowers. It offers over 250 global brands, 200+ online stores from leading brands/retailers, and over 20k products.

Moderate Performance Product High Range of products. Acceptable Quality. Very competitive prices/ Lowest in the online retailers in most of the products. New fashion and in-style product.

Lowest Price Daily cracker deals. Daily lowest prices of some or the other selected products. Customer looking for good deals land upto shopclues.

Known brand with 20,000+ products Founded in 2011 by renowned Wall Street internet analyst Sandeep Aggarwal & eBays former Global Product Head, Sanjay Sethi. First e-commerce website in India that operated on the managed marketplace model. Best E-Commerce Site of the Year at Social Media Summit & Awards Witnessed more than 90x growth.

Convenient & Easy to Use User friendly interface & support multiple pay options. Delivers in 12,000+ Locations Easy Replacement/ Genuine Brands & Warranties. 100% Buyers protection clause. Earn extra Clues Bucks on each purchase. Customer visits to see everyday deals!

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High customer base Within 2 years of operation Shopclues has raised close to $10 million. 1.2 + million likes on facebook, and more than 19.5 K user talking about the brand as per facebook analytics. Alexa ranking of 1303rd in world and 87th in India. Most effective Managed Market model executed in India. Repeat customers for Daily crackers + Sunday Mela + Jaw droppingdeals.