Thai Spa

23 Red Road Bangkok 10000 Thailand

Contact info. Shermarn_lila@thaispa.com

,.
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 Table of Contents

1. Executive Summary.........................................................................................................1
2. Market Needs...................................................................................................................1
3. The Market.......................................................................................................................1
3.1. Market Trends...........................................................................................................2
3.2. Market Growth..........................................................................................................3
4. The Company...................................................................................................................4
4.1. Mission......................................................................................................................4
4.2. Service Offering........................................................................................................5
4.3. Positioning................................................................................................................5
4.4. SWOT Summary is to Analysis To capture and describe the keys facing within
company...........................................................................................................................5
4.4.1. Strengths............................................................................................................5
4.4.2. Weaknesses........................................................................................................5
4.4.3. Opportunities......................................................................................................6
4.4.4. Threats................................................................................................................6
5. Marketing Strategy...........................................................................................................6
5.1. Value Proposition......................................................................................................6
5.2. Critical Issues............................................................................................................6
5.3. Financial Objectives..................................................................................................7
5.4. Marketing Objectives................................................................................................7
5.5. Target Market Strategy..............................................................................................7
5.6. Messaging.................................................................................................................7
6. Product Marketing...........................................................................................................8
7. Pricing..............................................................................................................................8
8. Promotion.........................................................................................................................8
8.1. Advertising................................................................................................................9
9. Service..............................................................................................................................9
10. Keys to Success..............................................................................................................9
 Thai Spa

1. Executive Summary

Thai Spa is a full-service massage dedicated to consistently providing high

customer satisfaction by rendering excellent service, quality products, and
furnishing an enjoyable atmosphere at an acceptable price/value
relationship. We will also maintain a friendly, fair, and creative work
environment, which respects diversity, ideas, and hard work. Thai Spa aims
to be the premier spa in Bangkok Thailand .They will quickly gain market
share The Business will be set up as a partnership with MS. Sherman
and MS. A owning equal portions of the operation.

2. Market Needs

People love to take care themselves especially women who likes to

make themselves good-looking and healthy. Thai Spa has become a place
for the successful .We address in one of the crowed city in Thailand
to assessable to come. We will fulfill the benefits that are important for
our customers such as the price that will reasonable relative service
offered. This will create a community of growth for us.

3. The Market

Market Analysis
2009 2010 2011 2012 2013
Potential Customers Growt C
h AGR
University Students 400% 10,00 50,00 250,0 1,250, 6,250, 400.0
0 0 00 000 000 0%
Office Workers 300% 5,000 20,00 80,00 320,00 1,280, 300.0
0 0 0 000 0%
Other 200% 700 2,100 6,300 18,900 56,700 200.0
0%
Total 368.8 15,70 72,10 336,3 1,588, 7,586, 368.8
5% 0 0 00 900 700 5%

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 Thai Spa

Market Analysis (Pie)

University Students
Office Workers
Other

3.1. Market Trends

Health Spa has become a feature of people life. Thai spa is a good
choice for them that is offered a comfort ability and relaxing. Now a day
in Thailand health Spa is growing and there is a high competition
because of women like to spend money without concerning cost even
though economic downturns in recent years, that why this kind of
business is been bright thing for business man even us. but we will keep
developing our staffs, location and equipment up to date for competitive
advantage and at once we have successful we will create a new plan of
downtown, which will make that area become more popular city.

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 Thai Spa

Market Analysis (Trends)

7,000,000

6,000,000

5,000,000

4,000,000 University Students

Office Workers
3,000,000
Other
2,000,000

1,000,000

0
2009 2010 2011 2012 2013

3.2. Market Growth

When customers list Thai Spa as the top best place to pamper
themselves we will continue locate in downtown even more
businesses are looking for a thriving downtown with continual
presence of customers. Our growth is according to the chart below.

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 Thai Spa

Market Analysis (C.A.G.R)

400.00%

350.00%

300.00%

250.00%

200.00%

150.00%

100.00%

50.00%

0.00%
University Students Office Workers Other

4. The Company

Thai Spa will, upon commencement of operations, serve a wide range of

massage services. We will provide quality traditional massage, along with
top lines of massage service. What will set Thai Spa apart from the
competition is our commitment to providing all of these services in one
convenient location. Thai Spa will be located in a center of Bangkok at
1234 Red Road. Thai Spa will utilize 1,000 square feet. The location is
strategically situated on one of the busiest streets in Bangkok. It is a high
profile area, with easy access.

4.1. Mission

Thai Spa will provide a comforting, yet stimulating, peaceful

atmosphere among pollution area in which customers will prefer to
relax both their body and mind, reconnecting their daily lives to their
true purpose through a wide range of entire massage methods
and Thai Spa will establish itself as a dependable destination to which
they can always come to escape the stresses of life, and rejuvenate their
energies, their souls, and their lives.

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 Thai Spa

4.2. Service Offering

Thai Spa offers a wide variety of mind and body healing services and
products. The aspect of the business will provide both males and
females in each level with any type of massage styling services. Thai
spa business is devoted to providing holistic methods of massage such
as Feet massage, Hands massage, Facing massage, body work and
Aroma Therapy. Here we have offered customers within natural
ingredients such as Hot Stone, pure mud and variety Aroma therapy.
This is all done in a relaxing

Time opening Monday - Friday 11.00 - 19.00

Saturday - Sunday 9.00 - 22.00

4.3. Positioning

Thai Spa we will position ourselves as advance Spa Service that

offers unique of treatments and it will achieve in part by influencing
Thai Spa’s Competitive edge such as special training of employees by
providing course and supply trainers.

4.4. SWOT Summary is to Analysis To capture and describe the keys

facing within company
4.4.1.Strengths
.

• Excellent training Programs that all employees must be

participated in.
• An educated customers base on who can recognize the
benefit of Thai Spa offering

4.4.2.Weaknesses
• The ability to attract and keep well trained employees

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 Thai Spa

• The inability to perfectly demand of services to the

number of employees at any one time

4.4.3.Opportunities
• A growing market with a large percentage of target
customers who not yet aware of Thai Spa.
• Increase revenue as more as people who are willing to
relax thereby unable to heal their mind and body.
• As a number of customers served grows, Fix cost are
spread fewer over a larger customer base.

4.4.4.Threats
• Competition will establish and develop facilities that
improve their service offerings to compete to Thai Spa.

5. Marketing Strategy

5.1. Value Proposition

Our value proposition is that we will bring a unique mode of

relaxation and fulfillment to our community. When people are
relaxed, comfortable, and happy, they have the ability to work harder,
concentrate better, feel physically, emotionally, and mentally
balanced, and give that happiness back into their homes, workplaces,
and community. Simply put, our value proposition is that we help our
community become a better place to live and work.

5.2. Critical Issues

Thai Spa is still a speculative stage of Spa Business. Our critical

issues are to continue a small financial approach, expand a reasonable

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 Thai Spa

rate Not only For ourselves but also our customers and continue to
build a brand awareness to get more new customers.

5.3. Financial Objectives

• A double Growth rate in each future year
• Reduce the employees training costs, equipment and
ingredients while increasing the skills of employees.

5.4. Marketing Objectives

• Substantial sales revenue by end of second year.
• Profit before tax by end of second year.
• Have clientele return rate of 90% by end of first year.
• Become established community destination by end of first
year.

5.5. Target Market Strategy

Thai Spa market’s strategy will be based on an advertising effort. We

will run in Yellow pages .community website profiles ,our own
website and alliance These advertisement will be use to raise
visibility regarding and the our service to track the customers who are
unaware of us.

5.6. Messaging
Target Market Messaging

Market Segments Messaging

University Students Everyone concern about their "LOO" don't you?
Office Workers Be Pampered with our own Spa and treatments for
single day
Other This is a place one can truly relax and feel at home
with a warm welcome and the sweet fragrance of
fruits and Thai herbs

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 Thai Spa

6. Product Marketing
• Emphasize our name and unique services through advertising.
• Focus on the convenience of our location.
• Build community relationships through unique and quality service,
friendly and caring atmosphere and establishing absolute
dependability of our services.

7. Pricing

Our pricing strategy will be similar to that of our competitors. We will

not charge over or under, standard prices for our services. We will be
paying our employees a higher straight percentage of their total
individual customer sales than our competitors. This will allow us to hire
the best employees, and have a built-in motivational factor that will keep
them working hard and happily.

Price List

Item Description Per Unit Price

Foot and hands Massage Per Hour $40
Facing Massage Per Hour $50
Body Massage Per Hour $60
Aroma Therapy Per Hour $20

8. Promotion

Our promotional strategy will be

• promotion will deal with advertising before ,during and six months
following our opening
• Advertising will deal with all long - term advertising.

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 Thai Spa

8.1. Advertising

We will utilize health magazines and we will have our own website,
Broadcast or community profile and we will place our brochures
within the offices of our medical referral clients.

9. Service

Customer will be pleasure at how attractive the Thai Spa is in regard to

their needs and wants. The businesses operates on assumption will
whatever is necessary to keep customers happy and it will effect long-
term profit ensuring.

10. Keys to Success

• Location: providing an easily accessible location for customers.

• Environment: providing an environment conducive to giving

relaxing and professional service.

• Convenience: offering clients a wide range of services in one

setting, and extended business hours.

• Reputation: reputation of the owner and other "beauticians" as

providing superior personal service

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