Celebrate Dell Se

Oct-Nov 13 Consumer Festival Offer

Consumer Offer

India Commercial Marketing

Dell - Restricted - Confidential

Context
Position Dell products with relevant offers for consumers to drive higher consideration & conversions @ POS during festive season Offer validity/period: 7th Oct - 5th Nov, 2013 Offers will be available at all GTMs- Online/DESA, DES, & 1DD/MBOs (all) Volumes assumed in line with RTG sell through targets

Inspiron NB
Inspiron DT (incl AIOs) XPS AW

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Dell - Restricted - Confidential

India Commercial Marketing

Offer Details
Offer 1 : Gift Voucher
Assured Gift voucher of Rs 1000/- on every purchase above 35k INR Voucher brands mix: Bata, Spice, UCB

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Dell - Restricted - Confidential

India Commercial Marketing

Chosen gift voucher will END be sent instantly to customer as SMS

Customer purchase Dell laptop from authorized dealer

File of validated claim to be uploaded for Voucher dispatch on daily basis

Customer to go to below link and register with his choice of gift dell.mygyftr..com

Submitted data will be pulled out by Dell team for validation

Automated thank you message goes to the customer

Customer to upload his invoice for validation and submit his claim

India Commercial Marketing

Dell - Restricted - Confidential

BACK END PROCESS

India Commercial Marketing

Dell - Restricted - Confidential

Deliverables of Vouchagram
Customer website dell.mygyftr.com
dell.mygyftr.com/admin for extracting the registration data for validation Login to be shared for sending vouchers by dell team directly to the customers

Offer Valid from 7th October to 5th November 2013

Last date for gift voucher redemption is 10th November 2013

India Commercial Marketing
Dell - Restricted - Confidential

Warranty Extension Offer

Offer Valid from October 7 to November 10, 2013
Inspiron Notebook :

1. Additional 2 Years In-Home Warranty along with Accidental Damage Services and Premium Phone Support @ Rs. 5999/- all inclusive
2. Additional 2 Years In-Home Warranty along with Premium Phone Support @ Rs. 3999/- all Inclusive Inspiron Desktop & Inspiron All-In -One Desktop : 3. Additional 2 Years In-Home Warranty along with Premium Phone Support @ Rs. 2999/- all inclusive 4. Additional 1 Year In-Home Warranty along with Premium Phone Support @ Rs. 1499/- all inclusive

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Dell - Restricted - Confidential

India Commercial Marketing

Warranty Extension Process

Customer needs to visit www.dellfestivaloffer.com and register to avail warranty extension offer Update all relevant details as mentioned in the below table Once submitted, customer get an acknowledgement from dellserviceupgrade@dell.rwp.in

Post backend verification, TS would forward a formal quote to customer for payment on daily basis
TS would process the order at special price once payment received from end customer TS revert on order download details for rebate program payout

Rebate program consolidation and paid to MSA along with retail partner name for settlement
Escalations, if any reach out to Vikram John for appropriate resolution End to end process including retail partner payout would take close to 2 months

Dell Customer Registration Form

Customer Name Customer Phone No. City Upload scan copy of system purchase invoice copy STD Code Customer E-Mail ID Customer Cell No. State Drop Down Example Product System Service Tag

Dell Warranty Extension Registration Form

Drop Down Example Warranty Extension Offer Purchase Date Drop Down DD / MM / YYYY

Retail Partner Shop Name Submit Registration

Retail Partner Contact No. STD Code

Offer Valid from 7th October to 5th November 2013

Last date for warranty offer registration is November 10, 2013
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Confidential
Dell - Restricted - Confidential

India Commercial Marketing

Keep these two websites in favorites on every Demo Unit

To Redeem gift Voucher , log on to site : dell.mygyftr.com For additional warranty of 2 years, log on to site dellfestivaloffer.com

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Confidential
Dell - Restricted - Confidential

India Commercial Marketing