Santa Clara Convention Center

Dynamic Media
Spot Focus is the only media company focusing entirely on convention centers and focusing on developing
partnerships with the centers, show management, exhibitors and select third party advertisers. We provide a
customized, comprehensive, turn-key digital and static media program for convention centers that is attractive
and beneficial to all who engage our media.
Spot Focus specializes in permanently installing and operating display technology inside and outside centers
that includes plasma, LCD, LED, projection and transparencies. We select and purchase best of class
technology in these categories. We offer a select group of third party advertisers the opportunity to message
business to business long term at Centers across the United States.
Spot Focus currently has long term exclusive agreements to provide all digital and static advertising in the public
space of Santa Clara, Monterey, Oregon, Anaheim, Reno, Houston, Ontario, Fort Lauderdale and the Las Vegas
Convention Centers.
Spot Focus Current Convention Centers

Spot Focus Anticipated Convention Centers 2009-10

 S
Spot Focus Media
Convention Centers

Spot Focus media reaches your target

consumers when they are making business and

personal buying decisions.

From branding to highly focused

marketing campaigns, Spot Focus helps your

business attract, engage and retain new

customers.
 Attendee Days: 1.3 million per year
Center Annual Economic Impact: 625 million dollars
Convention -Trade - Consumer Events:
Medical: 15% Technology: 32%
Manufacturing: 12% Transportation: 5%
Pharmaceuticals: 21% Travel Industry: 15%
Santa Clara Convention Center Advertising Media

High Profile Outdoor Sign - Digital

Spot Focus, in conjunction with the City of
Santa Clara, has an extraordinary
advertising opportunity on four (4) high
profile signs located in the center of Silicon
Valley.
Outdoor digital advertising is available for
only a limited number of third-party
advertisers on a first come, first served
basis.
Four (4) full-color LED signs are positioned
on the perimeter of the Santa Clara
Convention Center adjacent to the Hyatt
and Hilton hotels, directly across the street
from Great America Park. Imagine your
brand in these locations! Over 18 million
cars, carrying over 24 million people,
potential customers, pass by these digital
displays annually.
Each full color digital sign measures 18.5
foot by 4.5 foot. Your 10 second full motion
ad will be seen at least 30 times per hour,
over 700 times per day.
Your message can be changed frequently
to stay current with what is happening with
your business today.
Indoor Digital Signage System 1
At the Santa Clara Convention Center, in
the main lobby, Spot Focus has installed hi
-definition plasma panel systems in high -
profile positions. The first system
measures over 12 feet in width. Events
using the Center often set up their
registration booths directly under the
display. The system is used by the shows
to present pertinent information for their
events thus, your messages and brand are
sure to be recognized early and often.
Our technology allows for display
information to be changed frequently,
allowing your message to be current, or
customized for the show attending the
Center. Your 15 second message is
displayed throughout the Center over 160
times per day, 365 days per year.
 Indoor Digital Signage System 2
On the over hanging wall facing the main
lobby escalator at the Santa Clara
Convention Center, Spot Focus has installed
a high-definition display system that
incorporates five plasma panels
contiguously mounted measuring over 20
feet wide.
All digital display systems are time sensitive
so at different times of the day you can tell a
unique and different message. Your 15
second message is displayed throughout the
Center over 160 times per day, per system,
365 days per year.
Your imagery can be displayed separately
on each panel, across all five panels or any
combination to create dynamic messages to
grab attention from the audience.

On all of our digital display systems you

have option to buy more segments of time.
This will increase your message frequency
or simply tell a more comprehensive story to
the business audience.

Main Lobby Sponsorship

Backlit Static Transparency Location
The 8 feet wide, one of kind, high profile
backlit static transparency is located to the
right of the main lobby digital display system.

The transparency can be easily changed

throughout the term.

Most often the events taking place at the

Center position their registration booths
directly under this location.
`
This backlit position includes, ID on the
Center home web page.

Santa Clara Convention Center

 Backlit Static Transparency Location
The 20 feet wide, one of kind, high profile
backlit static transparency is located on the
backside of the main lobby digital display
system. The audience at the Center
returning from halls B, C & D walk under this
large transparency to return to the main
lobby. This backlit position includes, ID on
the Center home web page.

Ballroom Sponsorship – Naming Right

The City of Santa Clara is currently in
construction of a new 38 million dollar
Ballroom that encompasses 25,000 square
feet of premiere meeting space. It’s
scheduled for completion in early June 2009.
The City is proud to announce the
opportunity for a company to name this
significant addition to the Center located in
the heart of Silicon Valley.
Spot Focus will work with the naming rights
partner, to develop a signage and elements
package that will be significant for the
sponsor.
The minimum 2 year naming rights
agreement includes signage on the indoor
and outdoor digital displays, ID on the
exterior visible to on-site attendees, traffic
from the perimeter streets and from air traffic
that passes directly over the Center. It also
includes ID on the inside entrance to the
Ballroom, ID on Center collateral, and ID on
the Center web page.
Spot Focus welcomes the opportunity to
host you for a tour of the location to further
identify and discuss this special opportunity.
5001 Great America Parkway, Santa Clara 95054
The ballroom can be view live at
http://207.47.50.248/top/liveapplet.html

For more information contact Steve Ernst at Spot Focus 408.859.1003 or se@spotfocus.com
 ReCharge Demonstration Station

This product was designed for the airport and convention center environment to replace
antiquated and removed phone banks across the country. It offers a place for the audience to
sit and use their laptops while recharging their various devices at no fee to the user. In the
convention center environment, it will be used for much more. The sponsor will have the ability
to utilize the entire Station, including two high speed internet connected LCD touch panels. The
panels will be used exclusively by the sponsor to interact with the attendees via a web portal
direct to the sponsors’ website. The sponsor will have the ability to position a representative at
the Station to demonstrate its technology during select events throughout the year.
The Station will be installed into the main lobbies of premiere Convention Centers across the
United States, and select international convention centers. This is a one of kind opportunity and
the space is currently available to a sponsor in the following markets:

CA ● Santa Clara ● Monterey ● San Diego ● San Francisco-Moscone ● Los Angeles

Anaheim ● Ontario OR ● Portland WA ● Seattle ● Spokane NV ● Las Vegas ● Reno
TX ● Houston ● Dallas ● Austin CO ● Denver ● Pueblo ● IW ● Des Moines KS ● Overland
Park MI ● Springfield OH ● Cincinnati GA ● Atlanta VA ● Richmond MD ● Baltimore FL ●
Miami Beach ● Orlando ● Palm Beach ● Fort Lauderdale HI ● Hawaii
CAN ● Toronto ● Montreal ● Ontario ● Vancouver AE ● Dubai China ● Hong Kong
The city of Las Vegas recently purchased nine Stations without the digital panels
for the Las Vegas International Airport (LAS). The photo above shows the Station
without the ads placed. A national wireless carrier was placed as the sponsoring
company for all the Stations inside the LAS airport.
In a world where consumer attention is becoming more difficult to capture, we deliver your
brand exclusively, in the right place, at the right time, to the right consumer.

Next Generation Station The second generation Station is manufactured using

world-class products that consider the environmental footprint of the materials that go
into its creation. From the LED lighting, glass and metal through to the print material
and ink, our continued goal is to reduce or eliminate environmentally harmful
substances.
The Station has a branding position on the top section that will be at least four (4)
feet high as shown above. The end sections are backlit to create a private
experience for the user while increasing the communication space for the sponsoring
company. The name of the Station, colors and design modifications can be
customized to your desires.
The ReCharge Station has the option to be solar powered which will make a direct
connection
property of their respectivebetween the
holders and are hereby user,andthe
acknowledged sponsoring
should be treated as such. They are company and
mentioned in these pages the and
for reporting environment.
The names and pictures of all products, brands, companies, hardware, software and all other materials that are trademarks, registered trademarks and/or unregistered trademarks are the sole
identification purposes only and to the
benefit of the trademark owner with no intention to infringe on the rights of trademark owners nor are any of the names used for the purpose of advertising. Certain names, logos, designs, titles,
words, or phrases on this document may constitute trademarks, service marks, or trade names of Spot Focus, LLC or other third parties. Spot Focus, LLC has

This one of a kind opportunity is currently available to a special organization that

understands the benefits of changing the business environment with products that
help people succeed.
For more information contact Steve Ernst at Spot Focus 408.859.1003 or
se@spotfocus.com