Toyota Motor Corporation

Founded 1937

Founder(s) Kiichiro Toyoda

Headquarters Toyota City, Japan;

Industry Automotive, Robotics Financial services and Biotechnology

Products Economy/mainstream/luxury vehicles
Revenue USD $203.26 billion (2009)
Employees 316,121

The Name TOYOTA

Family name of the company's founder, Kiichiro Toyoda.

Toyota Motor Corporation

A multinational corporation headquartered in Japan, and is currently the world's largest

automaker[4][5].[6] Toyota employs approximately 316,000 people worldwide.

History of Toyota.
Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the
production of automobiles under the direction of the founder's son, Kiichiro Toyoda.[17] Its
first vehicles were the A1 passenger car and the G1 in 1935. Toyota Motor Co. was
established as an independent and separate company in 1937.

In 1934, while still a department of Toyota Industries, it created its first product Type A
engine and in 1936 its first passenger car the Toyota AA. The company was eventually
founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota
Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands
and has a majority shareholding stake in Daihatsu and Hino Motors, and minority
shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company
includes 522 subsidiaries.
From September 1947, Toyota's small-sized vehicles were sold under the name
"Toyopet"The first vehicle sold under this name was the Toyopet SA,
However, when Toyota eventually entered the American market in 1957 with the Crown,
the name was not well received due to connotations of Toys and pets.[16] The name was
soon dropped for the American market but continued in other markets until the mid
1960's.

Company overview
The Toyota Motor Company was awarded its first Japanese Quality Control Award at the
start of the 1980s and began participating in a wide variety of Motorsports.

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company,
the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with
GM called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile
manufacturing plant in Fremont, California. The factory was an old General Motors plant
that had been closed for two years. Toyota then started to establish new brands at the end
of the 1980s, with the launch of their luxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by adding
many larger and more luxurious vehicles to its lineup, including a full sized pickup. With
over 30 million sold, the Corolla is one of the most popular and best selling cars in the
world.Toyota also began production of the world's best selling hybrid car, the Prius, in
1997.

In 2002, Toyota managed to enter a Formula One works team and establish joint ventures
with French motoring companies Citroën and Peugeot, a year after Toyota started
producing cars in France.

Toyota ranked eight on Forbes 2000 list of worlds leading companies for the year 2005.
The company was number one in global automobile sales for the first quarter of 2008.
Toyota
From Wikipedia, the free encyclopedia

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For other uses, see Toyota (disambiguation).
Toyota Motor Corporation
Toyota Jidosha Kabushiki-gaisha
トヨタ自動車株式会社

Type Public (TYO: 7203) & (NYSE: TM)

 Founded 1937
Founder(s) Kiichiro Toyoda
Toyota City, Japan;
Headquarters
Tokyo, Japan
Kiichiro Toyoda (Founder),
Fujio Cho (Chairman and Representative
Director),
Katsuhiro Nakagawa (Vice chairman and
Key people
Representative Director),
Katsuaki Watanabe (President and
Representative Director),
Shoichiro Toyoda (Honorary Chairman)[1]
Automotive

Industry Robotics Financial services

Biotechnology
Products Economy/mainstream/luxury vehicles
Revenue ▼ USD $203.26 billion (2009)[2]
Operating
▼ USD $-4.56 billion (2009)[2]
income
Net income ▼ USD $-4.33 billion (2009)[2]
Total equity ▼ USD $-5.54 billion (2009)[2]
Employees 316,121[3]
Subsidiaries 522
Website Toyota Worldwide
This article contains Japanese text. Without proper rendering
support, you may see question marks, boxes, or other symbols
instead of kanji and kana.

Toyota Motor Corporation (トヨタ自動車株式会社 Toyota Jidosha Kabushiki-

gaisha?) is a multinational corporation headquartered in Japan, and is currently the
world's largest automaker[4][5].[6] Toyota employs approximately 316,000 people
worldwide.

In 1934, while still a department of Toyota Industries, it created its first product Type A
engine and in 1936 its first passenger car the Toyota AA. The company was eventually
founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota
Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands
and has a majority shareholding stake in Daihatsu and Hino Motors, and minority
shareholdings in Fuji Heavy Industries, Isuzu Motors, and Yamaha Motors. The company
includes 522 subsidiaries.[7]

Toyota is headquartered in Toyota City and Nagoya (both in Aichi), and in Tokyo. In
addition to manufacturing automobiles, Toyota provides financial services through its
division Toyota Financial Services and also creates robots. Toyota Industries and Finance
divisions form the bulk of the Toyota Group, one of the largest conglomerates in the
world.

On May 8, 2009, Toyota reported a record annual net loss of US$4.4 billion, making it
the latest automobile maker to be battered by the 2007-2009 credit crisis.

Contents
[hide]

• 1 Name
• 2 History
• 3 Company overview
• 4 Toyota philosophy
o 4.1 Toyota Production System
• 5 Operations
o 5.1 Worldwide presence
 5.1.1 Toyota North America
• 6 Electric Technology
o 6.1 Plug-in hybrids
o 6.2 All-electric vehicles
• 7 Prius brand
• 8 Trucks
• 9 Motorsport
o 9.1 TRD
• 10 Non-automotive activities
o 10.1 Aerospace
o 10.2 Philanthropy
o 10.3 Higher education
o 10.4 Robotics
o 10.5 Finance
o 10.6 Agricultural biotechnology
• 11 Numbers
o 11.1 Financial information
o 11.2 Production and sales numbers
• 12 Outcomes
 • 13 Environmental record
• 14 See also
• 15 References

• 16 External links

[edit] Name

Toyota headquarters in Toyota City, Japan

Vehicles were originally sold under the name "Toyoda" (トヨダ), from the family name
of the company's founder, Kiichiro Toyoda. In September 1936, the company ran a public
competition to design a new logo. Out of 27,000 entries the winning entry was the three
Japanese katakana letters for "Toyoda" in a circle. But Risaburo Toyoda, who had
married into the family and was not born with that name, preferred "Toyota" (トヨタ)
because it took eight brush strokes (a fortuitous number) to write in Japanese, was
visually simpler (leaving off two ticks at the end) and with a voiceless consonant instead
of a voiced one (voiced consonant is considered "murky" or "muddy" sound compared to
the voiceless consonant, which is "clear"). Since "Toyoda" literally means "fertile rice
paddies", changing the name also helped to distance the company from associations with
old fashioned farming. The newly formed word was trademarked and the company was
registered in August 1937 as the "Toyota Motor Company".[8][9][10]

In predominantly Chinese speaking countries using traditional Chinese characters (eg

Hong Kong, Taiwan), Toyota is known as '豊田'[11]. In predominantly Chinese speaking
countries using simplified Chinese characters (eg China), Toyota is known as '丰田'[12]
(pronounced as 'Fēngtián' in the Mandarin Chinese dialect). These are the same
characters as the founding family's name "Toyoda" in Japanese, which translate to "fertile
rice paddies" in the Chinese language as well.

From September 1947, Toyota's small-sized vehicles were sold under the name "Toyopet"
(トヨペット).[13] The first vehicle sold under this name was the Toyopet SA[14] but it also
included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck,[15]
Toyopet Crown and the Toyopet Corona. However, when Toyota eventually entered the
American market in 1957 with the Crown, the name was not well received due to
connotations of Toys and pets.[16] The name was soon dropped for the American market
but continued in other markets until the mid 1960's.

[edit] History
Main article: History of Toyota

Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the
production of automobiles under the direction of the founder's son, Kiichiro Toyoda.[17] Its
first vehicles were the A1 passenger car and the G1 in 1935. Toyota Motor Co. was
established as an independent and separate company in 1937.

[edit] Company overview

Concept i-unit

Concept PM

The Toyota Motor Company was awarded its first Japanese Quality Control Award at the
start of the 1980s and began participating in a wide variety of Motorsports. Due to the
1973 oil crisis consumers in the lucrative U.S. market began turning to small cars with
better fuel economy. American car manufacturers had considered small economy cars to
be an "entry level" product, and their small vehicles were made to a low level of quality
in order to keep the price low.

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company,
the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with
GM called NUMMI, the New United Motor Manufacturing, Inc, operating an automobile
manufacturing plant in Fremont, California. The factory was an old General Motors plant
that had been closed for two years. Toyota then started to establish new brands at the end
of the 1980s, with the launch of their luxury division Lexus in 1989.

In the 1990s Toyota began to branch out from producing mostly compact cars by adding
many larger and more luxurious vehicles to its lineup, including a full sized pickup, the
T100 (and later the Tundra), several lines of SUVs, a sport version of the Camry, known
as the Camry Solara, and the Scion brand, a group of several affordable, yet sporty,
automobiles targeted specifically to young adults. Toyota also began production of the
world's best selling hybrid car, the Prius, in 1997.

With a major presence with Europe, due to the success of Toyota Team Europe, the
corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to
help market vehicles in the continent. Two years later, Toyota set up a base in the United
Kingdom, TMUK, as the company's cars had become very popular among British drivers.
Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to
list itself on the New York and London Stock Exchange.

With over 30 million sold, the Corolla is one of the most popular and best selling cars in
the world.

In 2001, Toyota's Toyo Trust and Banking merged to form the UFJ, United Financials of
Japan, which was accused of corruption by the Japan's government for making bad loans
to alleged Yakuza crime syndicates with executives accused of blocking Financial
Service Agency inspections.[18] The UFJ was listed among Fortune Magazine's largest
money-losing corporations in the world, with Toyota's chairman serving as a director.[19]
At the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan's
banking crisis, the UFJ was merged again to become Mitsubishi UFJ Financial Group.

In 2002, Toyota managed to enter a Formula One works team and establish joint ventures
with French motoring companies Citroën and Peugeot, a year after Toyota started
producing cars in France.

Toyota ranked eight on Forbes 2000 list of worlds leading companies for the year
2005.[20] The company was number one in global automobile sales for the first quarter of
2008.[21]

On December 7, 2004, a U.S. press release was issued stating that Toyota would be
offering Sirius Satellite Radios. However, as late as January 27, 2007, Sirius Satellite
Radio and XM Satellite radio kits were not available for Toyota factory radios.[citation needed]
While the press release enumerated nine models, only limited availability existed at the
dealer level in the U.S. As of 2008, all Toyota and Scion models have either standard or
available XM radio kits. Major Lexus dealerships have been offering satellite radio kits
for Lexus vehicles since 2005, in addition to factory-equipped satellite radio models.

In 2007, Toyota released an update of its full size truck, the Tundra, produced in two
American factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra
"Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It also began
the construction of two new factories, one to build the RAV4 in Woodstock, Ontario,
Canada and the other to build the Toyota Prius in Blue Springs, Mississippi, USA. This
plant was originally intended to build the Toyota Highlander, but Toyota decided to use
the plant in Princeton, Indiana, USA instead. The company has also found recent success
with its smaller models - the Corolla and Yaris - as gas prices have risen rapidly in the
last few years.

[edit] Toyota philosophy

Main article: The Toyota Way

iReal concept chair

Toyota's management philosophy has evolved from the company's origins and has been
reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was
instrumental in developing.[22] The Toyota Way has four components:

1. Long-term thinking as a basis for management decisions.

2. A process for problem-solving.
3. Adding value to the organization by developing its people.
4. Recognizing that continuously solving root problems drives organizational
learning.[23]

The Toyota Way incorporates the Toyota Production System.

[edit] Toyota Production System

Main article: Toyota Production System

Toyota has long been recognized as an industry leader in manufacturing and production.
Three stories of its origin have been found, one that they studied Piggly-Wiggly's just-in-
time distribution system, one that they followed the writings of W. Edwards Deming, and
one that they were given the principles from an Army training program. It is possible that
all are true. Regardless of the origin, the principles, described in Toyota's management
philosophy, The Toyota Way, are as follows:

1. Base your management decisions on a long-term philosophy, even at the expense

of short-term goals
2. Create continuous process flow to bring problems to the surface
3. Use "pull" systems to avoid overproduction
4. Level out the workload
5. Build a culture of stopping to fix problems, to get quality right the first time
6. Standardized tasks are the foundation for continuous improvement and employee
empowerment
7. Use visual control so no problems are hidden
8. Use only reliable, thoroughly tested technology that serves your people and
processes
9. Grow leaders who thoroughly understand the work, live the philosophy, and teach
it to others
10. Develop exceptional people and teams who follow your company’s philosophy
11. Respect your extended network of partners and suppliers by challenging them and
helping them improve
12. Go and see for yourself to thoroughly understand the situation (genchi genbutsu)
13. Make decisions slowly by consensus, thoroughly considering all options;
implement decisions rapidly
14. Become a learning organization through relentless reflection and continuous
improvement

[edit] Operations

Toyota Pavilion at the Expo in Aichi

Toyota has grown to a large multinational corporation from where it started and expanded
to different worldwide markets and countries. It displaced GM and became the world's
largest automaker for the year 2008. It held the title of the most profitable automaker ($11
billion in 2006) along with increasing sales in, among other countries, the United States.
The world headquarters of Toyota are located in its home country in Toyota, Aichi, Japan.
Its subsidiary, Toyota Financial Services sells financing and participates in other lines of
business. Toyota brands include Scion and Lexus and the corporation is part of the Toyota
Group. Toyota also owns majority stakes in Daihatsu, and 8.7% of Fuji Heavy Industries,
which manufactures Subaru vehicles. They also acquired 5.9% of Isuzu Motors Ltd. on
November 7, 2006 and will be introducing Isuzu diesel technology into their products.
Toyota has introduced new technologies including one of the first mass-produced hybrid
gas-electric vehicles, of which it says it has sold 1 million globally (2007-06-07),[24]
Advanced Parking Guidance System (automatic parking), a four-speed electronically
controlled automatic with buttons for power and economy shifting, and an eight-speed
automatic transmission. Toyota, and Toyota-produced Lexus and Scion automobiles,
consistently rank near the top in certain quality and reliability surveys, primarily J.D.
Power and Consumer Reports.[25]

In 2005, Toyota, combined with its half-owned subsidiary Daihatsu Motor Company,
produced 8.54 million vehicles, about 500,000 fewer than the number produced by GM
that year. Toyota has a large market share in the United States, but a small market share in
Europe. Its also sells vehicles in Africa and is a market leader in Australia. Due to its
Daihatsu subsidiary it has significant market shares in several fast-growing Southeast
Asian countries.[26]

Century is the official state car of the current Emperor of Japan.

According to the 2008 Fortune Global 500, Toyota Motor is the fifth largest company in
the world. Since the recession of 2001, it has gained market share in the United States.
Toyota's market share struggles in Europe where its Lexus brand has three tenths of one
percent market share, compared to nearly two percent market share as the U.S. luxury
segment leader.

In the first three months of 2007, Toyota together with its half-owned subsidiary Daihatsu
reported number one sales of 2.348 million units. Toyota's brand sales had risen 9.2%
largely on demand for Corolla and Camry sedans. The difference in performance was
largely attributed to surging demand for fuel-efficient vehicles. In November 2006,
Toyota Motor Manufacturing Texas added a facility in San Antonio.[27] Toyota has
experienced quality problems and was reprimanded by the government in Japan for its
recall practices.[28] Toyota currently maintains over 16% of the US market share and is
listed second only to GM in terms of volume.[29] Toyota Century is the official state car of
the Japanese imperial family, namely for the Emperor of Japan Akihito.

Toyota was hit by the global financial crisis of 2008 as it was forced in December 2008 to
forecast its first annual loss in 70 years.[30] In January 2009 it announced the closure of all
of its Japanese plants for 11 days to reduce output and stocks of unsold vehicles.[31]
Early in 2009, although company spokespersons declined confirmation, media sources
reported that Akio Toyoda, grandson of the founder, will be promoted in June from vice-
president to the position of President, replacing Katsuaki Watanabe.[32]

[edit] Worldwide presence

The Camry is assembled in several facilities around the world including Australia, China
,Taiwan, Japan, Malaysia, Philippines, Russia, Thailand, India and the United States.

Toyota has factories in most of the parts of the world, manufacturing or assembling
vehicles for local markets, including the Corolla. Toyota has manufacturing or assembly
plants in Japan, Australia, India, Canada, Indonesia, Poland, South Africa, Turkey,
Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more
recently India, Argentina, Czech Republic, Mexico, Malaysia, Thailand, Egypt, China,
Vietnam, Venezuela, the Philippines, and Russia.

In 2002, Toyota initiated the "Innovative International Multi-purpose vehicle" project

(IMV) to optimize global manufacturing and supply systems for pickup trucks and
multipurpose vehicles, and to satisfy market demand in more than 140 countries
worldwide. IMV called for diesel engines to be made in Thailand, gasoline engines in
Indonesia and manual transmissions in the Philippines, for supply to the countries
charged with vehicle production. For vehicle assembly, Toyota would use plants in
Thailand, Indonesia, Argentina, South Africa and Pakistan. These four main IMV
production and export bases supply Asia, Europe, Africa, Oceania, Latin America and the
Middle East with three IMV vehicles: The Toyota Hilux (Vigo), the Fortuner, and the
Toyota Innova.[33]

Toyota has invested considerably into cleaner-burning vehicles such as the Prius, based
on technology such as the Hybrid Synergy Drive. In 2002, Toyota successfully road-
tested a new version of the RAV4 which ran on a Hydrogen fuel cell. Scientific American
called the company its Business Brainwave of the Year in 2003 for commercializing an
affordable hybrid car.

[edit] Toyota North America

This section does not cite any references or sources. Please help improve this article
by adding citations to reliable sources. Unverifiable material may be challenged and
removed. (June 2008)
Main article: Toyota Motor Engineering & Manufacturing North America
Toyota Motor North America headquarters is located in New York City and operates at a
holding company level in North America. Its manufacturing headquarters is located in
Hebron, Kentucky, and is known as Toyota Motor Engineering and Manufacturing North
America, or TEMA.

Toyota Canada Inc. has been in production in Canada since 1983 with an aluminium
wheel plant in Delta, British Columbia which currently employs a workforce of roughly
260. Its first vehicle assembly plant, in Cambridge, Ontario since 1988, now produces
Corolla compact cars, Matrix crossover vehicles and Lexus RX 350 luxury SUVs, with a
workforce of 4,300 workers. Its second assembly operation in Woodstock, Ontario began
manufacturing the RAV4 late in 2008.[34] In 2006, Toyota's subsidiary Hino Motors
opened a heavy duty truck plant, also in Woodstock, employing 45 people and producing
2000 trucks annually.[35]

Toyota has a large presence in the United States with five major assembly plants in
Huntsville, Alabama; Georgetown, Kentucky; Princeton, Indiana; San Antonio, Texas;
Buffalo, West Virginia. A new plant slated to be built in Blue Springs, Mississippi has
been put on hold owing to the financial crisis that erupted in late 2008. Toyota also has a
joint-venture operation with General Motors at New United Motor Manufacturing Inc.
(NUMMI), in Fremont, California, which began in 1984, and with Subaru at Subaru of
Indiana Automotive, Inc. (SIA), in Lafayette, Indiana, which started in 2006. Production
on a new manufacturing plant in Tupelo, Mississippi is scheduled for completion in 2010.
North America is a major automobile market for Toyota. In these assembly plants, the
Camry and the Tundra are manufactured, among others.

Toyota marketing, sales, and distribution in the U.S. are conducted through a separate
subsidiary, Toyota Motor Sales, U.S.A., Inc. Toyota uses a number of slogans in its
American TV commercials such as It's time to move forward, Smart way to keep moving
forward, or Moving forward. It has started producing larger trucks, such as the new
Tundra, to go after the large truck market in the United States. Toyota is also pushing
hybrid vehicles in the US such as the Prius, Camry Hybrid, Highlander Hybrid, and
various Lexus products.

Toyota has sold more hybrid vehicles in the country than any other manufacturer. Toyota
is a public corporation and the company's shares are traded on the Tokyo Stock
Exchange, New York Stock Exchange and the London Stock Exchange. Toyota also
sponsors Club Deportivo Guadalajara.

[edit] Electric Technology

Toyota Prius, flagship of Toyota's hybrid technology

Main articles: Hybrid Synergy Drive and Hybrid electric vehicle
Toyota is one of the largest companies to push hybrid vehicles in the market and the first
to commercially mass-produce and sell such vehicles, an example being the Toyota Prius.
The company eventually began providing this option on the main smaller cars such as
Camry and later with the Lexus divisions, producing some hybrid luxury vehicles. It
labeled such technology in Toyota cars as "Hybrid Synergy Drive" and in Lexus
versions as "Lexus Hybrid Drive."

The Prius has become the top selling hybrid car in America. Toyota, as a brand, now has
three hybrid vehicles in its lineup: the Prius, Highlander, and Camry. The popular
minivan Toyota Sienna is scheduled to join the hybrid lineup by 2010, and by 2030
Toyota plans to offer its entire lineup of cars, trucks, and SUVs with a Hybrid Synergy
Drive option.

The Hybrid Synergy drive is the most widely rolled-out environment-friendly system in
the automotive industry to date. More than 1,000,000 units have been sold. Toyota's CEO
has committed to eventually making every car of the company a hybrid vehicle.[36][37] .

Lexus LS 600h hybrid sedan.

Lexus also has their own hybrid lineup, consisting of the GS 450h, RX 400h, and
launched in 2007, the LS 600h/LS 600h L.

Toyota has said it plans to make a hybrid-electric system available on every vehicle it
sells worldwide sometime in the 2010s.[38]

Toyota and Honda have already said they've halved the incremental cost of electric
hybrids and see cost parity in the future (even without incentives) [39].

Hybrids are viewed by some automakers as a core segment of the future vehicle
market.[40]

[edit] Plug-in hybrids

Main article: Plug-in hybrid

After General Motors announced it would produce the Chevrolet Volt plug-in hybrid,
Toyota announced that it, too, would make one.[41] Toyota is currently testing its "Toyota
Plug-in HV" in Japan, the United States, and Europe. Like GM's Volt, it uses a lithium-
ion battery pack. The PHEV (plug-in hybrid electric vehicle) could have a lower
environmental impact than existing hybrids.[42][43]
On June 5, 2008, A123Systems announced that its Hymotion plug-in hybrid conversion
kits for the Prius would be installed by six dealers, including four Toyota dealerships:
Westboro Toyota in Boston, Fitzgerald Toyota in Washington D.C., Toyota of Hollywood
in Los Angeles, and the Minneapolis-based Denny Hecker Automotive Group, which
sells multiple brands.[44]

[edit] All-electric vehicles

Toyota is speeding up the development of vehicles that run only on electricity with the
aim of mass-producing them in the early part of next decade. Road tests for the current
prototype, called "e-com", had ended in 2006.[45]

[edit] Prius brand

Main article: Toyota Prius

Toyota might create a separate brand for Prius hybrids and is considering adding larger
and smaller Prius models. Such Prius brand would be similar to Scion. Toyota is not
planning separate dealerships for Prius.[46]

[edit] Trucks

2007 Tundra Double Cab

The Tundra is a full-size pickup truck sold by Toyota that originally went into production
in 1999 (as a 2000 model year model), Currently, the Tundra has been on the market for
more than half a decade, and has captured 17 percent of the full-size half-ton market.

The all new Tundra is assembled in two different locations, both inside the United States.
The Standard and Double Cabs are assembled in "Truck Country" San Antonio, Texas,
while the Crew Max is assembled in Mooreland, Indiana. Toyota Motor Corporation
assembled around 150,000 Standard and Double Cabs, and only 70,000 Crew Max's in
2007. As of November 2008 the San Antonio Plant will be the only one producing Tundra
Trucks.

In addition to the Tundra, Toyota also produces the Tacoma, with a smaller body and
smaller engine than its bigger brother.

[edit] Motorsport
Main article: Toyota motorsports

Toyota is active in the motorsports and sponsors such events through their cars among
others.

[edit] TRD

Main article: Toyota Racing Development

Toyota Racing Development was brought about to help develop true high performance
racing parts for many Toyota vehicles. TRD has often had much success with their after
market tuning parts, as well as designing technology for vehicles used in all forms of
racing.

[edit] Non-automotive activities

[edit] Aerospace

Toyota is a minority share holder in Mitsubishi Aircraft Corporation, having invested

US$67.2 million in the new venture which will produce the Mitsubishi Regional Jet,
slated for first deliveries in 2013.[47] Toyota has also studied participation in the general
aviation market, and contracted with Scaled Composites to produce a proof-of-concept
aircraft, the TAA-1 in 2002.[48]

[edit] Philanthropy

Toyota is supporter of the Toyota Family Literacy Programme along with National Center
for Family Literacy, helping low-income community members for education, United
Negro College Fund (40 annual scholarships), National Underground Railroad Freedom
Center ($1 million) among others.[49] Toyota created the Toyota USA Foundation.

[edit] Higher education

Toyota established the Toyota Technological Institute in 1981, as Sakichi Toyoda had
planned to establish a university as soon as he and Toyota became successful. Toyota
Technological Institute founded the Toyota Technological Institute at Chicago in 2003.
Toyota is supporter of the "Toyota Driving Expectations Program," "Toyota Youth for
Understanding Summer Exchange Scholarship Program," "Toyota International Teacher
Program," "Toyota TAPESTRY," "Toyota Community Scholars" (scholarship for high
school students), "United States Hispanic Chamber of Commerce Internship Program,"
and "Toyota Funded Scholarship."[50] It has contributed to a number of local education
and scholarship programs for the University of Kentucky, Indiana, and others.[50]

[edit] Robotics
Toyota has been developing multitask robots destined for elderly care, manufacturing,
and entertainment.

[edit] Finance

Toyota Financial Services Corporation provides financing to Toyota customers.

[edit] Agricultural biotechnology

Toyota invests in several small start-up businesses and partnerships in biotechnology,

including:

• P.T. Toyota Bio Indonesia in Lampung, Indonesia

• Australian Afforestation Pty. Ltd. in Western Australia and Southern Australia
• Toyota Floritech Co., Ltd. in Rokkasho-Mura, Kamikita District, Aomori
Prefecture
• Sichuan Toyota Nitan Development Co., Ltd. in Sichuan, China
• Toyota Roof Garden Corporation in Miyoshi-Cho, Aichi Prefecture

[edit] Numbers
[edit] Financial information

Toyota is publicly traded on the Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo
exchanges under company code TYO: 7203. In addition, Toyota is foreign-listed on the
New York Stock Exchange under NYSE: TM and on the London Stock Exchange under
LSE: TYT. Toyota has been publicly traded in Japan since 1949 and internationally since
1999.[51]

As reported on its consolidated financial statements, Toyota has 540 consolidated

subsidiaries and 226 affiliates.

• Toyota Motor North America (100% - 2004)

• Toyota Tsusho - Trading company for the Toyota Group
• Toyota Canada Inc. owned via Toyota Motor North America
• Daihatsu Motor Company (51.2% - March 31, 2006)
• Lexus 100% (1989)
• Scion 100% (2003)
• DENSO (24.74% - September 30, 2006)
• Toyota Industries (23.51% - March 31, 2006
• Aisin Seiki Co. (23.0% - September 30, 2006)
• Fuji Heavy Industries (16.66% - June 28, 2008)
• Isuzu Motors (5,9% - November 10, 2006)
• PT Toyota Astra Motor (49% - 2003)
• PT Toyota Motor Manufacturing Indonesia (95% - 2003)
[edit] Production and sales numbers

Typical breakdown of sales by region

Total Japan United States

Calendar Year
Prod'n Sales Prod'n Sales Sales

1935 20

1936 1,142

1937 4,013

1938 4,615

1939 11,981
1940 14,787

1941 14,611

1942 16,302

1943 9,827

1944 12,720

1945 3,275

1946 5,821

1947 3,922

1948 6,703

1949 10,824

1950 11,706

1951 14,228

1952 42,106

1953 16,496

1954 22,713
1955 22,786

1956 46,716

1957 79,527

1958 78,856

1959 101,194

1960 154,770

1961 210,937

1962 230,350

1963 318,495

1964 425,764

1965 477,643

1966 587,539

1967 832,130

1968 1,097,405

1969 1,471,211
1970 1,609,190

1971 1,955,033

1972 2,087,133

1973 2,308,098

1974 2,114,980

1975 2,336,053

1976 2,487,851

1977 2,720,758

1978 2,929,157

1979 2,996,225

1980 3,293,344

1981 3,220,418

1982 3,144,557

1983 3,272,335

1984 3,429,249
1985 3,665,622

1986 3,660,167

1987 3,638,279

1988 3,956,697[52] 2,120,273[52]

1989 3,975,902[52] 2,308,863[52]

1990 4,212,373[52] 2,504,291[52]

1991 4,085,071[52] 2,355,356[52]

1992 3,931,341[52] 2,228,941[52]

1993 3,561,750[52] 2,057,848[52]

1994 3,508,456[52] 2,031,064[52]

1995 3,171,277[52] 2,060,125[52]

1996 3,410,060[52] 2,135,276[52]

1997 3,502,046[52] 2,005,949[52]

1998

1999
2000 1,619,206[53]

2001 1,741,254

2002 1,756,127[54]

2003 1,866,314

2004 2,060,049[55]

2005 2,260,296

2006 2,542,524[56]

2007 8,180,000[57] 8,524,000[57] 5,100,000[57] 2,273,000[57] 2,620,825

2008 8,547,000[57] 8,913,000[57] 5,160,000[57] 2,188,000[57] 2,217,662[58]

Japan production numbers 1937 to 1987.[59]

[edit] Outcomes
Toyota is now the world’s largest automaker in terms of sales, net worth, revenue, and
profits. According to Stephen Spier, Toyota has been an industry leader since the 1960s
and has consistently been more productive than its competitors. The company has been
widely recognized for the quality of its products and production systems.

[edit] Environmental record

The Toyota Motor Corporation (TMC) implemented its Fourth Environmental Action
Plan in 2005. The plan contains four major themes involving the environment and the
corporation's development, design, production, and sales. The five-year plan is directed at
the, "arrival of a revitalized recycling-based society."[60] Toyota had previously released
its Eco-Vehicle Assessment System (Eco-VAS) which is a systematic life cycle
assessment of the effect a vehicle will have on the environment including production,
usage, and disposal. The assessment includes, "... fuel efficiency, emissions and noise
during vehicle use, the disposal recovery rate, the reduction of substances of
environmental concern, and CO2 emissions throughout the life cycle of the vehicle from
production to disposal."[61] 2008 marks the ninth year for Toyota's Environmental
Activities Grant Program which has been implemented every year since 2000. Themes of
the 2008 program consist of "Global Warming Countermeasures" and "Biodiversity
Conservation."[62]

Since October 2006, Toyota's new Japanese-market vehicle models with automatic
transmissions are equipped with an Eco Drive Indicator. The system takes into
consideration rate of acceleration, engine and transmission efficiency, and speed. When
the vehicle is operated in a fuel-efficient manner, the Eco Drive Indicator on the
instrument panel lights up. Individual results vary depending on traffic issues, starting
and stopping the vehicle, and total distance traveled, but the Eco Drive Indicator may
improve fuel efficiency by as much as 4%.[63] Along with Toyota's eco-friendly objectives
on production and use, the company plans to donate $1 million and five vehicles to the
Everglades National Park. The money will be used to fund environmental programs at the
park. This donation is part of a program which provides $5 million and 23 vehicles for
five national parks and the National Parks Foundation.[64]

The United States EPA has awarded Toyota Motor Engineering & Manufacturing North
America, Inc (TEMA) with a ENERGY STAR Sustained Excellence Award in 2007,
2008 and 2009 [65][66][67]

In 2007, Toyota's Corporate Average Fuel Economy (CAFE) fleet average of 26.69 mpg-
US (8.813 L/100 km; 32.05 mpg-imp) exceeded all other major manufactures. Only Lotus

Cars which sold the Elise and Exige powered by Toyota's 2ZZ-GE engine did better with
an average of 30.2 mpg-US (7.79 L/100 km; 36.3 mpg-imp).[68]

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Toyota Vision Statement

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Toyota Vision Statement
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Toyota Vision Statement

"To become the most successful and respected lift truck
company in the U.S.
Toyota
Toyota Vision Statement
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Toyota Mission Statement

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"To become the most successful
and respected lift truck company in
the U.S."

Toyota Vision Statement

Mission Statement
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Toyota Competitors
Toyota competitors are primarily in the Auto Manufacturing industry. Toyota also
competes in the Lending, and Material Handling Equipment Manufacturing sectors.

Toyota competitive landscape includes:

Ford Motor
General Motors
Honda
 • MOTOR CORP Top Competitors
•
%
Symbol Company Name Last Change Change Volume News Charts

TM TOYOTA MOTOR 75.72 -0.95 -1.24 543,723

CORP

F FORD MTR CO DEL 5.67 -0.26 -4.38 87.21 M

GMGMQ GENERAL MTRS 1.33 0.07 5.56 35.64 M

CORP

HMC HONDA MOTOR LTD 27.37 -0.63 -2.25 883,884

Toyota Marketing Mix 4 P's

Price 2003, Toyota has taken over to become the world's number two carmaker and they are not very
far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion
dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers
worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but
the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their
prices from the traditional pricing set up of many of the other automobile makers. However, it is their
effectiveness in targeting consumers' needs and wants that has pushed them to the top.

Toyota believes the role of purchasing is through long term and stable production of quality products at the
lowest price in a fast and timely manner. (Toyota Co. sustainability report 2006). The main objective of
administering prices within any company in......

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