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Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including de sign, development, advertising and sale? Online marketing is used by companies s elling goods and services directly to consumers as well as those who operate on a business to business model 2. Methods and Channels 3. ? Email marketing is promoting products through the use of email? There are 2 main ingredients to an effective email marketing campaign? They are to build a large list of people you can email and to write great emails? The emails should be packed with free value and they should move people to buy what you re trying to sell 4. ? Yet another but important and crucial marketing trend that has brought a hu ge aberration in our society? Blogger was launched in 1999 by three friends. Blo gging as an ardent marketing tool has really blossomed in the last some years? B usinesses, companies and even superstar now use blogging system for huge promoti on 5. ? You have to pay for PPC ads.? You target certain words and then when those words are searched for on a search engine such as Google your ad will appear.? B ut you do have to pay every time your ad is clicked on.? You need to make sure y ou do your homework and find out how to effectively use PPC.? Otherwise you can easily lose a lot of money in a short amount of time.? But if you do learn how t o use PPC effectively then you can make a lot of money just as fast 6. ? Social media is very popular right now and it s only getting more popular? Yo u can tap into that popularity by using social media to sell your products? Just make sure you don t SPAM people. In fact, you shouldn t use any social media to dir ectly sell anything? Just use social media to direct people to other sites where you can then hit them with a sales pitch 7. ? With regards to the Internet, this is the promoting of brands using all for ms of online digital advertising channels to reach consumers? This includes vide o channels, Internet Radio, mobile phones, display or banner ads, digital outdoo rs, and any other form of digital media. 8. ? Marketing techniques that use social networks to produce an increase in bra nd awareness or achieve other marketing objectives (such as product sales) throu gh self-replicating viral processes.? It can be word-of-mouth delivered or enhan ced by the network effects of the Internet. Viral promotions may take the form o f video clips, interactive Flash games, ebooks, images, or even text messages. 9. AIDA Model? A Awareness ? Initial point where your brand and/or business is r ecognised and acknowledged.? I Interest ? Generating thoughts and discussion abo ut your brand.? D Desire ? Communicate your messages through the use of social m edia and email marketing.? A Action ? The stage where the conversion is complete and back to the interest stage to retain them. Your website is responsible for this stage. 10. Rank Company Name 1 Vodafone 2 Bharti Airtel 3 Hindustan Unilever 4 Cadbury 5 Coca-Cola India 6 PepsiCo 7 ITC 8 Sony India 9 Tata Motors 10 Samsung Electron ics 11 Nokia 12 Idea Cellular 11. ? Grow from $27.1 billion in 2011 to over $42.5 billion in 2015? The search engine marketing industry is projected to reach over $22 billion by the end of 2 012, a 19 percent increase from $19.3 billion last year? 74 percent of small bus inesses find online networking to be just as valuable as 58 percent reporting th ey struggle to find value in using Facebook to promote their brand or dont have a page at all number of companies struggling to take advantage of online resourc es 12. ? Pull marketing: ? Websites and blogs are pull strategies ? Build websites & Blogs ? Company s social media profiles ? long-term success ? the company tries to draw in customers through different kinds of advertising, such as TV ads, onl ine banner ads and social media ? Online banner ads, and radio and TV ads are ot her forms of pull marketing. 13. ? Push Marketing: ? Email Campaign ? Certain offers through your social medi a profiles ? Companies may push information and promotional material directly to end users through email or fliers to generate demand ? Create an email database

of potential customers and send them product announcements and promotions direc tly 14. ? One to one approach? Cater to specific interests? Different content by cho ice? Geo- marketing? Relatively inexpensive? Global business? Measuring statisti cs is easy? Accountability 15. ? Illegal or unethical practices? Physical demonstration and needs to be tan gible? Transparency? Cost of Hardware 16. ? Governance, laws and regulations? Cultural issues? Lack of technical infra structure? Marketing philosophies & channels? Online shopping worries ? Fear fac tor ? Unreliable delivery mechanisms ? Credit card fraud and usage: 17. ? Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives? Companies grappling with the issue of whether to market via the I nternet are already behind? Companies attempting to build a coherent Internet ma rketing strategy must begin to believe that the Web is likely to be the center o f their marketing future, not simply an adjunct to traditional marketing methods