Good Afternoon Respected Teachers And My dear Friends My Self Sayyed Irfan ali And Today Im going to Present

A Study That I have on My Mini project The topic Given To me was Loreal ABOUT PROJECT

This project report is about the company that was founded in the year 1909 by Eugene Schueller The LOreal Group is the world's largest cosmetics and beauty company and its headquarter is in the Paris suburb of Clichy, France. LOreal`s main branches are Cosmetics, The Body Shop and Dermatology.

COMPANY PROFILE

LOREAL Group - worlds largest cosmetics and beauty company Founded in 1909 by Eugene Schueller 100 year old company Controlled by founders daughter Lilliane Bettencourt and the Swiss food company Nestle LOreal belongs to Cosmetic Industry

Overview Of LOreal

5 Key Expertise:

Hair care, Skin, Hair color, Make up &Fragrance

Distribution: 130 countries 68,900 employees worldwide 20.3billion Euros consolidated sales in the year 2011 LOreal has global market share of 17% Worldwide leader in cosmetics

Financial Performance of Company Loreal is consistently hitting the cosmetic market since last 3 yrs loreal Earn around 17473 million E dollar in 2009 and 19496 in 2010 and the boom continues with 20343 million E dollar in 2011 Brand and Products Under LOreal

There are 23 Global Brands Under LOreal And Products Are Categorized As Luxury Products Active Cosmetics Professional Products Consumer Products

Market Competitors of LOREAL: In 2011 Loreal is having the perfect Market competitors instead of That loreal Tops in Cosmetic Market. Loreal competes with Procter &Gamble, Unilever, Estee Lauder, Shiseido with profit of 19.57,16.98,8.29,7.75 Billion US dollar Respectively Still loreal remains on with 25.89 billion US dollar of profit 2011 Board of Directors : On the RHS JEAN-PAUL AGON (Chairman and CEO) In The Middle JEAN PHILIPPEBLANPAIN (Managing Director) And on the RHS JEROME TIXIER (Managing Director of Human Resource) Scope For MBA at LOREAL Finance:

Enterprising, Creative And Persuasive; Thorough And Methodical, With A Keen Analytical Sense; Capacity For Independent Learning

Information technology :

You enjoy working in direct contact with your business partners outside the IS/IT function You are a creative team-player who is able to work with various stakeholders and always committed by results

MARKETING:

Interfacing with all LOreal`s various operations from research to production, from sales to logistics management, including brand development and brand positioning marketing builds awareness of the products sales

HUMAN RESOURCE:

LOreal`s covers over more than 60,000 employees of more than 100 nationalities based all over the world.

SWOT ANALYSIS STRENGHTS:

Brand imageWorld`s No.1 Research & development-586 patents Range of portfoliodiversity of products Global brandpresence in 130 countries Strong Corporate Social Responsibility policy

WEAKNESSES:

Dependence on Western European Markets Late Entry into Asian markets. Unable to gain much of market share. Brand Confusion

OPPORTUNITIES:

Growth in Adjacent Categories. Demand for Natural Cosmetics. Growth of Direct Sales Channels Changing Consumer Lifestyles

Beauty products market growing with a significant rate. THREATS:

New channels on the electronic media Local players in the new market expansions Brand cannibalization Competition from Private Labels. Price Competition among Branded Manufacturers.

CONCLUSION

As products had good market presence and consumer preferences and also the trust and affection Prompt HR actions and effective Talent Management made this a success. Identification of talent and efficient hiring made them a market leader.