CERTIFICATE PROGRAMME IN BUSINESS ANALYTICS

(FOR EXECUTIVES)

2013-14

Table of Contents

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Introduction Key Feature Program Delivery Curriculum Design Who Can Apply? How to Apply? Fee Structure Certification Important Dates About us

Page 2 Page 3 Page 3 Page 4 Page 7 Page 7 Page 8 Page 8 Page 9 Page 9

CERTIFICATE PROGRAMME IN BUSINESS ANALYTICS FOR EXECUTIVES 2013-14

1. Introduction
Indian Institute of Management, Lucknow (IIML) and Kelley School of Business (KSB), Indiana University, USA is offering one year part time certificate programme in business analytics for executives (CPBAE). This executive education program is designed on the following theme How can I use BA skills and tools to create significant breakthroughs for my current organization? To answer this thematic question, this certificate program will combine business strategy, business analytical tools and applications of analytics in selected business areas, namely finance, marketing and operations. The purpose of this program is to develop skills and a mindset for participants that will allow them to identify and seize business opportunities using business analytics tools. The target participants profile for this program will consist of executives working in business analytics and professionals interested in a career in analytics. Business Analytics is a lab oriented subject. However, our target participants are working executives. Thus, the proposed program will have both in-residence and online learning channels so that participants need not take long breaks from their work but at the same time get benefits of a continuous learning environment. To facilitate such learning

environment, this program will use ANGEL course management system, an online learning platform to deliver some portion of every module. In addition, participants will be required to do four on-campus residencies at IIM campus. 2

2. Key Features
The program is jointly taught by highly experienced faculty from IIM Lucknow, India and the Kelley School of Business, Indiana University, USA. A combination of class room and an online learning platform is used. It offers flexibility since the participants can access the internet and attend online classes from any location. Training on enterprise miner by SAS Institute (India) Private Limited.

3. Program Delivery
The certificate program consisting of 240 hours is divided into four modules. Each module will have residency requirement and some part of the module will be delivered over Internet via ANGEL course management system. Applicants are expected to meet technical requirements for this program & ANGEL course management system at their own expense (Please refer to About us section). Following are the proposed dates and duration of the Residency at IIM campus.
Data Mining and Predictive Analytics Developing Value through Analytics Applications

Module

Introduction to Business Analytics

Simulation and Optimization

Residency Duration

5 days

5 days

5 days

5 days

Proposed Residency Dates

December 27 31, 2013

March 19 - 23 , 2014

June 11 - 15, 2014

October 15 - 19, 2014

Online classes

3rd January - 6th March 2014

28th March 8th June, 2014

20th June- 12th October, 2014

Each module is of nine to ten weeks duration. First three modules will have residencies followed by online teaching and the fourth module will have online classes followed by residency and certification. Online classes will be held for two hours twice per week on Wednesdays and Saturdays. 3

4. Curriculum Design
This program consists of four modules. Each module consists of 5 days residencies and online delivery over ANGEL, the Kelley School of Business online learning platform. The modules and their contents are discussed in the following paragraphs. Each module will be jointly taught by faculty from IIML and KSB. Module 1: Introduction to Business Analytics Introduction to probability including probability distributions and random variables. Sampling techniques including simple random sampling and determining sample size for means and proportions. Tests of hypotheses including type I and type II errors. Simple and multiple regression: assumptions, diagnostics, interpretation. Introduction to forecasting. Overview of the analytics process: problem definition, data preparation, modeling, evaluation of results, and deployment. Problem definition and scoping an analytics project. Design of experiments and performing basic statistical analysis of data from experiments (both field and laboratory) to investigate business issues. Understanding of some of the issues during deployment including employment of data visualization for decision making. Review and appraisal of the ethical, legal, and privacy issues associated with applications of analytics. Tools for conducting basic statistics (for example, SPSS, SAS), analytics (for example, SAS JMP KNIME), and visualization (for example, Tableau) would be employed to demonstrate application of concepts covered in the module.

Module 2: Data Mining and Predictive Analytics Introduction to data mining and predictive analytics Getting started with predictive modeling Getting started with predictive analytics models Predictive modeling with decision trees using SAS Enterprise Miner Predictive modeling with regression using SAS Enterprise Miner Predictive modeling with neural networks using SAS Enterprise Miner Assessing predictive models and model comparison Improving predictive models Scoring new data and model implementation Tutorial on SAS JMP 4

Further models for supervised learning Introduction to unsupervised models in data mining Data reduction using principal components analysis Cluster analysis Association and market basket analysis Advanced regression models: concepts and applications Conjoint and discrete choice analysis Design and analysis of experiments
Software: SAS JMP, Excel 2010, SAS Enterprise Miner

Module 3: Simulation and Optimization for Business Analytics Introduction to Linear Programming, Graphical Method, and Formulating Linear Programs. Review of the Simplex Algorithm. Introduction to Shadow Prices and Reduced Costs LP applications, case studies, software packages and their usage. Introduction to Duality Theory. The Transportation Problem, and the Assignment Problem Goal Programming Integer Programming and IP Formulations. Introduction to solution techniques. Cutting Planes, and the Branch and Bound algorithm. Heuristic Approaches: Knapsack, Bin Packing, Vehicle Routing. Introduction to Networks: Shortest Paths, Spanning Trees Networks: Maximum Flow, Minimum Cost Flow, Multi-commodity Flows. Quadratic Programming and an application in portfolio optimization. Genetic Algorithms. Game Theory Overview of Probability and Statistics. Modeling Uncertainty Introduction to Simulation Modeling using Excel More Advanced Simulation Models using Excel Simulation Modeling and @RISK Experimental Design and Optimization with Simulation Simulation Models for Business Applications Introduction to Forecasting and the Forecasting Process Time Series and Extrapolation Models Decomposition Models Exponential Smoothing Models Explanatory Forecasting Models Software: @RISK, WinQSB, GAMS and Palisades Decision Models Module 4: Developing Value through Business Analytics Applications Operations and Supply Chain Analytics
o Sourcing

o o o o o o o o o o o o o o o o o o o

Process Design Flow Analysis Managing Inventories Network Design Market Segmentation & Targeting Product Development & Positioning Customer Value Assessment Market / Basket Analysis Portfolio Optimization Hedging Commodity and Foreign Exchange Risk Option Valuation and Real Options

Marketing Analytics

Finance Analytics

Excel Financial Functions and Portfolio Optimization Option Valuation and Real Options Valuing Companies by Simulation Immunizing Fixed Income Risk Prediction Markets
Revenue Management in Travel Industry and Its Extensions Demand Models & Estimation Customized Pricing in B2B Markdown Management in Retailing

Pricing Analytics

o Software: Excel 2010 and Decision Tools Suite (a set of Excel add-ins developed by Palisade) will be used.

5. Who Can Apply?

Applicants should have Bachelors Degree in any discipline with a minimum of 60% aggregate marks in graduation or equivalent and a minimum of three years full-time post qualification work experience as on October 20, 2013. For applicants with exceptional qualification and/or industry experience, a relaxation in the minimum eligibility criteria may be considered. Preference will be given to the applicants with graduation in

Mathematics, Engineering, Economics and Statistics. Also, executives working in the domain of Business Analytics are especially encouraged to apply.

6. How to Apply?
Download (www.iiml.ac.in/cpbae_appl_form.pdf) and submit completed application form along with the Demand Draft of Rs. 1000/- (Rupees One Thousand only), drawn in favor of Indian institute of Management Lucknow, payable at Lucknow (Non refundable). Application form should reach the Program Manager, Indian Institute of Management, 6

Prabandh Nagar, Off Sitapur Road, Lucknow-226013, Uttar Pradesh, latest by 25th October 2013. Selection Process Requirements Duly filled-in application form Statement of Purpose Under-graduate concentration, CGPA Three-year post qualification full-time work experience as on October 20, 2013

In all matters relating to admission, the decision of the Indian Institute of Management Lucknow (IIML) will be final and binding on the applicant. No correspondence will be entertained from the applicant regarding his/her non-selection. The institute reserves the right to cancel or postpone this program.

7. Fee Structure
Total fees for this programme is Rs. 4,80,000 /- (inclusive of taxes) and is payable in four installments. Fee includes tuition fee, accommodation (twin sharing basis) and food for the duration of residencies and course material. Participants will have to bear their travel expenses for attending residencies. All fee payments are non-refundable. Application Fee Programme Fee Instalment Details Instalment I Last Date for Payment At the time of confirmation, latest by 5th December 2013 (non-refundable) December 27, 2013 March 14, 2014 June 06, 2014 Amount Rs 80,000/Rs. 1000/Rs. 4,80,000 /- (Inclusive of Taxes)

II III IV

Rs 2,00,000/Rs 1,00,000/Rs 1,00,000/7

8. Certification
Upon successful completion of this program, candidates will be awarded certificates from IIML and Kelly School of Business, Indiana University. In addition, certificate of participation will be awarded by SAS. For Further details please visit our web site (www.iiml.ac.in) or contact us on (0522) 6696283, 6696278 or email us at cpbae2@iiml.ac.in.

9. Important dates
Application Deadline: 25th October 2013 Admission result announcement and communication latest by: 10th November 2013 Acceptance fee Rs. 80,000 (non-refundable) by the participants: 5th December 2013 Program commence on: 27th December 2013

10. About us
1. IIML IIM Lucknow was established in 1984 as the fourth Indian Institute of Management (IIM). It is recognized as an institution of excellence by the Ministry of Human Resource Development. IIM Lucknow offers Post Graduate Diploma, Fellowship and Executive programs in Management. IIML Graduates are a preferred by employers across the globe. For more information about IIML, please visit http://www.iiml.ac.in/ 2. KSB Founded in 1920 as the Indiana University School of Commerce and Finance, the Kelley School has grown into one of the most respected business schools in the world. Kelleys programs are consistently ranked among the best in the USA and its faculty members are internationally recognized for their teaching and thought leadership. Businesses worldwide hire highly qualified graduates of Kelley. For more information about KSB, please visit http://www.kelley.iu.edu/ 8

3. ANGEL COURSE MANAGEMENT SYSTEM With more than 13 years of online teaching experience, the Executive Degree (EDP) and Kelley Direct (KD) programs (Delivered over Angel course management systems) deliver an interactive virtual classroom environment designed to maximize the learning experience. They provide a delivery platform using Angel that has the advantages of customizable schedule and flexibility. For more information about the Executive Degree Programs, please visit http://www.kelley.iu.edu/edp/. Technical Requirements for Angel course management system 1. Hardware A personal computer (laptop) is required for students in Executive Education Programs. The minimum and recommended hardware specifications follow:

Minimum

Recommended

Intel Core 2 Duo (2.2 GHz or higher) 4.0 GB RAM 60 GB Hard drive Ethernet card Wireless card (802.11b/g) CD/DVD ROM Drive Headset with microphone

Intel second generation i3 or higher 4.0 GB RAM or higher 120 GB Hard drive and 40 GB free space Ethernet card Wireless card (802.11b/g) CD/DVD Burner Headset with microphone

1.3 Megapixel webcam (640x480 minimum 1.3 Megapixel webcam (640x480 minimum resolution) resolution)

Notice to Mac users: 9

While Mac computers work for almost all Kelley Direct courses, there are one or two courses that require programming only supported by PCs. 2. Software Certain courses may require software, such as Microsoft Excel plug-ins (stat tools, @Risk). Check with your instructors before the start of each term to find out what software is required for the course. 3. Internet Connection Required: A high-speed broadband Internet connection (such as DSL or cable internet service). Dial-up modem connections wont work for any Kelley Direct program. Questions about hardware, software, or Internet connection requirements? We are here to helpplease contact the Kelly Helpdesk at kdhelp@indiana.edu ----------------------------------------------End of Document-------------------------------------------

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