A STUDY ON The perception of Schools management towards smart classroom education

Helix Technology Solutions

Under the guidance of : Siva Sivani Institute of Management

Submitted by: Santosh Singh (M5-34)

Siva Sivani Institute of Management

KOMPALLY, SECUNDERABAD (2010-12)
1

DECLARATION
This project entitled a study on The perception of Schools management towards smart classroom education, in Helix Technology Soutions, is a benefited work done by me under the guidance of .., the faculty guide of Siva Sivani Institute of Management..

I further state that this report entirely stand original in its concepts ideology and genuine in its presentation.

Santosh Singh M5-34 PGDM(Marketing)-2010-12 Siva Sivani Institute of Management, Secunderabad

ACKNOWLEDGEMENT

I take this opportunity to thank all, whose able guidance and kind co-operation helped me to complete my study on The perception of Schools management towards smart classroom education successfully. I am particularly indebted to Mr. Mohan Saripalle, for providing me the opportunity and complete guidance to do this project. He always extended his cooperation and provided me with valuable information regarding the organization in spite of his very busy schedule. I am greatly obliged to my Faculty Guide ..for his complete guidance and also for his valuable insights on the project. Last but not the least, I would like to extend a special word of thanks to all my well-wishers for giving me a helping hand whenever needed and for making the project a success.

Place: Date:

Signature Santosh Singh M5-34 PGDM (Marketing)

CONTENTS
Chapter 1 1.1 Introduction 1.2 Significance of the Study 1.3 Objectives of the study 1.4 Literature Review Chapter 2 2.1 Industry Profile 2.2 Company Profile Chapter-3 3.1 Research Methodology 3.2 Research Design 3.3 Sample Profile 3.4 Tools and Methods Data Collection 3.5 Limitations Chapter 4 4.1 Data Analysis Chapter-5 5.1 Interpretation and Findings Chapter-6 6.1 Recommendations and Discussions Bibliography Annexure 4 5 - 10 6 9 9 10 11 - 19 11 15 20 - 26 21 21 21 22 22 27 - 51 28 52 - 54 50 55 - 56

CHAPTER - 1

1.1 INTRODUCTION
Technology has come to stay in our lives. It is no longer restricted to being something that is invented in isolation in a laboratory. Instead, it has become a way of life. The influence exerted by technology has been so widespread that now it is almost impossible to name a field where it is not being put to use.

Last few years, the impact of technology is influencing in all sectors from industries to elementary education. There has been a spectacular development in the use of E-learning in the past few years, and consequently, computer-mediated communication has attracted more attention.

E-learning, which employs electronic media as part of delivery system and encompasses diverse learning strategies and technologies including computer based learning, web based learning, virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning anytime anywhere, uniform delivery to all users reducing chances of misinterpretations, promotion of team learning & discussion, and easy access to global community, has given it a competitive edge over the traditional method of learning. The distinctive features of E-learning are making it more popular around the globe.

E-Learning is present in different forms. The most modern type of e-learning followed today is smart classroom education. Schools are readily implementing this system to modernize the method of teaching in the school. The concept of smart classrooms does not completely do away
with the traditional method of teaching. Rather it seeks to club the use of technology with conventional methods. The resultant product is a harmonious blend of the modern and the traditional. For instance, the teacher while teaching a lesson on volcanoes will supplement the information given in books by showing a video of how a volcano erupts.

1.3 SIGNIFICANCE OF THE STUDY

a) This Study helps to identify the other major market players in the E-learning Industry. b) This Study helps to know about the entire E-learning Industry in India. c) The Study limelight the important factors for selecting the E-learning solutions by the school. d) Brings out the importance of E-learning solutions in schools.
e) The Study aims to find the growing opportunities for E-learning solutions in schools of Allahabad.

f)

It identifies the importance of E-learning in schools of Allahabad and, examine the impact of some variables such as Infrastructure, School Fees on implementing Elearning solutions towards the growing opportunities.

1.4 OBJECTIVES OF THE STUDY

a) To find how many schools (school management) are aware of smart class technology. b) To find how many schools have smart class solution. c) To determine whether installing smart class solution in schools will enhance the result of the student. d) To determine what factors of smart class technology attracts schools towards it. e) To find out the reason of slow acceptance of smart class solution in the school.

1.5 LITERATURE REVIEW

Before discussing about the smart classrooms, we should know about the e-learning as smart classroom solutions are the type of e-learning solution.

1.5.1 Definition of E-Learning E-learning is the acquisition and use of knowledge distributed and facilitated primarily by electronic means. This form of learning currently depends on networks and computers, but will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),

and technologies (e.g., cellular phones, personal digital assistants) as they are developed and adopted.

E-learning can take the form of courses as well as modules and smaller learning objects. Elearning may incorporate synchronous or asynchronous access and may be distributed geographically with varied limits of time.

1.5.2 Evolution of E-Learning

E-Learning models are the most preferable mode of education in all parts of the globe. The foot prints of E-learning models are traced, it shows that the influence of E-learning models was used for first correspondence programs in the U.S. at Pennsylvania State University in 1892. They started this service to provide the education access to rural areas. In later years, the correspondence model is changed into a better education program by using the technology. In 1920s and 1950s, they started to broadcast the course lessons through radio medium. Due to the advancement of computer and networking technologies are providing a diverse means to support learning in a more personalized, flexible, portable and on-demand manner. These radical and sweeping changes in learning needs and technology have catapulted a revolutionary transition in modern learning tools in the backdrop of the internet, commonly referred to as E-learning.

The History of e-Learning

Instructor-Led Training Era (Pre 1983) Before computers were widely available, instructor - led training. ILT was the primary training method. ILT allowed students to get away from the office to focus on their studies and to interact with their instructor and classmates. However, ILT usually meant high costs and downtime during office hours leading training providers to search for a better way to train.

Multimedia Era - (1984 to 1993) Windows 3.1, Macintosh, CD-ROMs, PowerPoint marked the technological advancement of the Multimedia Era. In an attempt to make training more transportable and visually engaging, CT courses were delivered via CD-ROM. The anytime, anywhere availability of CD-ROM also provided time and cost savings that the instructor-led training (ILT) could not and helped to reshape the training industry. Despite the benefits the CD-ROM courses lacked instructor interaction and dynamic presentation making the experience somewhat less than satisfying and slower and less engaging for students.

Web Infancy - (1994 - 1999) As the Web evolved, training providers began exploring how this new technology could improve training. The advent of email, Web browsers, HTML, media players, low fidelity streamed audio/video and simple Java began to change the face of multimedia training. Basic mentoring via email, intranet CBT with text and simple graphics, and Web-based training with low quality intermittent deliver Web costs emerged.

Next Generation Web - (2000 - 2005) Technological advance including Java/IP network applications, rich streaming media, highbandwidth access, and advance Web site design - are revolutionizing the training industry. Today, live instructor led training (ILT) via the Web can be combined with real-time mentoring, improved learner services, and up-to-date, engaging "born on the web" content to create a highly-effective, multi-dimensional learning environment. Today, organizations must empower the worker with just-in-time learning thus the power of mobile solutions with PDA's and cell phones are a solution whose time has come. It has been estimated that there will be more mobile devises in the year 2005 than there will be integrated desktops. These sophisticated training solutions provide even greater cost savings, higher quality learning experiences and are setting the standards for the educational standards of the future.

1.5.3 Smart Classrooms Smart Classrooms are technology enhanced classrooms that foster opportunities for teaching and learning by integrating learning technology, such as computers, specialized software, audience response technology, networking, and audio/visual capabilities. The purpose because of which this technology emerged was basically to improve the teaching and learning both. Other reasons supporting the technology are:

To develop a learning environment that utilizes technology that will enhance research-based instructional strategies

To develop the skills and confidence in teachers to use technology to change their students' learning experiences

To document the successes and challenges of technology integration with research-based instructional strategies

To document and disseminate information about the observed changes in the teacher, students and learning environment

To identify the most valued technology solutions in a classroom and develop the classroom model for implementation in the remaining classrooms throughout the district.

1.5.4 Implementation Barriers for Smart Classrooms Solutions

Several barriers to the implementation of e-learning had previously been identified in the literature. The examples are: 1. Increased time commitment (workload) for academic staff. 2. Development time 3. Delivery time. 4. Lack of strategic planning and visions. 5. Lack of training in technological developments. 6. Lack of support for pedagogical aspects of developments. Lecturers lack of time. Mainly it is related to preparing the e-course and adjusting existing courses into e-course format.

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Learning materials and time management. In case of ordinary learning situation, the planning and time management is being done for the student by curriculum administration department. But in case of e-learning course, the student himself /herself has to take active role in it and that necessitates much more self- discipline and becomes one of the major issues why students drop e-courses. Loss of teachers aura and possibility of discussion. Some special subjects (e.g. social science, Moral etc.) require a lot of discussion and quick feedback and that makes the notion of turning these courses into full-fledged e-courses highly questionable. Blended learning offers solution: lectures in virtual environment, seminars, and practical assignments in class room in face-to-face environment. Technology. The technology issues followed two main themes: hardware problems with the schools network server and Internet bandwidth issues. Lack of face-to-face communication. Some younger students expressed regret that they were not able to sit in math class with their peers. Comparison to regular courses. Some students felt that their on-line course work was more difficult than the work their peers in normal regular school were doing. Others said that they felt their Cyber School courses took more time than that of their peers in regular courses. One had also remarked that there was a drop in his math score in the on-line school compared to what he had obtained in a regular course the previous year.

1.5.5 Past Researches 1. Smart Classroom: Enhancing Collaborative Learning Using Pervasive Computing Technology (Stephen S. Yau, Sandeep K. S. Gupta, Fariaz Karim, Sheikh I. Ahamed, Yu Wang, and Bin Wang): In this paper, author have presented the details of Smart Classroom, which facilitates collaborative learning. It is designed to increase the level and quality of collaboration between students and instructor in a classroom. Functionalities of Smart Classroom 11

including an example course were described. Author says that implemented different functionalities of Smart Classroom is already implemented, now features must be added to the technology, like mobile technology etc.
2.

A Comparative Study Of Schools With And Without Smart Classrooms In Relation To Achievement Motivation Of Students (Amritbir Kaur): The researcher in this paper talks about the importance of smart classroom with reference to the achievement motivation. Since there is a usage of a larger number of senses in this technique than is there in case of traditional teaching, therefore a large percentage of students in school with smart classrooms are highly motivated towards achievement. The students studying in schools with smart classrooms are better motivated to achieve more and more in life. The Computer Assisted Instruction is more effective than the traditional method. The retention is higher when taught through Computer Aided Instruction as Support System. She says that the schools must try to integrate the innovations coming up in the field of education (like that of smart classroom) with the traditional teaching, as much as possible, to make the teaching learning process more effective.

3. The Smart Classroom versus Traditional Classrooms: What the students are saying (Tornabene): For the study author took the feedback of students. For the purpose he considered two classrooms, one equipped with smart class technology, and the other a normal traditional classroom. Most student preferred classroom with smart technologies. Student had no problem in studying for extra hours in the classroom as the real time experience was obtained in the smart classrooms. It attracted them, they dint feel any distraction while studying there. Therefore author says that since the technology is present and it is gathering attention of students and helping them to better understand the topic then such kind of technology should be implemented by schools and technology

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CHAPTER - 2

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2.1 Industry Profile

India is fast emerging as an E-learning hub, because of its ability to provide a large pool of a highly educated workforce. There are a number of other potential factors for IT outsourcing in India, such as cost-efficiency, quality, technical support and a growing economy. In that context education is costly and moving ahead for higher education is even costlier, so major portion of masses remain uneducated and lot many learners have to quit their education half way. With fast growth of Internet, technology and multimedia the world has come closer and provided us with numerous benefits over the older technologies and learning techniques, maintaining learner's interest and providing extensible, rich learning experiences with integration of physically objects. Over time, professionals of the e-learning industry and their clients saw the need for cost-effective solutions. Thus, the developed solutions are cost-effective, as compared to other developed nations and also assure the same level of quality. A number of companies in India possess quality certifications such as ISO and SEI-CMM and meet international standards. The late 90s is when the eLearning Industry came into focus and attracted a lot of investments in the Western Countries. From 2000 - 2008, the eLearning Industry grew ten-fold globally. Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316 millions. Domestic E-learning industry is about 10% of the total industry size and stands at around $30 million E-learning has attained a tremendous growth since 2000 and it has always continued to attract companies to enter the market. Some e-learning companies focus on diversified target segments and a few players focus on a specific e-learning sector. The following is a list of some prominent e-learning companies in India:
a)

NIIT Technologies was set up in 1981 to provide training solutions for IT industry and now it has clients across 40 countries. This company is a pioneer in Indian e-learning industry and provides specialized learning solutions for corporations, government sectors, colleges, schools, and individuals. NIIT acquired ElementK, a leading US-based e-

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learning company, which provides a tailored catalogue of courses to corporate clients across the globe.
b)

IBM India has a well established Learning Development division and has thousands of e-learning experts located in 55 countries across this globe. In India, they have-learning development centers at Delhi, Kolkata, Mumbai, Chennai, Bangalore, Pune, Gurgaon, Noida, and Hyderabad. IBM has also setup a Knowledge factory at its Bangalore location to analyze the external and internal training requirements and provide innovative-learning solutions.

c)

Tata Interactive Systems (TIS) is part of the Tata Group and was started in the year 1990. This company had a steady growth over years and has around 600 multidisciplinary specialists today across the globe. With 19 years of experience, this company has established its presence worldwide and has developed e-learning content across 1500 projects to cater corporate, education, and government sectors.

d)

Skillsoft is an Ireland based leading provider of e-learning products and has a center established at Bangalore. SkillSoft's Books24x7 is one of the largest online, on-demand book resources with more than 20,000 titles. It provides on-demand e-learning and performance support solutions to global destinations and local Indian clients in key cities of India, such as Mumbai, Bangalore, Delhi, and Hyderabad.

e)

Sify E-learning was formed in December 2000 and in India it has office locations at Chennai, Delhi, Mumbai, and Bangalore. With eight years of experience in this domain, Sify e-learning has developed over 5000 hours training so far and it focuses more on the corporate sector.

f)

Lionbridge India has set up development centers at Mumbai and Chennai, and employs highly skilled engineering and content development teams. Apart from e-learning services, this company also provides translation and localization services. This company has opened a translation institute in India, Aksharmala, to provide professional translation services for Indic languages.

g)

Educomp Solutions was incorporated in September 1994. This Delhi-based education company is the largest provider of technology education and learning services for the K12 market in India. It serves approximately eight million students worldwide and employs around 4000 employees. It also provides online tutoring services since 2005. 15

h)

Tutorvista was founded in 2005 at Bangalore. This company provides 24x7 personalized online tutoring services to students from K12 to graduate level across the globe. It has around 1500+ online tutors from various cities in India.

i)

Everonn Solutions headquarted in Mumbai is one of the largest providers of online library courses and over the years has developed around 5000 hours of learning content across 16 industry domains.

j)

Harbinger Knowledge Products is a part of Harbinger Group and serves customers across 45 countries, including India. This company has its corporate headquarters at Pune, and also has units established in Mumbai and US locations.

k)

HCL is one of the leading offshore e-Learning service providers and offers services that range right from Consulting to Courseware Authoring & Management, providing professional servicing around Learning Management Systems (LMS) and collaborative learning for market segments spanning Publishers, Universities and Corporate Groups.

Apart from these major players, there are several smaller companies in this segment, which play a powerful role in developing innovative e-learning solutions to the domestic and international market.

2.2

Company Profile

Helix Technology Solutions

2.2.1 Mission Organizations mission is to become the most respected source of learning and teaching solutions for the education markets in India and worldwide

2.2.2 Vision Organizations two fold vision: 1. Create original and sustainable learning and teaching solutions 2. Promote human excellence by contributing our best to the education sector in India and abroad 16

2.2.3 Helix Values At Helix, values are more than words. Values are Helix guiding principles. Values of the organization are:

Passion for innovation Commitment to quality Inspiring leadership Performance and Excellence

Helix is a technology-based education company involved in developing diverse educational products that aid the educational process. The essence of Helix lies in its technology, talent and domain expertise. 2.2.4 Technology World class technology, sophisticated learning management tools and effective content management systems are used to develop our e-Learning products. They make extensive use of technology to provide the best possible learning experience. 2.2.5 Talent Helixs most prized possession is their talented human capital. Experience, expertise and enthusiasm are the key elements of their staff. They have the best in class teams of academicians, subject matter experts, instructional designers, software programmers, content editors, content writers and graphic artists who can transform ideas into innovative products. Domain Expertise The reason behind Helix success is their emphasis on understanding and analyzing the real needs of the learner. Be it the keen grasp of student mindset, learning habits, instructional design philosophy or wide knowledge base, Helix has the highest quality of domain expertise.

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2.2.6 Products Helix is focused on making the total learning experience interesting, practical and intuitive for everybody. These products are developed by technologists as well as educationalists with multiple years of experience in education field.
A. LearnNext

LearnNext is a computer based learning system to study the CBSE syllabus from home. With LearnNext, a student is assured of the latest CBSE course material. LearnNext has focused on making it easier for you to understand complex topics, problems and theorems with the aid of animations and easy to understand voice-overs. Forget about spending time trying to figure out those confusing explanations in your textbooks. Our interactive solutions will help you learn fast and learn better. LearnNext offers: a) Highly interactive, easy to use & effective course content with audio-visuals to understand complicated concepts. b) CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabus c) Convenience and the ability to learn at any place and any time - without Internet. d) Over 250 lessons explained with audio-visual course content, solved examples & experiments e) Lesson wise revision tests at the end of every lesson with key and explanation f) An 'Ask the Teacher' feature for personalized doubt clarification g) Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the exams h) Affordably priced: costs a fraction of the private tuition costs i) Above all, Learning - a happy experience with LearnNext

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B. Teachnext

TeachNext is the most innovative and simplest product that is easy to setup, use and maintain. It comes with complete content in a box and is operated with a remote. Benefits: a) TeachNext is as simple as using a Television with a stop, start and forward button. No long training or practice required b) Solved NCERT Exercises contain videos of Maths & Science exercises in NCERT textbooks solved by a teacher c) All modules are as per the NCERT syllabus. TeachNext has the entire Syllabus (Chapters, Lessons, Experiments, Exercises, Tests) in a complete audio-visual format d) Lower preparation time required by teachers, as there is no need to go through content and take out only the relevant parts e) Unique lesson plan system which aids the teacher in preparation for the subject f) No complicated hardware systems, just one simple solution in a box.

2.2.7 Size of Business a) The company has already invested a sum of Rs 100 crores towards initial development of the products and the required technology platform. b) The company has planned to invest Rs 300 crores in phases in R&D

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2.2.8 Market Share

14% 7% 7% educomp NIIT Everonn 70% 2% Helix Others

a) The market share of Helix is 2 % in just 8 months as sales process started around JulyAugust 2009. b) The company took 2 yrs in content development with the help of expert academicians. c) A team of 400 technology professionals and 60 expert academicians are currently working towards conceptualizing and enhancing the new suite of products, scheduled to be completed within two years. 2.2.9 Organizational Structure

MANAGING DIRECTOR/OWNER
DIRECTORSALES DIRECTORMARKETING AND BUSINESS DEVELOPMENT DIRECTORTECHNOLOGY DIRECTOROPERATIONS DIRECTORPRODUCT DIRECTORCONTENT DEVELOPMENT

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2.2.10 Swot Analysis

Strengths

Weakness

a) Well experienced IIT & IIM Alumini b) Experienced sales team c) Teachnext box, classroom solution being one of the quality product in market d) User friendly classroom solution e) Pan India presence f) Deeper penetration g) Best hardware

a) As a new organization taking time to setup b) Late entrant c) Products available according to CBSE syllabus only.

Opportunities

Threats

a) Huge untapped market b) Announcement of ICT policies c) Growing Education Sector d) Young India

a) Competitors being in market from many years b) Competitors being the Brand name, doing unprofitable business to defeat Helix. c) Entrance of international company like HCL d) Government aided schools

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2.2.11 Company Positioning Since Helix Technolgy solutions is new company,it started its operation in month of August 2009.It was in this sector for past 3 years but it was in only busy in R&D and content formulation.It came up with LearnNext variant which is a student based solution.The full marketing and sales of its three variant stared in month of september 2009 only.In 7 months of operations it was more than 1000 schools signed or in process of signing of agreement.

2.2.12 Strategies Used By Helix

a) School contact programme: it is being done in the schools, demo CDs are provided to students ,mainly related to Learnnext b) Diwali greeting cards: it was sent to all the C.B.S.E schools across the country with the brochures ,got very good responses from the schools and sales also c) Exhibitions: they have participated in various exhibitions like word didac09, eindia09 etc where we demonstrated our classroom solution and got very good response. d) Seminars: Time to time Helix conducts seminars in different cities where all the Principals are invited and the Demo is presented in front of them. e) Gifts: New year gifts like Planner has been given to the Principals f) Advertisement: Details of the products being posted at different educational websites. g) Others: THE Banners/Posters/Pamphlets are other sources of positioning our Product.

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CHAPTER-3

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3.1 Introduction

Research is finding something again. It is different from Discovery or Invention, it is to find the existing facts and analysis them. So, the basic motive is to study the existing problem and tries to find the solution, if any or try to search out for better options, if available. Research can be defined as systemized effort to gain new knowledge. A research is carried out by different methodologies which have their own pros and cons. Research methodology is a way to solve research in studying and solving research problem along with logic behind them are defined through research methodology. A Research can be done by both ways, Exploratory and Descriptive, as per the need. Here the researcher has done descriptive research to know about the recommendation pattern of school to their client for the Helix luminaries

3.2 Research Design Research design states the whole procedure of collecting the datas from the sample. What type of research design has been taken or opted to complete this project worthwhile, that has been described below. The research design consists of selecting the sample, collecting the datas from those samples and most importantly the process has been taken to take those datas from the sample (research methodology), everything. So to submit a good project report, ones research design should be very properly set. Research is designed in the way that it covers all aspects of set objectives and serves the purposes

3.3 Sample Profile

Keeping in view the time consideration my project guide determine the size of sample, the sample profile was survey on school present. The samples I have collected through personal visit to their offices. I meet with them personally to collect the data. Large sample gives reliable result than small sample. However, it is not feasible to target all school or even a substantial portion to

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achieve a reliable result. So, in this aspect selecting the sample to study is known as sample size. Hence, for my project my sample size is 50. Survey Methodology For the survey face to face research method was chosen as per the requirement of the survey and the project. In this project the target customer were Management team of school and along with the survey a catalogue of the Helix products was to be circulated. Face to face interaction was the best way to complete the survey for the precise data collection feedback.

3.4 Tools & Methods of Data Collection

There are two methods of data collection: Primary and Secondary method. Secondary method, in which data is collected from pre- collected resources. In this Research, Primary Data Collection method has been used. Questionnaire was made according to the objectives and personally interview was taken of the respondents.

Assumptions 1. It has been assumed that sample of 50 respondents represents the whole population (school). 2. The information given by the management team of school is unbiased

Questionnaire Questionnaire was designed after consulting with the project guide of the company. Questionnaire was in such a way that defines current status of the Industry in terms of market share, new ways of acquiring the new customers, and also a feedback from the current customer. The questions were easy to understand and also the comfort level of the target customers was considered.

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3.5 Limitations
Every work has its own limitation. Limitations of this project are:1. Duration of Project is not enough to make a conclusion on such a vast subject time constraint has become a big limitation. 2. Changing the Mentality of school for recommending the Helix luminaries is also a constraint. 3. Difficulty in convincing the school to find the proper information. 4. It is a sheer challenge in getting an appointment with the school.

5. The Management team of school was unwilling to share their details to a surveyor. 6. Lack of awareness in modern technology that we are using now days.

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CHAPTER - 4

27

4.1 DATA ANALYSIS

4.1.1 Awareness of Smart Classrooms

Valid Frequency Percent Valid Yes No 37 13 74.0 26.0 Percent 74.0 26.0

Cumulative Percent 74.0 100.0

Total

50

100.0

100.0

4.1.2 Aware of HELIX as a smart class solution provider

Cumulative Frequency Valid Yes No Total 19 31 50 Percent 38.0 62.0 100.0 Valid Percent 38.0 62.0 100.0 Percent 38.0 100.0

no 26% yes 74% no 62%

yes 38%

Chart no.4.1 28

4.1.3 Smart Classrooms in School

Cumulative Frequency Valid Yes No 14 36 50 Percent 28.0 72.0 100.0 Valid Percent 28.0 72.0 100.0 Percent 28.0 100.0

Total

4.1.4 Name of smart class solution provider

Cumulative Frequency Valid everonn 8 Percent 16.0 Valid Percent 16.0 Percent 16.0

educomp

16.0

16.0

32.0

Not using

34

68.0

68.0

100.0

Total

50

100.0

100.0

29

4.1.5 Reason for not employing smart classrooms

Frequency Valid smart class solution is very expensive 13

Valid Percent

26

Lack of skilled faculty 9 18

fees cannot be increased 19 38

any other reason

9 50

18 100.0

Total

everon n 16% educo mp 16%

very expensive 10%

not using 68%

Other Reasons 40%

fees cannot be increase d 27%

lack of skilled faculty 24%

Chart no. 4.2 30

4.1.6 Smart class solution makes learning easy name of smart class solution provider Strongly disagree Disagree neutral Agree Smart class solution makes learning easy Total

everonn

Count % within name of smart class solution provider

.0%

.0%

50.0%

50.0%

100.0%

educomp

Count

% within name of smart class solution provider 25.0% .0% 75.0% .0% 100.0%

Other Company OR Not using

Count 2 14 12 6 34

% within name of smart class solution provider 5.9% 41.2% 35.3% 17.6% 100.0%

Total

Count

14

22

10

50

% within name of smart class solution provider 31 8.0% 28.0% 44.0% 20.0% 100.0%

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% stongly agree agree neutral disagree strongly disagree

educomp 0.00% 0.00% 75.00% 0.00% 25.00%

everonn 0.00% 50.00% 50.00% 0.00% 0.00% Chart no. 4.3

not using 0.00% 17.60% 35.30% 41.20% 5.90%

total 0.00% 20.00% 44.00% 28.00% 8.00%

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4.1.7 Smart class solution increases the learning capability of students name of smart class solution provider Strongly Disagree everonn Count 0 Disagree 0 Neutral 6 Agree 2 smart class solution will help in fetching good marks in examination Strongly Agree 0 8 Total

% within name of smart class solution provider .0% .0% 75.0% 25.0% .0% 100.0%

educomp

Count

% within name of smart class solution provider .0% .0% 25.0% 50.0% 25.0% 100.0%

Not using

Count

10

11

34

% within name of smart class solution provider 2.9% 26.5% 29.4% 32.4% 8.8% 100.0%

Total

Count

18

17

50

% within name of smart class

2.0%

18.0%

36.0%

34.0%

10.0%

100.0%

33

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% strongly agree agree neutral disagree strongly disagree

everonn 0.00% 50.00% 50.00% 0.00% 0.00%

educomp 0.00% 50.00% 25.00% 25.00% 0.00% Chart no 4.4

not using 5.90% 20.60% 17.60% 47.10% 8.80%

total 4.00% 30.00% 24.00% 36.00% 6.00%

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4.1.8 Smart class technology will improve quality of teaching

name of smart class solution provider

smart class technology will improve quality of teaching Strongly Disagree Disagree Neutral 2 Agree 2 Strongly Agree 2 8 Total

everonn

Count

% within name of smart class solution provider .0% 25.0% 25.0% 25.0% 25.0% 100.0%

educomp

Count

% within name of smart class solution provider .0% .0% 50.0% 50.0% .0% 100.0%

Not using

Count

12

13

34

% within name of smart class solution provider 5.9% 17.6% 35.3% 38.2% 2.9% 100.0%

Total

Count

2 4.0% 35

8 16.0%

18 36.0%

19 38.0%

3 6.0%

50 100.0%

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% strongly agree agree neutral disagree strongly disagree

everonn 25.00% 25.00% 25.00% 25.00% 0.00%

educomp 0.00% 50.00% 50.00% 0.00% 0.00% Chart no 4.5

not using 2.90% 38.20% 35.30% 17.60% 5.90%

total 6.00% 38.00% 36.00% 16.00% 4.00%

36

4.1.9 Smart class solution will help in fetching good marks in examination

name of smart class solution provider

smart class solution will help in fetching good marks in examination Strongly Disagree Disagree 0 Neutral 6 Agree 2 Strongly Agree 0 8 Total

everonn

Count

% within name of smart class solution provider .0% .0% 75.0% 25.0% .0% 100.0%

educomp

Count

% within name of smart class solution provider .0% .0% 25.0% 50.0% 25.0% 100.0%

Not using

Count

10

11

34

% within name of smart class solution provider 2.9% 26.5% 29.4% 32.4% 8.8% 100.0%

Total

Count

1 2.0%

9 18.0% 37

18 36.0%

17 34.0%

5 10.0%

50 100.0%

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% strongly agree agree neutral disagree strongly disagree

everonn 0.00% 25.00% 75.00% 0.00% 0.00%

educomp 25.00% 50.00% 25.00% 0.00% 0.00% Chart no 4.6 38

not using 8.80% 32.40% 29.40% 26.50% 2.90%

total 10.00% 34.00% 36.00% 18.00% 2.00%

4.1.10 Smart class solution is necessary for todays competitive environment smart class solution is necessary for todays competitive environment Strongly Disagree everonn Count 0 Disagree 0 Neutral 2 Agree 2 Strongly Agree 4 8 Total

name of smart class solution provider

% within name of smart class solution provider .0% .0% 25.0% 25.0% 50.0% 100.0%

educomp

Count

% within name of smart class solution provider .0% 25.0% 25.0% 50.0% .0% 100.0%

Not using

Count

10

12

34

% within name of smart class solution provider 8.8% 29.4% 35.3% 20.6% 5.9% 100.0%

Total

Count

3 6.0%

12 24.0% 39

16 32.0%

13 26.0%

6 12.0%

50 100.0%

4.1.11 Smart class technology will act as a boon for low performing students

name of smart class solution provider

smart class technology will act as a boon for low performing students Strongly Disagree Disagree 2 Neutral 2 Agree 4 Strongly Agree 0 8 Total

everonn

Count

% within name of smart class solution provider .0% 25.0% 25.0% 50.0% .0% 100.0%

educomp

Count

% within name of smart class solution provider .0% 25.0% 50.0% 25.0% .0% 100.0%

Not using

Count

10

34

% within name of smart class solution Provider 11.8% 26.5% 20.6% 29.4% 11.8% 100.0%

Total

Count

4 8.0%

13 26.0% 40

13 26.0%

16 32.0%

4 8.0%

50 100.0%

4.1.12 Smart class solution will create interest among students towards learning

name of smart class solution provider

smart class solution will create interest among students towards learning Strongly Disagree Disagree 0 Neutral 4 Agree 2 Strongly Agree 2 8 Total

everonn

Count

% within name of smart class solution provider .0% .0% 50.0% 25.0% 25.0% 100.0%

educomp

Count

% within name of smart class solution provider 25.0% .0% .0% 25.0% 50.0% 100.0%

Not using

Count

13

34

% within name of smart class solution provider 8.8% 38.2% 14.7% 23.5% 14.7% 100.0%

Total

Count

5 10.0%

13 26.0% 41

9 18.0%

12 24.0%

11 22.0%

50 100.0%

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% strongly agree agree neutral disagree strongly disagree

everonn 25.00% 25.00% 50.00% 0.00% 0.00%

educomp 50.00% 25.00% 0.00% 0.00% 25.00% Chart no 4.7

not using 14.70% 23.50% 14.70% 38.20% 8.80%

total 22.00% 24.00% 18.00% 26.00% 10.00%

42

4.1.13 Smart class solution will provide quality educational opportunity

name of smart class solution provider

smart class solution will provide quality educational opportunity Strongly disagree Disagree 2 Neutral 0 Agree 6 Strongly Agree 0 8 Total

everonn

Count

% within name of smart class solution provider .0% 25.0% .0% 75.0% .0% 100.0%

educomp

Count

% within name of smart class solution provider .0% 25.0% 50.0% .0% 25.0% 100.0%

Not using

Count

12

10

34

% within name of smart class solution provider 2.9% 35.3% 29.4% 26.5% 5.9% 100.0%

Total

Count % within name of smart class

1 2.0%

16 32.0%

14 28.0%

15 30.0%

4 8.0%

50 100.0%

43

4.1.14 Smart class solutions will act as a unique selling point for schools

name of smart class solution provider

smart class solutions will act as a unique selling point for schools Strongly Disagree Neutral 0 Agree 2 Agree 4 8 Total

everonn

Count

% within name of smart class solution provider 25.0% .0% 25.0% 50.0% 100.0%

educomp

Count

% within name of smart class solution provider 25.0% .0% 50.0% 25.0% 100.0%

Not using

Count

10

12

34

% within name of smart class solution provider 29.4% 35.3% 20.6% 14.7% 100.0%

Total

Count

14 28.0% 44

12 24.0%

13 26.0%

11 22.0%

50 100.0%

% within name

4.1.15 Smart class will help most for the schools smart class will help most for the schools name of smart class solution provider unique selling point everonn Count 2 better understand ing 0 improve overall result 6 will ease teachers job 0 8 Total

% within name of smart class solution provider 25.0% .0% 75.0% .0% 100.0%

educomp

Count

% within name of smart class solution provider 25.0% 75.0% .0% .0% 100.0%

Not using

Count

18

34

% within name of smart class solution provider 23.5% 11.8% 52.9% 11.8% 100.0%

Total

count % 24.0% 45 20.0% 48.0% 8.0% 100.0%

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00% will ease teachers job improve overall result better understanding among students unique selling point

everonn 0.00% 75.00% 0.00%

educomp 0.00% 0.00% 75.00%

not using 11.80% 52.90% 11.80%

total 8.00% 48.00% 20.00%

25.00%

25.00%

23.50%

24.00%

Chart no. 4.8 46

4.1.16 Improvement in the result of student after implementation of smart classrooms

name of smart class solution provider

improvement in the result of student after implementation of smart classrooms Yes no 4 2 no change 2 8 Total

everonn

Count

% within name of smart class solution provider 50.0% 25.0% 25.0% 100.0%

educomp

Count

% within name of smart class solution provider 50.0% .0% 50.0% 100.0%

Total

Count

16

% within name of smart class solution provider 50.0% 12.5% 37.5% 100.0%

47

160.00%

140.00%
120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00% total educomp everonn

yes 50.00% 50.00% 50.00%

no 12.50% 0.00% 25.00%

no change 37.50% 50.00% 25.00%

Chart no 4.9

4.1.17 Factors liked most in smart class solution

Frequenc y Valid Visual & audio effect Real time experience Convenienc e Total 11 Percent 22.0

Valid Percent 22.0

Cumulative Percent 22.0

25

50.0

50.0

72.0

14 50 48

28.0 100.0

28.0 100.0

100.0

convenienc e 28%

visual & audio effect 22%

real time experience 50%

Chart no 4.10

4.1.18 Students passing in annual examination with or more than 60% marks before implementation of smart classrooms

Frequency Valid 26 - 50% 51 - 75% 76 - 100% Total 2 10 4 16

Valid Percent 12.5 62.5 25.0 100.0

49

4.1.19 Students passing in annual examination with or more than 60% marks after implementation of smart classrooms

Frequency Valid 51 - 75% 76 - 100% Total 8 8 16

Valid Percent 50.0 50.0 100.0

4.1.20 One-Sample Statistics

Std. Error N students passing in annual examination with or more than 60% marks before implementation of smart classrooms 16 3.13 .619 .155 Mean Std. Deviation Mean

students passing in annual examination with or more than 60% marks after implementation of smart classrooms 16 3.50 .516 .129

50

4.1.21 One-Sample Test

Test Value = 0 95% Confidence Interval of the Difference Sig. (2t students passing in annual examination with or more than 60% marks before implementation of smart classrooms 20.189 15 .000 3.125 2.80 3.45 df tailed) Mean Difference Lower Upper

students passing in annual examination with or more than 60% marks after implementation of smart classrooms 27.111 15 .000 3.500 3.22 3.78

51

CHAPTER - 5

52

FINDINGS
a) By referring to table no 4.1.1 it can be inferred that most of the schools surveyed are aware of smart classroom technology. Only 26% of the schools are unaware of this technology. Out of 74% of the schools which are aware of it only 38% (as on table 4.1.2 and chart no 4.1) of the schools are aware that Helix technology is also the player in this smart classroom area. Therefore, it can be said that there is very less awareness about the Helix Technology. Schools are aware about the latest technologies coming up in the education industry. b) Very less number of the schools are taking the advantage of this technology as it can be seen from the table no. 4.1.3. Only 28% of them have implemented this technology and other being deprived of it. Out of these 28% of the schools equal share is taken by both Everonn and Educomp smart classroom providers, as in table no. 4.1.4. c) It was found that the main reason because of which, the technology which is very beneficial and effective in its field, is not been implemented is that the schools do not have enough money for implementing it. For doing this they will need to increase the fees and as they say that fees cannot be increased, this shows that the students studying there cannot afford high fees. Therefore, 27% of the schools said that since fees cannot be increased thats why they cannot employ this technology. Table no 4.1.5 and chart no 4.2 talk about this. Around 40% of the respondents said that there are other reasons for not using this technology; it may be because this technology is not accessible although they are aware of it. Some of the schools also said that there faculties are not skilled enough that they can use such technologies for teaching purpose. d) By referring to table no 4.1.15, and 4.1.17, and chart no.4.7 & 4.9 we can know the factors which attract the schools for smart class solutions. It provides real time experience which is considered as the most effective factor by the respondents, around 50% of them voted for this. 48% of the schools feel that it improves overall result of the school, which is a good attraction for the same. Also, 75% of the educomp solution users feel that it helps in creating a better understanding among students about the topic. e) The schools which are already using this technology are Educomp and Everonn. In case of both the customers 50% of users of each solution feel have experienced the 53

improvement in result after implementation of the solution, as in table no 4.1.16 and chart no. 4.9. Considering table no 4.1.18, 4.1.19, 4.1.20, 4.1.21 it is observed that since there is significant difference between the result of the students before implementing the solution and that of after implementation, therefore it can be said that result of the students improves after implementation of this technology.

54

CHAPTER - 6

55

RECOMMENDATIONS
a) After the complete study the entire findings show that Helix should reframe the 4Ps concentrating more on pricing strategy and promotions b) The main problem with Helix product is that its price quite high than that of other providers, therefore company should concentrate on pricing strategy of the products. c) It was observed that the schools which are already among the cream schools do not have any kind smart class technology and they are not even interested for the same, but the schools are growing with high pace are keen interested in these products, therefore Helix Technology should target these growing schools. d) It was also observed that Everonn has captured all the Government aided or trust aided schools, Helix should also built contract with some kind of Government aided or trust aided schools to capture the market.

56

BIBLIOGRAPHY
1. Principles of Marketing (twelth edition) Philip Kotler & Gary Armstrong 2. Marketing Research- By- S.L.Gupta 3. http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/84_Williams.pdf 4. http://knowledgemanagement.ittoolbox.com/documents/the-evolution-of-elearning-15470 5. www.helixtecsolutions.com 6. www.consumer.Helix.com 7. www.eric.ed.gov/ERICWebPortal/recordDetail?accno=ED421963 8. www.kusumatrust.org/pdf/amritbir_paper.pdf 9. www.india-reports.com/summary/eLearning_industry_india.aspx 10. www.sourcingnotes.com/content/view/486/1/
11. www.india-reports.com/.../Major-Players-e-learning-Market.aspx 12. http://74.125.155.132/scholar?q=cache:RpFwAjEml6wJ:scholar.google.com/+research+o

n+smart+classrooms&hl=en&as_sdt=2000

57

ANNEXURE

58

Perception of Schools about Smart Class Solutions

A study is being conducted by a student of Siva Sivani Institute of Management on perception of school management of schools in Allahabad on smart class solution (e-learning solutions). Please spare a few minutes to fill the questionnaire.

1. Are you aware of smart class solution? Yes No

2. Do you have smart class in your school? Yes No

3. If answer to question no 2 is yes then please give the name of smart class solution provider. __________________________ 4. If answer to question no 2 is No, then please mark the reason of not employing it.

i. ii. iii. iv. v.

smart class solution is very expensive Lack of skilled faculty Fees cannot be increased Dont have access to smart class solution Any other, please mention the reason __________________________________________

5. Are you aware of HELIX as a smart class solution provider? Yes No

Please circle your responses to the following statements for question 6 to 14 (5- strongly agree,4-agree,3neutral, 2-disagree, 1- strongly disagree)

6. Do you think that smart class solution makes learning easy?

1 Strongly disagree 2 3 4

5 strongly agree

59

7. Do you think that smart class solution increases the learning capability of students?

1 Strongly disagree 2 3 4

5 strongly agree

8. Do you think that smart class solution will help in fetching good marks in examination?

1 Strongly disagree 2 3 4

5 strongly agree

9. Do you think smart class technology will improve quality of teaching?

1 Strongly disagree 2 3 4

5 strongly agree

10. Do you think smart class solution is necessary for todays competitive environment?

1 Strongly disagree 2 3 4

5 strongly agree

11. Do you think smart class technology will act as a boon for low performing students?

1 Strongly disagree 2 3 4

5 strongly agree

12. Do you think smart class solution will create interest among students towards learning?

1 Strongly disagree 2 3 4

5 strongly agree

60

13. Do you think smart class solution will provide quality educational opportunity?

1 Strongly disagree 2 3 4

5 strongly agree

14. Do you think smart class solutions will act as a unique selling point for schools?

1 Strongly disagree 2 3 4

5 strongly agree

15. Which factor do you like most in smart class solution?

Visual Effect

Audio Effect

Real Time Experience

Convenience

16. How smart class will help most for the schools?

Unique selling point

Better understanding among students

Improve overall result of school

Will ease teachers job

Please answer question 17 to 19 if you have implemented smart class solution in your school, else move to personal information

17. Is there any improvement in the result of student after implementation of smart classrooms?

Yes

No

No Change

61

18. Percentage of students passing in annual examination with or more than 60% marks before implementation of smart classes: 0 25% 51 75% 76 100%

26 - 50%

19. Percentage of students passing with less than 60% marks after implementation of smart classes: 0 25% 51 75% 76 100%

26 - 50%

Personal Information
Name of the school _______________________________________________

Name of the respondent ________________________________________________

Designation

_______________________________________________

Gender:

Male

Female

62