PROJECT REPORT ON CONSUMER BEHAVIOR & SATISFACTION OF AMUL

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INDEX CHAPTER NO. PAGE NO.

TITLE General Introduction Introduction & History Product Profile of Amul Plants Swot analysis

1.

3-7 8-9 10-12 13-16 17-19

2. 3.

Literature Review Research Methodology Research Problem & Marketing Research Consumer Behaviour & Consumer Satisfaction Research Design Analysis Techniques

20-21 22-23 24 25 26-38

4.

Data Analysis And Interpretation

5.

Findings, Suggestion & Conclusion

39-44

6.

Annexure: a) Bibliography
b) Questionnaire

45-49

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CHAPTER-1 INTRODUCTION

INTRODUCTION AND HISTORY

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In the year 1946 the first milk union was established. This union was started with 250 litres of milk per day. In the year 1946 the union was known as KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION. Kaira District Co-operative Milk Producers' Union Limited was the First Co-operative Milk Producers' Union started in Gujarat, formed in Kheda district, whose founding chairman was social worker, Tribhovandas Patel Its success, also known as Anand Pattern led to creation of District Co-operative Milk Producers' Union at each district, created Amul (Anand Milk Union Limited) in 1946. In 1970, initiated White Revolution of India, as it help create, Gujarat Co-operative Milk Marketing Federation Ltd., which now overlooks Amul, in 1973 and today, it is the second best dairy in India. This union selected the brand name AMUL in 1955. The brand name Amul means AMULYA. This word derived from the Sanskrit word AMULYA which means PRICELESS. A quality control expert in Anand had suggested the brand name AMUL. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nuts Amul, Amul Milk and Amulya have made Amul a leading food brand in India..Today Amul is a symbol of many things like of the high-quality products sold at reasonable prices. In the early 40s, the main sources of earning for the farmers of Kaira district were farming and selling of milk. That time there was high demand for milk in Bombay. The main supplier of the milk was Polson dairy limited, which was a privately owned company and held monopoly over the supply of milk at Bombay from the Kaira district. This system leads to exploitation of poor and illiterates farmers by the private traders. The traders used to beside the prices of milk and the farmers were forced to accept it without uttering a single word. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a co-operative union, Instead of supplying milk to private traders. Sardar Patel sent the farmers to Shri Morarji Desai in order to gain his co-operation and help. Shri Desai held a meeting at Samarkha village near Anand, on 4th January 1946. He advised the farmers to form a society for collection of the milk. These village societies would collect the milk themselves and would decide the prices at which they can sell the milk.

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The district union was also form to collect the milk from such village cooperative societies and to sell them. It was also resolved that the Government should be asked to buy milk from the union. However, the govt. did not seem to help farmers by any means. It gave the negative response by turning down the demand for the milk. To respond to this action of govt., the farmers of Kaira district went on a milk strike. For 15 whole days not a single drop of milk was sold to the traders. As a result the Bombay milk scheme was severely affected. The milk commissioner of Bombay then visited Anand to assess the situation. Having seemed the condition, he decided to fulfil the farmers demand. Thus their cooperative unions were forced at the village and district level to collect and sell milk on a cooperative basis, without the intervention of Government. Mr. Verghese Kurien showed main interest in establishing union who was supported by Shri Tribhuvandas Patel who lead the farmers in forming the Cooperative unions at the village level. The Kaira district milk producers union was thus established in ANAND and was registered formally on 14th December 1946. Since farmers sold all the milk in Anand through a co-operative union, it was commonly resolved to sell the milk under the brand name AMUL. At these initial stage only 250 litres of milk was collected every day. But with the growing awareness of the benefits of the cooperativeness, the collection of milk increased. Today Amul collect 11 lakhs litres of milk every day. Since milk was a perishable commodity it becomes difficult to preserve milk flora longer period. Besides when the milk was to be collected from the far places, there was a fear of spoiling of milk. To overcome this problem the union thought out to develop the chilling unit at various junctions, which would collect the milk and could chill it, so as to preserve it for a longer period. Thus, today Amul has more than 150 chilling centres in various villages. Milk is collected from almost 1073 societies. ACHIEVEMENTS: Amul: Asias largest dairy co-operative was created way back in1946 to make the milk producer self-reliant and conduct milk- business with pride. Amul has always been the trend setter in bringing and adapting the most modern technology to door steps to rural farmers. Amul created history in following areas: a) First self motivated and autonomous farmers organization comprising of more than 5000000 marginal milk producers of Kaira District.
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b) Created Dairy co-operatives at village level functioning with milk collection centres owned by them. c) Computerized milk collection system with electronic scale and computerized accounting system. d) The first and only organization in world to get ISO 9000 standard for its farmers co-operatives. e) First to produce milk from powder from surplus milk. Amul is the live example of how co-operation amongst the poor marginal farmers can provide means for the socio-economic development of the under privileged marginal farmers AWARDS: Amul a co-operative society and its co-operation has led many different awards in its favour. Magsaysay award for community leadership presented in manila, Philippines to Shri Tribhuvandas Patel, Shri D N Khurody and Shri V. Kurien 1964: Padmabhusan award given to Shri T.K. Patel 1965: Padmshri awarded was given to V. Kurien, general manager, by the president of India 1987: Best Productivity awarded by national productivity council for the year 198586 awarded to Amul dairy. 1988: Best Productivity awarded for the second successive year 1986-87 by the president of India, Mr. R. Venkatrao to kaira union. 1993: ICA Memenoto towards genuine and self sustaining co-operative worldwide ICA regional office for Asia and pacific, New Delhi, 1996. 1999: G.B.Birla award. Moreover the Amul union has achieved the prestigious ISO 9001-2000 and HACCP Certificate and effects are got to obtain ISO 14000.

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???????????????????Why Amul???????????????????

Product Profile Of Amul

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Amul in Abroad:
Amul is going places. Literally after having established its presence in China, Mauritius and Hong Kong, Gujarat Cooperative Milk Marketing Federation (GCMMF), Indias largest milk cooperative, is waiting to flood the Japanese market. Then, GCMMF is also looking at Sri Lanka as one of its next export destinations. Amul products are already available on shelves across several countries, including the US, China, Australia, West Asian countries and Africa. GCMMF recorded a turnover of Rs 2,922 crore last fiscal. Its products include pouch milk, ultra heat treated (UHT) milk, ice-cream, butter, cheese and buttermilk.

PEOPLE POWER: AMUL'S SECRET OF SUCCESS

The system succeeded mainly because it provides an assured market at remunerative prices for producers' milk besides acting as a channel to market the production enhancement package. What's more, it does not disturb the agro-system of the farmers. It also enables the consumer an access to high quality milk and milk products. Contrary to the traditional system, when the profit of the business was cornered by the middlemen, the system ensured that the profit goes to the participants for their socio-economic upliftment and common good. Looking back on the path traversed by Amul, the following features make it a pattern and model for emulation elsewhere. Amul has been able to: Produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its rotes and limitations, Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. Provide a support system to the milk producers without disturbing their agroeconomic systems, Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers and

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1st Anand Plant 2nd Mogar Plant 3rd kanjari Plant 4th khatraj

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SWOT ANALYSIS OF AMUL MILK:STRENGTH: Largest food brand in India Highly Diverse Product Mix Annual turnover of US$1504 million

Quality of the product. Relationship with the distributor. WEAKNESS: No supply as per demand. Competitors Risks of highly complex supply chain system

THREATS: From National & Local players: Amul saras competitors

Competitors-Hindustan Lever, Nestle and Britannia Still competition from MNCs in butter Growing price of milk and milk products Ban on export of milk powder

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OPPORTUNITY: Capture the market where supply of milk is nil. Export potential Expand existing categories like processed foods, chocolates etc

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OBJECTIVE OF THE RESEARCH

To know awareness of people towards Amul products To know the preference of Amul products with comparison to other competitive brands. To know the factors which affects consumers buying behaviour while purchase milk. Swot analysis of Amul To study various factors such as quality, price, easy available etc. Is influencing lot and influences positively Ideas about to increase the sale of the Amul

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CHAPTER-2 Literature Review

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ANAND (GUJARAT), JUNE 26: With 20 per cent growth in milk procurement, Amul entered its golden phase in 201213, said the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and milk products. Announcing its results on Tuesday at its Annual General Meeting, the federation said group turnover reached Rs 19,100 crore or $3.2 billion. GCMMF, the apex body of milk and dairying co-operatives in Gujarat, said it is passing through an era of simultaneous acceleration in demand and supply. The federation procured and handled 16.6 million kg of milk during the winter months in 2012-13. Leveraging several marketing and technological innovations as well as its enhanced

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distribution reach, GCMMF closed the year with a turnover of Rs 13,735 crore, 18 per cent more than the turnover of Rs 11,668 crore in 2011-12. Next year, said Chairman Vipul M. Chaudhary, the target is to achieve a turnover of Rs 17,000 crore. The Group turnover of the federation and its constituent member unions, representing unduplicated turnover of all products sold under the Amul brand in 2012-13, was Rs 19,100 crore or $3.2 billion.

RAPID EXPANSION Amuls long-life UHT milk has shown value growth of 53 per cent and sales of Amul cream also increased by 57 per cent in value terms.

Amuls innovative milk beverages range showed quantum value growth of 27 per cent. In ghee, the two mega-brands, Amul and Sagar, together achieved growth of 31 per cent. Sales of Amul butter and cheese grew 18 per cent and 19 per cent, respectively, while ice-cream sales grew 21 per cent, said Chaudhary. Saying that rapid expansion will be the organisations mantra for 2013-14, he said the 63 per cent growth in milk production in the last four years was the result of the high procurement price paid to farmers. Better returns from dairying have motivated farmers to enhance their investments in increasing milk production. The federation is also expanding and strengthening its four distribution highways to ensure that its products reach consumers in the remotest areas, said Chaudhary.

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DISTRIBUTION In 2012-13, Amul expanded its distribution footprint to reach new geographical markets. It added 306 distributors, 65 super-stockists and 900 sub-stockists. The plan for 2013-14 includes expanding the distribution reach to 700 new markets by adding more distributors and super-stockists. It plans to add seven new branch offices within the next few months. Amul further consolidated its status as the largest single-brand retailer in the country by adding at least three exclusive parlours every day in 2012-13, taking the total tally of its exclusive stores to 7,000. The federation plans to increase the parlour network to 10,000 within the next two years.

CHAPTER-3

Research Methodology
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RESEARCH METHODOLOGY:RESEARCH PROBLEM Seek the general perception of consumer towards Amul products To know the consumer psyche and their behaviour towards Amul products

MARKETING RESEARCH:Marketing research plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment.

DEFINITION Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making.

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- Coundiff & Still. Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Phillip Kotler.

MAIN STEPS INVOLVED IN MARKETING RESEARCH Defining the Marketing Problem to be tackled and identifying the market research problem involved in the task. (1) Define the problem and its objectives. (2) Identify the problem. (3) Determine the information needed. (4) Determine the sources of information. (5) Decide research methods. (6) Tabulate, Analyze and interpret the data. (7) Prepare research report. (8) Follow-up the study.

ABOUT THE TOPIC:CONSUMER BEHAVIOUR:-

It is defined as all psychological, social and physical behavior of potential customers as they become aware, evaluate, purchase, consume, and tell to others about product and services. Buying behavior involves both individual (psychological) and group process. o Buyer behavior is reflected from awareness right through post purchase

evaluation indicating satisfaction and non satisfaction , from purchaser o Buyer behavior includes communication, purchasing and consumption behavior o Consumer behavior is basically social in nature hence the social factors play important roles in shaping buying behavior

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o Buyer behavior includes both customer and industrial behavior. Hence consumer behavior is an orderly process whereby the consumer interacts with the environment for making a purchase decision on products

CONCEPT & NEED FOR STUDYING CONSUMER BEHAVIOUR:Consumer behaviour can be said to be the study of how individual make decision on how to spend their available resources (time, money, effort) on various consumption related items. This simple definition of consumer behaviour tells the markets to resolve every activity around the ultimate consumers & gauge their behaviour by specially focusing on: Who buys products or services? How do they buy products or services? Where do they buy them? How often they buy them? Why do they buy them? How often they use them?

These questions will help in understanding better what factors influences the decision making process of the customers. The decision making process identifies the number of people who are involve in this process & describes a role to them like users, decides, influences & buyers. It is believed that consumers or customers make purchase decision on the basis of receipt of a small number of selectivity chosen pieces of information. Thus it will be very important to understand what & how mush them to evaluate the goods & services offerings.

CONSUMER DECISION MAKING PROCESS: Stimuli- need, reasons, influences, gathering information Information processing- process , analyze information about product Decision making - on the basis of analysis , decision to go for

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Response- response to buy without any prejudice For industrial buyers the process is almost similar only with addition of re-buy, modified re buy or new task.

FACTOR INFLUENCING BUYING BEHAVIOR: Individual factors

Cognitive thinking process perception , attitudes , Needs/motives Personal characteristics demography, lifestyles ,personal traits Environmental factors Culture- values ,beliefs, sub cultural / cross cultural factors Social class- social class , society Influence groups family, opinion leaders, reference group Situational variables purchase occasion , market communication, shopping behavior, price , sales influence , product position

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RESEARCH DESIGN

A Research design specifies the methods and procedures for conducting a particular study. It is a map (or) blue print to which the research is to be conducted. Descriptive research design has been considered as a suitable methodology for present study and for data analysis. SAMPLING DESIGN The sampling design used was Convenience sampling, which is a non-probability sampling method. The convenience factors were the availability and approachability of the respondents. Sample size 50 (age group of 20-25) SOURCES OF DATA Primary sources The primary data was collected through questionnaires. They were filled using the scheduled method of data collection by the researcher. Secondary sources The secondary sources were used only for collecting information regarding the sample; they were however not used for analysis

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ANALYSIS TECHNIQUES Quantitative analysis is performed using the data collected at each outlet to estimate the presence of Amul milk. Tools Utilized: Percentage Analysis Graph Chart SAMPLING

1.

Sampling Technique

Random sampling

2.

Sample size

50 respondents (Age ranging Between 18 yrs to 25 yrs)

3.

Method

Direct interview through questionnaire.

4.

Data analysis method

Graphical method.

5.

Sample place

Dombivli

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CHAPTER-4
DATA ANALYSIS AND INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION:The collected data were not easily understandable, so I like to analyze the collected data in a systematic manner and interpreted with simple method. The analysis and interpretation of the data involves the analyzing of the collected data and interpretation it with pictorial representation such as bar charts, pie charts and others.

Ques. no 1 TABLE 4.1

Are you Aware about Amul products?

Response YES NO

No of Responded 45 5

% of Responded 90 10

GRAPH 4.1

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INTERPRETATION

Out of 50 consumers 90% (45) people aware about the Amul products 10% (5) were not aware about Amul Ques no 2- Are you satisfy with the quality of Amul?
TABLE 4.2

Response YES NO

No. of responded 32 18

% of responded 64 36

GRAPH 4.2

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YES

NO

INTERPRETATION:

Out of 50 consumers 64% of the consumers satisfy with the quality of GHEE and 36% not satisfy with quality.

Ques no 3- Are you satisfy with supply of Amul products?

TABLE4. 3

Response YES NO

No. of responded 27 13

% of responded 54 26

GRAPH NO 4.3

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INTERPRETATION:

Out of 50 consumers 54% consumers satisfy with the supply of Amul products and 26 % of the consumers are not satisfied with that.

Ques no 4- While purchasing milk products what are the purchasing factors which affect the sale most?
TABLE4. 4

Factors Quality Brand image Price Easy availability

No. of Respondents 20 15 10 5

Percentage % 40 30 20 10

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`
45 40 35 30 25 20 15 10 5 0 Quality Brand image Price Easy availability

TABLE 4.4 INTERPRETATION:

40% of respondents buying AMUL products for its Good Quality, 30% of respondents use for its Brand Name,20% of its Price consideration, 10% of its easy availability of respondents buying AMUL product

Ques no 5- Do you use Amul products?

TABLE 4.5

Response YES NO

No. of responded 35 15

% of responded 70 30

GRAPH 4.5

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INTERPRETATION:

Out of 50 consumers 35 (70%) consumer use Amul products and 15 (30%) Consumer not use Amul products

Ques no 6- Are you satisfy with price of AMUL products?

TABLE 4.6

Response YES NO

No. of responded 41 9

% of responded 82 18

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GRAPH 4.6

YES

NO

INTERPRETATION:

Out of the 50 consumers 82% of consumers satisfy with Amul price and 18% disagree with AMUL. This is the area which has to be worked by Amul management. For increasing the sale of the product.

Ques no 7- Consumer opinion towards product? The following are the data obtained related to AMUL Milk.
TABLE NO 4.7

Ratings Excellent Good

No. of Respondents 15 25

Percentage (%) 30 50

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Average Poor

7 3

14 6

GRAPH NO 4.7

50 40 30 20 10 0 Excellent Good

Average

Poor

percentage

INTERPRETATION:

25% of the respondents rated that AMUL Milk & Milk products are Excellent. 48% of the respondents rated as good, 22% of the respondents rated as Average Quality. 05% of the respondents rated that AMUL Milk & Milk products are Poor.

Ques no 8 - Is AMUL products give value for the money in return? Consumers always think while paying price to the products such as how much we are paying towards products and how much we are getting. This data is gathered to know what value they are receiving from the AMUL Milk.
TABLE NO 4.8

Response

No. of Respondents

Percentage (%)

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Yes No
GRAPH NO 4.8

38 12

76 24

YES

NO

INTERPRETATION:

76% of the respondents feel that they get the value for money they paid. Only 24% of the respondents feel that they are not getting the value for money what they paid. From the above table we can conclude that majority of the respondents are agreed that they are getting the value for money they paid.

Ques no 9 -Have any Common Complaints in Amul products? A customer cantered organization makes it ways for its customer to deliver suggestion and complaints. Many firms provide form for collecting feedback on products and some time customer complaints and suggestion about products. In this survey, common problems raised by the customer or not.
TABLE NO. 4.9

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Opinions Yes No

No of respondents 10 40

% of respondent 20 80

GRAPH NO.4.9

YES

NO

INTERPRETATION:

Only 20% of the respondents said that that there is no problem is AMUL Milk & Milk products. 80% of the respondents are said that no problems in AMUL Milk & Milk products. When those 10% respondents who are unhappy have one common complaint poor display of products at retailers. Ques no 10 - Do you satisfy with AMUL?
TABLE NO. 4.10

Response YES NO

No. of responded 47 3

% of consumer 94 6

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GRAPH NO. 4.10

YES

NO

INTERPRETATION:

Out of 50 (94%) of consumers satisfy with Amul and (6%) of consumers not satisfy with Amul.

Ques no. 11- In your opinion what are ideas about to increase the sale of the Amul? Price should be decreased Change in the taste Improvement in the advertisement system Other ideas

TABLE NO. 4.11

Opinions

No of responded

% of responded

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Price decreased Change in the taste Improvement in the advertisement system Other ideas

8 10 30 2

16 20 60 4

Graph no 4.11

Ques no 12- Influence to other consumers to buy products: Post experience & benefits will help organization in obtaining the additional sale. In this connection feedback its act as an influence to others to adopt the product the user survey has conducted to identify what an extent user recommends to others.
TABLE NO. 4.12

Recommended

No. of Respondents

Percentage (%)

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Yes No

32 18

64 36

GRAPH NO. 4.12

YES

NO

INTERPRETATION:

64% of the respondents were satisfies with the AMUL Milk. 36% of the respondents were not satisfies with the AMUL Milk. From the above table we can conclude that majority of the respondents were satisfied with the AMUL Milk

CHAPTER-5
FINDINGS, SUGGESTION AND 49 CONCLUSION

FINDINGS:-

First I would like to present my survey findings. The main findings of my survey are as follows: Out of 50 consumers 90% (45) people aware about the Amul products 10% (5) were not aware about Amul Out of 50 consumers 35 (70%) consumer use Amul products and 15 (30%) consumer not use Amul products

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 Out of 50 consumers 54% consumers satisfy with the supply of Amul products and 26 % of the consumers are not satisfied with that. 40% of respondents buying AMUL products for its Good Quality, 30% of respondents use for its Brand Name,20% of its Price consideration, 10% of its easy availability of respondents buying AMUL products Out of 50 consumers 64% of the consumers satisfy with the quality of GHEE and 36% not satisfy with quality. Out of the 50 consumers 82% of consumers satisfy with Amul price and 18% disagree with AMUL. This is the area which has to be worked by Amul management. 25% of the respondents rated that AMUL Milk & Milk products are Excellent. 48% of the respondents rated as good, 22% of the respondents rated as Average Quality. 05% of the respondents rated that AMUL Milk & Milk products are Poor. We can conclude that majority of the respondents rated AMUL Milk & Milk products are of Good Quality 76% of the respondents feel that they get the value for money they paid. Only 24% of the respondents feel that they are not getting the value for money what they paid. It is concluded that majority of the respondents are agreed that they are getting the value for money they paid. Only 20% of the respondents said that that there is problem is AMUL Milk & Milk products. 80% of the respondents are said that no problems in AMUL Milk & Milk products.

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 From the above table we can conclude that majority of the respondents were satisfied with the AMUL products

Suggestions and Recommendations RECOMMENDATIONS REGARDING PLACE Milk consumer values from delivery and a lot of distributors are already providing this facility. Milk plant should think of giving extra Commission to its dealers for ensuring such facilities. This scheme can be implemented in few areas and if there is an increase in consumption of milk then it can be extended to all other areas catered by milk plant. There is need to communicate regularly and taking feedback from agents. Monthly meetings will help

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in improving the relation with dealers. The declaration of the prices like Fastest Growing Dealer OR Highest selling Dealer can be announced bi monthly or bi annually to motivate dealers to increase their sales. RECOMMENDATION REGARDING PROMOTION The following steps can be taken in the field of promotion: Using electronic and print media for information dissemination: In recent days, there has been lots of new highlighting adulteration of food products that is making people sceptical about packed food products. Special programs highlighting supply chain of milk producers cooperatives can be screened and telecasted on TV from time to time .news highlighting

achievement of milk plant can also be published in news papers which will help in creating favourable image for nestle products.

2) Inviting people for plant visits on weekends: Plant can be opened to general public for visit on Saturday and Sunday for a limited time interval in order to win their trust on nestle products. This can be done through collaborating with Radio Fm channels where winners can get free visits and some limited period coupons. 3) Toll free telephone for customer feedback: Presently nestle products have a telephone number printed on their packs but this is not toll free. A toll free number should be there and printed in such a colour or font that is easily differentiable from the rest of the text on the pack.

Recommendations regarding pricing: Following suggestions can be considered for improving pricing Strategies of companies:

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1) Introduction of coupon system; Milk is the commodity that is daily bought and consumed within households. It is cumbersome for consumers to make payment daily as change for currency is not available at times. There are offered candies in return for change which many of the consumers do not Like. This problem can be solved by introducing milk coupon which can be bought from agencies. Coupon system has been successfully implemented by several individual distributors in their respective areas. It is needed to be implemented in entire city. 2) Pricing in round figures: Milk sellers often do not have fifty paisa coin or change with them so they often sell milk at higher prices .this problem can be curbed by keeping the prices in whole number multiple of rupee. People buying milk using coupons can be this discount of fifty paisa. This will Encourage more people to for milk coupon.

CONCLUSION:
AMUL will be an outstanding marketing organization, with specialization in marketing of food and dairy products, both fresh and long life with customer focus and information technology integration. The network would consist of over 100 offices, 7500 stockists covering at least every taluka head quarter town, servicing nearly 10 lakh outlets with a turnover of Rs.10,000 Crore, and serving several co-operatives.

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AMUL shall also create a market for its products in the neighbouring countries.

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CHAPTER-6 ANNEXURE

BIBLIOGRAPHY

Web Sites Research from Company Web Site: www.amul.com

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www.yahoo.com

www. google.com

Books Research Methodology - C.R. Kothari

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QUESTIONNAIRE

Dear Sir/Madam, I am conducting a survey entitled Consumer Behavior & Satisfaction towards Amul products Please give your valuable information, your information will be kept confidential and will be used only for academic purpose.

Place - _______________________________________________

Ques no 1 -

Are you Aware about Amul products? Yes NO

Ques no - 2

Do you use Amul products? YES NO

Ques no 3- Are you satisfy with supply of Amul products?

YES

NO

Ques No 4- While purchasing milk products what are the purchasing factors: which affect the sale most? QUALITY BRAND IMAGE

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PRICE

EASY AVAILABILITY

Ques no 5 - Are you satisfy with the quality of Amul? YES NO

Ques no6- Are you satisfy with price of AMUL products? YES NO

Ques no7- Opinion towards Product? EXCELLENT POOR AVERAGE GOOD

Ques no 8 -Is Amul products give value for the money in return? YES NO

Ques no 9 -Have any Common Complaints: in Amul products?

YES Ques no 10 - Do you satisfy with AMUL? YES

NO

NO

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QUES NO 11- In Your Opinion What Are Ideas About To Increase The Sale Of The Amul Price should be decreased Change in the taste Improvement in the advertisement system Other ideas QUES NO 12- Influence To Other To Buy Products? YES NO

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