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NEWS, DATA AND ANALYSIS FOR THE REFINING AND PETROCHEMICAL INDUSTRIES SEPTEMBER 2013 An ITP Business Publication

SAUDI ARABIA: With the billionaire Prince AlWaleed writing an open letter to the
Saudi Oil Minister, Ali Al Naimi, how worried should the Kingdom be about shale gas?
NEWS
BUILD & PROJECTS
OPERATIONS &
MAINTENANCE
SALES & SHIPMENTS
SCIENCE &
TECHNOLOGY
EQUIPMENT &
MACHINERY
OIL&GAS MIDDLE
EAST AWARDS 13
THE REGIONS
BIGGEST AWARDS
GET RECORD
NOMINATIONS
MEPEC 2013
PLATINUM SPONSORS,
ASPENTECH ON WHY
THE SHOW IS GAINING
IMPORTANCE
P34
ALSO INSIDE: MEPEC PREVIEW - AVEVA, BAPCO , ENDRESS+HAUSER,
GE OIL&GAS, LINDE ENGINEERING, INVENSYS, JOHNSON MATTHEY
Howard Ungerleider, Executive VP, Dow hopes to usher in an
era where chemistry and green chemistry mean the same thing
The way
forward
High
Efficiency
Motors
Mechanical
Power
Transmission
Lighting
& Electrical
Protection
Fluid
Automation
Power
Generation
Motors
& Drives
1 Contents
Published by and 2013
ITP Business Publishing, a
member of the ITP Publishing
Group Ltd. Registered in the
B.V.I. under Company
Registration number 1402846.
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
CONTENTS
COMMENT
02-07 Regional Update
08-12 Sector Newsround
13 Kit We Like
16 News Analysis
21 GPCA Dr. Sadouns Column
22 Dows Executive Interview
46 MEPEC 2013 - Preview of the
companies participating
0 Downstream Contractors
Top Ten downstream contractors in the Middle East
02 MEPEC Review
Industry leaders gather in Bahrain for the international forum
03 Qatar Country Focus
Outlook for the gas rich countrys downstream industry
Clean Fuels
3FlOFSJFTJOUIFSFHJPOBSF
moving towards cleaner fuels
Will Saudi Arabia be able to retain
the petrochemical edge?
MEPEC 2013
RPME speaks to John Hague,
Aspentech on what to expect
VOLUME 06 Issue 09
FEATURES
UPCOMING FEATURES IN THE OCTOBER ISSUE
FIND OUT MORE AT: ARABIANOILANDGAS.COM
REGULARS
Bahrain gears up for the regions biggest
process engineering conference
04
36
42 46
Executive Interview
Dows Howard Ungerleider
speaks exclusively to RPME
22
8
32
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16
For the latest news please visit:
www.arabianoilandgas.com
40 34
The amount of excitement, the Middle East Process Engineering
Conference and Exhibition has generated in this last few
months is truly astounding. For being just in its second year,
the event promises to a great crowd puller and a meeting ground
for the industry and the technology providers. For the first time
ever, the committee is also recognising women excellence in
the industry - right from a rising star to a mentor; and I am
honoured to be part of that judging process. So, see you all in
Bahrain for MEPEC.
Jyotsna Ravishankar, Editor
Clariant sells 40 per cent stake in Clariant Masterbatches Saudi Arabia to Tasnee
Tasnee forms masterbatches JV
C
lariant and
Tasnee, one of
the largest
industrial
conglomerates in Saudi
Arabia, have signed an
agreement to establish a
masterbatches joint
venture in Saudi Arabia.
Through its 100 per
cent subsidiary, Rowad
National Plastic Company
Ltd., Tasnee will acquire a
40 per cent stake in
Clariants masterbatches
operations in the country.
Clariant Masterbatches
(Saudi Arabia) Ltd. began
its masterbatches
production in 1993.
In addition to the
existing operations, the
decision for the
construction of a new
plant for the production
of white masterbatches
has been taken, a
statement said.
Our strategic
partnership with Tasnee
and the formation of the
joint venture represent a
UVWHVVHQWLDOVWHSIRU
Clariant in strengthening
its presence in one of the
most important growth
regions of the world, said
Hariolf Kottmann, CEO,
Clariant.
Clariant will contrib-
ute a high level of special-
ist know-how to the new
company, whereas Tasnee
has in-depth knowledge
of the relevant regional
markets, which will de-
OLYHU PDMRU EHQHWV WR
our clients. The link with
Tasnee will also create ad-
ditional value by facilitat-
ing access to feedstock.
Tasnees CEO Saleh Al Nazha believes that the Clariant joint-venture will help in creating further opportunities for serving the plastic industry.
This partnership therefore
represents another step in
the implementation of our
global growth strategy,
said Kottmann.
We are happy to join
hands with Clariant, a
world leader in the busi-
ness. By this JV, Tasnee
will enter into the impor-
tant business, which will
create further opportuni-
ties for serving the down-
stream plastic industry in
the Middle East region,
said Saleh Alnazha, CEO
of Tasnee.
The link with
Tasnee will also
create additional
value by
facilitating access
to feedstock

Hariolf Kottman,
CEO, Clariant
LEAD NEWS ............................................. 02
REGIONAL UPDATE ..................... 04-07
BUILD & PROJECTS ............................. 08
OPERATIONS & MAINTENANCE......10
SALES & SHIPMENTS ............................ 12
EQUIPMENT & MACHINERY ............. 13
NEWS ANALYSIS ................................16-17
For the latest
news please visit:
www.arabianoilandgas.com
News 02
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoilandgas.com
www.wecreatechemistry.com
Most plastics dont biodegrade, but ecovio

plastics
from BASF disappear completely when composted in
a controlled environment. Using compostable bags for
collection of organic waste makes disposal more hygienic
and convenient. Rather than ending up in landlls, the
waste is turned into valuable compost. When the plastic
bag you use today can mean a cleaner future for the
environment, its because at BASF, we create chemistry.
We create
chemistry
that makes
compost love
plastic.
Indias Mangalore refinery purchased its first cargo with $20bln insurance
ndIu`s MunguIore Rehnery & PeLro-
cIemIcuIs Ld. (MRP) purcIused ILs hrsL curgo oI runI-
un crude sInce AprII us ndIu prepured u zo bIIIIon-rupee
($1q mIIIIon) Insurunce Iund Lo cover IuLure ImporLs,
Bloomberg reporLed.
TIe rehner, ndIu`s bIggesL buyer oI runIun crude,
receIved ubouL 8,ooo meLrIc Lonnes on Aug. 1;, Mun-
ugIng DIrecLor P.P. UpudIyu suId LoId LIe news ugency.
TIe compuny Ius ordered LIree more sIIpmenLs oI u
sImIIur sIze, Ie suId, wILIouL sLuLIng deIIvery scIeduIes.
TIIs Is LIe hrsL curgo we`ve goL Irom run LIIs hnun-
cIuI yeur und we`II see Iow muny more we cun ImporL In
LIe resL oI LIe yeur, UpudIyu suId. TIe sume sIIp Ius
reLurned Lo run und wIII brIng LIe uddILIonuI curgoes.
TIe purcIuse IoIIows commenLs Irom Inunce MIn-
IsLer PuIunIuppun CIIdumburum on Aug. 1z LIuL ndIu
pIuns Lo ImporL crude Irom run wILIouL breucIIng UnIL-
ed NuLIons suncLIons. run`s AsIun cusLomers, IncIudIng
CIInu und SouLI Koreu, Iuve won wuIvers Irom LIe US.
*OEJBOSFOFSZSFTVNFT
*SBOJBODSVEFPJMJNQPSU
GuII PeLrocIemIcuI ndusLrIes Compuny
(GPC) recenLIy murked LIe exporL oI sIIpmenL No.
zooo oI peLrocIemIcuIs ubourd LIe vesseI MV SLoIL Sne-
Iund wILI u LoLuI oI ;,1q Lonnes oI producLs bound Ior
LIe US. AbduI RuImun JuwuIery, GPC presIdenL suId
LIe ucIIevemenL proves LIe conLInued success oI LIe
compuny, despILe herce compeLILIon In LIe peLrocIemI-
cuI IndusLrIes.
GPC exporLs more LIun 1.1 mIIIIon Lonnes oI prod-
ucLs, IncIudIng MeLIunoI, every yeur Lo vurIous worId
murkeLs IncIudIng LIe US, AusLruIIu, SouLI AmerIcu, n-
dIu, PukIsLun, TIuIIund und oLIer worId murkeLs.
Bahrains GPIC exports
record numbers to the US

PROJECT FINANCE
SHIPMENTS
RISING
FALLING
Tasnee buys
a 40% stake
in Clariant
Masterbatches
operation in KSA
4BVEJTSTU
carbon capture
and utilisation
project takes
shape
Major players
from Irans
petrochemicals
business begin
exiting, citing
sanctions
India shows
interest in
*SBRTPJMFMET
BOESFOFSZ
development
"SFCSPLFPVUBU
the Abdullah Sea
1PSUSFOFSZJO
Kuwait
Lindes wins
EPC contract
from Sabic
Total Abu Al
Bukhoosh
has donated
Dh100,000 to
UAE Red Crescent
Chevrons
earnings drop
for the second
quarter of the
year; downstream
earnings ebb
Growing Indian population has pushed the country to import Iranian crude.
Abdu| Jawahery, CPIC says achievement despite ferce competition.
TIe UnILed JubuII
PeLrocIemIcuI Compuny (UNT-
ED), u munuIucLurIng uIhIIuLe oI LIe
SuudI BusIc ndusLrIes CorporuLIon
(SABC), Ius uwurded LIe EngIneer-
Ing, ProcuremenL und ConsLrucLIon
conLrucL Ior ILs Curbon DIoxIde ULII-
IsuLIon ProjecL Lo Germuny`s TIe Inde Group Lo buIId LIe
worId`s IurgesL COz purIhcuLIon und IIqueIucLIon pIunL.
TIe pIunL wIII be desIgned Lo compress und purIIy
ubouL 1,oo Lonnes per duy oI ruw curbon dIoxIde com-
Ing Irom eLIyIene gIycoI pIunLs.
TIe purIhed guseous COz wIII be suppIIed LIrougI
pIpes Lo LIree SABC-uIhIIuLed compunIes Ior enIunced
meLIunoI und ureu producLIon. MeLIunoI Is u busIc com-
modILy Ior LIe cIemIcuI IndusLry, und ureu Is used Ior
IerLIIIzer producLIon. An esLImuLed oo,ooo Lonnes oI
COz emIssIons wIII be suved eucI yeur.
TIe pIunL wIII uIso be cupubIe oI producIng zoo
Lonnes per duy oI IIquId COz wILI Iood grude quuIILy
wIIcI wIII be sLored und LIereuILer suppIIed by Lruck
Lo LIe beveruge und Iood IndusLry. L Is LIe hrsL curbon
cupLure und uLIIIzuLIon (CCU) projecL Lo be reuIIsed In
SuudI ArubIu.
1500
Linde wins EPC for
,4"TSTU$$6QSPKFDU
tonnes of carbon
di-oxide will be
purifed by Linde's
new plant
INVESTMENT
Oil major sees second quarter dip from a strong position last year
ONLINE POLL
50
C h e v r o n
Corporation recently re-
ported earnings of $5.4
billion in the second quar-
ter of 2013, compared
with $7.2 billion for the
same period last year.
Our second quarter
earnings were down from
the very strong level of a
year ago, said Chairman
and CEO, John Watson.
The decrease was largely
due as a result of repair
and maintenance activi-
WLHV LQ RXU 86 UHQZHU-
ies. Despite the relatively
lower income, the compa-
ny still plans to go ahead
with its major capital
projects. An important
milestone was achieved
in the second quarter with
WKH ORDGLQJ RI WKH UVW
FDUJR RI OLTXHHG QDWXUDO
gas at the Angola LNG
project, one of the larg-
est energy projects on the
African continent, added
Watson.
Downstream opera-
tions earned $628 mln in
the second quarter 2013,
compared with $1.08 bln
a year earlier. Lower mar-
JLQV RQ UHQHG SURGXFW
sales also contributed to
the decrease in the 2013.
Which GCC Country will see more
JVs in downstream projects?
Now online: Which GCC country will see the
highest downstream spending for 2013 H2?
Visit: www.arabianoilandgas.com
Irans investment climate hasnt improved & petchem business takes a hit.
Chevrons chairman and CEO John Watson on the revenue drop.
RESULTS
Sasol completed its
divestment from Iran by selling its
50% stake of Arya Sasol Polymer
for an undisclosed amount to the
South African subsidiary of an Ira-
nian investor.
It has been two years since Sasol
declared its stake in Arya Sasol Polymer Complex as an
asset for sale, and comes as investments in Iran by South
Africas companies, including MTN, faced criticism for
not backing US and United Nations sanctions against
Iran in response to that countrys alleged nuclear ambi-
tions. Sasol announced it had entered a sale agreement
with an independent Iranian investor.
Chevrons earnings drop;
downstream revenue ebbs
Sasol exits Iran completely
by selling stake in petchem
per cent stake of
Arya Sasol
Polymer sold for
an undisclosed fee
INVESTMENT
OMAN
KSA QATAR UAE
NEWSMAKER
Mario Azar is the newly
appointed CEO of the So-
lutions Business Unit in
the Oil & Gas Division of
Siemens Energy Sector.
Prior to this appoint-
ment, he was Executive
Vice President of Siemens
Energys Gas Turbine
Power Plant Solutions in
the Fossil Power Genera-
tion Division since 2008
with responsibility for
the business in North and
South America.
The Oil & Gas Solu-
tions business is key to
our Energy portfolio and
growth strategy, said
Adil Toubia, CEO of the
Oil & Gas Division of
Siemens Energy. Mario
Azar brings to this busi-
ness over 23 years of ex-
perience in Energy with a
proven track record in the
Projects business.
The Business Unit is
headquartered in Hous-
ton, Texas and operates
globally with hubs in the
Middle East, Asia, Eu-
rope, and the Americas.
Mario Azar ap-
pointed as CEO
for Siemens
Oil&Gas Division
Sadara is ideally placed in
Jubail on the Arabian Gulf, with
convenient proximity
and access to the
markets of Eastern
Europe, Africa and
Asia
ZIAD LABBAN,
CEO, SADARA
The governments of all the GCC
countries have invested heavily
in trying to support the plastics
conversion industries
ABDULAZIZ ALHAJRI,
CEO, BOROUGE
Firm will supply technology and catalyts to produce cleaner gasoline
UOP Honeywell has been selected by Taiyo Oil Co. Ltd. to supply technology and catalysts to
Improve operuLIonuI exIbIIILy und Increuse peLrocIemIcuI producLIon uL TuIyo`s SIIkoku OperuLIons In EIIme,
Japan. The plant will install UOP Tatoray process technology to allow it to boost yields of certain petrochemicals by
more LIun ;o per cenL, und gIve LIe pIunL more exIbIIILy Lo produce peLrocIemIcuIs or gusoIIne us demund
cIunges. Demund Ior peLrocIemIcuIs In AsIu Is growIng, wIIIe gusoIIne demund Is expecLed
Lo decreuse due Lo sLrIcLer IueI specIhcuLIons und Increused demund Ior IueI-eIhcIenL
veIIcIes, suId PeLe PIoLrowskI, senIor vIce presIdenL und generuI munuger oI HoneyweII`s
UOP Process TecInoIogy und EquIpmenL busIness unIL.
TIe TuLoruy process wIII sIgnIhcunLIy Increuse mIxed xyIene und benzene producLIon, uI-
IowIng TuIyo Lo respond Lo LIe regIon`s growIng peLrocIemIcuI demund, und IL wIII gIve LIem
LIe operuLIonuI exIbIIILy Lo uIso produce IIgI-quuIILy gusoIIne us needed.
UOP wins Japanese deal
TIe OII&Gus MId-
dIe EusL Awurds zo1 Iuve
seen a record number of
nominations this year.
TIIs yeur, LIere ure
u LoLuI oI 1 cuLegorIes;
Ior LIe hrsL LIme ever,
LIe uwurds wIII uIso rec-
ognIse rehners und peL-
rochemical players. The
nominations from both
the upstream and the
downstream companies
in the industry has been
pouring in and young
engIneer cuLegory` seems
to be the most coveted
of all.
TIe judges wIII Inde-
pendenLIy seIecL LIe wIn-
ners for the awards night.
Turn over to Page 18 to
hnd ouL more ubouL LIe
mosL presLIgIous down-
stream event in the region.
Record
nominations
for the awards
AWARDS
CATALYSTS
IN QUOTES
Success will come to
corporations that have done
what successful
corporations have
always done:
Achieve a culture of
innovation
MOHAMED AL-MADY,
CEO, SABIC
The regions biggest awards night
The plant will boost
its yeild of
petrochemicals by
70% with the new
technology
70
News 06
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com

The GCCs Polypropylene (PP) resin mar-
ket for local conversion will earn an estimated $1,366
million in 2016 according to a report by Frost & Sullivan.
Strong government support in the GCC has contrib-
uted to the development of the PP industries, following
WKH JURZWK RI GRZQVWUHDP DSSOLFDWLRQV VXFK DV OPV
nonwovens and geotextiles. The
key end-used segments covered in
the research conducted by Frost
Sullivan are bi-axially-oriented
33 OPV FDVWHG 33 OPV FDUSHW
yarns, nonwovens and geotextiles.
Polypropylene market
booming in the GCC
PP resin sees robust growth in the GCC owing to local conversion.
Local residents look towards the rehnery of Cuaraguao after a hre broke
when a lightning struck a treatment pond, in Puerto la Cruz, state of
Anzoategui, 220 km east of Caracas, on August II, 20I3. Venezuelan Presi-
dent Nicolas Maduro said there were no casualties. |Photo. Cetty Images)
CONVERSION
million is the
estimated earning
from the polypropyl-
ene resin market.
1366
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A TEAM Industrial Services Company
07 News
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
Long de|ayed Vietnam refnery gets to PMC stage
Foster Wheeler
AGs subsidiary , Global Engineer-
ing and Construction Group has
been awarded a project manage-
ment and consultancy (PMC) ser-
vices contract by the Nghi Son
Renery und Petrochemicul Lim-
ited Liubility Compuny Ior its Nghi
Son Renery und Petrochemicul
(NSRP) Complex to be constructed
in the Nghi Son Economic Zone,
Thanh Hoa Province, Socialist Re-
poblic oI Vietnum.
The Nghi Son Renery und Pet-
rochemicul Limited Liubility Com-
pany is a joint venture company
Iormed by und between the Viet-
num Oil und Gus Groop, Vietnum;
Idemitso Kosun Co., Ltd., Jupun;
Kowuit Petroleom Iorope B.V.,
Netherlunds; und Mitsoi Chemi-
culs, Inc., Jupun.
The Foster Wheeler contract
value was not disclosed and will be
included in the companys second-
qourter o1 bookings.
The NSRP Complex will consist
oI un integruted renery, process-
ing oo,ooo burrels oI crode oil
per stream day, and petrochemi-
cal complex, with associated in-
Irustroctore, otilities und oIIsites
Iucilities. The renery is designed
to process Kowuit Ixport crode.
The plunt will huve the Iucilities Ior
Ioll conversion, with un integruted
aromatics complex and polypro-
pylene prodoction. The expected
totul investment Ior the project is
LS$q billion. Ioster Wheeler will
manage and administer, in an in-
tegrated team with the client, the
engineering, procurement and
construction contractor consor-
tium through to the completion
oI perIormunce testing. "Ioster
Wheeler soccessIolly completed
the Iront-end engineering design
Ior the NSRP complex, und sobse-
quently provided project manage-
ment services during the tendering
phuse Ior the muin IPC contruct,
said Umberto della Sala, Presi-
dent und ChieI Operuting OIcer.
Foster Wheeler
nets Nighi Son deal
NLW CON1RAC1
MAIN1LNANCL
200,000
barre|s of Kuwaiti crude oi| wi|| be processed
in the NSRP Comp|ex in Vietnam
Rominserv, part of the Rompetrol
group, secured a contract worth $1.2bn to modernise the
processIng cupucILy oI PuvIodur rehnery In KuzukIsLun.
TIe modernIzuLIon work wIII Increuse LIe processIng
capacity to seven million tonnes/year, as well as improve
product quality and reduce the environmental impact.
Rominserv will revamp 10 plants, including crude dis-
LIIIuLIon unIL, vucuum dIsLIIIuLIon unIL, kero IydroLreuL-
er, diesel hydrotreater unit, merox, naphta hydrotreater,
vucuum gus oII, cuLuIyLIc cruckIng unIL, und cuLuIyLIc re-
forming unit.
New facilities to be installed include penex isomeri-
zuLIon unIL, suIIur recovery unIL, sour wuLer sLrIppIng,
amine regeneration unit and diesel hydrotreater and de-
wuxIng. RomInserv generuI munuger KunuL Bekmurzu
said the expertise and experience proved by Rominserv
IeIped In LIe wIn. TIree oII rehnerIes ure operuLIng In
KuzukIsLun, wIIcI Is IocuLed In SIymkenL (counLry`s
souLIern purL), ALyruu (wesLern purL) und PuvIodur
(norLIern purL). AII LIree oII rehnerIes ure beIng con-
LroIIed by KuzMunuIGus.
Pavlodar Petrochemical Plant was built in 1978 and
InILIuIIy Iocused on processIng oI oII Irom WesLern SIbe-
ria, which is obtained from the Russian pipeline.
Rominserv scoops $1.2b
contract at Kazakhstan
TIe ArubIun PIpes Compuny (APC) Ius
sIgned u SRq-mIIIIon conLrucL wILI LIe SuudI ArubIun
Petrofac Company Ltd. The contract entitles APC to
munuIucLure weIded pIpes Ior PeLroIuc SuudI ArubIu uL
its factory in Jubail Industrial City. It is also one of the
purLners oI SuudI Arumco uL ILs ongoIng Juzun rehnery
and terminal project scheduled to be completed in 2016.
TIe conLrucL beLween LIe APC und PeLroIuc SuudI Aru-
bIu wIII be eIIecLIve on LIe IourLI quurLer oI zo1.
Arabian Pipes Company
signs with Petrofac KSA
1he much de|ayed Vietnam Nghi Son refnery startup is a huge re|ief to the Kuwaiti oi| producers.
Arabian Pipes Company wi|| manufacture we|ded pipes for Petrofac KSA.
CON1RAC1S
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
Build & Projects 08
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2013 Honeywell International, Inc. All rights reserved.
Massive fre engu|fs 87,000 bpd refnery in
Venezue|a as it is struck by a |ightning
A massive
re broke oot ut Venezo-
elu's 1S,,ooo-burrels-u-duy
Poerto lu Croz oil renery
lust month uIter the Iucil-
ity wus strock by lightning,
oIciuls Irom stute energy
giunt Petroleos de Venezo-
elu, or PdVSA, suid.
"There were no injories
und no dumuge to other
purts oI the renery, As-
drobul Chuvez, PdVSA's
vice president oI rening,
suid on stute television.
Locul mediu showed
tull umes und u towering
clood oI bluck smoke com-
ing Irom the key oil Iucil-
ity, which lies in the coustul
city oI Poerto lu Croz, uboot
16o miles eust oI Curucus.
The re is the lutest to hit
Venezoelu's oil indostry,
which in recent yeurs hus
been murred by Ireqoent
mishups ut its prodoction
und rening plunts.
Thonderstorms huve
drenched moch oI the
Sooth Americun OPIC nu-
tion, which hus soIIered
repeuted uccidents ut its oil
reneries in recent yeurs.
Lightning bolts ignited two
storuge tunks ut u diIIerent
renery jost lust yeur.
In one oI the globul oil in-
dostry's worst uccidents Ior
decudes, u gus leuk cuosed
un explosion und re lust
yeur ut Venezoelu's giunt
6qg,ooo-bpd Amouy oil re-
nery thut killed more thun
qo people und wrecked
hondreds oI neurby hoos-
es. The coontry becume u
net gusoline importer lust
yeur, lurgely becuose the
Amouy disuster Iorced P-
VSA to import Ioels to meet
domestic demund.
Lightning
strikes again
1hunderstorms have drenched much of South America's OPLC nation.
ACCIDLN1S
Operations & Maintenance
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
BE A PART IN MEPEC PREVIEW FOR THE
SEPTEMBER EDITION OF RPME AND
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EAST PROCESS ENGINEERING CONFERENCE
& EXHIBITION.
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Direct: +971 4 444 3173
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Emails: samer.alloush@itp.com
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For Editorial Participations please contact Jyotsna today
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bonding
The success of our business is driven by the
partnerships we create, build and nurture. We work
closely with our stakeholders to develop relationships
that are built on trust, commitment, reliability and
excellence. Our dedication is to meet the promise
of success for our customers and the community in
which we serve.
At EQUATE, we create partnerships that succeed.
is the essence of a successful partnership.
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$982bln $15 bln 30.34 12%
OPECs oil exports revenues
for 2012
India imported crude worth more
than $15bln from Iraq in 2012
barrels per day of crude was pumped
by Opec in July 2012
Year-on-year gain of petrochemical
prices in July 2012
IN NUMBERS
The Iranian Revolutionary Guard Corps
(IRGC) detained an Indian ship carrying oil in the
Arabian Gulf in the second week of August. The
ship named MT Desh Shanti, was on its way to In-
dia from Iraq when it was detained by the IRGC,
Indian media reported. The ship, owned by the
Shipping Corporation of India, was transporting oil
from Iraq, a country which has overtaken Iran as
the second largest supplier of crude to India after
Saudi Arabia.
Tehran authorities conveyed to India that the
ship was polluting Iranian waters.
India has cut crude imports from Iran, a fallout
of sanctions imposed by the US and the EU.
The cut, in fact, helped India - along with China
and South Korea - win a waiver from the US allow-
ing it to continue to import crude from Iran.
In 2012, India is estimated to have imported
crude from Iraq worth more than $15 billion. IOC
is the largest importer of crude oil from Iraq.
Iran detains Indian crude ship
SHIPPING
PIRACY
Pirates are a big part of the West African black market, which is a hotbed for crude oil and refined goods.
3 piracy incidents and one hijacking in West Africa reported in the frst ha|f of 203, a steep rise from 202
Piracy still a threat in W.Africa
Pirates will continue to prey on the lu-
crative West African oil trade, with more piracy
and hijacking incidents expected in the Gulf of
Guinea, as long as the political complexities sur-
rounding naval presence in territorial waters
continue, says an analyst with research and con-
solting rm Globulutu.
According to JeIIrey Kerr, Globulutu's Mun-
aging Analyst, most of the pirates in the West
AIricun region ure believed to be purt oI its coon-
tries' thriving bluck murket Ior crode oil und re-
ned prodocts.
Kerr says, The Gulf of Guinea accounts for
uboot 1o% oI the world's crode oil exports, us
well as many other products such as cocoa and
metuls, which ure highly sooght by the generully
urmed pirutes on West AIricun wuters.
Furthermore, many of the ships in West Af-
ricu ure too lurge to move into port und most be
moored offshore, making them easy targets for
urmed pirutes, he suys.
Prices in the $3-trillion-
plus global petrochemicals mar-
ket rose slightly in July to $1,319
per metric ton (/mt), according to
the latest monthly Platts Global
Petrochemical Index (PGPI).
The average PGPI price in July
was up 0.5% from June, follow-
ing a month-over-month price
rise in May. However, on a year-
over-year basis, petrochemical
prices were up 12% from July
2012, when the average price was
$1,175/mt. Ethylene was a top
gainer amongst others.
Prices in global
petchem market
rises 12% yoy
PRICES
In August, Iran detained an Indian crude ship from Iraq.
G
E
T
T
Y

I
M
A
G
E
S
G
E
T
T
Y

I
M
A
G
E
S
Refning & Petrochemica|s Midd|e Last September 2013 www.arabianoilandgas.com
Sales & Shipments 12
13 Equipment & Machinery
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
New digita| pH/ORP sensor and PC software products for enhanced maintenance Lffciency
Yokogawa Electric Corpora-
tion announced the release of the new
SENCOM platform product series for
the digital measurement of pH and
ORP. This will join an existing lineup
of quality pH/ORP solutions that in-
cludes the FLXA21 two-wire* pH/ORP-
transmitter. With the release of the
SENCOM platform products, Yokogawa
will bring pH and ORP measurement
into the digital era.
The SENCOM platform initially con-
sists of a SENCOM module, the FU20F pH/
ORP SENCOM sensor, a SENCOM cable, and
the SPS24 SENCOM PC software. Like its predeces-
sor, the FU20F pH/ORP SENCOM sensor is a general
purpose sensor that is suitable for a wide range of
applications.
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Naphtha HDS
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Hydrogen plant
Process
diagnostics
Is shale
playing
spoilsport?
With mammoth projects and sprawling
complexes, can Saudi Arabia retain the
petrochemical edge in years to come ?
By Jyotsna Ravishankar
R
ising competition
and the threat of
higher costs at
home could see
Saudi Arabias
petrochemicals industry come
under increased pressure, says a
report issued by the Oxford Busi-
ness Group (OBG).
The National Commercial
Bank (NCB) in mid-July said that
while Saudi petrochemicals pro-
ducers benehLed Irom Iow cosLs
thanks to subsidised feedstock,
some of this advantage could be
eroded in the coming years as
vast new shale gas reserves come
on-line in the US and elsewhere.
With international natural gas
prices likely to come down, local
producers couId hnd LIeIr com-
parative advantage challenged
und prohL murgIns reduced, LIe
report said. In the shorter term,
the slowing global economy is
also set to squeeze earnings, as
will increased petrochemical
production capacity in Asia and
elsewhere in the Middle East.
On July 23, Oman announced
it would be developing a $3.6bn
polyethylene and polypropylene
plant, which will raise the Sul-
tanates petrochemicals produc-
tion capacity to 1.4m tonnes per
year. While nowhere near the
output of some of Saudi Arabias
leading producers, the Omani
move is indicative of a rise in re-
gional competition.
The OBG report says that
some of this forecast pressure
wus reecLed In LIe recenL hnun-
cial results of a number of the
Kingdoms leading petrochemi-
cuIs hrms.
On July 21, Saudi Arabia Basic
Industries Corporation (SABIC)
announced its second quarter
neL prohLs oI $1.6bn LIuL, wIIIe
up by 12%, were below market
expectations. SABIC, the worlds
largest petrochemicals group in
terms of market value, saw Q2
sales fall 3.2% year-on-year to
$12bn, a result it said was due to
lower demand in key markets in
Europe and China, with sales of
some main line products such as
petrochemicals, metals and fer-
tilisers, down. The corporation
suId ILs Improved prohLs were
due in part to lower costs.
Pressure on industry players
is likely to come from a differ-
ent direction as well, with calls
for the Saudi government to
lift its base rate for gas, a move
that would raise costs for petro-
chemical companies but which
would act as an incentive for gas
producers to boost production
and develop new reserves. The
oIhcIuI ruLe Ior gus puId by LIe
state is set at $0.75 per million
British thermal units (Btu). By
comparison, 1m Btu costs close
to $4 in the US and up to $12 in
Japan, though these rates could
fall, especially in the US, as shale
gas deposits are developed com-
mercially, points the OBG report.
While Saudi Arabia has consider-
able gas reserves, most of those
being exploited are linked to oil
heIds. TIese suppIIes muy noL be
suIhcIenL In LIe Iong Lerm Lo boLI
feed the expanding petrochemi-
cals industry and meet grow-
ing domestic demand, which is
projected to climb sharply with
electricity usage rising by 8% an-
nually. Saudi Arabia uses oil to
hre mosL oI ILs power sLuLIons,
though this drains off reserves
that could otherwise be used for
export. Riyadh would like to use
more of its gas for power genera-
tion, but this would further limit
supplies to the petrochemicals
industry.
Though some estimates put
Saudi Arabias gas reserves at
z8;Lr cu IeeL - u hgure LIuL Is
likely to be very much on the low
side, as surveying for the entire
country has not yet been com-
pIeLed -- muny oI LIe IdenLIhed
gus heIds ure In remoLe regIons,
where extraction costs would be
high. With the low buying rate set
by the state, there is little incen-
tive for energy majors to make
the sizeable investments need-
ed Lo brIng LIese heIds on-IIne
and develop the infrastructure
We see that rising North American
shale gas production is an
inevitable threat
PRINCE ALWALEED BIN TALAL, SAUDI
BILLIONAIRE WARNED OF THE EFFECTS
OF SHALE GAS IN AN OPEN LETTER TO THE
SAUDI OIL MINISTER, ALI AL NIAMI
Mammoth petrochemical complexes have
helped the Kingdom create precious jobs
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
News Analysis 16
Dragados for a new 50,000
tonne-per-year polyacetal plant
that will product plastics for the
automotive industry.
While the last annual Gulf
Petrochemicals and Chemicals
Association (GPCA) conference
was abuzz with Saudi gas prices
and US shale competition. It was
widely agreed that developing the
Shale gas has not deterred the number of new projects coming up in Saudi Arabia.
infrastructure and building cities
for petrochemical expansion was
no mean task. With Saudi Arabia
already in the forefront in terms
of infrastructure with develop-
ment like the twin cities of Jubail
and Yanbu and giant complexes
like Sadara, it will be time before
the Kingdoms supremacy in pet-
rochemicals is challenged.
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necessary to process the gas and
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There have been calls to in-
crease the domestic gas price to
stimulate further exploration
DQG GHYHORSPHQW RI QHZ HOGV
but the NCB report predicted
that any hike would be held off
until next year at the earliest.
The report said that, while a
price increase had been expected
in the second quarter, it was now
unlikely that the Ministry of Pe-
troleum and Mineral Resources
would implement the price rise
this year.
These potential problems do
not appear to have deterred in-
vestors, says OBG. In July alone,
plans have been announced for
a $517m butanol plant at Jubail
Industrial City, a joint venture
between Saudi Kayan, Sadara
Chemical and the Saudi Acryl-
ic Acid Company, and SABIC
awarded a $387m design-and-
EXLOG FRQWUDFW WR 6SDQLVK UP
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
17 News Analysis
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
Awards Preview 18
PREVIEW
Industrys biggest
awards night nearing...
RECORD NOMINATIONS IN FOR ALL 13 CATEGORIES AS INDUSTRY GEARED TO CELEBRATE SUCCESS IN 2013
T
he Oil&Gas Middle East
Awards 2013 night is nearing
(October 9), the excitement
is palpable throughout our
o ces, us we sIIL LIrougI LIe
record number oI nomInuLIons, we Iuve re-
ceIved Ior eucI oI our 1 uwurd cuLegorIes.
TIe judges ure goIng Lo Iuve un ex-
LremeIy dI cuIL LIme LIIs yeur, us eucI oI
the nominations are noteworthy and we are
really glad that the industry has responded
so posILIveIy Lo our uwurds, suys un SLokes,
group pubIIsIIng dIrecLor, TP.
The Oil&Gas Middle East Awards in its
IourLI yeur Ius sIIILed ILs venue Ior LIe
uwurds nIgIL Lo Abu DIubI. TIIs move
is to pay homage to the emirate that has
sIngIe-IundedIy puL LIe UnILed Arub EmIr-
ates in the top spot among oil producers
LIrougIouL LIe worId.
The Awards, this year, will also recognise
exceIIence In LIe mId-Lo-downsLreum In-
dusLry vIu cuLegorIes IIke downsLreum per-
sonuIILy oI LIe yeur, LIereby, reecLIng LIe
sense oI InLegruLIon LIuL LIe oII IndusLry us u
wIoIe Is goIng LIrougI.
As LIe MIddIe EusL drIves ILs downsLreum
cupucILy Iorwurd, IL Is onIy rIgIL LIuL we rec-
ognIse LIe pIuyers beIInd LIe wIeeI.
Now that the countdown to the gala night
Ius reuIIy begun, we brIng you u round-up
oI wIuL our IusL yeur`s wInners Iud Lo suy
about winning the most prestigious industry
uwurds.
Oil&Gas Middle East 2012 winners speak - Last years proud winners!
OVERALL EXPLORATION AND
PRODUCTION PERFORMANCE
I accepted the award on behalf
of everyone at Team DNO,
from tbe eld workers to sentor
management. All of
us are grateful for
tbts recognttton."
Magne Normann,
Senior Vice
President
Development
for DNO
MIDDLE EAST OILFIELD SERVICE
PROVIDER OF THE YEAR
I feel ecstattc, I'm so proud to
recetve tbts award. Because I know
tbat deep down tn my beart, tbat
our employees deserve tt, tbey go
out every day and they
gtve tbe extra II0% to
do tbetr job."
Ibrahim Alalawi,
Deputy Chief Executive
0 DFSPG"M.BOTPPSJ
Petroleum
Services
OFFSHORE PROJECT OF THE YEAR
we're very tbrtlled to get tbts
award, tt was a very btgbly
demandtng and tnnovattve project
and tt's good to see tbe recognttton
tbat tbe project deserves."
Charles P. Ellinas, Former
Managing Director for Oil,
Gas and Petrochemicals
at Mott MacDonald.
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
19 Awards Preview
SPONSORS
CSR PROJECT OF THE YEAR
At Equate we are committed to
the community we live in, from
all aspects, this is something
that we not only want to show
or be recognised for, rather it is
something that is in our blood. We
feel responsible
to our society,
the people. We
are blessed with
UIFEJFSFOU
resources we are
provided with,
to succeed in
our business,
we have a
responsibility
to pay back
and share our
successes with the
society we live in.
Mohammad Al
Benali VP of
Equates Technical
Services Sector.
NATIONAL GRADUATE TRAINING
PROGRAMME OF THE YEAR
We are delighted with this
recognition. These are the future
leaders, so its an investment
for us to have ambassadors of
our company and our
UFDIOPMPHZJOSNT
later on in their
careers to.
Cor Corbeek, General
Manager for the Middle
East and Africa
Emerson Process
Management.
INNOVATIVE OIL PROJECT
OF THE YEAR
Innovation is key to Saudi Aramco,
Its aligned with our values and
with our ATP, our Accelerated
Transformation Programme, and
with our strategic 2020 intent. So
winning this award is very much in
line with our current direction.
In terms of innovation, we are
always looking for the better, the
more enlightened and the more
futuristic approach. The award is a
real tribute to where we are heading
for the future moving away from
our very structured policies and
procedures and moving to a more
BHJMFBOEFYJCMFBQQSPBDIt
Abdullah Al Bagami, Saudi Aramcos
infection control coordinator.
OUTSTANDING BUSINESS LEADER
OF THE YEAR
I was humbled, pleased and
genuinely delighted to receive this
award.
Abdulla Mannai, Chairman and
Managing Director, Oryx
Engineering Services.
Associate Sponsor
Gold Sponsor
Category Sponsor
Category Sponsor
Sponsored Content 20
Advertisement feature
R
uya Bayegan, vice
chairman of Bayegan
Group, was recognized
as one of most
prominent personalities in the
petrochemical industry during
the 10th Global Petrochemical
Conference awards ceremony,
held in Frankfurt, Germany, in
early June.
Ruya Bayegan was shortlisted
in the category of outstand-
ing contribution to the
petrochemical industry
and ranked in the third
position, which also
included Mohamed
Al Mady from
Sabic, Abdulaziz
A. Al Zamil from
Bayegan looks strongly
forward to the future
with its 23 international
PDFTHMPCBMUSBEF
BDUJWJUJFTBOEOVNFSPVT
JOUFSOBUJPOBMCVTJOFTT
partners
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
Ruya Bayegan Recognised as
Key Figure in the Global
Petrochemical Industry
Sipchem, Daniele Ferrari from
Versalis and Saleh Fahad Al
Nazha from Tasnee among many
others who were shortlisted.
This recognition highlights the
importance of Bayegan Group on
the global level, where the com-
pany managed to be one of the
key players in the industry, and
the experience of Ruya Bayegan
has helped the company to grow
ILs busIness, und Lo open oIhces
all around the world.
10th annual Global Petro-
chemicals Conference provided a
critical platform for global lead-
ers to meet colleagues from the
petrochemical industry and put
in place the vital components
needed to provide strategic
growth in the European petro-
chemical market and pursue
joint venture opportunities with
emerging markets.
The most important is-
sues were tackled increasing
product quality, funding for
R&D, investments into emerging
markets and increasing energy
eIhcIency und munuIucLurIng
operational excellence. With
the importance of joint venture
agreements across the world
to access cheaper feedstock,
this meeting of international
downsLreum Ieuders Ius hrmIy
cemented itself in the diaries of
the global petrochemical com-
munity.
History of Bayegan
What once started humbly in
1940s with Cafer Bayegans
burlap and canvas trade which
matured into plastics, combined
wILI Huci ZuIhkur ZuIhkurI`s
coIIee beuns und puruhn Lrude
which matured to chemicals,
constitute the backbone of
the companys activities. The
merging of these two distin-
guished trading families created
Bayegan A.S. which now is
being successfully managed by
the third generation of family
members.
The scope of activities en-
hanced to include construction
with the addition of Mehmet
Ali Bayegan after his gradua-
tion from Istanbul Technical
University. Being the Turk-
ish National Chess champion
in 1964, Mehmet Ali bey was
renowned for his diligence, eth-
ics and honesty in the business
community.
Mehmet Ali bey handed over
the reins to his sons Ercument,
Nejat and Ercuments wife Rya
in 2000, as third generation
share holders and took on the
Honorary Chairman position up
until his last days in 2005.
With the expanding foreign
trade capabilities in Turkey dur-
ing the 2000s, Bayegan opened
up new lines of business in ad-
dition to petrochemicals as well
as new geographies to present
these products in.
Bayegan looks strongly
forward to the future with its
z InLernuLIonuI oIhces, gIobuI
trade activities, and numerous
international business partners.
A
s we head further into the
21st century, the poten-
tial growth of the global
fertilizer industry is be-
coming more and more
evident. The UNs Food and Agriculture
Organization (FAO) has estimated that
the worldwide agricultural production
must increase by 60% by the year 2050.
The global agricultural industry, the
FAO concludes, is more than capable of
feeding many people that will eventually
populate this planet.
Fertilizers are the key to ensuring that
2.5 billion more people will be fed.
While we may not think about it on a
day to day basis, fertilizersthe wonder-
ful mix of organic and inorganic chemi-
cals essential for the growth of plants
are used to produce food products like
bread, pasta and rice, staples in both de-
veloped and emerging markets around
the world.
According to GPCA estimates, the
GCC fertilizer production capacity
reached 31.4 million tons in 2012, a 10%
increase from the previous year.
7KLV LV D UHPDUNDEOH JXUH FRQVLGHU
ing that the global fertilizer industry
grew by just 2.2% in the same period.
In fact, even during the global eco-
nomic downturn, GCC fertilizer sector
continued to grow, increasing by an
average 13.1% per year since 2008. The
majority of GCC fertilizer output is ex-
ported abroad, with 14.6 million tons
being exported in 2012 alone, resulting
Meeting the fertilizer
challenge head-on
in greater returns for the Gulf countries. The regions
fertilizer producers enjoy a strategic location, between
developed markets in the West and the emerging econ-
omies of Asia, is advantageous for regional and inter-
QDWLRQDOWUDGHRZV
The big question of course is can the GCC chemicals
industry sustain this impressive growth in fertilizers?
Clearly, there are challenges, facing this sector.
Global energy trends will test the ability of the Gulfs
fertilizer producers to further evolve and thrive. This
will largely be determined by the availability and pric-
ing of feedstock available to the regional industry.
The constraint in supply of feedstock to the GCC
industry coupled with the imminent North American
shale gas revolution will provide the United States, a
major exporter of Middle East hydrocarbons, access
to subsidized feedstock and the ability to harvest nu-
trients like nitrogen and sulphurkey components in
fertilizerslocally. Analysts predict that by 2032, the
shale gas revolution will result in the energy indepen-
dence of the United States.
However, the overall outlook for the regions fertil-
izer industry remains bright.
The International Fertilizer Industry Association
(IFA) has singled out certain GCC markets where
fertilizer production is likely to thrive. Considering
Saudi Arabia and Abu Dhabi alone are
expected to make major contributions in
meeting global sulphur and phosphate
demand, the regions positive attitude
WRZDUGV HFRQRPLF GLYHUVLFDWLRQ LV HYL
dent.
How will shale gas affect the regions
fertilizer industry?
Which fertilizer projects will material-
ize within the next few years?
How can the fertilizer industry de-
velop in an environmentally responsible
way?
These issues, and many more, will be
discussed by industry experts at the up-
coming GPCA Fertilizer Convention on
September 22- 24 in Dubai.
Held under the theme of Facing Cur-
rent and Future GCC Fertilizer Chal-
lenges, the convention will provide in-
sights and solutions on driving growth
in an increasingly competitive global
fertilizer market.
Last year, the event was a resounding
success and we discussed how the GCC
states have successfully converted their
gas and sulphur feedstock advantage
into a high-value downstream industry
UHVSRQVLEOH IRU D VLJQLFDQW SURSRUWLRQ
of the regions non-oil exports, provid-
ing the much needed local jobs. Also
more than 16 billion people are moving
from poor to middle class, which means
there is a huge growth that is going to
happen in agriculture and we could well
play a pivotal role in the world food pro-
duction methods.
The UNs Food and Agriculture Organization (FAO) has
estimated that the worldwide agricultural production
must increase 60% by the year 2050
DR ABDULWAHAB AL-SADOUN
Dr Abdulwahab Al-Sadoun is the Secretary General of the Gulf Petrochemicals and Chemicals Association (GPCA). GPCA is a dedicated
nonproft association serving its members with industry data and information resources. It is the frst such association to represent the
interests of the petrochemica|s and chemica|s industries in the Arabian Cu|f.
In fact, even during the global
economic downturn, GCC
fertilizer sector continued to grow,
increasing by an average 13.1% per
year since 2008. The majority of
GCC fertilizer output is exported
abroad, with 14.6 million tonnes
being exported in 2012 alone
21
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
GPCA Column 21
Executive Interview 22
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
W
ith an increasing global population and
growing energy needs, chemistry mat-
ters more than ever to build sustainable
economies and acceptable products.
The young economies of the GCC are
focused on building their petrochemical industries and cre-
ating more conversion products that you can shake a stick at.
At a critical time like this, many global chemical companies
are setting up business in the Gulf countries to help expand
their presence in these emerging economies and impart tech-
nical expertise to the regional downstream companies on
making commercially viable products that also meet global
environmental standards.
A conglomerate that has been in the GCC for more than 40
years and is continuing to expand its presence by investing in
key projects is The Dow Chemical Company.
RPME spoke to Howard Ungerleider, executive vice presi-
dent, Advanced Materials, Dow.
He serves on Dow`s hve member execuLIve commILLee
with oversight of the Advanced Materials (AM) businesses.
AM is the global specialty chemicals entity within The Dow
Chemical Company. It is comprised of several businesses
LIuL brIng dIerenLIuLed soIuLIons Lo cusLomers In key end-
markets such as food, pharma, water, electronics, home and
personal care, coatings and construction.
As a specialty materials provider, we power those things
that are essential for everyday life and lifestyles, explains
Ungerleider.
The AM portfolio alone has sales in 130 countries, 100
manufacturing locations and 40 technology application
centers worldwide. The Middle East is a large and attractive
market for this portfolio.
Ungerleider says, Dow is optimistic about the region giv-
en that landmark events like World cup 2022 in Qatar and
Dubais bid for Expo 2020 are driving strategic investments
in infrastructure.
In terms of growth projections, key markets like the UAE,
Saudi Arabia and Qatar are a priority for us. We are also ex-
ploring unmet needs in places like Iraq and Libya, where we
see very attractive opportunities in water treatment and coat-
ings & construction, he adds.
Dow is also using this portfolio to set the benchmark when
it comes to sustainability. The company considers itself lucky
to have been working with self-regulating / early-adopter
customers for years on technologies like low-VOC coatings or
energy-ecIenL buIIdIng enveIopes.
Our customers are discerning, and they want a sustain-
able product without compromising performance. We have
also been tapped to share our expertise on new green build-
ing legislation in the UAE, and were honoured to be able to
contribute towards making the country an even greater place
to live and work, he says.
Dows largest and most ambitious investment in the re-
gion, so far is in Saudi Arabia, for the Sadara project.
The Sadara project is progressing well and according to
scIeduIe, conhrms UngerIeIder.
Dows executive vice president, Howard Ungerleider speaks to Jyotsna Ravishankar
on how the health of the chemical companys business is intertwined with the well-being
of the communities it operates in
RESPONSIBLE
CHEMISTRY
EXECUTIVE INTERVIEW: HOWARD UNGERLEIDER
23 Executive Interview
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
Once complete, the joint venture will be
comprised of 26 manufacturing units and
produce more than three million tonnes of
performance plastics and specialty chemical
products.
TIe hrsL producLIon unILs ure expecLed Lo
come on-line in the second half of 2015, with
full production starting in mid-2016.
Sadara will employ thousands of Saudis
and foreign nationals, and will help diversify
the economy by adding value to the King-
doms vast petroleum reserves and making
chemical products not produced before in the
Middle East. In addition, a value park com-
pIex Lo be buIIL nexL Lo Suduru wIII be key Lo
generating sustainable downstream opportu-
nities for investors and the region. The Sada-
ru joInL venLure und vuIue purk ure expecLed
Lo generuLe upproxImuLeIy 1q,ooo new dIrecL
and indirect jobs in the Kingdom.
Ungerleider says aside from Sadara, Dow
has several new projects in the pipeline for
the region such as the Saudi Acrylic Mono-
mer Company (SAMCo), an acrylic monomer
joInL venLure wILI Tusnee SuIuru OIehns
Company, a reverse osmosis (RO) facility
in Saudi Arabia and the recently-upgraded
Jebel Ali coatings facility, which produces
advanced and sustainable specialty coatings
soIuLIons Ior boLI LIe SuudI und exporL mur-
kets. The new coatings facility in Dubai will
produce advanced and sustainable specialty
couLIngs soIuLIons Ior boLI LIe SuudI und ex-
port markets.
We also continue production of Styrofoam
ExLruded PoIysLyrene (XPS) oum InsuIuLIon
in the region, a world-renowned product
that is used in the Middle East and all over
LIe gIobe Lo enubIe more energy-ecIenL und
sustainable structures, he adds.
BuL wILI LIe execuLIon oI LIese Iurge proj-
ecLs, Dow Is IocusIng on energy ecIency us u
prIorILy, expIuIns UngerIeIder.
Simple solutions can cause big energy sav-
Ing, Ie suys. To expIuIn LIe concepL IurLIer,
UngerIeIder Lukes LIe exumpIe oI ImprovIng
building insulation as one of the clearest and
mosL cosL-eecLIve wuys Lo reduce energy
consumption and says it can be a powerful
tool for savings on energy costs, as well.
Doing business in the Middle East is not
only about creating products but also creat-
ing employment opportunities.
Between 1970 and 2010, the population of
the Arab countries nearly tripled. The region
will have 598 million inhabitants by 2050,
according to a statistic released by the World
Ungerleider reckons simple solutions can be used effectively in the region for big energy savings.
We hope to usher in an era
where chemistry and green
chemistry mean the same thing.
With more than 95 per cent of
manufactured products enabled
by chemistry, world challenges
will ultimately be solved by
companies like Dow.
Executive Interview 24
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
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Economic Forum. We understand the need
for job creation in the Middle East and are
committed to talent development in the re-
gion, he adds. For example, in Saudi Arabia,
Dow established the Dow Middle East and
Africa R&D Center at the King Abdullah Uni-
versity of Science and Technology (KAUST)
in Thuwal, as part of a comprehensive R&D
collaboration agreement with the University.
Commitments include a research program
initially focused on water treatment, coat-
ings, and oil and gas. Dow and KAUST have
been partners for nearly four years now.
Ungerleider believes that the collaboration
is a great example of technology localisation,
where Dow develops solutions that take into
account local conditions, rather than import-
ing solutions from outside.
He further adds that investing in human
FDSLWDOLQWKHUHJLRQLVLPSRUWDQWWRWKHUP
because Dow understands that it will help
create the foundation for successful develop-
ment of petrochemical and downstream in-
dustries in the region. In the case of KAUST,
'RZ KDV DOUHDG\ EHJXQ RHULQJ HGXFDWLRQ
and training opportunities and extended per-
PDQHQWRHUVRIHPSOR\PHQWWRVWXGHQWV
New generations of Saudis are learning
technical skills that will enable them to lead
locally and compete globally, he says.
Apart from training institutes in operating
countries, Dow over the last couple of years
has also been seeking an image transforma-
tion by associating itself with campaigns
relating to nature conservancy and environ-
ment. This is not about image, asserts Unger-
leider. Our collaborations with customers,
governments, academia and NGOs is less
about image and more about actions that lead
to progress on sustainable development, he
stresses. Whether it involves the Olympic
Movement or the environmental movement,
the technology expertise and the passion our
people bring to the table is intended to deliv-
er value for society, the planet and our busi-
ness at the same time, he notes.
As a global science-based enterprise made
up of local businesses, Dow has the means
and the responsibility to elevate the quality
of life in areas where it operates, says Un-
gerleider. We do that through job creation,
philanthropy, and operating responsibly. So,
our campaigns are meant to highlight the
work we are doing to reduce our own foot-
print, as well to deliver solutions that help the
rest of society do the same, he asserts.
Ungerleider notes that the innovation en-
gine at Dow is focused on development and
commercialisation of carbon mitigation,
DOWHUQDWLYH HQHUJ\ ZDWHU SXULFDWLRQ FURS
SURGXFWLYLW\ EXLOGLQJ HFLHQF\ DQG PDQ\
more solutions that improve lives while pro-
tecting the planet.
He adds that the chemical companys com-
mitment to sustainability is integral to its
corporate vision, mission, and values, which
extends to the Middle East and everywhere
WKHUPRSHUDWHV
One of the biggest sponsorships seen in
corporate history in recent times is Dows
sponsorship of the Olympic Games. The com-
pany struck a $100m 10-year deal with the
International Olympic Committee in 2010.
However, Ungerleider says the com-
pany has supported the Olympic Games for
more than 30 years, even before becoming a
Worldwide Partner in July of 2010.
Our contributions to enable higher-per-
forming and more sustainable Games date
back to the 1980 Lake Placid Olympic Winter
*DPHV ZKHQ 'RZ PDGH VLJQLFDQW GRQD-
tions of Styrofoam Brand Insulation used in
ice skating rinks and bobsleigh runs. Over the
years, we established a long-standing com-
mitment to the Olympics, he adds.
In 2010, Dow became a Worldwide Partner
DQG WKH 2FLDO &KHPLVWU\ &RPSDQ\ RI WKH
Olympic Movement through 2020. As the
Meeting sustainability
goals in the Middle East

Dow's waste water treatment techno|ogies
are he|ping the UAL's |eading dairy producer
recyc|e 300,000 |iters of waste water per day.
Dow techno|ogy f|ters and purifes the
treated waste water, which is then sprayed
through an automated coo|ing system
designed to keep the cows coo| and
comfortab|e during the summer season,
thereby maintaining optima| dairy production
|eve|s.
1he frm worked with one of Saudi Arabia's
|eading paints & coatings manufacturers to
he|p them earn the Creen Sea| environmenta|
certifcation.
Coo| Refective Roof Coatings have he|ped a
major hospita| in Kuwait reduce the bui|ding's
temperature by 4 degrees Ce|sius.
Our campaigns are meant to high|ight the work we are doing to reduce our own footprint."
2010
$100mln
10 years
Dow became a Wor|dwide O|ympic Partner
was the fgure signed biggest ever dea|
is the duration of the O|ympics dea|
IN NUMBERS
Executive Interview 26
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
OcIuI CIemIsLry Compuny oI LIe OIympIc
Gumes, Dow provIdes scIence-bused soIu-
LIons LIuL Improve LIe OIympIc experIence
Ior IosL LerrILorIes (counLrIes und cILIes), uLI-
IeLes und Iuns everywIere.
TIe hrm uIso recenLIy unnounced LIuL IL
Is LIe OcIuI Curbon PurLner oI SocII zo1q,
wIIcI meuns LIuL IL wIII mILIguLe LIe curbon
IooLprInL owned by LIe SocII zo1q OrgunIz-
Ing CommILLee gIven ILs responsIbIIILy Lo IosL
und deIIver LIe nexL OIympIc WInLer Gumes.
MILIguLIon wIII Iuppen LIrougI LIe Im-
pIemenLuLIon oI energy-ecIenL LecInoIo-
gIes Irom Dow, resuILIng In u neL decreuse oI
greenIouse gus (GHG) emIssIons In LIe key
ureus oI InIrusLrucLure, IndusLry und ugrIcuI-
Lure LIrougIouL LIe RussIun ederuLIon, Ie
expIuIns.
TIe WorIdwIde OIympIc PurLnersIIp wus
Lo uIIow Dow Lo sIowcuse ILs soIuLIons on u
gIobuI sLuge. Hundreds oI Dow producLs ure
necessury Ior OIympIc-reIuLed InIrusLrucLure
und equIpmenL, expIuIns UngerIeIder, wIIcI
In Lurn wIII IeIp ensure LIe success oI LIe
gumes und LIe growLI oI LIe compuny.
A recenL (IuLe-zo1z) sLudy sIows LIuL LIe
OIympIc rIngs remuIn one oI LIe worId`s mosL
wIdeIy recognIzed symboIs, resonuLIng wILI
q% oI peopIe. TIe power oI LIe OIympIc
brund und LIe unIque uccess Lo busIness op-
porLunILIes In emergIng geogrupIIes - wIere
Dow Ius % oI ILs gIobuI revenue (consoIIduL-
ed zo1z numbers) - ure evIdence oI Iow vuIu-
ubIe LIIs purLnersIIp Is Ior us, Ie eIuboruLes.
Dow Is uIso eyeIng expundIng ILs producL
reucI LIrougI LIe nexL LIree OIympIc gumes,
wIIcI ure uII IocuLed In emergIng economIes:
RussIu (SocII zo1q), BruzII (RIo zo16), und
SouLI Koreu (PyeongCIung zo18) - In ud-
dILIon Lo sLunbuI (Turkey) beIng one oI LIe
LIree sIorL-IIsLed cundIduLes Lo IosL LIe zozo
OIympIc Summer Gumes (uIongsIde MudrId,
In SpuIn, und Tokyo, In Jupun).
WIy Is LIe OIympIcs sponsorsIIp so Im-
porLunL Lo Dow und wIuL cun LIe MIddIe EusL
Ieurn Irom IL?
WeII, IL`s un umuzIng opporLunILy Lo sIow
Iow our busInesses conLrIbuLe Lo LIe prod-
ucLs und muLerIuIs uL work Lo IucIIILuLe suc-
cess uL LIe OIympIc Gumes, Ie expIuIns.
We pIun Lo uppIy our OIympIc experI-
ence Lo LIe A WorId Cup zozz In QuLur,
wIIcI Is LurgeLIng Lo be LIe hrsL curbon neu-
LruI WorId Cup. We ure currenLIy expIorIng
opporLunILIes In InIrusLrucLure LIuL wIII IeIp
QuLur meeL ILs gouI, suys UngerIeIder.
TIe compuny Is ucLIveIy LryIng Lo promoLe
ILs green cIemIsLry und InvoIve IocuI commu-
nILIes` InLo susLuInubIe IIvIng. UngerIeIder
underscores Dow`s commILmenL wILI severuI
youLI educuLIon und empowermenL orgun-
IsuLIons In LIe UAE, KuwuIL und EgypL.
We`ve uIso conducLed exLensIve envIron-
menLuI uwureness, recycIIng und beucI cIeun-
up cumpuIgns wILI scIooIs Lo proLecL Ku-
wuIL`s murIne IubILuLs und wIIdIIIe. AL Dow,
we sLrongIy beIIeve LIe IeuILI oI our busIness
Is InLerLwIned wILI LIe weII-beIng oI LIe com-
munILIes we operuLe In und we ucLIveIy work
Ior LIe beLLermenL oI our communILIes, Ie
empIusIses. WIen usked ubouL LIe Iong Lerm
Ungerleiders list of
Dows Game Changing
Innovations

In the drug formu|ation and de|ivery market,
techno|ogy that enab|es the right way to
de|iver medicine in the body at the right time.
In transportation and infrastructure,
coatings that |ast |onger and offer a reduced
environmenta| footprint, as we|| as bui|ding
and insu|ation so|utions that can meet stricter
environmenta| and housing regu|ations.
In the energy sector, generations of
microbia| contro| products that can be used
safe|y in topside and injection water and
hydrau|ic fracturing fuids to keep unwanted
microbes from contaminating the environ-
ment.
vIsIon Ior u compuny IIke Dow, UngerIeIder
suys, IL Iopes Lo usIer In un eru wIere cIem-
IsLry und green cIemIsLry meun LIe sume
LIIng. WILI more LIun q per cenL oI munu-
IucLured producLs enubIed by cIemIsLry, worId
cIuIIenges wIII uILImuLeIy be soIved by compu-
nIes, IIke Dow. n IucL, LIe percenLuge oI suIes
Irom Dow producLs LIuL ure IIgIIy udvunLuged
by susLuInubIe cIemIsLry Increused Irom q.
per cenL In zo1o Lo q.8 per cenL In zo11. TIe
worId needs soIuLIons Ior bIg cIuIIenges IIke
energy, cIImuLe cIunge, wuLer, Iood, IousIng,
und IeuILI. And LIuL`s wIuL we do uL Dow. Our
$1.; bIIIIon unnuuI R&D InvesLmenL Is uIIgned
Lo soIvIng LIese cIuIIenges, Ie expIuIns.
InuIIy, Ie suys, growIng popuIuLIons und
emergIng economIes wIII requIre uddILIonuI
resources und LecInoIogIes Lo secure LIeIr
suIeLy und weII-beIng. BuIIL on LIe Ioundu-
LIons oI green cIemIsLry, Dow`s prIncIpIes oI
susLuInubIe cIemIsLry und engIneerIng Iopes
Lo deIIver new soIuLIons wILI LIe needs oI so-
cIeLy. One oI our zo1 gouIs Is Lo Increuse
our percenLuge oI suIes Lo 1o% Ior producLs
LIuL ure IIgIIy udvunLuged by susLuInubIe
cIemIsLry, Ie concIudes.
One of our 2015 goals is to
increase our percentage of sales
to 10% for products that are
highly advantaged by sustainable
chemistry.
Hundreds of Dow products are necessary for O|ympicsre|ated infrastructure, exp|ains Unger|eider.
Executive Interview 28
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
M
ore stringent legislation on fuel
quality and emissions through-
out the world, and in many of
the regions export markets, has
accelerated the need to increase
production capacity for clean fuels. As the Middle
Easts hydrocarbon industry looks to diversify its
revenues away from exploration and production, it
is proving quick to embrace such changes.
Saudi Arabia has been leading the regional shift
by working to implement projects that will improve
gasoline and diesel qualities. Naturally, this will
lead to a dramatic reduction of sulphur levels from
June 2012, when Saudi Arabias maximum sulfur
level for diesel was greater than 500 ppm. In ad-
dition to lowering toxic emissions, developments
throughout the country will allow it to continue sell
ing higher-value transportation fuels to markets
that are becoming more regulated.
TIe Yunbu Rehnery, owned und operuLed by
Yunbu Arumco SInopec RehnIng Compuny, Ior ex-
ample, will be connected to a new clean fuels unit
that is expected to reduce sulphur in gasoline by 98
per cent in 2013 and in diesel by 2016, according
to a report by Saadallah Al Fathi, former head of
LIe Energy SLudIes DepurLmenL In LIe OPEC Sec-
retariat in Vienna.
TIe joInL venLure rehnery wIII use qoo,ooo bpd
of Arabian Heavy crude oil to produce ultra-clean
transportation fuels for international and domestic
murkeLs us weII us IIgI-vuIue rehned producLs.
ConsLrucLIon oI LIe Yunbu projecL Is expecLed
Lo be compIeLed In June zo1q, wILI sLurL-up com-
mencIng In SepLember zo1q und LIe hrsL commer-
cIuI sIIpmenL oI rehned producLs Is expecLed In LIe
IourLI quurLer oI zo1q.
In addition to the Yanbu project, Saudi Aramco
has committed itself to developing the Riyadh Re-
hnery CIeun TrunsporLuLIon ueI projecL, u 1zq,ooo
bpd rehnery In RIyudI LIuL wIII be suppIIed wILI
crude from the countrys East-West pipeline. The
$1 billion project will see a reduction in sulfur con-
tent for produced diesel from 330 ppm to 10 ppm
and also decrease benzene levels in gasoline.
TIen LIere Is LIe PeLroRubIgI CIeun ueIs proj-
ecL wILI u cupucILy oI qoo,ooo bpd, desIgned Lo re-
duce sulfur content in gasoline from 300 ppm to 10
ppm. TIe pIunL Ius u cupucILy oI qoo,ooo bpd und
A BREATH OF
FRESH AIR
RPME looks at how the region is moving to produce cleaner fuels
to meet the evolving demands of international markets
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
30 Clean Fuels
1
2
2
1
_
e
www.engineering-solutions.airliquide.com
Whatever the impurity, whatever the composition, Air Liquide Global E&C Solutions
has the right treatment.
+VLZ`V\YYH^UH[\YHSNHZJVU[HPUO`KYVNLUZ\SKL
JHYIVUKPV_PKLTLYJHW[HUZVYTVYL&
The composition of natural gas varies
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contains a dierent blend of impuri-
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petrochemical solids and liquids.
But Saudi Arabia is not alone in mov-
ing towards clean fuels, other oil producing
countries throughout the Gulf region have
taken the initative to begin adding value to
their exports, while also ensuring that their
downstream products are eligible to be sold
on the increasingly regulated international
markets.
After dragging its feet for almost half a
decade, with delay after delay, Kuwait has
entered the clean fuels-scene by awarding
conLrucLs Ior LIe AI-Zour rehnery Lo AMEC;
When completed in 2018 the multi-billion
doIIur AI-Zour rehnery Is expecLed Lo be LIe
IurgesL In LIe MIddIe EusL und wIII Increuse
KuwuIL`s rehnery cupucILy by 61,ooo bpd.
Naturally, this will be a key part of Ku-
waits long term strategy, producing cleaner
fuels to meet its electrical power generation
growth and demand while adhering to the
latest environmental standards. As spend-
ing on downstream projects begins to taper
In WesLern Europe und NorLI AmerIcu, sucI
developments will keep this region busy.
The upgrade and expansion of the Mina
AI-AImudI und MInu AbduIIuI rehnerIes,
is also expected to increase their combined
LIrougIpuL by z6q,ooo burreIs per sLreum
day to 800,000 barrels per stream day. But
the emphasis on increasing output, is also
being matched by the desire to meet tighter
specIhcuLIons Ior suIpIur conLenL In Lruns-
portation fuels.
According to a report published by Oil&Gas
JournuI, uILer compIeLIon oI LIe CP, LIe re-
conhgured MInu AbduIIu und MInu AI AI-
madi complex will produce gasoline with no
more LIun 1o ppm suIIur, compured wILI oo
ppm now. Such a move will allow Kuwaiti
gusoIIne Lo meeL Lo LIe Europeun UnIon`s
EURO V sLundurd, wIIcI specIhes u muxI-
mum of 10 ppm of sulfur in gasoline for most
highway vehicles.
Abu Dhabi has, of course, been ahead of
the game for quite a while. The emirates
RuwuIs rehnery, wIIcI sIouId be compIeLed
by zo1q, soIIcILed HoneyweII UOP`s LecInoI-
ogy and engineering services in 2008 to help
expand the project to produce propylene,
unIeuded gusoIIne, nupILIu, IIquehed peLro-
Ieum gus (PG) und oLIer Iydrocurbon de-
rivatives.
AI uLII uIso poInLs ouL LIuL Bupco In
Bahrain, expects to complete its $10 billion
rehnery modernIzuLIon projecL by LIe end oI
this year which will enable it to produce clean
fuels, while Qatar and Oman already produce
low sulphur fuels and further improvements
may be due.
CIeurIy LIe money Is IeudIng Lowurds
producing cleaner fuels, which appears to
be a natural response to the rising price dif-
ferential between ordinary and clean fuels as
legislation around the world becomes more
environmentally friendly.
n u regIon wIere LIe rehnIng cupucILy ex-
port oriented, producers will have to adapt
quickly to the evolving demands of their in-
ternational customers.
An increasing number of refineries will produce transport fuels such as gasoline and diesel, with less than 10 ppm of sulfur.
Saudi Arabia continues to lead the region in terms of spending on downstream projects, and also in the clean fuels market.
Ruwats renery, wbtcb
sbould be completed by
20I4, soltctted Honeywell
UDP's tecbnology and
engtneertng servtces tn
2008 to belp expand tbe
project to produce, unleaded
gasoltne, and otber petroleum
products"
und LIe CIeun ueIs ProjecL (CP) uL LIe MInu
AI-AImudI und MInu AbduIIuI rehnerIes Lo
osLer WIeeIer.
Clean Fuels 32
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
The Emerson logo is a trademark and service mark of Emerson Electric Co. 2013 Emerson Electric Co.
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2013 Honeywell International, Inc. All right reserved.
MORE FOR LESS
W
ith the Middle East
Process Engineering
Conference and Ex-
hibition (MEPEC)
just around the corner, the Mid-
dle East is abuzz with the chal-
lenges and opportunities that the
petrochemical industry faces.
Plans to develop over 1.2 mil-
IIon burreIs per duy oI rehnIng
capacity in the next few years,
will help to make the Middle East
u mujor worId rehnIng cenLre.
Bahrain is today, a very small
player in the downstream indus-
try, but led by Bahrain Petroleum
Company (Bapco), the country
has revealed plans to revamp its
onIy rehnery, SILru.
Bapco is implementing a
comprehensive programme to
create some of the worlds most
sopIIsLIcuLed rehners, suys
Ebrahim Talib, Deputy Chief Ex-
ecuLIve Ior RehnIng & MurkeLIng.
As Bahrain gets set to host MEPEC for another year, RPME checks in with all the major
players who will be taking part in the rapidly growing conference and exhibition
Backed with multi-billions of in-
vestments, the multi-dimension-
al project will ultimately create a
rehnery reecLIng LecInoIogIcuI
excellence. The key objectives
are to manufacture higher value
producLs Lo Increuse revenue.
Taking ultra low sulphur un-
converted oil feedstock from
the recently-commissioned
ow SuIpIur DIeseI ProducLIon
(SDP) compIex Iydrocrucker
uL LIe rehnery, LIe $qo mIIIIon
Lube Base Oil Plant (LBOP) has
the capacity to manufacture up
Lo qoo,ooo Lonnes per yeur oI
Group III Very High Viscosity
Index (VHVI) lubricant base oils.
These products meet next gener-
ation lubricant performance and
environmental standards, which
are in increasing demand in Eu-
rope and North America.
With approximately 95% of re-
hnery producLs exporLed uround
the world, the business strives to
Increuse vuIue LIrougI rehnIng
and providing better returns for
the Kingdom of Bahrain. Bapco
is showing many successes, in-
cIudIng LIe ow SuIpIur DIe-
sel Production project, which
revolves around one of the larg-
est single train hydrocrackers in
the world and one of the largest
single train ultra low sulphur
diesel hydrotreaters.
In such a technically challeng-
ing industry, it would be impos-
sible for BAPCO to transform
the downstream industry alone,
which is where MEPEC comes in.
The event provided a forum for
sharing knowledge on successful
implementation of supply chain
optimization, capacity increases
and performance improvement
through deployment of new tech-
nologies, while gathering leaders
from all parts of the downstream
industry.
n LIIs monLI`s Issue oI RehnIng
and Petrochemicals Middle East,
we have met with some of the big-
gest players in the region to hear
their thoughts on MEPEC and the
future of this exciting industry.
Ebrahim Talib, Deputy Chief Executive for
Refining & Marketing at BAPCO
MEPEC 13
29th Sept
- 2nd Oct 2013
BAHRAIN
INTERNATIONAL
EXHIBITION &
CONFERENCE
CENTRE
35
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
MEPEC
PREVIEW
John Hague, Senior Vice President and Managing Director, AspenTech,
Platinum Sponsor and Member of the MEPEC Advisory Committee, provides
valuable insights on the Middle East oil, gas and petrochemical industry
OPTIMISING
PROFITABILITY IN A CHANGING
GLOBAL MARKET
How will the oil and gas sector look in the
.JEEMF&BTUJOWFZFBST
TIe Iong-Lerm ouLIook Ior rehnIng und peL-
rocIemIcuIs IndusLrIes In LIe MIddIe EusL
remuIns brIgIL despILe LIe gIobuI downLurn.
TIe muIn drIvers Ior projecL deveIopmenL
conLInue Lo be u combInuLIon oI IIgI oII und
peLrocIemIcuI prIces und economIc growLI
combIned wILI LIe commILmenL Lo InvesL In
domesLIc InIrusLrucLure.
However, sIuIe gus In LIe UnILed SLuLes oI
AmerIcu (US) Is re-dehnIng LIe energy und
cIemIcuIs murkeLs. TIe expIoILuLIon oI LIIs
unconvenLIonuI energy source Is cIungIng
LIe gume on u gIobuI scuIe.
TIe MIddIe EusL PeLrocIemIcuI IndusLry Ius
boomed over LIe IusL Iew decudes on LIe buck
oI cIeup gus und eLIune IeedsLock (prIced uL
$;cJmmbLu versus LIe IIsLorIc $6-1o runge
In LIe IusL decude In LIe US und Europe).
However, LIe growIng IocuI demund Ior
gus by eIecLrIcILy producers und LIe IImILed
suppIIes uvuIIubIe Ius Ied Lo u dIversIhcu-
LIon InLo propuneJbuLune und nupILIu bused
cruckIng pIunLs In LIe MIddIe EusL wIere LIe
prIce udvunLuge Is Iur smuIIer.
n IucL, LIere Is so mucI sLrunded excess
propune In LIe US now us u resuIL oI LIe sIuIe
gus expIosIon LIuL LIe prIce Ius dropped Lo
uround $ooJLonne, meunIng LIuL Ior LIe
hrsL LIme In u generuLIon IL Is cIeuper In LIe
US LIun LIe MIddIe EusL by ubouL z%. TIe
poLenLIuI eIIecL oI LIIs on LIe MIddIe EusL
producers couId be very sIgnIhcunL us LIeIr
murgIns ure squeezed und new cupucILy sIIILs
Lo LIese new IeedsLock sources.
How are oil and petrochemical compa-
nies managing big data with AspenTech
QSPEVDUT
TrunsIormIng duLu InLo meunIngIuI busIness
knowIedge Is vILuI Lo opLImIsIng producLIon
und muxImIsIng commercIuI poLenLIuI. Toduy,
u rehnery busIness needs Lo be more ugIIe und
responsIve Lo ucLuuLIons wILIIn LIe murkeL.
EIIecLIve perIormunce munugemenL In-
voIves InLegruLIng pIunnIng, scIeduIIng, ex-
ecuLIon und LIe ubIIILy Lo respond Lo cIunge
ImmedIuLeIy.
MunuIucLurIng execuLIon sysLems (MES)
soILwure LecInoIogy deIIvers more eIhcIenL
duLu munugemenL, Improved producLIon
execuLIon und enIunced operuLIonuI perIor-
munce, enubIIng rehners Lo quIckIy Lurn duLu
InLo prohL.
TIe LecInoIogy Ius drumuLIcuIIy evoIved
Lo IeIp rehners survIve In Loduy`s IIgIIy com-
peLILIve murkeLs.
ReuI-LIme duLu und decIsIon supporL LooIs
provIde uccess Lo pIunL InIormuLIon Lo uIIow
quIck und LImeIy responses Lo producLIon
Issues LIuL neguLIveIy Inuence eIhcIency,
quuIILy und reguIuLory compIIunce.
MES Is essenLIuIIy LIe nucIeus oI LIe op-
eruLIon, wIIcI IInks uII cupubIIILIes oI LIe
busIness. L Is un InLegruLed seL oI produc-
LIon ucLIvILy und supporL soILwure desIgned
Lo IurmonIse und opLImIse LIe pIunL. MES
Loduy enubIes rehners Lo quIckIy IdenLIIy
munuIucLurIng perIormunce probIems, us-
sess rooL cuuses und Luke correcLIve ucLIon.
%FTDSJCF SFDFOU JOOPWBUJPOT JO "TQFO-
Techs engineering software suite.
AspenTecI Ius conLInued Lo empower en-
gIneers wILI uspenONE EngIneerIng - LIe
worId`s mosL compreIensIve soIuLIon Lo IeIp
compunIes opLImIse desIgn und operuLIonuI
perIormunce.
ndusLry-IeudIng process sImuIuLIon soIu-
LIons ure Aspen PIus und Aspen HYSYS. TIey
ure InLegruLed wILI besL-In-cIuss LooIs Lo cre-
uLe u powerIuI und coIIuboruLIve envIronmenL
Ior opLImIsIng process desIgns Ior energy use,
cupILuI und operuLIng cosLs und producL yIeId
LIrougI LIe use oI ucLIvuLed energy, econom-
Ics und equIpmenL desIgn durIng LIe modeI-
Ing process.
Highlights of the new products and in-
OPWBUJPOTJOBTQFO0/&7JODMVEF
SoIIds modeIIng InLegruLed wILIIn LIe sImu-
IuLIon envIronmenL. TIe InLegruLIon oI re-
cenLIy ucquIred SoIIdSIm LecInoIogy InLo
Aspen PIus eIImInuLes sIIos beLween prevI-
ousIy dIspuruLe soIIds und IIquIds modeIIng
John Hague, Senior Vice President and Managing Director,
AspenTech
$BTF4UVEZ 36
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
36
Driving
Operational
Excellence in
Oil, Gas &
Petrochemicals
10 & 11 DECEMBER 2013 ST REGlS SAADlYAT lSLAND ABU DHABl UAE
Key Conference Topics
PEOPLE
Change Management Developing Local Talent
Success via Human Capital Competency Development
ASSETS
Benchmarking Asset Management Strategies
Designing for Reliability Excellence in Maintenance
TECHNOLOGY
Operational Intelligence Information Engineering
Advanced Process Control Effective Use of ERP Systems
For Sponsorship & Exhibition Opportunities
or to Register please contact us:
Euro Petroleum Consultants
Tel: 971 (0j4 421 4642 Email: omce@europetro-me.com
www.opex.biz
sponsors
supported by
organised by
gold sponsor
speakers
processes. This makes it possible
to optimise all chemical process-
es LogeLIer Ior LIe hrsL LIme.
Solids process modeling with
Aspen Plus implements the most
advanced concepts from par-
ticle science to generate rigorous
models for solid behaviour, solid
stream description via particle
size distributions and also incor-
porates a library of solids unit
operations (such as dryers, gran-
ulators, crystallizers, crushers,
cIussIhers, conveyIng sysLems
und uIdIzed beds).
We uIso IuuncIed LIe hrsL
Content Marketplace for process
optimisation.
aspenONE Exchange revolu-
tionises process design by pro-
viding engineers with a one-stop
shop to source equipment data,
third-party content and Aspen-
Tech resources.
How will the CEO transition
pIan aRect AspenTecb's busl-
ness?
The CEO transition plan will be a
smooth process and the business
will continue to deliver value to
its customers across the globe.
Under the leadership of Mark
Fusco, the company has ac-
complished consistent growth,
generuLIng sLrong cusI ow,
improving AspenTechs capital
structure and transitioning the
companys business model.
The collective efforts of
AspenTech staff have contrib-
uLed Lo u sIgnIhcunL Increuse In
shareholder value.
SIgnIhcunLIy, u mujor con-
tributor to AspenTechs success
has been Antonio Pietri, Aspen-
Techs Executive Vice President
of Worldwide Field Operations,
and he is the perfect candidate to
serve as the companys next CEO.
As a PIatlnum sponsor, wbat
expectatlons does AspenTecb
bave for MEPEC 20I3 ln com-
parlson to MEPEC 20II7
AspenTech is once again proud
to be a Platinum sponsor of
MEPEC and associated with the
initiative to bring together en-
ergy, engineering and chemical
professionals to share knowl-
edge, best practices and innova-
tions in process engineering.
As a member of the MEPEC
2013 Advisory Committee, I am
pleased to see that we are con-
tinuing and improving this key-
note event focused upon excel-
lence and innovation in process
engineering.
I wish to congratulate opera-
tors in the Middle East process
industries for their emphasis on
implementing best practices that
optimise their operations and
equip them with the capabilities
for increased capacity, improved
margins, reduced operating
costs and world class energy ef-
hcIency.
www.exim.com
f Accurate Bidirectional Measurement
f High Dynamic Range
f Installation under Process Conditions
f No Risk of Leakage
f No Wear and Tear
f No Pressure Drop
f ATEX, IECEx and FM certied
Gas Exploration
Gas Storage
Gas Transport
Non-intrusive Ultrasonic
Gas Flow Measurement
Real-time data allows engineers to take quick and effective decisions, turning data to profit.
Case 5tudy 3S
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
Creating
Value
Through
Chemistry
The innovative products available through chemistry have enabled cutting edge improvements in
virtually every facet of our lives from the way we live and work to the way we travel and
communicate with each other.
Sadara Chemical Company, a joint venture developed by Saudi Arabian Oil Company (Saudi
Aramco) and The Dow Chemical Company (Dow), is at the forefront of innovation, introducing new
technologies and producing products never before manufactured in the Kingdom of Saudi Arabia,
creating and supporting new downstream value chains of unprecedented variety and capacities.
Sadara is committed to being a responsible citizen in the Kingdom, providing quality employment
opportunities and supporting economic and industrial diversifications which generate sustainable
growth.
www.sadara.com
Arabian Environmental Science Ltd.
Company (Arensco) is one of the lead-
ing national environmental companies
in Saudi Arabia.
Arensco was established in 2006
to conduct a range of services which
includes environmental consultancy;
environmental monitoring; HSE train-
ing and HSE inspection.
7KHUPKDVEHHQUHWDLQHGE\6DXGL
Aramco to conduct Environmental
Health Inspections of contractor
camps.
The project covers more than 500
camps around the Kingdom. This
inspection activity covers areas such
as food preparation, portable water,
accommodation and sanitary areas,
potential infestation, camp housekeep-
ing and upkeep.
The company has also been retained
by different government bodies to
conduct environmental monitoring
and supervision of Asbestos removal
around the Kingdom.
For Arensco, technology and in-
novation are key to success, especially
when it comes to the downstream
players, this is driven by the need
WRDGYDQFHFKHPLFDODQGUHQLQJ
processes.
From the environmental stand-
point, the technology and innovation
must take into consideration protect-
ing the environment and keeping the
industrial environment clean and
safe, says Faisal Basaleem, general
manager of Arensco.
It has also been contracted to con-
duct monitoring and supervision of As-
bestos removal around the Kingdom.
The company intends to develop
strong environmental awareness in the
industrial sector and to be a technical
support arm throughout their opera-
tions.
Keeping it clean with Arensco
Showcasing Information management
AVEVA provides engineering design and
information management solutions to
the plant, power and marine industries.
The company allows clients to create
and manage increasingly complex digital
assets, in order for them to work glob-
ally with less risk, shorter lead times and
JUHDWHU EXVLQHVV HIFLHQF\ WKURXJKRXW
the lifecycle of their physical assets.
In such a market, technology plays a
very key role, when implemented cor-
UHFWO\ LW FDQ KDYH D VLJQLFDQW LPSDFW
on operations, maintenance, renovation
and extensions. Innovation is essential
for the continuing development of tech-
nologies that increase capabilities and
HIFLHQF\ VD\V (YJHQ\ )HGRWRY YLFH
president of RIME region (Russia, India
& Middle East).
The company looks to showcase its
many developments in process manage-
ment at MEPEC this year. Visitors to the
AVEVA (stand 173) will be able to see
demonstrations of the most advanced
software available for engineering, de-
sign and Information Management, that
enables high productivity both for engi-
neering contractors and for Owner Op-
erators.
It will also exhibit its powerful Infor-
mation Management solutions that can
integrate, control and provide easy access
to all types of information - not only engi-
neering data - throughout the entire asset
lifecycle from FEED through design, con-
struction, handover and into operations.
There is a growing understanding
LQ WKH UHJLRQ DERXW WKH EHQHWV RI RXU
technology, Owner Operators and EPCs
alike are recognizing and experiencing
improved operation and enhanced con-
struction, both resulting in higher prof-
its, says Fedotov. Having an Owner
Operator mandate our software on its
project and EPCs adopting them is a very
important factor.
Evgeny Fedotov, vice president
of RIME region for Aveva
40
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
MEPEC
PREVIEW
Faisal Basaleem, general
manager of Arensco
AVEVA design, engineering and enterprise software
Building Reputations
Owner Operators, engineering contractors and shipbuilders the world over trust AVEVA
to create and operate the most complex engineering assets.
We empower our customers to make thousands of accurate design, engineering and
business decisions every day, across the entire project and asset lifecycle. You too can
benet from improved productivity, minimised risk and reduced costs, resulting in
maximised ROI.
The leader in design, engineering and information management software for the process
plant, power and marine industries, AVEVA invests in our customers success through a
global sales and support network in more than 40 countries.
AVEVA building solid reputations for 45 years
www.aveva.com | middle.east@aveva.com
Safety through innovation and design
Endress+Hauser is a developer of
measurement instrumentation for
the industrial process engineering
industry.
With more than 60 years of expe-
rIence In InsLrumenLuLIon, LIe hrm
supports its customers in the plans
to optimise their process engineer-
ing procedures, while taking into
consideration reliability, safety, eco-
nomIc eIhcIency und envIronmenLuI
protection. It provides sensors, in-
struments, systems and services for
IeveI, ow, pressure und LemperuLure
measurement, as well as analytics
and data acquisition.
This year at MEPEC, the company
will be exhibiting high accuracy cus-
Lody LrunsIer ow meLers, mIcrowuve
radar high precision level measure-
menL devIces, over-hII prevenLIon
systems and liquid analysis.
2012 was a successful year for
Endress+Hauser, with the opening of an of-
hce In SuudI ArubIu und LIe conLInued expun-
sIon oI ILs MIddIe EusL SupporL CenLre, wIIcI
has given it a strong foothold in the region.
Our success is based on innovation, we
are focused on process instrumentation,
says David Hewitt, business development
manager for Endress+Hauser. By the end of
2012, the company had logged 5390 patents.
We believe in being a leader and not a fol-
lowed, but to stay ahead of the pack, you need
to be innovative, this forms the backbone to
maintaining a sustainable business.
Having passed the halfway mark for 2013,
Endress+Huuser remuIns conhdenL In LIeIr
work for the rest of the year.
We are optimistic that the demand for
our products will continue to increase, with
the growth we are seeing in the Gulf petro-
chemical industry, says Hewitt. The major
projects under commissioning at this time
have a large install base of Endress+Hauser
producLs hLLed.
GE Oil & Gas is a developer of
technologies and services supporting
customers across the industry from
extraction to transportation to end use.
The company develops smart solutions
for its customers across the oil and gas
value chain, delivering the innovation,
customized service solutions, training
programs and technology that helps
LIem Lo muxImIze LIeIr eIhcIency, pro-
ductivity and equipment reliability.
The company has also demonstrated
its commitment to technology and
InnovuLIon LIrougI LIe GE Advunced
TecInoIogy ReseurcI CenLer (QATRC)
uL QuLur ScIence & TecInoIogy Purk
focusing on research and development
Ior eIhcIenL und envIronmenLuIIy-
friendly use of the regions rich oil &
natural gas reserves. GEs commitment
to research and development have
uIIowed IL Lo deIve InLo new heIds, sucI
as the potential for cogeneration the
simultaneous production of electricity
and thermal energy from a common
fuel source. GEs gas turbines provide
Ior cogeneruLIon eIhcIency oI ubouL
80%.
MEPEC has presented GE Oil & Gas
the opportunity to present a diverse
range of products and technologies
that are relevant to the industry. We
place special attention on the applica-
tion of advanced turbomachinery
within Gas-to-Liquids, Natural Gas
Liquefaction and Gas Re-injection
applications, which are growth areas,
and these will be complemented by
customer training initiatives, says
Rami Qasem, president & CEO of GE
Oil & Gas for the Middle East, North
AIrIcu und Turkey regIon. TIrougI
our participation we will not only
showcase our advanced technologies
and solutions but also aim to connect
further with our partners.
Committed to technology, says GE
David Hewitt, business development
manager for Endress+Hauser,
Rami Qasem, president and CEO
of GE Oil & Gas for MENAT
42
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
MEPEC
PREVIEW
5300 m2 Expo space; 160 exhibitors and 8 sponsors so far !
Ingenero strives to be the worlds leading
process engIneerIng hrm. By provIdIng muILI-
dIscIpIIne engIneerIng Irom process deveIop-
menL LIrougI Lo consLrucLIon munugemenL,
LIe compuny Iooks Lo sLund-by ILs munLru,
LwIce LIe quuIILy und IuII LIe prIce.
TIrougI ngenero`s OperuLIng AsseL
EnIuncemenL, cIIenLs ure LIe suIesL, mosL eI-
hcIenL producers wILI LIe besL-InIormed und
cupubIe InLernuI engIneers. TIe compuny`s
proucLIve duLu unuIysIs und predIcLIve Luned
sImuIuLIon modeI bused scenurIo sImuIuLors,
uIIow cIIenL engIneers Lo muke LIe upproprI-
uLe decIsIons, ucIIeve Increused producLIon,
uLIIIze usseLs more eIIecLIveIy wIIIe enIunc-
Ing suIeLy und cupucILy.
As u compuny wIose usseLs ure knowIedge
und experIence, ngenero wIII be sIowcus-
Ing ILs LooI seL LIuL combInes LecInoIogy, LIe
upproprIuLe peopIe, und u proprIeLury process
Lo muxImIze benehLs Ior eucI cIIenL`s needs.
ngenero wus Iounded on LIe prIncIpIes oI
IeIpIng our cIIenLs uppIy LecInoIogy Lo con-
verL operuLIonuI duLu InLo meunIngIuI boLLom
IIne resuILs, suys JIm BrIgmun, munugIng
dIrecLor oI ngenero.
MEPEC Is process engIneerIng conIer-
ence. ngenero sLrIves Lo be LIe ubsoIuLe
besL process engIneerIng hrm worIdwIde und
Is workIng Lo do LIIs by brIngIng LIe besL
LecInoIogy LooIs Lo ILs cIIenLs. ngenero Is
noL promoLIng u sIngIe producL or LecInoIogy
buL ILs ubIIILy Lo brIng LIe IIgIesL reLurn Ior
InvesLmenL, Ie udds.
WIIIe purL oI beIng LIe besL process engI-
neerIng hrm Is beIng ubIe Lo deIIver compIeLe
engIneerIng puckuges und Ience be u IuII en-
gIneerIng provIder, wIIcI ngenero Is; ngen-
ero Is unIque In IuvIng u proprIeLury process
Ior brIngIng LIe rIgIL process LecInoIogy und
peopIe requIred Ior eucI cIIenL. TIIs IncIudes
unsurpussed sImuIuLIon und modeIIng on
muILIpIe pIuLIorms LIuL IeIp cIIenLs Improve
LIeIr operuLIons und personneI.
The highest return on investment
Staying ahead of the curve with Invensys
nvensys Is u LecInoIogy deveIoper LIuL
serves LIe IndusLrIuI und commercIuI In-
dusLrIes by desIgnIng und suppIyIng ud-
vunced LecInoIogIes LIuL opLImIzes LIeIr
operuLIonuI perIormunce und prohLubIIILy.
n Loduy`s ever cIungIng worId, keep-
Ing uIeud oI LIe curve Is essenLIuI, suys
MuurIzIo RovugIIo, VP, soILwure busI-
ness, MENA, wIo beIIeves LIuL udopLIng
LIe IuLesL LecInoIogy und consLunL Inno-
vuLIon ure LIe onIy wuys Lo ucIIeve LIIs.
n recenL LImes we Iuve seen LIuL IL
Is IncreusIngIy dIIhcuIL Lo connecL LIe
bourd room Lo LIe heId Lo IucIIILuLe reuI
LIme decIsIons bused on murkeL reuIILIes
IncIudIng prIce und suppIy, Ie expIuIns.
WILI greuLer pressure on murgIns, one
musL be ugIIe enougI Lo muke quIck de-
cIsIons und Luke udvunLuge oI uII oppor-
LunILIes uvuIIubIe.
nvensys conLInues Lo be commIL-
Led Lo InnovuLIon, reseurcI & deveIop-
menL. rom beIng LIe pIoneers oI LIe
meusuremenL und InsLrumenLuLIon In-
dusLry LIrougI ILs oxboro brund Lo be-
ing the leaders in the critical control and
suIeLy spuce LIrougI ILs TrIconex runge,
nvensys Ius uIwuys been uL LIe IoreIronL
oI InnovuLIon In LIe IndusLry.
TIe compuny wIII be sIowcusIng ILs
compIeLe soILwure porLIoIIo uL LIe exII-
bILIon IncIudIng LIe EYESM ImmersIve
LruInIng sImuIuLor, Wonderwure HM
und SupervIsory suILe, SmurLGIunce
MobIIe ReporLIng soILwure LIuL cun be
used on mobIIe devIces Lo nume u Iew.
MEPEC brIngs LogeLIer uII our IeudIng
cusLomers, peers und purLners und LIIs
Is LIe bIggesL evenL Ior us LIIs yeur, suys
RovugIIo.
n uddILIon Lo beIng u greuL neLwork-
Ing opporLunILy, LIe conIerence und
LruInIng sessIons ure u greuL source oI LIe
IuLesL knowIedge und IndusLry besL pruc-
LIces. We Iook Iorwurd Lo unoLIer greuL
conIerence!
Jim Brigman, managing director
for Ingenero Inc.
Maurizio Rovaglio, VP, software
business, MENA at Invensys
44
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
MEPEC
PREVIEW
Extending the boundaries with John Crane
John Crane is a global leader in en-
gineered technology, supplying en-
gineered products and services to
energy services customers and other
major industries. The company has
been extending the boundaries of seal-
ing technology for over almost 100
yeurs. rom desIgnIng LIe hrsL uuLo-
motive and pipeline mechanical seals,
through the development of dry-run-
ning gas seal technology for compres-
sors und LIe InLroducLIon oI LIe hrsL
zero emission gas seal for pumps, it
has driven progress in the sealing so-
lutions arena.
John Cranes pioneering approach
makes the company extremely well
placed to take advantage of future
trends. This approach has taken the
company into related areas such as
specIuIIsed hILruLIon sysLems und
advanced bearing technologies, where
the same principles of leadership and in-
novation now allow its customers to ben-
ehL Irom un IncreusIng compreIensIve
range of integrated services.
John Crane will showcase its engi-
neered mechanical seals and sealing sup-
port systems for use in pumps, compres-
sors and other rotating equipment, as
weII us engIneered beurIngs, hILers und
power transmission couplings.
We adopt a rigorous, continuous pro-
cess using selected market intelligence
sources as well as local market knowl-
edge, says John Long, general manager
of John Crane Middle East. We think
MEPEC is a great opportunity to showcase
our product and service offerings to our
customers, to network and present our
paper called, Upstream pumping shaft
sealing technology in the conference.
The Linde Group is a gas and engineer-
ing company whose strategy is geared
towards long term growth and focuses
on expanding its international busi-
nesses with best in class engineering
technology as well as forward look-
ing products and services. The Group
comprises three divisions: Gas, Engi-
neering, and Gist (logistics services).
Technology and innovation are ex-
tremely important to downstream play-
ers as key differentiators and drivers
for sustainable growth. For Linde as a
global engineering contractor; technol-
ogy, innovation and continuous prod-
uct improvement are the foundation of
our success, says Dr Werner Ponikwar,
VP Business Development, Petrochem-
ical Plants for Linde. The coupling of
technology with EPC competency offers
seamless project execution through all
phases from preliminary engineering
desing through construction and com-
missioning with the advantages of one
single point of contact. The integration
oI rehnery operuLIon und peLrocIemIs-
try in order to create maximum value
from a barrel of crude equivalent is
an upcoming mega trend. Linde has
the technology to integrate and crack
IeedsLocks vIu sLeumcruckIng Lo oIehns
and valuable byproducts, from ethane
over LPG, naphtha, gasoil and even
hydrotreated vacuum gasoil. All these
technologies have been commercially
proven for years. The company will be
promoting a new, patented method
of steamcracking, Mild Cracking
which yields high levles of Butadiene
and Propylene.
The Linde Group and Sadara
Chemical Company (Sadara) recently
signed a long term contract that will
see Linde supply carbon monoxide,
hydrogen and ammonia at a chemical
complex now being built by Sadara in
Jubail, which will be the worlds larg-
est chemical complex ever built in a
single phase. Linde is investing $380
million in the project.
Looking ahead with the Linde Group
John Long, general
manager for John
Crane Middle East
Dr. Werner Ponikwar, VP of Business Development
for Petrochemical Plants I PC for Linde AG
46
Refning & Petrochemica|s Midd|e Last September 203 www.arabianoi|andgas.com
MEPEC
PREVIEW


Honeywell can help.
Honeywell Safety Products has the broadest portfolio of leading safety solutions
in the marketplace today. Our core mission is to help safety managers build an
enduring culture of safety that minimizes injuries and maintains a more protective
and productive workplace. Partner with Honeywell to discover new ways to lead
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lead them to safety
For more information on our world-class personal protective
equipment visit us at www.honeywellsafety-meai.com
or contact us through email at: HSP-MEAI@Honeywell.com
or reach us on Phone: +971 4 4505800, Fax +971 4 4505900
2013 Honeywell International Inc. All rights reserved.
CHEMISTRY
FOR A BRIGHTER FUTURE
market-leading mercury removal absorbents
used In rehnery guseous und IIquId sLreums)
and an Oral Presentation on INTERCATJM
FCC SOx reducing additives.
How are you forecasting demand for your
products in the Middle East?
With so many major investments on the pe-
LroIeum rehnIng und peLrocIemIcuI secLor re-
cently completed or under development, the
MIddIe EusL regIon oIIers u unIque growLI
opportunity for Johnson Mattheys Process
Technologies division.
What is your companys biggest achieve-
ment in 2012?
Johnson Matthey, leader is sustainable
LecInoIogy, conLInues Lo perIorm very weII.
Johnson Matthey has reached a market
capitalization of approximately 4.8 billion
wILI 1z bIIIIon revenue und underIyIng
prohL beIore Lux oI qz6.o mIIIIon Ior yeur
ended 1sL MurcI zo1z. SInce IuuncI oI our
SusLuInubIIILy progrum In zoo;, suIes up 8q%
und underIyIng EPS up 8z%. TIunks Lo our
eIIorLs, energy use, GWP und wuLer use Iuve
Increused uL mucI Iower ruLes. nvesLmenL In
LIe suIeLy, weIIbeIng und deveIopmenL oI our
people remains a priority.
Finally why are you participating in
MEPEC?
MEPEC oIIers u unIque opporLunILy Lo sIure
our extensive expertise on Process Technolo-
gIes und Lo connecL und neLwork wILI oLIer
technology providers, students, professionals
und scIenLIsLs InvoIved In LIe downsLreum
petroleum industry.
Tell us about your company?
Johnson Matthey is a global speciality chemi-
cals company and a leader in sustainable
LecInoIogIes. L Ius operuLIons In over o
counLrIes und empIoys uround 11,ooo peopIe
worIdwIde. TIe group Iocuses on cIeun uIr,
cIeun energy und Iow curbon LecInoIogIes
and has expertise in the application and recy-
cling of precious metals.
How important is technology and innova-
tion to downstream players?
TecInoIogy und InnovuLIon ure Lwo oI LIe
mujor IucLors LIuL uIIow downsLreum pIuy-
ers running their assets safely and reliably,
In compIIunce wILI LIe more sLrIngenL gIobuI
und IocuI envIronmenLuI consLruIns, wIIIe re-
muInIng prohLubIe.
What are the mega technologies trends
involving process technologies you are
looking forward to?
MIddIe EusL wIII soon become u mujor cIeun
fuels supplier to accommodate the global
Increuse demund oI Iow suIIur dIeseI. TIe
installation of several hydro-processing tech-
noIogIes wIII muke LIe MIddIe EusL one oI LIe
regIons wILI LIe IIgIesL Iydrogen producLIon
growLI. JoInson MuLLIey`s Process TecInoI-
ogies division, a global supplier of catalysts,
licensing technologies and other services to
LIe peLrocIemIcuI, syngus, oII rehnIng und
gus processIng IndusLrIes, Is unIqueIy posI-
LIoned Lo IeIp downsLreum pIuyers eIhcIenLIy
und reIIubIy producIng LIe requesLed Iydro-
gen LIrougI ILs weII-known producL IInes:
KuLuIcoJM (sLeum reIormIng cuLuIysLs) und
PuruspecJM (rehnery purIhcuLIon cuLuIysLs).
Is your company looking to promote any
product or technology through this con-
ference, what is it?
JoInson MuLLIey wIII sIure u PosLer Presen-
tation on mercury removal technology (John-
son Matthey produces and supports a suite of
Eugenio Macaluso, business manager
Middle East for Johnson Matthey
Eugenio Macaluso, Middle East business manager for Johnson Matthey discusses
the companys MEPEC aspirations and plans for 2013
48
3FlOJOH1FUSPDIFNJDBMT.JEEMF&BTU September 2013 www.arabianoilandgas.com
MEPEC
PREVIEW
MEGlobal is a joint venture between the Dow Chemical Company
and Petrochemical Industries Company (PIC) of Kuwait.
For more information visit www.MEGlobal.biz
or email us at info@MEGlobal.biz
We believe in partnering with communities. It is why we
proudly sponsor the MEGlobal Athletic Park in the City
of Lacombe, Alberta.
The Athletic Park draws thousands of athletes, residents
and tourists each year, and provides a rst-class sporting
and entertainment attraction for the Central Alberta Region.
MEGlobal views its sponsorship as an investment in
community sustainability. The returns on that investment
include enhanced community pride, and positioning the
region as an excellent place to live and work, now and into
the future.
We thank our customers for their business which, in turn,
helps us support the MEGlobal Athletic Park. Please visit
the website for more information about the Athletic Park.
www.lacombeathleticpark.ca
MEGlobal
Athletic
Park
BUI LDI NG STRONG COMMUNI TI ES
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