A survey on potato chips! Please take a few moments to complete. I greatly appreciate it.?

Amaan asked 4 years ago 1. How much do you think is reasonable (for both producer and consumer) for a 175gram pack of chips (family packet)?(Choose one answer) a)85 cents b)$2.95 c)$3.50 d)$4.20 2. What do you look for in a potato chip? (Choose one answer) a)Texture, crunch and quality of material used b)Something that is tasty but not fatty c)The right flavour, not to overpowering d)something that will satisfy my stomach (fill me up) 3. On a scale of 1-5. 1 being: I dont care, and 5 being: I care a lot; how much do you care about the nutritional value of a packet of chips?(choose one answer) a)1 b)2 c)3 d)4 e)5 4. What group do you believe buys chips the most? (Please show preference from 1-5 1 being: most applicable and 5 being: least) a)Elementary School Children b)Middle and High School Students c)Working Adults d)Unemployed Adults e)Families from any social class 5. where do you usually go to purchase chips? (choose one answer) a)The supermarket b)the milk-bar c)A small general store d)The school canteen 6. When you buy chips, the hardest thing is(choose one answer) a)picking a brand b)picking variety (crinkle cut, straight etc.) c)picking the flavour d)picking the price range I want to buy in 7. What turns you off a packet of chips? (choose one answer) a)A brand I dont know b)weird packaging c)an unreasonable price d)a price that is too cheap

8. I think the best advertisement that would most convince me to buy a new variety of chip is(choose one answer) a)TV advertisement b)Billboards, bus stop signs etc. c)Free taste tests/demonstrations d)Sponsorships and advertisements at events such as the cricket or football etc. Could you please also give general details to who you are eg. Teenage Female, middle-aged male etc. Thank you for your time.

Please choose as honestly as possible and tick your answer/s. We ensure that your answers will be kept in strict confidentiality. Thank you very much! 1. Please indicate which allowance bracket you most likely belong to: o Greater than Php 400 / day o Php 300-399 / day o Php 200-299 / day o Php 100-299 / day o Less than Php 100 / day 2. How much are you willing to spend for snack items? o Php 10 or less o Php 11-20 o Php 21-30 o Php 31-40 o Php 40 or more 3. Are you fond of eating potato chips? o Yes o No 4. How often do you eat potato chips? o everyday o 1-2 times a week o once every 2 weeks o once a month 5. What flavor of potato chips do you usually eat? o Salted o Cheese o Barbeque

o Sour Cream o Others ___________________________ 6. Do you prefer your potato chips coated, dipped or just plain? o Coated o Dipped (dip is separate) o Plain 7. What type of coating or dip do you want for your potato chips? o Chocolate o Caramel o Vanilla o Others ___________________________ 8. Other than potato chips, what snack items do you usually eat? o Breadsticks o Crackers o Donuts o Pastries o Others ___________________________

How frequently do you buy crisps?

How frequently do you buy crisps? Regularly (At least once a week) Frequently (Once in 10 days) Occasionally (Once a month) Rarely (I don't remember the last time I bought a packet)

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2. What are your most favourite brand of crisps? What are your most favourite brand of crisps?

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3. Why do you choose that particular brand of crisps?

Why do you choose that particular brand of crisps?

4. Where do you consume crisps the most?

Where do you consume crisps the most? At home, by yourself When you have a night in with your friends At work, instead of lunch On the go When you go out to the movies At sports events

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5. What do you like the most about crisps? What do you like the most about crisps?

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6. What do you dislike the most about crisps? What do you dislike the most about crisps? 7. What are the first 3 thoughts / words / images that come to you mind, when you think of your favourite brand of crisps?
What are the first 3 thoughts / words / images that come to you mind, when you think of your favourite brand of crisps? 1 2 3

8. Name as many brands of crisps as you can...(You have one minute)

Name as many brands of crisps as you can...(You have one minute) 1 2 3 4 5 6

9. Can you please give us some details about yourself? (Please only put one tick)
Male Your age is below 15 years Between 15 - 20 Between 20 - 25 Between 25 - 35 Above 45

10. What are the first 3 thoughts / words / images that come to you mind, when you think of Pringles?
What are the first 3 thoughts / words / images that come to you mind, when you think of Pringles? 1 2 3
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