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LECTURE 3: ALTERNATIVE MEDIA -ALTERNATIVE, INDEPENDENT OR NON-MAINSTREAM

PUBLISHERS - INTERNET AND THE NEW MEDIA INDEPENDENT FILMMAKERS

Alternative media

Other source of media besides the mainstream media Usually report on the unreported incident or event by the mainstream media Other perspective or views by reporter or writer on the events In some areas it is direct representative democracies with people expressing their views Other form of media to reach the masses

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Alternative media

Alternative Media book writer Atton raises the question whether we use alternative as a catch-all for anything that isnt available at our local newsagents? Is it a synonym for underground, radical, oppositional even samizdat? (Atton, 2002) Samizdat means The secret publication and distribution of government-banned literature in the former Soviet Union.

Alternative Media

Every consumer (user) are producer

Produces

news, views, videos and others Web features such as blogs can be written by anyone It allows us to add, amend or remove information Wikipedia reader and editors have the power to edit the articles at any time It is free access to all but some need to subscribe or register to access the websites and more information

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Alternative Media

Financial situation of the new media

Wikipedia

relies on funding drives Twitter relies on venture capital and advertising Facebook has extensive advertising and a public owned corporation Youtube also has extensive advertising and also offer revenue-sharing options to anyone who upload video All of these new media websites are free for their user to access and use the applications

Alternative, Independent Or Nonmainstream Publishers

The term alternative attracts many scholars attention but also the blurred limits of alternative media Atton points this out by giving an example of what criteria certain publishers, namely, the editors of Alternatives in Print apply to determining whether a medium is alternative or not:
1.

2.

3.

The Publisher has to be non-commercial, demonstrate for basic concern for ideas, not the concern for profit, is the motivation for publication. The subject matter of their publications should focus on social responsibility or creative expression, or usually a combination of both. Finally, it is enough for publishers to define themselves as alternative publishers.

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Alternative, Independent Or Nonmainstream Publishers

Alternatives media are created is that it enables people to experience a much greater diversity of ideas and leads to a more democratic state of affairs. This is what can be found in the definition of alternative media as it was proposed by the Royal Commission on the Press in 1997:
1. 2. 3.

An alternative publication deals with the opinions of small minorities. It expresses attitudes hostile to widely held beliefs. It espouses views or deals with subjects not given regular coverage by publications generally available at newsagents

Alternative, Independent Or Nonmainstream Publishers

Twitter hold the epitome of immediacy, where you could compose messages as immediate. However it is to limited word count. During American Superbowl millions of Tweets per second The user are known as the writer who published the tweets or short messages.

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The new media

Old media was primarily linear. Easy to track down because the content has a beginning and end. Easy for extensive references, one article leads to another from the reference list and bibliography New media has far more dynamic I part because user access the content in a non linear manners. User recreate or remix media content in a nonlinear manner to fit individuals interest and needs.

The new media

New media is an endless multi tiered knowledge which are linked in multiple ways Website has links reference to another website, and it grows depends on how individuals want to learn vastly User mediated content Sharing an open source with the users

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Internet and the new media Independent film-makers

Internet and the new media Independent film-makers

Human are very visual, pictures gives a thousand words. With the introduction if photography, film and videos we get to use it to liberate yourself freedom
Paintings/ carvings/ sculptures Photography/ film Videos/ Online streaming

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Internet and the new media Independent film-makers

Youtube.com design (Feb 2005) to upload and share online videos. Broadcast yourself Some use it as tools to disseminate information and news Some new maybe altered or edited Many videos are viral videos that captures attention from political to entertainment content. Obama Girl reach up to 24 million in 2007 a parody viral. Top 10 memes in Newsweek

Internet and the new media Independent film-makers

Parody videos and it also created cultural meme

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Internet and the new media Independent film-makers

It has created cultural meme - an idea spread rapidly through cultures, exponentially in the same way a virus spreads among living organism. From all this viral exposure the effect, as a result (impact) many new group of voters who are citizen under the age of 30 years old ( National Public Radio, 2008). Shows that Obama is some cool, interesting and attractive candidate

Internet and the new media Independent film-makers

Barak Obama was first decribed as cybergenic by Paul Saffo, 2008. Telegenic + Youtube = Cybergenic Synergistic mutually relationship between old and new media can be easily missed when focusing on the revolutionary impact. In the case of blogging, eg; investigating reporting from old printing media fuels much of the reporting and commentary on new media. Its starts with news coverage and commentary on blogs

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Blogger links

Malaysia Today - Raja Petra Kamarudin, RPK (blocked) http://www.malaysia-today.net/ Malaysia Today - Mirror Site / Alternative URL http://mt.harapanmalaysia.com/2008/ A Kadir Jasin - The Scribe http://www.kadirjasin.blogspot.com/ Anwar Ibrahim 2.0 http://anwaribrahimblog.com/ Screenshots Jeff Ooi http://www.jeffooi.com/

Indie film

Independent film, produce outside of the main system of the mainstream film studios or a subsidiaries of a major film studios. Mostly are low budget film. Created with a small budget and content vary not for commercial purposes, but for public betterment. It is distinguished by film makers content and style Some break the norms of the mainstream content and ideology No market place and demand like motion pictures. It is released in smaller scale and screen locally or at international film festival Can be marketed in large scale if budget permits

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Indie film

Indie film nowadays are not only scripted action by actors it also in a form of documentaries. Some film makers use it as channel to send out the messages. Many visuals are more likely captures and film experimentations and arts of the directors. Many if the content are strong and insightful Some content are implicit and explicit manner

Many actor, directors, screen writer and scriptwriter started from indie film. independent film like Reservoir Dogs, Little Miss Sunshine, or Juno are successful indie film and have won awards. Independent movie-making has also resulted in the proliferation and re-popularization of short films and short film festivals. Full-length films are often showcased at film festivals such as the Sundance Film Festival, the Slamdance Film Festival, the South By Southwest film festival, the Raindance Film Festival, ACE Film Festival, or the Cannes Film Festival.

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