Emerging Markets HR Summit Two Pre-Summit Workshops with Award Winning Experts

5 - 7 December 2012 London

INN MA OVAT RK ETI IVE NG &P

20 June 2013 London

RA WA R

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Organised By:

www.BOC-UK.COM

Innovative Marketing And PR Awards 2013

20 June 2013 London

INNOVATIVE MARKETING AND PR AWARDS 2013

Thursday, 20th June Venue: Canterbury Suite , Charing Cross Guoman Hotel Our most anticipated events are usually our annual conferences and summits. That is when we get a great privilege of attracting some of the most interesting personalities from the industry and learning a greater deal of some of the much anticipated individuals and companies. However when we sat down to plan this event, we decided that we were ready for the next step, that we really wanted to celebrate these great minds and personalities and share their amazing achievements with the audience; giving everyone opportunity to take a closer look at what does it take to stand out and become true experts in the field. So heres what weve decided: To get some time tested and industry approved brilliant minds around the judging table and objectively reward those that shine even brighter than the rest not just an ordinary thank you or recognition from BOC, but a valuable assessment from the industry heavyweights. To put the spotlight on the Innovations since this has been driving force for the event as well as the industry. As we all know too well it is not just happening in traditional technology companies its happening in startups with game changing e-commerce models, in marketing and PR firms with new products for improving their clients strategies AND in established and emerging technology companies alike (plus many other types of companies, of course). So, we named the award the Innovative Marketing and PR awards and thanks to the great people we get to work with on daily basis, we have huge expectations for this award in the years to come. We are currently working on the strategy to grow the awards and make it one of the most exciting events to sign up for, with a fresh and simple approach to the application by judging process and an exciting approach to the in-person experience (this will be a celebration, after all). Our Goals This Year are to celebrate the products that are driving the future of marketing and PR and revolutionizing the way we work and play; and of course recognize some truly amazing personal innovations and Individuals.

Host of the Evening:

TONY COLL
Tony Coll is one of the UKs most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers. Tonys training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences. Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield. He moved on to the BBC World Service, BBC Radio One Newsbeat, BBC and commercial local radio and BBC regional TV in Manchester and London. He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and built documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

former TV & radio reporter, producer BBC

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Innovative Marketing And PR Awards 2013

20 June 2013 London

AWARDS 2013 - JUDGES

DAVID GREEN
David Green is Head of Global Digital Marketing for KPMG, a $23 billion professional services firm, where he is responsible for worldwide digital marketing strategy and operations, developing both organizational capability and competence in digital. David has over 15 years international experience of successfully leading digital strategy and governance, and implementation of complex, enterprise-level digital projects in global B2B environments. He works closely with executive stakeholders on strategy development, governance, branding, operations and performance reviews, budgets. Specifically for social media, David led the creation of KPMGs enterprise social media strategy, hiring and leading a team responsible for strategy implementation, channel health and consistency, monitoring, influencer outreach, audience engagement, crisis management and campaigns integration.

Head of Global Digital Marketing KPMG

DOUG DAWSON
VP, Media Relations Nokia Doug oversees Nokias global and regional media relations efforts, which include the development of Nokias media relations strategy and social media amplification via channels like Nokia Conversations, the companys official blog. Doug is also responsible for Nokias communications efforts at the country-level, serving as the link between Nokias global communications team and its in-country counterparts. When hes not serving as a spokesperson, writing statements or putting out fires, Doug likes being a dad.

ANTONY MAYFIELD
Antony Mayfield is Founding Partner at Brilliant Noise, a digital strategy agency working with brands including Nokia, Kiddicare/Morrisons, University of Warwick and Picturehouse Cinemas. He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by Bloomsbury. In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010.

Founding Partner Brilliant Noise

STUART BRUCE
Stuart Bruce is one of the global pioneers of digital public relations and has been actively using online public relations since the mid-1990s. He started writing his A PR Guys Musings blog (www.stuartbruce.biz) ten years ago when it was one of the worlds first public relations blogs. He is now an international consultant and trainer specialising in digital corporate communications, online PR, digital public affairs and social media working with clients as diverse as the Office of the President of the European Parliament, government departments in the Middle East and Europe, European Union agencies and multi-national companies in sectors as diverse as oil and energy, financial services, fashion and consumer electronics.

International online PR Guru Stuart Bruce Associates

DAVID WORTHINGTON
David is chairman of design companies Holmes & Marchant and Lloyd Northover at MSQ Partners, prior to which he was managing director of the Conran Design Group. His branding and retail design clients have included: Diesel, Jaguar Cars, Shell International, McLaren F1 and First Choice/Tui. He is chairman of Designersblock and an independent design consultant to Sainsburys, Policy Connect and the SS Robin Trust. His charitable posts include: member of the Design Commission, director of the London Transport Museum, chairman of the London Transport Museum Trading board and chairman of CCSkills Patrons Group. He was the former chairman of the UK design Alliance, former chairman of CCSkills and a past director at the Design Business Association. David is a member of D&AD, a Fellow of the Chartered Society of Designers and the RSA and an Honorary Fellow of Cardiff Metropolitan University.

Chairman Holmes & Marchant, Director, London Transport Museum

DAVID KEENE
Enthusiastic and energetic enterprise software leader with extensive global experience in software marketing, business development, product management, product marketing, competitive intelligence, Corporate strategy and software development. Management consulting background, at ease with complex organisational change, fast moving innovative companies, diverse product portfolios, new products, diverse marketing strategies and routes to market. Wide and deep marketing and sales experience with Google, salesforce.com, SAP and Oracle. Enterprise software marketing, competitive intelligence, product management, product marketing, competitive intelligence sales, strategy and marketing, software development, change management, mergers and acquisitions.

Head of Enterprise Marketing, UK and IE Google

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DIGITAL MARKETING PERSONALITY OF THE YEAR

ALLISTER FROST

Allister Frost walked away from the safety and relative calm of corporate life in 2012 to create Wild Orange Media, a specialist consulting business that helps people inside organisations devise smarter strategies built on a deep understanding of how technology is changing the world outside. In just twelve months hes helped one of the UKs largest retailers go social, taught leading Chief Finance Officers in the City how to measure the effectiveness of their digital marketing programmes and guided a mining company to reinvent its intranet to boost staff productivity and morale. Hes also become a post-graduate lecturer, helping the next generation of marketers build their futures, and runs coaching sessions for busy executives. Allister is also an awardwinning speaker headlining at packed events including the World Travel Forum, Silicon Beach and Social Media Week. As a consultant to the Social Media Leadership Forum he has counselled dozens of large companies and he continues to promote Internet Safety to parents at schools around the UK. When he has a few spare minutes hell be found posting fresh ideas and perspectives to his popular digital marketing blog at http://allisterfrost.com, as he has done since 2003.

Inspiring journey, a great example of connecting the dots and achieving amazing heights

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TRANS-ARABIAN CREATIVE COMMUNICATIONS (TRACCS)

TRACCS is the only Arab world consultancy listed by Holmes Report among the top 250 PR Consultancies worldwide (2012 ranking: 122) and is well within the top 100 independents. In 2011 TRACCS won the first Holmes Report Middle East PR Consultancy of the Year Award. In 2012 TRACCS Network was ranked 19th among the top 500 fastest growing companies in the Arab world in the AllWorld Networks Arabia Fast Growth 500 and won a Gold Stevie as Middle East and North Africa Public Relations Agency of the year. Also in 2012 TRACCS won the IPRA Golden World Award for Best Community Relations Campaign and the Gold Sabre for Best Middle East Campaign. At the beginning of 2013 TRACCS was named one of the 50 Brilliant Companies in Saudi Arabia by Entrepreneur Magazine. Also in 2013 was named by the Holmes Report as one of the Best Companies in EMEA to work for. Judges Feedback

INNOVATIVE PR AGENCY 2013

TRACCS is an impressive and inspiring success story: the creation of a strong, innovative PR company across the Arabic-speaking regions. Particularly praiseworthy is the companys innovation in the use of education. The overall professionalism and commitment of TRACCS to PR in the MENA region is outstanding. The energy they put into developing the professionalism of their industry, their commercial relationships and the skills of their workforce are worthy of particular mention. The impressive growth of TRACCS over the last 15 years demonstrates that it is possible to grow a significant regional public relations and communications company in the MENA region. Some of its creative campaigns attract attention and praise not just in MENA and GCC countries, but globally.

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PR PERSONALITY OF THE YEAR

CHRISTOPHE GINISTY
After more than 20 years as Founder and Managing Director of Paris based Rumeur Publique (one of the leading PR agencies in France), Christophe Ginisty joined Edelman in May 2011 to become Deputy Managing Director, European Digital/Technology Evangelist with the Mission to grow the Edelman Digital expertise all through EMEA, further train people To meet the digital PR opportunities. Working for some of the major Edelman accounts (Linkedin, Adobe, HP, Symantec, Starbucks, Dove,) Christophe contributed successfully to grow the digital footprint of the agency in 2012. At the beginning of 2012, Christophe has been elected President of the International Public Relations Association for 2013 after serving as IPRA board members for nearly 6 years. As President of IPRA, Christophe has made the decision to work on the following angles: - Digitalize even further IPRA as an organization to allow members all over the world to benefit from the technology and grow the membership base - Make the PR voice heard in the world and let people understand that modern PR is an agent of change for societies - Contribute to develop PR into emerging countries. He started to travel all over the world to promote the practice of modern public relations. He has been to China, Peru, Senegal, Latvia, Greece, Qatar and is committed to visit Serbia, Iran, Russia, Uganda, Egypt, Costa Rica, before the end of its presidency.

Admired personality, entrepreneur and technology public relations expert certainly one of the most influential bloggers in Europe Christophe left Edelman at the end of 2012 to create a new business, Open Agency that he launched on March 20th, 2013 with the aim to Prepare, Engage and Protect in a digitalworld. Christophe is also teaching Public Relations and Lobbying at the INSEEC business school. He will start to teach Digital Influence Strategy for a new MBA program that will be launched in September 2013 by ESG management school.

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MOST ENGAGING MEDIA PERSONALITY OF THE YEAR

CLAIRE BOYLES

Claires background knowledge and qualifications in business, human resource management and psychology, combined with her experience while working in FTSE 100 companies has resulted in her unique expertise which means she provides Start Up businesses exactly what they need to be successful. She has a passion for social media marketing and has worked with Start up businesses in various sectors, leading and training social media teams in creating effective online marketing strategies. Claire teaches businesses how to connect with their target markets in ways that are engaging and fun, thereby creating raving fans. In business, having raving fans is a wonderfully cost effective marketing strategy; they actively spread the word to others about what your business does and the value it provides. Known as a Social Media Relationship Expert, she champions new entrepreneurs because she knows how difficult a journey it can be transitioning from employee to entrepreneur. Claire has seen and experienced first-hand the pitfalls of starting up a business, and is focused on ensuring that others dont make the same needless mistakes that cause 90% of new businesses to fail, and her goal is to increase the success rates of new businesses. She is a must have for Start-ups and Small Businesses obviously very likeable and friendly personality :)

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GRAND PRIX: SPECIAL AWARD FROM BOC INNOVATIVE INDIVIDUAL OF THE YEAR

ANTONY MAYFIELD

Antony Mayfield is Founding Partner at Brilliant Noise, a digital strategy agency working with brands including Nokia, Kiddicare/Morrisons, University of Warwick and Picturehouse Cinemas. He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by Bloomsbury. In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group. Inspiring, charismatic individual with a truly innovative approach to the business

Web www.boc-uk.com | Tel +44 (0) 207 112 48 46 | Fax +44 (0) 207 112 48 45 | Email

info@boc-uk.com

Web www.boc-uk.com Tel +44 (0) 207 112 48 46 Fax +44 (0) 207 112 48 45 Email info@boc-uk.com