Program

1. 2. 3. 4. Presentation & Strategy definition Administrative Process Strategy Process Strategic Thinking & Scenario's Visualization Strategy Formulation Strategy Types Performance Measurement Organizational Structure Cultural Change

Course

5. Strategic Diagnostic
6. 7. 8. 9. 10.

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Century life
20th

Century life
20th
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Century life
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20th

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Century life

20th

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Century life
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20th

Century life
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20th

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Century life

21th

Century life
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21th

Intelligence

Competitive

Gather and interpret rivals information and define industry.

Forecast

Environmental

Plausible projections about direction, speed, range and intensity of the changes.

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Analysis

Prospective

Possible and probable future

Analysis

Prospective

What we should be doing to build those future

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Analysis
P

PESCTA
Political Economic Social

E S C T A

Cultural Technological Environmental setting

Proposed by Professor Francisco Garrido

Analysis
Factor Political Economic Strengths Weakness Opportunities Threats

SWOT

Social
Cultural Technological Environmental Setting

Industry Analysis
FACTOR INDUSTRIAL SECTOR Health Care Baby products Clothing Pharmaceuticals Editorial POSITIVE NEUTRAL NEGATIVE Population aging

PESCTA

+ -

Women in Workforce
Genetic Engineering

+ + = =

Increase in Interest Rates

Housing construction Food Supply

Forces Model
Potential Entrants

Five

Supplier Power

Industry Rivalry
Threat of Substitutes

Buyer Power

Entrants

Potential

Scale Economies

Product Differentiation Capital Requirements Cost of changing suppliers

Access to distribution chanels Cost disadvantages scale independent

Substitutes
Direct and Indirect substitutes
Pricing

Threat of

Added Value Differentiation

Cost disadvantages scale independent

Power

Supplier

Industry Concentration

Lack of substitutes Lack of Relevance as Customer High Relevance of Supplier Product

High Differentiation of Supplier Product Integration Credible Threat

Power

Buyer

Industry Concentration

Lack of Product Differentiation Cost of Changing Suppliers Lack of revenues

Lack of Relevance as Customer Integration Credible Threat

Rivalry

Industry

Numerous and Equilibrated Competitors

Lack of Sector Growth High Fixed Cost Cost of Changing Suppliers

High Increases in Productive Capacity High Exit Barriers

Chain

Productive

Retail and Wholesale Logistics Consumer Goods

Primary Products Extractive Level

Chain

Productive

Retail and Wholesale Logistics Consumer Goods

Primary Products Extractive

Network
Complements Suppliers Company Buyers

Value

Substitutes

Network
Potential Entrants
Supplier Power Industry Rivalry Threat of Substitutes

Value

Buyer Power

Complements

Suppliers

Company

Buyers

Substitutes

Chain

Value
Firm Infrastructure
Human Resource Management Technological Development Procurement

Competitiveness Approach Michael Porter

Operations

Marketing & Sales

Outbound Logistics

Inbound Logistics

Service

Advantage

Competitive

Low Cost

Differentiation

Advantage
Competitive Scope Narrow Wide

Competitive
Cost Leadership Differentiation

Cost Concentration

Differentiation Concentration

Competitive Advantage Low Cost Differentiation

Advantage
Competitive Scope Narrow Wide

Competitive

Competitive Advantage Low Cost Differentiation