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Program

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Presentation & Strategy definition Administrative Process Strategy Process Strategic Thinking & Scenario's Visualization Strategic Diagnostic Strategy Formulation Strategy Types Performance Measurement Organizational Structure Cultural Change

Course

1st Assess.
Topic 1

2nd Assess.
Topic 5

Up Assess.
Strategy Analysis

Final
All topics

Topic 2
Topic 3 Topic 4

Topic 6
Topic 7

Strategy Proposal

Scientific Article

Proposal

Assessment

Reading

Recommended

Dess, G Lumpkin G.T. Eisner A. Administracin Estratgica Mc Graw Hill 5 ed, 2010 Thompson Strickland. Administracin Estratgica David F. Conceptos de Administracin Estratgica Porter M. Qu es la estrategia? Harvard Business Review Nov Dic 2006. Caso Starbucks

Definition
Set of choices and actions To generate added value That lead to wealth creation

Strategy

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Definition

Strategy

Set of choices and actions


To generate added value That lead to wealth creation

Configurational approach H. Mintzberg

Set of choices and actions

Definition
Added value is...

Strategy

To generate added value


That lead to wealth creation

Set of choices and actions

Definition
Added value is...

Strategy

To generate added value


That lead to wealth creation

To give goods and services features that customers want... And for which they pay

Set of choices and actions

Definition
Customer Perceived Value Zeithaml Swaddling Ropper Olson y Jacoby

Strategy

To generate added value


That lead to wealth creation

Intrinsic

Social

Emotional

Prices

Set of choices and actions

Definition
Operations Outbound Logistics Inbound Logistics

Strategy

To generate added value


That lead to wealth creation

Firm Infrastructure

Human Resource Management


Technological Development Procurement

Marketing & Sales

Service

Competitiveness Approach Michael Porter

Set of choices and actions

Definition
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Strategy

To generate added value


That lead to wealth creation

Competitiveness Approach Michael Porter

Set of choices and actions

Definition
Productive Chains Theory of Constrains Eli. Goldratt

Strategy

To generate added value


That lead to wealth creation

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Definition

Strategy

Set of choices and actions To generate added value

That lead to wealth creation

Cash Flow Generation

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Definition
Strategy

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Philanthropy, Corporative Social Responsiveness and Shared Value

Set of choices and actions To generate added value

That lead to wealth creation

Definition

Strategy

Set of choices and actions To generate added value

That lead to wealth creation

Sustainability and Eco Development

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