Professional Documents
Culture Documents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Presentation & Strategy definition Administrative Process Strategy Process Strategic Thinking & Scenario's Visualization Strategic Diagnostic Strategy Formulation Strategy Types Performance Measurement Organizational Structure Cultural Change
Course
1st Assess.
Topic 1
2nd Assess.
Topic 5
Up Assess.
Strategy Analysis
Final
All topics
Topic 2
Topic 3 Topic 4
Topic 6
Topic 7
Strategy Proposal
Scientific Article
Proposal
Assessment
Reading
Recommended
Dess, G Lumpkin G.T. Eisner A. Administracin Estratgica Mc Graw Hill 5 ed, 2010 Thompson Strickland. Administracin Estratgica David F. Conceptos de Administracin Estratgica Porter M. Qu es la estrategia? Harvard Business Review Nov Dic 2006. Caso Starbucks
Definition
Set of choices and actions To generate added value That lead to wealth creation
Strategy
http://bligoo.com/media/users/0/872/images/public/191/adn_estrategico.JPG?v=1255270544948
Definition
Strategy
Definition
Added value is...
Strategy
Definition
Added value is...
Strategy
To give goods and services features that customers want... And for which they pay
Definition
Customer Perceived Value Zeithaml Swaddling Ropper Olson y Jacoby
Strategy
Intrinsic
Social
Emotional
Prices
Definition
Operations Outbound Logistics Inbound Logistics
Strategy
Firm Infrastructure
Service
Definition
http://4.bp.blogspot.com/_SZQDaiDeKU/TFbRhOh7RFI/AAAAAAAAAUs/8wEeOPB3loI/S350/Medellin+Cluster.png
Strategy
Definition
Productive Chains Theory of Constrains Eli. Goldratt
Strategy
http://3.bp.blogspot.com/_Eg4HXZMzIGg/Sh4OjGsGv UI/AAAAAAAAACM/Mhid8BMBdXI/s400/Dibujo1.jpg
Definition
Strategy
http://3.bp.blogspot.com/IB5NZPdI0qY/TZoYCXQSqeI/AAAAAAAAADI/88OjttGel3A/s1600/Filantropia.jpg
Definition
Strategy
http://www.estrategiaynegocios.net/wp-content/uploads/2013/04/rsc.jpg
Definition
Strategy
http://lamordida.net/wpcontent/uploads/2012/02/sostenibilidad-ambiental.jpg