Syarahan Perdana

Integrity For Service Excellence

Oleh

TanSriDatuk Amar (Dr.)Hamid Bugo

27hbMac2013 1200 1.30pm Dewan Kuliah 1
Anjuran: ServiceResearchGroup(ServGroup),ResearchManagementUnit, Bahagian Penyelidikan &Jaringan Industri,UiTM Sarawak & InstituteofManagementSarawak(MASA)

Outline:
1. UnderstandingEthicsandIntegrity 2. RelationshipbetweenEthicsandIntegrity 3. WhyIntegrityisimportant? 4. Howtodevelop&preserveintegrity 5. IntegrityinProfessionalEthics 6. HowtoupholdIntegrityinanorganisation? 7. IntegrityFramework

Definition : Ethics
Ethics is doing what is RIGHT to achieve what is GOOD.

The key to ethical action is to behave with integrity that is based on sound core of personal values.

Ethics
Greekethos moral showingmoralcharacter Socrates theunexaminedlifeisnotworthliving Plato theunderstandingoftheGood,willenablethe philosopherrulerstoorganizetheircommunitysothatit anditsinhabitantsarevirtuousandhappy Aristotle Nichomachean Ethics:happinessinmoraland metaphysicalvirtues(orexcellence)

IS A SET OF MORAL VALUES AND PRINCIPLES WHICH FORM THE STANDARDS GUIDING THE CODE OF CONDUCT OF INDIVIDUALS, ORGANISATIONS AND PROFESSIONS. (National Integrity Plan, 2004)

ETHICS

DefinitionofIntegrity

The Latin root for the word integrity is INTEGRITAS which means WHOLENESS and COMPLETENESS

Doingtherightthingeventhoughnooneiswatching

Dont expect any kind of rewards from human, but expect it from GOD

INTEGRITY
THE QUALITY OF EXCELLENCE THAT IS MANIFESTED IN A HOLISTIC AND INTEGRAL MANNER IN INDIVIDUALS AND ORGANISATIONS. INTEGRITY IS BASED ON ETHICS AND NOBLE VALUES AND THEIR CONCRETE MANIFESTATION IN DAILY LIVES. (National Integrity Plan, 2004)

Relationshipbetween EthicsandIntegrity
Integrityisacombinationof:

9Ethics 9Values

Definition: Value
A principle, standard or quality considered worthwhile or desirable.

Value analysis boils down to the ability to distinguish right from wrong.

Ethics + Values
Ethical value
A belief or a principle rooted in moral behavior, based on a sense of what is right (i.e:honesty,responsibility,andhowyoutreat othersinallfacetsofyourlife).

Unethical value
A belief or a principle rooted in immoral behavior, based on a sense of what is wrong (of consciously disregarding what is right).

Non-ethical value
A belief or a preference that is not related to right and wrong

INTEGRITY BEGINS WITHIN THE FAMILY

TheGreatLearning
(Legge,ChineseClassics,vol.i.[1893]p.357;W.A.P.Martin,LoreofCathay,p.211.)

Atitscommencementisadescriptionofwhatwassaidtobetheprocessadopted bytheancientprincesforpromotingvirtuethroughouttheEmpire; withthisobjecttheywerecarefultogovernwelltheirownStates. InordertogovernwelltheirStates,theyfirstregulatedtheirownfamilies. Inordertoregulatetheirfamilies,theyfirstpractised virtueintheirownpersons. Inordertoarriveatthepracticeofvirtue,theyfirstrectifiedtheirhearts. Inordertorectifytheirhearts, theyfirstsoughtforsincerityofthought. Inordertoobtainsincerityofthought,theyfirstextendedtotheutmosttheir knowledge. Theextensionofknowledgelayintheinvestigationofthings.

(itmeansinvestigatingtheprinciplesofallthingswhichwecomeincontact GreatLearning,Com.v.2)

WhyisIntegrityImportant?
Severalreasonswhy:
1. Wenolongerneedtospendtimeorenergy questioningourselves.Whenwelistentoour heartsanddotherightthing,lifebecomes simple.Ourlife,andouractions,areopenfor everyonetosee,andwedon'thavetoworry abouthidinganything. 2. Gainthetrustofleaders,colleagues andteam.We'redependable,and, whenweholdourselvesaccountable forouractions,webecomerolemodels forotherstofollow.

WhyisIntegrityImportant?
Severalreasonswhy(contd):
3. Itprotectsyourreputation. Integrity directlyimpactsour successinlife.Peoplewholiveand workwithintegrityaremorelikely tobeconsideredforpromotions.

Why?Becauseintegrity isahallmarkofethicalleadership: organizationswantleadersthattheycantrust, andwhenyoudemonstrateintegrity, youshoweveryoneyoucanbetrusted.

The Costs of Corruption, World Bank (April 8th 2004)

Theannualtotalof bribespaidworldwide

isUS$1trillion
Thisisconsideredtobeaconservative estimateofactualbribespaidworldwide inbothdevelopedanddeveloping countries

WHATISTHEPOSITIONINMALAYSIA?
Statistics of Commercial Crime Case, RMP (2009-2010)

Statisticstotalmonetarylossofcommercialcrime 20092010,RMP
275,760.46 CounterfeitCurrency 420,687.60 15,287,364.04 6,131,785.99 11,509,646.54 9,691,523.90

Forgery CyberCrime

MisappropriationofProperty3,568,313.27
3,043,132.89

CriminalBreachofTrust Cheating/fraud 0.00

279,837,153.18 331,002,389.32 599,422,770.31 943,948,684.69

400,000,000.00

800,000,000.00

Commercialcrime,whichisathreatto thecountryseconomy,isupby168per centto24,023casesin2010 involving RM917,982,978inlossesfrom 8,952(lossofRM799,059,968)in2005

InspectorGeneralofPolice,TanSri RMP. IsmailOmar,

THEBROKENWINDOWTHEORY

HowtoDevelopand PreserveIntegrity?
Thereputationofathousandyearsmay bedeterminedbytheconductofone hour.
JapaneseProverb

9 Yourintegrity determinesyourreputation 9 Asinglebadchoicecandestroyalifetime'sworthof integrity. 9 So,howcanyouworkondevelopingand preservingyourownintegrity?

3StepstoDevelopandPreserveIntegrity
Youcan'tlivebyvaluesifyoudon'tknowwhatyoutruly believein. Startbydefiningyourcorevalues.Thesearethevaluesthat you'renotgoingtocompromiseon(nomatterwhatthe consequence).

3StepstoDevelopandPreserveIntegrity
Nomatterwhat,maketherightchoice especiallywhennoone iswatching! Ifunsure,askyourselfthesetwoquestions: 1. Ifmychoicewasprintedonthefrontpageofthe newspaperforeveryonetosee,wouldIfeelOKaboutit? 2.IfImakethischoice,willIfeelOKwithmyselfafterwards?

Honestyandintegrityarevaluesthatyoushould livebyallthetime.Thisincludesthebigchoices andthelittlechoices thechoiceseveryone sees,andthechoicesthatnoonesees.

3 3 Steps Steps to to Develop Develop and and Preserve Preserve Integrity Integrity
CharacteristicsofpeoplewithIntegrity: Theyarehumble Theyhaveastrongsenseofself,highselfesteem Theyareselfconfident. Buildandimproveyourselfconfidenceandself esteem,andworkondevelopingcharacter;sothat youhavethestrengthandcouragetodotheright thingwhenthetimecomes. Spendtimegettingtoknowyourself,andwhatyou believein. Developfriendshipsandworkrelationshipswith otherswhodemonstrateintegrity,andwhowill supportyourdecisions.

Furthertipsonpreservingintegrity
9 Learnhowtobeassertive,sothatyoucan defendanethicalpositionfromanadultpoint ofview,withoutwhiningorbeingaggressive. 9 Avoidwhitelies.Theymayseemharmless, buttinyliesarestilllies. Alwaystellthetruth.

9 Learntotakeresponsibilityforyouractions.If youmakeamistake,ownuptoitimmediately anddowhateverittakestorightthesituation.

Furthertipsonpreservingintegrity
9 Keepinmindthatintimesoffear,disasterand chaos,thetemptation isevengreatertomake awrongchoice.Usetheseopportunitiesto demonstrateyourtruecharacter. 9 Keepyourword,anddon'tmakepromises thatyouknowyoucan'tkeep.

9 Avoidseemingselfsatisfiedorpriggishwhen you'reactingwithintegrity:stayhumbleand downtoearth,don'tlookforapproval,and, whereyousensiblycan,trytoletpeoplesaveface.

IntegrityinProfessionalEthics
Being straightforward and honest in professional and business relationships; fair dealing and truthfulness; not being associated with information that contains materially false or misleading statement of information furnished recklessly.
Federation of European Accountants (FEE)

Organisational Integrity

Culture

Strategy

Information

Leadership

Policies

Sometimesthisisreality!

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HOWTOUPHOLDINTEGRITYIN ORGANISATION
1.REWARDINGETHICALBEHAVIOUR makeethicalbehaviour rewarding 2.IMPORTANTTOBEAWAREOF PRESSUREONPERFORMANCE competitiveenvironmentandpressureto performcanbeeasilyinterpretedtolieand cheat 3.EFFECTIVEWHISTLEBLOWINGMECHANISM (Securityandconfidentialy,speed) 4.MEASUREMENTFORSUCCESSANDCONTINUOUSIMPROVEMENT

IntegrityFramework
Determining and defining integrity
Risk analysis Codes Conflict of interest

Guiding
Training Advice and counseling Declarations

Monitoring
Complaint policies Whistle blowing Lobbyist registration

Enforcing
Investigation sanctions

Source:www.oecd.org/gov/ethics/integrity/framework

EFFECTIVE ETHICS MANAGEMENT

DYNAMICCODEOFCONDUCT CLEARPOLICIESANDGUIDELINES
Toarticulateaclearpolicythatpromoteszerotolerancetofraudandcorruption (Initialstage timeandresourcestoassesstheirrisksanddevelopingadequate policiesandprogramsthatcanfullyintegratedintothebusiness.Verytime consumingandcostlyprocessbutthealternativecanbecostlier)

COMMUNICATIONSANDTRAINING
Todevelopadetailimplementationprogramtoensurethateveryemployeein thecompanyisknowledgeableofallaspectsofthepolicies,codes,valuesand proceduresfundamentaltothecodes,andtrainedincopingwithambiguous situationstoensurethattheyareadheredtothroughoutthecompany especiallyinlocationswherebusinessconditionsarechallenging

EFFECTIVE ETHICS MANAGEMENT

STABILITY
Peoplewhoseetheirbossashonestandhavingastrongcommitment todoingtherightthingareassuredthattheyworkinanenvironment ofstability.Theyknowthattheirbossintegritywillnotbeshaken whentoughdecisionsneedtobemade.

REFERENCE
Justlikeinabuilding,aleadersintegrityformsabaselinethatserves asareferenceormeasure.Aleaderwithastrongfoundationof integrityisaguidinglighttothosearoundthem.

ValuesVersusCompliance

Compliance Orientation

Values Orientation

THANKYOU