Assignment # 3 Research Questionnaire Research Methods in Business

Submitted To Ma,am Rameeza Ijaz

Submitted By Ali Raza Naveed Syed Waqar Shah Syed Awon Abbas (08021220-048) (08021220-002) (08021220-028)

B.B.A 6th, Section C

Advertising effect on consumer behaviour

This questionnaire will explore the relationship between the advertisement and consumer behaviour. Researchers have not extensively investigated this potentially important topic. This questionnaire will give us some the data that supports the notion that different types of advertisement effect. Information of Respondent Name: Age: Marital Status: Profession: Gender:

1. Do you think you got enough information to buy a product through advertising? Agree Strongly Agree Neutral Disagree Strongly Disagree

2. Advertisements affect my behaviour towards the product? Agree Strongly Agree Neutral Disagree Strongly Disagree

3. Advertismebt allways inspire me Agree Strongly Agree

Neutral

Disagree

Strongly Disagree

4. Advertisment are the main source to get the intentions? Agree Strongly Agree Neutral

Disagree

Strongly Disagree

5. Advertisment help to understand the product? Agree Strongly Agree Neutral Disagree Strongly Disagree

6. Advertisment make me to change the channel and I do not watch them?

Agree

Strongly Agree

Neutral

Disagree

Strongly Disagree

7. Repetation of advertisment ifluence my buying behaviour? Agree Strongly Agree Neutral Disagree Strongly Disagree

8. Is your behaviour influence by any celebrity appears in advertisment? Agree Strongly Agree Neutral Disagree Strongly Disagree

9. Bill boards attracts me allot and they tend to motivate me? Agree Strongly Agree Neutral Disagree Strongly Disagree

10. I always look at the advertisement and pop ups while using internet? Agree Strongly Agree Neutral Disagree Strongly Disagree

11. Internet has convinnced me all the time to buy a perticular product? Agree Strongly Agree Neutral Disagree Strongly Disagree

12. SMS marketing has inspire me to buy a product? Agree Strongly Agree Neutral Disagree Strongly Disagree

13. Advertisment effect on the preception of the consumer behaviour? Agree Strongly Agree Neutral Disagree Strongly Disagree

14. Is print media (News paper) more effective then mass media (T.V )? Agree Strongly Agree Neutral Disagree Strongly Disagree

15. Is co branding influence in changing your buying choice? Agree Strongly Agree Neutral Disagree Strongly Disagree

 Please comment on how you believe a company can best motivate customer to buy their product?

What would you suggest to improve the advertisement?

Thank You