Hypothetical E-Marketing plan for a Real estate and construction

company
The given below is a hypothetical E-marketing plan for a company assuming company
decided to get into e-business to expand its business by reaching Pakistani citizens and
others settled worldwide who want to make investment in real estate in Pakistan.

Step Tasks
1. Situation analysis S Experienced team, Sufficient Capital, Goodwill
W No experience regarding E-business
O Huge population of Pakistani’s abroad
T Competitors increasing, economic and political un stability
in the country.
1. Offer-land sale and purchase, commercial and
2. E-marketing residential constructions
strategic planning 2. Value- Daily updates regarding the client’s project,
competitive rates, privacy and transparency,
complementary gifts to clients.
3. Distribution-No distribution involved
4. Communication-Web site banners, Advertisement in
international and Pakistani print media
5. CRM-Maintaining customer’s data bases, 24 hrs
dedicated helpline E-mail alerts about company’s
achievements.
PRM-Daily updates about the company’s performance,
weekly meetings, information about the new business

1. Website launching.
3. Objectives 2. Business Expansion.
3. Increased revenues.
4. Spreading awareness about the company’s offerings.
5. Attracting new customers.

4. E-marketing Placement of banners for three months on the frequently

strategy visited websites for attracting online customers and print
advertisement in international and local media for creating
awareness.
5. Implementation Website development, hiring of additional staff, Advertisement

Costs
6. Budget Website development and maintenance, Advertisement, new
staff
Revenues
Generated from online customers e.g commission on plot sale
and purchase
7. Evaluation plan Balanced scorecard to be made to keep check on planned and
actual performance