1. Flush Left Headline o This is one of the more modern headline forms in use.

It consists of two or three lines of headline, each one set flush left to the left side of the space. The design is simple and allows freedom in writing the headline. No rules govern the writing of the flush left headline; however a uniform style for better results is generally adopted. This type of headline is popular because it is easy to write, allows flexibility in unit count and provides a feeling of airiness to the page with the white space. Banner Headline
o

The journalism industry is highly competitive, and attracting the attention of the readers, viewers or listeners is the most important thing. The audience should have a reason for choosing a particular newspaper, television channel or radio station. Headlines play an important role in attracting attention, especially in print media. Banner headlines are words printed in extra large letters across the top of the cover page of the newspaper. Startling banner headlines that describe in a few words a happening story can help increase sales. Sponsored Links SSL Certificates - thawte Choose from a complete range of certificates with the strongest SSL www.thawte.com

Inverted Pyramid Headline

o

There are distinct advantages to using the inverted pyramid headline style for news writing. People often are in a rush and seldom have time to read every word of a story. The advantage of the inverted pyramid headline is that it concentrates on presenting pertinent facts first. With inverted pyramid stories, the most important information goes in the first paragraph, and the less important information follows to the very end of the story. The inverted pyramid headline generally consists of three lines, the first runs across the column and the other two lines are shorter than the first line. The headline is created from the informative facts presented at the start of the story.

Cross-Line Headline
o

The cross-line headline is quite similar to a banner headline. While it is a large headline, it does not span the entire width of the page, but it does run across all the columns of the story it pertains to. The cross-line headline is one of the simplest types of headlines, consisting of a single line and one or more columns in width. It can run flush on both sides of the paper or it can have the words centered over the columns. This type of headline is generally used when there is more than one column for a story and to produce a formal look.

Read more: Types Of Headlines | eHow.com http://www.ehow.com/info_8440583_typesheadlines.html#ixzz23FG1S21C Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy. 1. The News Headline:If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: At last! A Tooth Paste Kids Will Love

New Diet Burns Off More Fat Than If You Ran 98 Miles a Week Announcing . . . The New Bald Cure Guaranteed To Make Even Trevor Crook Look Like Hes Got A Full Crop Of Hair! 2. The Guarantee Headline: These state a desirable benefit and guarantee results or other benefits. If you offer a powerful guarantee . . . let your prospects know by stating it in the headline. Examples: Makes Money In 90 days Or Its FREE Under my 100%, Unconditional Money Back Guarantee Hands Which Feel As Smooth As Silk In 24 Hours . . . Or Double Your Money Back! 3. The How To Headline: With over 7,000 book titles starting with How To you cant go wrong with this one. If you ever get stuck, try adding how to in front of your headline as these type of headlines promise your prospect a source of information, advice and solutions to their problems. Example: How To Win Friends And Influence People How To Avoid Snake-Oil Selling Scumbags On The Internet 4. The Benefit Headline: Benefits sell . . . features DO NOT! To write a successful benefit Headline, you must know your market so well, you can offer them a powerful, compelling benefit driven headline which they cant easily get somewhere else. You must do your homework though in order to know what benefit will motivate your prospect/s to take action. Examples: Dries Up Your Hay Fever In 15 Minutes Stops Diahorrea in 30 Minutes It Cleans Your Breath While It Cleans Your Teeth 5. The Question Headline: Be careful when using this one. You must know your market backwards otherwise you can blow your whole advertising campaign. The best types of questions to ask are questions which get your prospect involved. Examples: Do You Make These Mistakes In Marriage? Do You Make These Mistakes In English?

Can You Smash Through 6 Bricks Like Dr. Stan Breakthrough Harris? 6. The Reason Why Headline: These give your prospect specific reasons why they should read your ad, sales letter or website. These are very effective because they contain facts and specific numbers. Examples: 27 Reasons Why You Should Attend Trevor Crooks Persuasive Writing Sells Online Course 37 Fun And Easy Ways To Earn $500 In Your Sleep 7. The Testimonial Headline: This is just what it says. It uses a customer testimonial for a headline. This gets your customers to sell for you by talking about the benefits they received. Examples: How I Make $557.63 Per Week In My Sleep I Had Never Purchased A Share In My Life. I Opened A Share Account With $14,000.00 After Attending The Trading Edge Workshop . . . In Six Months My Account is OVER $21,000! 8. The Command Headline: This tells your customers what to do. Your command should encourage action by offering your prospect a benefit which will help them. The most effective command headlines start out with action verbs. Examples: Stop Baldness Today Before Your Head Looks Like A Bowling Ball Stop Wasting Time On Advertising Guesswork Stop Being An Advertising Victim The 3 Most Powerful Words To Use In Your Headlines: FREE You Your Dedicated to kicking your ass until you succeed! Headline (or "Hed") Jargon Editors throw lots of jargon around when they talk about headlines (and they do, a lot): HEADLINES = "HEADS" or "HEDS"

UPSTYLE: All the Major Words Are Capitalized DOWNSTYLE: First word and proper names are only ones capitalized

Most heds are FLUSH LEFT, RAGGED RIGHT (although the Daily Iowan recently has been experimenting with centered headlines). Flush left, ragged right means ... * The left edge of the first letters are aligned with the left margin. * The right edge of the last letters are not all in a nice, neat row (or "justified," as most body text in print is). Example: After 24 years as CBS anchor, Rather signs off

LINES: The lines of a hed. The hed above has three lines. DECK: A smaller hed under a larger one. A main hed and a deck might look something like this: Rather signs off for last time After 24 years as anchor, veteran steps down at CBS

Heds are intended to have impact, which may explain some of the rather violent terms used to describe different sorts of heds: BANNER: A one-line hed that stretches all the way across a page or over all the columns of text in a story. (A few editors still call this type of hed a "streamer.")

HAMMER: Usually a label hed (one made up of just a word or two) in large type, often but not always in all caps, that runs over the main hed. Example (from the DI earlier in March):

BUBBLING Hawkeye team `on the bubble' for NCAA tourney

SLAMMER: A label hed in large type that runs alongside the main hed. A slammer version of the hammer hed above would look like this: BUBBLING: Hawkeye team `on the bubble' for NCAA tourney

KICKER: Most commonly, this term is used for heds (often label heds) set in smaller type than the main hed. Kickers typically run over the main hed, and they may use a contrasting type style; for instance, they may be set in all caps or italics, or they may be underlined. Example ("VIOLENCE IN IRAQ" is the kicker): VIOLENCE IN IRAQ Car bomb kills 100 near Baghdad

Editors writing heds also need to know the terminology used to describe typefaces or fonts. The most important aspect of type for headline writers probably is size. Heds are measured in points; a point is 1/72 of an inch high. Typical headline sizes include 24-point (one-third of an inch high), 30-point, 36-point (half an inch high) and 48-point. Computer programs allow intermediate sizes, but most publications stick pretty closely to the traditional standards. The larger the type size, the fewer the words that will fit in your headline. Other typeface terms to know: ROMAN or ITALIC Roman type is straight up and down. Italic type is slanted.

SERIF or SANS-SERIF A serif font, such as this one from the Times family, has short, mostly perpendicular lines (called "serifs") attached to its letters. In print, most body text is set in a serif font. The serifs enhance readability by helping readers visually distinguish the letters. A sans-serif font, such as this one from (I believe) the Ariel family, has

no such lines. Sans-serif fonts are more common in heds than in body text in most newspapers. (Online, research suggests both serif and sans-serif are equally legible for body text. As you can see, sans-serif type "feels" a bit lighter, which some online designers prefer.)

BOLD, MEDIUM or LIGHT: Type has a variety of weights, each with a different impact. Main heds typically use the standard or medium weight; hammers, slammers, kickers or other "display" heds may use contrasting weights.

EXPANDED or CONDENSED: I can't show this one easily on a Web page, but type width is another variable. Type can be set with a little extra space than usual between the letters (expanded) or a little less space than usual between the letters (condensed). Computers make it easy to either "squeeze" or "stretch" a hed to fit its space. (But use this capability with caution; it's easy to create something ugly.) There also are terms for the width of spaces between letters (kerning) and between lines of type (leading, pronounced "ledding"). A couple of boxes back, for instance, you may have noticed that the serif font had more leading than the sans-serif one. Variations in both kerning and leading are designed to enhance readability.

You can put your PD for Headline at the right side of your headline.

Mercado nahalal na pangulo ng SPC

Put your PD for content at the left side of your news.

4/30/TNR-B/1 FL/Clc Line for HD

1/12/TNR-N

COLUMNS

Unit Count

Font

4/30/TNR-B/1 FL/Clc

Kind of HD

Letter Case

4-48BB-Rom

Rizal first in press tilt

(Headline)

The first numeral indicates column width, the second, the size of type (point), the letters, the kind of type (Bodoni, Times Roman, Tahoma); Rom or Ital after these symbols means Roman or italic. One, two, or three underlines in half-sheet form for head indicate whether the head is one line, two line or three lines (running head). Thus:

4-48BB-Rom means 4 columns, 48 points, Bodoni Bold, Roman Symbol w/k means the headline has a kicker or tagline.
2-54TNRB W/KICKER

2009 NSPC

Rizal braces for top slot

Activity: Bigyan ng ulo ng balita ang mga sumusunod na pamatnubay.
1. Napa-imprenta na ng halos kalahati ang gagamiting balota sa darating na barangay election. Sabi ng Commission on Elections (Comelec) na umaabot na sa 25.9 milyong balota o 48% mula sa kabuuang 54 milyon ang naimprenta hanggang kahapon ng umaga ng National Printing Office (NPO). Sa nasabing bilang, 23.9 milyon ang naiayos at nagupit na. 2. Nagsagawa kahapon ng black protest ang mga miyembro ng media na nagko-cover sa Senado dahil sa mala-diktador na pamamalakad na ipinatutupad ngayon ng Public Information and Information Bureau (PRIB) na pinamumunuan ni Bureau Director Raymundo R. Corro. 3. NAKHON RATCHASIMA, Thailand--Dumiretso ang Philippine team sa kanilang ikalawang sunod na panalo sa 17th Asian Womens Volleyball Championship sa MCC Hall of the Mall dito. Ito ay matapos magposte si Honey Royse-Tubino ng 12 points para tulungan ang Power Pinays sa 25-18, 25-22, 25-18 paggupo sa Myanmar. 4. MANILA, Philippines Isang sundalo ang utas sa patuloy na bakbakan ng militar at mga miyembro ng Moro National Liberation Front (MNLF) sa Zamboanga City.