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White Paper Making Your Business More Social with an Enterprise YouTube
MediaPlatform, Inc. 8383 Wilshire Boulevard Suite 460 Beverly Hills, CA 90211 (310) 909-8410 Sales_inquiries@mediaplatform.com www.mediaplatform.com 0
geographically dispersed teams, by leveraging the real-time functionality and social features of public video sharing platforms. Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and customers," according to a recent Forrester Research reportvii. In addition to on-demand video, Enterprise YouTubes can support multi-media content such as audio files and photos, enable users to create groups and communities, post blogs, rate content posted and vote for content, and embed videos in other documents and applications, while meeting the security, integration and governance needs of the host company. Typical uses of video in corporate settingsviii:
Training: On-demand video can cost less than classroom training, especially for farflung workers, who can draw from a library of recorded videos at any time. Black & Decker encourages its employees to submit short videos of best practices. Sales support: Sales professionals can watch (and rewatch) recorded video of successful sales interactions. Corporate communications: Video adds a human dimension to management messages and helps to keep the distributed workforce connected. Product development: Video allows globally distributed teams to view prototypes and reconcile project plans. External communications: Companies can distribute videos -- such as Wall Street briefings and product demonstrations -- to investors, partners and customers.
"The idea is to create a virtual library for our student body so they can continue training" through video. MSM expects to add 400 hours of video content to its searchable archives each year and maintains the highest security controls to protect music copyrights and student permissions in disseminating its Enterprise YouTubesx.
barriers, more and more multinational corporations based in the U.S. are using closed captioning. One clear benefit is greater inclusion and engagement within a distributed workforce. Executives at dotSUB point out that given the large number of non-native English speakers working within U.S.-based organizations, the ability to use closed-captioning in Enterprise YouTubes is also relevant stateside.xvi
About MediaPlatform
MediaPlatform, Inc. is the best-in-class enterprise YouTube that delivers on-demand and live rich media video streaming technology to global enterprises and media producers. MediaPlatform video solutions are used by corporate communications, Human Resources/Training and marketing professionals to improve employee engagement, collaboration, learning, knowledge sharing and lead generation. MediaPlatform clients include Accenture, Adobe, Ericsson, General Motors and Oracle. www.mediaplatform.com Copyright 2013 MediaPlatform, Inc. MediaPlatform, Inc. 8383 Wilshire Boulevard, Suite 460 Los Angeles, CA 90211 (310) 9098410 sales_inquiries@mediaplatform.com
http://www.computerworld.com/s/article/357210/YouTube_for_the_Enterprise?taxonomyId=18&pageNumber=1
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http://www.brainshark.com/ideas-blog/brainshark-articles/2012/march/enterprise-youtube-what-isit.aspx
vii
http://www.computerworld.com/s/article/357210/YouTube_for_the_Enterprise?taxonomyId=18&pageNumber=1
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http://www.computerworld.com/s/article/357210/YouTube_for_the_Enterprise?taxonomyId=18&pageNumber=2 ix http://www.computerworld.com/s/topic/169/Web+2.0+and+Web+Apps
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http://www.computerworld.com/s/article/357210/YouTube_for_the_Enterprise?taxonomyId=18&pageNumber=2 xi http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-aReality-75952.aspx xii http://www.cmswire.com/cms/social-business/gamification-the-secret-weapon-of-employee-engagement020079.php xiii http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-aReality-75952.aspx xiv http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-aReality-75952.aspx xv http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-aReality-75952.aspx xvi http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-aReality-75952.aspx
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http://www.computerworld.com/s/article/357210/YouTube_for_the_Enterprise?taxonomyId=18&pageNumber=3