JENNIFER LOUISE CANNON

07948840366 jl.cannon92@gmail.com
Aspirations to join the creative industry led to a degree choice in BA Design and Colour Technology at the University of Leeds. The third year of the course facilitated the opportunity to undertake a 10 month industrial placement at one of the UKs most creative integrated marketing agencies and t heir sister global innovation management consultancy Company. Co-managing a successful shopping scheme launch event on a minimal budget of just 9K, for a blue-chip property development Company, was just one of many invaluable experiences that enhanced my transferable skills and consolidated my decision to pursue a career in marketing and innovation.

RELEVANT WORK EXPERIENCE & SKILLS ATTAINED

DIGITAL PR INTERN at Dinosaur PR Two week work experience Sept 2013 Researched the online community in relevant vertical markets to increase the outreach for a new technological product. Identified the top influencers and approached them with a request to publish a blog on their site to ensure maximum online coverage. CREATIVE INTERN at outside the box ltd Ten-month industrial placement Oct 2012 Jul 2013 Commercial awareness gained from working in a variety of positions: Account Manager, Creative Art worker, Receptionist, Web Developer and New Business Developer. Exposure to a diverse blue chip client base: benenden, Pharmacy2U, Savills, MG, Zenith, Midland Heart, Total, First: Utility, Skipton Building Society, npower, Tommee Tippee, Witt, XC Trains. Developed the art of good communication both written and spoken through direct contact with clients, suppliers and publications via email and over the telephone. Built and nurtured client relationships from the outset. Established the ability to direct and guide a conversation to attain the information required from clients. Invented and aided a new business strategy, to ensure that appropriate clients were approached. Improved interpersonal skills and teamwork through many review meetings with senior managers, brand launch events and successful pitches. Worked autonomously with certain independence on strategic and structured pitch documents for a range of clients to fit their budget. Attained confidence and vision in business approach during the formulation and execution of an integrated on and off line strategy for a successful shopping scheme launch against a tight budget of just 9K. Enriched social media marketing expertise through content generation and Facebook Advertising; increased page likes by 1,600+ in the initial four days of the shopping scheme launch campaign with many online interactions that, in turn, catalyzed the Word of Mouth marketing process. SOCIAL MEDIA INTERN at think - Ten month Industrial Placement Oct 2012 Jul 2013 Holistic content development for innovation management and innovation consultancy blogs, written & posted daily to capture readers, drive footfall to the website and boost SEO with keywords. Direct communication with global licensees and careful time-management around social media coverage raised the think teams profile online.

PART-TIME SALES ASSISTANT at Fossil Watch Station International Mar 2013- Present Interaction and engagement with customers led to an acquired insight into the retail consumer market, working at the forefront of the business. A driven, focused and exceptionally enthusiastic approach to the business environment was reflected when sales targets of over 1,000 were accomplished in four shifts. Responsible for till cash-up at the end of shifts and calculated & recorded end of day figures. PUBLIC RELATIONS INTERN at The Spa PR Company - One weeks work placement GRAPHIC DESIGN INTERN at United Studios Ltd. - One weeks work placement INTERIOR DESIGN INTERN at Exposure - One weeks work placement BAR ATTENDANT at Tandridge Golf Club Jun 2009 Jul 2009 Jun-Jul 2009

(PartTime University Holidays) Jun 2011- Sept 2012

EDUCATION & QUALIFICATIONS

THE UNIVERSITY OF LEEDS Sept 2010- Jun 2014 BA (Hons) Design and Colour Technology (Currently in fourth year) Modules including: Marketing, Creativity and Innovation, Business & Society Organisational Theory, Digital Design for Professional Development (Adobe Photoshop, Illustrator & InDesign), Colour Specification, Web Design and Technology, Design Theory 2 and The History of Art. CROYDON HIGH SCHOOL G.D.S.T A Levels: Fine Art (A), Mathematics (B), French (B) GSCEs: 8 A*-A Grades including Mathematics and English, 2 B Grades Sep 2003- Jul 2010

OTHER ACHIEVEMENTS
Print Futures Award Winner 2012- prize giving held at the House of Lords, London PR & Sponsorship Officer 2011-2012 (Leeds University Union Dancesport) PR & Sponsorship Team Leader 2012-13 (Leeds University Union Street Dance) Winner of the Croydon Schools Young Enterprise Scheme 2010: Acted as Deputy Marketing Manager of our Company IncrEdible. The self-made product, a healthy eating cookbook, with recipes donated by famous chefs led us to win the Overall Best Company Award, Most Innovative Product Award and the Best Team Work Award. A-Level Art Scholarship 2010. Duke of Edinburgh Award Bronze and Silver Level (working towards Gold) Inter-varsity Novice Dancesport Competitors 2010-2013 at NUDC and IVDC.

INTERESTS Learning new skills; dancing (since 3yrs of age) in many disciplines- latterly street dance and ballroom and Latin dancing; swimming (since 5yrs of age) Bronze, Silver and Gold awards (ASA), Award of Merit (The Royal Lifesaving Society UK); sailing competitively (LUU Freshers Team Captain) and as a hobby; skiing.

PERSONAL
Home Address: 3 The Hawthorns, Oxted, Surrey. RH8 9PX University Address: 1 Branksome Place, Leeds. LS6 1RQ Date of Birth: 10.08.92 Full Clean Driving Licence References available upon request