6241 SW 78th St., Apt.

207 South Miami, FL 33143

407.415.0583 tatibbets@yahoo.com

Tiffany A. Tibbets
PROFESSIONAL EXPERIENCE
ACCOUNT MANAGER, Paula Black & Associates, Coconut Grove, FL (July 2008 – Present)
Focus on marketing for law firms, assisting in organizing and editing content for attorney biographies, brochures,
firm identity packages, newsletters, press releases and websites
Responsible for leading daily production meetings, coordinating efforts of creative team, copywriter and printer,
to ensure deadlines are met and projects flow smoothly
Strategize and execute internal marketing initiatives to drive business development
Act as liaison between in house and client, fostering a collaborative, creative environment
Write and edit taglines, copy and meta tags to advance clients’ branding and positioning goals
Ensure client representations are accurate and appropriate, proofing for style, grammar and consistency
Develop concept boards to delineate and support creative strategy for client presentations
Drive business through strategic marketing initiatives, managing database of current and prospective clients
Monitor quality control for all client deliverables and organize inventory of marketing collateral
ASSISTANT BUYER LEVEL II, Macy’s Florida, Miami, FL (January 2007 – June 2008)
Strategically planned, managed and analyzed all advertising to maximize effectiveness
Planned and coordinated in-store events and product launches to drive sales and promote merchandise
Developed seasonal marketing strategy in accordance with financial plans, negotiating vendor co-op as necessary
Analyzed target consumer by region, ensuring merchandise assortments match demographic need in marketplace
Promoted a smooth operational flow of all office functions through collaborative relationships with vendors
Evaluated sales, markdowns and receipts, reacting to trends to maximize gross margin and turnover objectives
Participated in University recruitment, evaluating applicants’ qualifications and potential as future buyers
NIKE SELLING SUPERVISOR, Macy’s, Gainesville, FL (June 2006 – December 2006)
Interfaced with customers and employees, building a long term client base through consistent customer service
Exceeded sales goals and enhanced presentation of merchandise, creating a superior shopping experience
ACCOUNT EXECUTIVE, University Directories, Gainesville, FL (May 2005 – August 2005)
Sold advertising space to local businesses via tailored marketing solutions utilizing refined closing techniques
Maintained a position in the top ten for overall sales in the Southeast region of the United States

EDUCATION
B.S. IN ADVERTISING, University of Florida, Gainesville, FL (August 2003 – December 2006)
Grade Point Average: 3.93/4.00 | Upper Division: 3.96/4.00 | Summa Cum Laude
Concentration: Business | Relevant Coursework: Advertising Campaigns, Advertising Sales, Selling
Strategically, Advertising Strategy, Advertising Copy and Visualization, Media Planning, Advertising Design
and Graphics, Principles of Marketing, Principles of Entrepreneurship, Principles of Management

SPECIAL SKILLS
Fluent in Microsoft Office Suite | Proficient in PC and Mac platforms | Advanced knowledge of Constant Contact
Basic knowledge of Adobe Creative Suite & HTML | Extensive knowledge of Joomla Website Content Management

AWARDS AND ACTIVITIES

Outstanding Sales Performance to Plan: Ladies Suits (March 2007), Contemporary (April 2008)
Summa Cum Laude, University of Florida, College of Journalism and Communications (December 2006)
Best Creative and Strategy for Advertising Campaigns Competition for Harris Recruiting (Fall 2006)
Macy’s Sales Associate of the Month (July & September 2006)
Anderson Scholar with Distinction (Awarded Spring 2005)
Ad Society: American Advertising Federation, UF Chapter (Fall 2004 – December 2006)