tewrSTUDY ON CUSTOMER PREFERENCE TOWARDS SELECTED FMCG WITH SPECIAL REFERENCE TO COIMBATORE CITY QUESTIONNAIRE 2 to 4 4 to 6 Above 6

2. Which of the following format you prefer to make purchase? Departmental Store Super Market Convenient Stores Kirana Stores 3. Which of the following Retail stores do you prefer most for buying FMCG`s? (Rank from 1 to 5 5-Most Prefered 1-Least Prefered) Rank 5 4 3 2 1 Store Reliance Fresh Aditya Birla MORE Big Bazaar Nilgris Kannan 4. Select the reason for making purchase in your preferred store? Discount Variety Proximity Ambience 5. Mention the frequency of purchase for the following products? S.No 1 2 3 4 5 Merchandise Cold drinks Toothpaste Detergent Skin & Hair Care Toilet soaps Always Often Sometimes

Service

Not at all

6. How often discounts & incentives are provided by the departmental stores? Always Often Sometimes Not at all 7. Are you aware of these brands available in market? (If yes,tick in the box) Skin Care: Fair&Lovely Ponds Hair Care: Head & Shoulder Clinic Plus Garnier Nivea

Pantene Detergent Powder: Surf Rin Wheel Toilet Soap: Hamam Dove Medimix Cold Drinks: Coca Cola Mirenda Limca Tooth Paste: Colgate Pepsodent

Meera Ariel Tide

Pears Cinthol Dettol Pepsi Fanta

Closeup Promise

8. Do you think branded products are better than unbranded products? Yes No

9. Rank the preference for the following brands? (5- Most Prefered, 1- Least Prefered) (example: If Garnier is Most prefered by you,then tick 5) Rank Brands Skin Care: Ponds Garnier Himalaya Nivea Hair Care: Head & Shoulders Clinic Plus Pantene Meera Detergent Powder Surf Tide Ariel Rin Wheel 5 4 3 2 1

Toilet Soap Hamam Pears Dove Cinthol Dettol Medimix Tooth Paste Colgate Pepsodent Close up Promise Cold Drinks: Coca Cola Pepsi Mirenda Fanta Limca 10. How long you have been using above stated brands? Last six months 6 months to 1 year 1 - 2 years More than 2 Years. 11. Rank the factors that influence you most for the purchase of the following brand.(Rank from 1to6 where 6 is Most influence and 1 is least influence) Factors Brands Ponds Garnier Fair & Lovely Nivea Hair care Head & Shoulder Garnier Pantene Clinic plus Detergent Powder Surf Tide Price Availability Brand Promotional Advertisement Quality Image Offers Skin care

Ariel Wheel Rin Tooth Paste Pepsodent Colgate Close up Promise Cold drinks Pepsi Coca cola Fanta Mirenda

12. Do you look for various schemes in the FMCG products? Yes No If yes which schemes? Coupons Lucky Draws Price Off Bundling Offer Extra Quantity Scratch Cards

13. Will you like to switch your brand preference if you get some promotional scheme with another brand? Yes No 14. Give reason for the same? Cost More benefit

Quality Seasonal Change

Satisfaction

15. Had you used any other brands before this current brand? Yes No 16. Who influence your preference for brands? Family Friends Self

Advertisement

17. Does the advertising play any role towards brand preference? Yes No If yes, Which media influenced your brand preference?

Television News paper Pamphlets Word of mouth 18. Have you purchased any FMCG brands recently after coming across any advertisement? Yes No 19. In what way advertisement has influenced you? Better Recall positive impression Better exposure

Interest

20. State your Suggestions if any ..