Susyn Conway

Exceptional Marketing Communications Professional

with strategy, business development, branding, sales support, global and extensive technology experience
Reston, VA 20191 sconway001@comcast.net 703.758.0050

Skills:

A proven talent for imbuing ventures with innovative ideas and a high level of productivity. Strong catalyst for sales support: branding, tactics, tools, collateral, integrated campaigns, presentations, proposals. An astute marketing strategist: messaging, positioning, value propositions, lead generation, awareness, ROI. Communications experience covers internal-external-corporate-executive and partner-customer. A PR veteran consistently forging productive relationships with editors, media, analysts, influencers Expertise in market research for insights, buyer motivations, customer and prospect marketing opportunities. A planner and producer of events, webinars, seminars, conferences, speaker programs and user groups. Productive, versatile content generator, writer for the variety of formats and media now available. A concept strategist and developer of websites, intranets, microsites and online communities. Flexible, dynamic, a capable team leader and collaborator with high standards of individual achievement.

Summary: Planning and strategy: My competence ranges from an expert strategist and planner to very hands-on execution. I have written comprehensive marketing communications plans with detailed tactics by audience, market, product/service, industry vertical and tracked campaigns for ROI measurement. I have project management skills that meet ontime delivery, orchestrating input from any number of points, building consensus among stakeholders. I manage and/or collaborate with every type of internal or external resource and vendor: PR and marketing, agencies, research firms, creative services, web designers and developers, SEO experts, CRM/email and social marketing specialists, event promoters. I have performed most of these functions hands-on. I have strategic focus and longterm vision capabilities with daily attention to tactical details. Marketing communications management: I conduct research with company executives, clients, partners, media, industry experts, analysts, other relevant audiences to develop targeted messaging and stay abreast of trends, issues, marketing needs and opportunities. I produce creative, persuasive campaigns and programs, online and offline: email, webinars, newsletters, blogs, white papers, case studies, podcasts, other sales tools. I write content and produce materials for multiple media platforms: print, broadcast, video, multimedia, digital, events, social. I work collaboratively with management to ensure business continuity and best optimize integrated insights. Workplace style: My roles have typically included image, industry and audience/media visibility, conducting the marketing communications activitieswith the vision to create new opportunities for business advantage. I am a strong contributor with an entrepreneurial level of drive and ingenuity combined with insightful business acumen. I provide advice and marketing leadership working competently on both a personal and team basis. Work Experience:
Healthcare Technology: HealthIT+ National Marketing & Sales Support Healthcare HIPAA process automation and health network exchange services SaaS solutions - Division of a multi-national healthcare IT company with extensive credentials in technology development. - Wrote a detailed marketing plan to address all channels of marketing, PR, communications, events. - Produced requirements, map, wireframes, wrote all content for a new website for specific customer segments. - Creating, managing all tactical lead-generation programs: blog, newsletter, email marketing campaigns, direct response.
Since July 2012

- Supporting sales with RFPs and presentations; producing training materials for field and channel sales. - Company has been acquired by OptumHealth. Rolls-Royce OSyS Division Global Marketing Communications, Business Development
2010-June 2012

Enterprise data solutions, managed services for aviation, energy, defense, oil and gas industries, government - Developed the marketing strategy to support a worldwide corporate/field sales organization, San Diego to Singapore. - Created compelling, powerful new branding; designed a more effective website as a sales tool for vertical market needs. - Produced webinar programs in multiple vertical markets, integrated with email marketing campaigns. - Provided essential event and conference support to maximize media exposure, sales opportunities. - Managed design and produced content for a sales intranet, facilitating more rapid presentation/proposal production. - Position moved to the U.K. Acting Marketing Communications Director
2008-2010

Global Scientific Association Membership marketing and communications projects (150,000 members) - Developed, fielded series of audience surveys for the 5-year strategic planning project; grew response 20%. - Streamlined new website decisions by writing and mapping live content for each dep artment as detailed page layouts. - Recommended global branding efforts, delivered a new plan including global website best practices. - Supervised the marketing team for annual conference and regional meetings that met/exceeded attendee goals. - Delivered a review of organization social media efforts to raise awareness, improve sponsorship, focus messaging. Everest: Integrated business management software and services - SaaS - Managed in-house creative resources for results-oriented online and direct response marketing campaigns. - Created online campaign hot buttons that increased click-through, wrote and tested telemarketing scripts. - Launched and managed the company blog, coordinating schedules and contributions; wrote the CEO articles. - My customer and employee digital newsletters were deemed historically the best by top management. - Planned, marketed and coordinated the first user conference which exceeded attendee goals by 100%. Cigital, Inc. Director of Marketing Communications Enterprise Software Security Consulting, Fortune 500, International - Created a strategic marketing communications plan for this consulting company mapping out tactics by vertical markets. - Improved the sales approach with better tools, collateral, presentations, case studies reflecting real prospect issues. - Implemented a new resource delivering average 100 high quality leads/month at a fraction of the previous CPL; negotiated 20% off the quoted price. - Initiated and coordinated the business blog, acting as managing editor; produced the monthly CTO podcasts. - Significantly increased the footprint and engagements for the speaker/thought leader program. Acting Marketing Communications Director Marketing Software and Services for Global Brands - Conducted assessments of top prospect sites to enable more targeted presentations, shorten the sales cycle. - Wrote, produced all collateral with targeted messages to reflect new branding. - Repackaged the Web presence to support new products, services, specific market segments. - Orchestrated custom seminars with a top Forrester research expert at no cost to the company (a $25K value.)
2002-2006 2006-2008

Online publisher - Stratfor: global economic and geo-political information for niche audiences, government - Created targeted marketing plans for special audience segments and teed-up product launches. - Produced successful PR events that garnered coverage, visibility. - Developed content, managed design for marketing campaigns that increased sales. - Improved the quality of conference marketing with pre- and post-campaigns to maximize each opportunity. ReturnBuy Director of Marketing Communications Internet Services for Business
2000-2002

- Created a dynamic company image in the marketplace, developed brand, branding. - Produced highly effective direct response programs that generated sales meetings, closed business. - Launched PR programs that resulted in excellent coverage in business, trade publications. - Researched, produced websites about which the CEO declared, This content is so good we should charge for it. - Wrote an industry white paper that received 3rd party analyst endorsement. Company was sold.

Curriculum Vitae BA University of Miami, FL; Post-grad certificates in Business, Programming. MBA-level project planning and implementation. Member of Digital Marketing Association, eMarketing Association Network and others on LinkedIn. Graduate of the Social Media Magic online university, a paid course taught by experts in the field. Participant in the Social Media Success Summit 2012 covering all new trends including Google+.